What Mondelez Australia Pty does

Mondelez Australia Pty Ltd is a wholly-owned subsidiary of Mondelez International (NASDAQ: MDLZ) and operates the Cadbury brand across Australia and New Zealand. The company manufactures and markets chocolate and confectionery products under flagship lines Cadbury Dairy Milk, Old Gold, Caramilk, Twirl, Boost, Crunchie, Picnic, Freddo, Cherry Ripe, Fry's Turkish Delight, Marvellous Creations, Velvet, Favourites and Roses, with a premium extension under Cadbury & More and time-bound co-branded limited editions (Biscoff, Oreo, MCoBeauty, Bundaberg Rum, Baileys, Fight MND).

The underlying technology centres on confectionery manufacturing at the company's Hobart (Claremont) and Burnie, Tasmania facilities. Cadbury Dairy Milk milk chocolate contains 27% cocoa solids and the equivalent of a glass and a half of full cream milk per 200g, a formulation that has been consistent for over 100 years. The Burnie plant processes on average 300,000 litres of fresh milk per day from approximately 52 Tasmanian dairy farms, sourcing around 110 million litres annually (11% of Tasmania's milk supply as of 2022). The Australian-made products meet FSANZ requirements and the bulk of the SKU range is halal-certified by Halal Certification Authority Australia. Cocoa is sourced through Mondelez International's Cocoa Life sustainability program, in operation since 2012.

The business model is wholesale hardware-sales confectionery distribution. The company explicitly does not sell direct to consumers; all volume moves through third-party retail channels — primarily the Coles and Woolworths supermarket duopoly, plus convenience stores and petrol stations across Australia and New Zealand. Retail pricing is set by the retailers themselves and is not disclosed. The company operates a digital top-of-funnel via Facebook, Instagram, TikTok, the Cadbury Club email newsletter and a recipe library, plus post-sale QR codes on packaging for sustainability guidance. Distribution-channel depth, registered trade marks (Dairy Milk, Caramilk, Boost, Crunchie, the Glass and a Half device, the Colour Purple, and the 'There's a Glass and a Half in Everyone' slogan), and over a century of Australian manufacturing heritage anchor the brand's category position.

Name

Mondelez Australia Pty

Legal name

Mondelez Australia Pty Ltd

Website

https://cadbury.com.au

Company type

Private

Founded year

1824

Operating status

Operating

Short description

Mondelez Australia Pty Ltd operates the Cadbury brand across Australia and New Zealand, manufacturing and marketing chocolate and confectionery (Dairy Milk, Old Gold, Caramilk, Twirl, Boost, Crunchie and others) at its Hobart and Burnie, Tasmania plants, and distributing exclusively through Coles, Woolworths, convenience stores and petrol stations as a subsidiary of Mondelez International (NASDAQ: MDLZ).

Ownership category

akta.pro rank

Product category

Chocolate & Confectionery Manufacturing

NAICS

Chocolate and Confectionery Manufacturing (31135), Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Confectionery Merchant Wholesalers (42445)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD), Chocolate, Sweet Spreads & Syrups Manufacturing (AFAKADAK)

Keywords

• Chocolate confectionery
• Milk chocolate blocks
• Dark chocolate bars
• Seasonal gift boxes
• Sustainable cocoa sourcing

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Confectionery Products: Cadbury Australia generates revenue through the manufacture and distribution of chocolate and confectionery products including blocks, bars, gift boxes and seasonal products. Products are sold through major retail chains including Coles and Woolworths.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mondelez Australia manufactures and markets the Cadbury chocolate and confectionery portfolio in Australia and New Zealand, including Cadbury Dairy Milk milk chocolate (made with the equivalent of a glass and a half of full cream milk per 200g block), Old Gold dark chocolate, Caramilk, Twirl, Favourites gift boxes, Cherry Ripe and Fry's Turkish Delight. Products are sold through major retailers such as Coles and Woolworths for everyday snacking, gifting and seasonal occasions.

Product overview

Mondelez Australia Pty operates the Cadbury brand in Australia, offering a diverse portfolio of chocolate and confectionery products. The core offering centres on Cadbury Dairy Milk milk chocolate, known for containing the equivalent of a glass and a half of full cream milk in every 200g. The product range spans multiple sub-brands including Caramilk (caramelised white chocolate), Old Gold (dark chocolate range), Twirl, Favourites, and the premium Cadbury & More line featuring indulgent centre flavours. Additional brands include Fry's Turkish Delight and Cherry Ripe. The portfolio includes chocolate blocks in various sizes, bars, baking products, and seasonal/limited edition offerings. Cadbury also operates digital platforms for recipes and the Cadbury Club loyalty programme. The company focuses on sustainably sourced cocoa through its Cocoa Life programme and sources milk from Tasmanian dairy farms.

Differentiator

Problem solved

Functional benefit

Brands

• Cadbury Dairy Milk: Flagship chocolate brand featuring milk chocolate with the signature glass and a half of full cream milk. Products include blocks, bars, and gift boxes.
• Cadbury &MORE
• Old Gold
• Twirl
• Freddo
• Boost
• Crunchie
• Picnic
• Cherry Ripe
• Fry's
• Roses
• Favourites

Products and services

• Cadbury Dairy Milk Milk Chocolate The classic smooth and creamy Cadbury Dairy Milk milk chocolate block made with sustainably sourced cocoa, containing the equivalent of a glass and a half of full cream milk in every 200g. Targeted at general consumers for everyday snacking.
• Cadbury Favourites Assorted Cadbury Dairy Milk chocolate pieces including Strawberry, Orange, Coconut Ice, Pineapple and Caramello varieties, available in various pack sizes for sharing at social occasions. Targeted at consumers seeking gifting and sharing confectionery.
• Cadbury Old Gold Dark Chocolate Dark chocolate range made in Australia since 1916, featuring 45% cocoa content in the standard Old Gold block. Targeted at consumers seeking higher cocoa dark chocolate.
• Cadbury Caramilk Cadbury Caramilk caramelised white chocolate, including the Biscoff collaboration variant combining Caramilk with Lotus Biscoff caramelised biscuit pieces. Targeted at consumers seeking indulgent flavoured white chocolate.
• Cadbury Twirl Chocolate bar featuring ribbons of indulgent caramel or mint flavoured swirls inside crispy wafer coated in Cadbury Dairy Milk milk chocolate. Targeted at consumers seeking filled wafer chocolate bars.
• Cadbury Freddo Chocolate characters and bars popular with children, available in various flavours including Strawberry and Milk Chocolate. Targeted at children and family purchasers.
• Cadbury Boost Chocolate bar with a crispy rice biscuit centre coated in Cadbury Dairy Milk milk chocolate. Targeted at consumers seeking textured filled bars.
• Cadbury Crunchie Chocolate bar featuring honeycomb pieces with a unique snap. Targeted at consumers seeking honeycomb-filled chocolate bars.
• Cadbury Cherry Ripe Australia's oldest chocolate bar featuring ripe juicy cherries and moist coconut smothered in Old Gold rich dark chocolate. Targeted at Australian consumers seeking a heritage coconut-cherry dark chocolate bar.
• Fry's Turkish Delight Soft Turkish Delight centre coated in Cadbury milk chocolate. Contains 60% less fat than leading chocolate bars. Targeted at consumers seeking a rose-flavoured jellied chocolate bar.
• Cadbury & More Premium chocolate blocks featuring indulgent centre flavours including Tiramisu Swirl, Hazelnut Praline, Roasted Macadamia, Caramel Crème Brûlée, and Raspberry Cheesecake. Targeted at consumers seeking premium indulgent chocolate blocks.

Quantifiable outcome

• 11% of Tasmania's total milk supply sourced by Cadbury, supporting 400+ jobs in the dairy industry
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• MCoBeautyminorStrategic or Co-development PartnerCollaboration with MCoBeauty for the Cadbury Dairy Milk x MCoBeauty Milk Chocolate Gift Box 180g. A mix of classic milk chocolates and milk chocolates with watermelon flavoured centre, created exclusively with MCoBeauty.
• ColescoreChannel Partner/ Reseller/ DistributorMajor Australian supermarket chain and primary retail distribution partner for Cadbury products including blocks, bars, gift boxes and seasonal products.
• WoolworthscoreChannel Partner/ Reseller/ DistributorMajor Australian supermarket chain and primary retail distribution partner for Cadbury products including Old Gold and other Cadbury brand items.
• LicellaminorStrategic or Co-development PartnerCadbury has invested in Licella to progress construction of one of the first at-scale advanced recycling facilities in Australia. This investment supports Cadbury's commitment to using recycled content in packaging and building a circular economy for soft plastics.
• Halal Certification Authority AustraliacoreImplementation/ SI/ Consulting PartnerCertification body that provides halal certification for Cadbury products sold in Australia and New Zealand, covering products manufactured for both markets.
• ANZPAC Plastics PactminorStrategic or Co-development PartnerMondelez is a signatory to ANZPAC (Australia, New Zealand and Pacific Islands) Plastics Pact, working towards achieving plastics targets aimed at building a circular economy for plastic.
• Australian Packaging Covenant Organisation (APCO)minorStrategic or Co-development PartnerMondelez is a signatory to APCO and is committed to working towards Australia's 2025 National Packaging Targets through responsible packaging practices.
• Planet ArkminorOthersPlanet Ark provides information on how to recycle different materials near where consumers live, supporting Cadbury's packaging sustainability messaging.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mars Wrigley Australia: Mars Wrigley is a global confectionery leader and Cadbury/Mondelez's closest direct competitor in the Australian chocolate and sugar confectionery market, with competing brands (Mars, Snickers, Maltesers, M&Ms) sold through the same Coles/Woolworths channels.
• Hershey (The Hershey Company): Hershey is one of the world's largest chocolate manufacturers, competing with Cadbury/Mondelez in chocolate bars, baking chips, and seasonal confectionery across global markets including ANZ distribution.
• Ferrero Australia: Ferrero is a global chocolate and confectionery peer (Ferrero Rocher, Nutella, Kinder) competing with Cadbury in premium gifting and spreads categories across Australian supermarkets.
• Lindt & Sprüngli (Australia): Lindt is a premium chocolate manufacturer with strong Australian retail presence (Lindt Excellence blocks, Lindor balls) competing directly with Cadbury's premium Cadbury &More range in the higher-priced block segment.

Broad incumbents

• Nestlé Australia: Nestlé is a diversified F&B incumbent with broad confectionery presence in Australia (KitKat, Smarties, Allen's lollies, Milkybar) sold through the same major retailers, competing directly with Cadbury in chocolate blocks and impulse bars.
• PepsiCo Australia (snacks): PepsiCo Australia operates the Smiths and Red Rock Deli snack brands competing with Cadbury in the broader Australian snack-confectionery aisle at Coles and Woolworths, sharing the same retailer shelf and impulse purchase occasions.

Regional players

• Haigh's Chocolates: Haigh's is an iconic South Australian heritage chocolate maker (since 1915) producing premium boxed chocolates and blocks, competing with Cadbury in Australian gifting and premium chocolate occasions through specialty retail.
• Darrell Lea: Darrell Lea is an Australian-founded confectionery brand producing chocolate-covered and sugar confectionery sold nationally in supermarkets, partially overlapping Cadbury's Australian range in licorice, rocky road, and gift-box categories.
• Universal Candy Company: Universal Candy is an Australian confectionery distributor and manufacturer of novelty and bulk lollipops/confectionery, sharing the same Australian retail and gifting channels as Cadbury's seasonal and variety-pack lines.

Emerging players

• Koko Black: Koko Black is an Australian premium chocolate maker focused on handcrafted truffles, bars, and drinking chocolate, competing with Cadbury &More and Cadbury Roses in the premium gifting and indulgence occasions in ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CadburyDairyMilkAustralia
• Instagraminstagram.com/cadburyaust
• TikToktiktok.com/@cadburyau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mondelez Australia Pty