Escuela de Tenis JMO

What Escuela de Tenis JMO does

Escuela de Tenis JMO is a family-owned racquet sports school operating under the legal entity Club Deportivo Elemental Sayme, founded in Madrid in 1982 by Jorge Ocaña and now managed by the second generation across tennis (Jorge), padel (Marcos), and administration (Sergio). The business delivers tennis and padel instruction, court rental, summer camps, school extracurricular programs, and tournament organization from a 6,000 m² facility in Madrid's Conde Orgaz neighborhood, comprising six tennis courts and six padel courts. Its customer base exceeds 600 annual students and includes both direct B2C consumers and partner schools — most notably a 40-plus-year relationship with Colegio San José del Parque that channels 350+ students annually.

The school operates a diversified revenue model spanning quarterly recurring class subscriptions (tennis and padel), usage-based court rental, seasonal summer courses, subscription-based extracurricular school programs delivered on partner premises, and one-time tournament entry fees. Operational technology is light: scheduling and court booking are enabled through the Playtomic platform, courts use GreenSet surfaces following a 2023 renovation, and coaching methods follow Real Federación Española de Tenis (RFET) and Federación de Madrid de Padel (FMP) standards. Instructor certification and the multi-discipline coaching roster function as the primary quality moat.

Customer segmentation is dual-channel. The direct-to-consumer segment serves individual families and adult players in the affluent Conde Orgaz catchment, while the B2B2C school channel provides a stable youth pipeline through long-tenured extracurricular contracts. Ecosystem partners extend beyond schools to include Clínica del Parque for health services and Fundación Laureus, and the recent rollout of a structured Tournament Circuit adds a community and competitive engagement layer on top of the core instructional offering.

Name

Escuela de Tenis JMO

Legal name

Club Deportivo Elemental Sayme

Website

https://escueladetenisypadeljmo.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Escuela de Tenis JMO, operating as Club Deportivo Elemental Sayme, is a family-owned Madrid tennis and padel school founded in 1982, serving 600+ annual students through instruction, court rental, summer courses, and school extracurricular programs across a 12-court facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Tennis and Padel Classes: Quarterly tuition fees for group and private tennis and padel lessons across multiple skill levels from minitenis (ages 4-6) to competition teams. Payments made per trimester with monthly payment options available.
2. Court Rental: Hourly rental of tennis and padel courts. Tennis courts at 15 EUR/hour. Padel courts vary by surface type (covered/uncovered, glass/wall) and time of day, ranging from 10-20 EUR/hour.
3. Summer Courses: Intensive summer programs for tennis and padel, including specialized Zumito courses combining sports with swimming for young children. Weekly pricing structure.
4. Extracurricular School Programs: Contracted programs at partner schools including Colegio San José del Parque, Colegio Loreto, Colegio Dallington, and Colegio Hastings. Quarterly or monthly billing to parents.
5. Tournament Entry Fees: Fees for participating in school-organized tournaments, ranking competitions, and championship events. Typically 15-23 EUR per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Escuela de Tenis JMO is a family-run tennis and padel sports education facility in Madrid offering structured instruction programs for all ages and skill levels, ranging from minitenis (ages 4-6) through competition and veteran teams. The school operates a 6,000 m² facility with 6 tennis courts and 6 padel courts, serves more than 600 students annually through RFET- and FMP-certified instructors, and runs contracted extracurricular programs at partner schools.

Product overview

Escuela de Tenis JMO operates as a comprehensive tennis and padel sports education facility located in Madrid's Conde Orgaz neighborhood. The company offers a dual-core product architecture consisting of (1) structured tennis instruction programs across seven levels (Minitenis for ages 4-6, Base, Technical Training, Competition, Veterans Teams, Adults, and Private Classes) and (2) padel instruction programs across four levels (Children's, Base, Teams, and Private Classes). Supplementary offerings include summer intensive courses (tennis, padel, and Zumito combined with swimming), court rental services for both sports, extra-curricular programs at partner schools (Colegio San José del Parque and Colegio Loreto), an internal ranking system, monthly tournament circuits, functional padel training sessions, and a health services partnership. The facility operates six tennis courts and six padel courts with both covered and outdoor options, positioning the school as a full-service sports education platform rather than a single-product offering.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 35,000+ students trained over 40+ years
• +3 more outcomes

Named customers6 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered minor, core and flagship.

• Clínica del ParqueminorStrategic or Co-development Partner · 1 January 2023Collaboration agreement providing JMO students discounted health services including physiotherapy (35 EUR/session vs 45 EUR regular), foot study (20 EUR vs 50 EUR), chiropody (20 EUR vs 30 EUR), and custom insoles (190 EUR adults/162 EUR children vs 230 EUR regular). Located at Calle Gregorio Benítez 16, 28043 Madrid.
• Federación de Tenis de Madrid (FTM)coreOthersJMO participates in all FTM leagues and championships. School teams compete in Liga Juvenil FTM, Liga Absoluta FTM, and Liga de Veteranas FTM. Teachers certified by FTM.
• Real Federación Española de Tenis (RFET)coreOthersJMO implements the official RFET methodology (Proyecto X Etapas). Teachers obtain RFET certifications. School participates in federated competitions under RFET umbrella.
• Federación de Pádel de Madrid (FMP)coreOthersPadel instructors hold FMP national certifications. School participates in FMP padel competitions and leagues.
• Fundación LAUREUSminorStrategic or Co-development PartnerThe OCAPA sports club project, where JMO founder Jorge Miguel Ocaña collaborates on labor reintegration for at-risk adolescents, has the backing of LAUREUS foundation, one of the world's largest sports foundations.
• PlaytomiccoreTechnology or IntegrationDigital reservation platform integrated for padel court bookings. Customers book through Playtomic app or website for real-time availability, payment processing, and confirmation.
• Colegio San José del ParqueflagshipStrategic or Co-development Partner40+ year partnership managing extracurricular tennis and padel programs. JMO originated from this school in 1982. Currently serves 250+ tennis students and 100+ padel students. Activity follows school calendar.
• Colegio DallingtoncoreChannel Partner/ Reseller/ DistributorBilingual school whose extracurricular sports activities are delivered by JMO at their facilities.
• Colegio HastingscoreChannel Partner/ Reseller/ DistributorBilingual education center receiving padel extracurricular programs from JMO.
• Colegio LoretocoreChannel Partner/ Reseller/ DistributorMilitary school of the Army Air Force receiving official tennis activities from JMO.
• Colegio Salesiano Santo Domingo SaviominorChannel Partner/ Reseller/ DistributorOfficial tennis services provided to students of the TSEAS degree program.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Club de Campo Villa de Madrid: Historic Madrid multi-sport club offering tennis, padel, and many other sports. It is comparable because it serves the same premium Madrid catchment as JMO with broader multi-sport facilities and longer operating history, though on a much larger scale.
• Rafa Nadal Academy by Movistar: Premium tennis academy in Mallorca offering intensive training, competition pathways, and summer camps. Comparable as a high-end Spanish tennis instruction brand with elite competitive outcomes, though operating at national/international scale versus JMO's Madrid-local focus.
• Sánchez-Casal Academy: Tennis and padel academy in Barcelona known for elite player development and structured programs. Comparable as a Spanish tennis academy with similar age-group curricula, competition team structure, and recreational adult programming, though located outside Madrid.
• Equelite Sport Academy (Juan Carlos Ferrero): High-performance tennis academy in Alicante run by former ATP #1 Juan Carlos Ferrero. Comparable for its Spanish tennis training market presence, multi-level curriculum (kids to competition), and emphasis on competitive outcomes.
• Real Club de Tenis Barcelona: One of Spain's oldest tennis clubs (founded 1899) offering tennis and padel instruction, leagues, and social memberships. Comparable as a heritage Spanish tennis institution with multi-generational programming, though serving the Barcelona market and at a much larger scale.

Others

• Playtomic: Global padel and tennis booking platform that JMO uses for court reservations. Not a direct competitor but an ecosystem peer — the dominant self-serve channel for Spanish padel clubs, comparable as a force shaping how padel instruction businesses acquire and retain renters.

Regional players

• Club de Tenis Valencia: Long-established tennis club in Valencia offering structured lessons, court rentals, and competition teams. Comparable as a Spanish club offering the same mix of instruction, court rental, and federated competition as JMO, but operating in a different region.

Emerging players

• Padel Nuestro / Padel Galis: Spanish padel-focused retail and club operators driving the rapid expansion of padel clubs across Spain. Comparable as padel-instruction competitors entering JMO's Madrid market with newer facilities and aggressive pricing, representing the competitive pressure on JMO's padel business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EscuelaJMO
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/escueladetenisypadeljmo
• LinkedInlinkedin.com/company/escuela-de-tenis-j-m-o-sl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escuela de Tenis JMO