essere animali ets
Essere Animali ETS is an Italian animal-rights nonprofit founded in 2011 that investigates animal-welfare conditions, campaigns for legal and corporate change, and promotes plant-based eating among the public, institutions, and companies.
- Company typePrivate
- Founded2011
- HeadquartersMilan, Italy
- Headcount—
- GTM typeB2C
- OfferingServices
What essere animali ets does
Essere Animali ETS, founded in 2011 and based in Milan, is an Italian animal-rights nonprofit. It conducts undercover investigations of animal-welfare conditions, runs public campaigns, engages companies, and advocates legal and institutional change; it also promotes plant-based eating. Its stakeholders include animal-welfare supporters, policymakers, companies, and the general public rather than conventional customers purchasing a product.
The organization's operating model relies on individual donations, membership contributions, Italy's 5x1000 tax designation, and testamentary bequests. The supplied information does not identify a software or AI product, proprietary technology architecture, pricing model, or paid customer base; its public-interest work is delivered through investigations, media campaigns, corporate training, and advocacy coalitions.
essere animali ets firmographics
Firmographics- Name
- essere animali ets
- Legal name
- Essere Animali ETS
- Website
- https://essereanimali.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Essere Animali ETS is an Italian animal-rights nonprofit founded in 2011 that investigates animal-welfare conditions, campaigns for legal and corporate change, and promotes plant-based eating among the public, institutions, and companies.
- Ownership category
- akta.pro rank
essere animali ets industry classification
Industry- Product category
- Animal Welfare Advocacy
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Services-Membership Organizations (8600), Agricultural Services (700)
- akta.pro primary industry
- Animal Welfare & Advocacy Organizations (AFAEALAC)
- akta.pro secondary industries
- Animal Health Policy, Standards & International Coordination (e.g., WOAH/FAO) (HLAMAJAO), Regulatory, Health Certificates & Export/Import Compliance (Large Animal/Equine) (HLAMABAL)
Keywords
Where essere animali ets is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
essere animali ets business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Donations: One-time and recurring donations made by individual supporters via the organization's website. Options include single or monthly donation amounts, with suggested tiers of €8, €12, €15, €25, €50, €100, and custom amounts. A 4% processing fee option is offered to cover credit card/PayPal transaction costs.
- Membership (Tessera): Annual membership fees collected through a dedicated tesseramento (membership drive) campaign, with a 2026 membership tier available on the website.
- 5×1000 (Tax Donation): The organization collects the Italian 5×1000 tax designation, whereby taxpayers direct 0.5% of their income tax to the organization.
- Testamentary Bequests: Legacies and testamentary bequests left to the organization as part of estate planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | One-time donation options for supporters |
| Subscription | Monthly | Monthly recurring donation options |
| Subscription | Annual | Annual membership (Tessera 2026) |
Distribution channels3 records
Marketing channels10 records
essere animali ets product offering
Product offeringCore offering
Essere Animali ETS is an Italian nonprofit animal rights organization that conducts undercover investigations into factory farming conditions, runs institutional and corporate advocacy campaigns, files legal complaints, and promotes plant-based eating to reduce animal suffering. Its core deliverables are investigative reports, petition drives, media campaigns, corporate engagement programs, and lifestyle-change initiatives such as Veganuary Italy and IoScelgoVeg.
Product overview
Essere Animali ETS is a non-profit animal rights organization (Ente del Terzo Settore) that operates advocacy campaigns, conducts undercover investigations into animal farming conditions, organizes institutional campaigns, manages corporate engagement programs, and promotes sustainable plant-based food alternatives. The organization does not offer a technology product or software platform; its activities consist of activism, petitions, newsletters, donation processing, and media/press outreach to advocate for animal welfare and legislative reform.
Differentiator
Problem solved
Functional benefit
Brands
- Settimana Veg: A week-long vegan initiative campaign promoting plant-based eating
- MenoPerPiù
Quantifiable outcome
- Criminal conviction of chicken farm owner (€3,000 fine) following undercover investigation into AIA supplier farms
- +8 more outcomes
Companies that use essere animali ets
Customer profileSegments4 records
essere animali ets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
essere animali ets partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Fur Free Europe coalitioncoreEssere Animali is a founding member of the Fur Free Europe coalition, promoted by over 80 animal welfare organizations across 23 EU member states. The coalition ran a European Citizens' Initiative that collected over 1.7 million signatures to ban fur farming and fur trade across the EU. Essere Animali conducted an investigation on Polish fox farms, organized street actions in Milan and Bologna, and projected anti-fur messages during Milan Fashion Week as part of this coalition.
- Stellantis (MenoPerPiù / Think Healthy program)minorEssere Animali collaborated with the Stellantis automotive group (which includes FIAT, Alfa Romeo, Peugeot, and other brands) through the MenoPerPiù program to deliver a 'Think Healthy' training course on plant-based diets, food health, and environmental sustainability to approximately 55,000 Stellantis workers in Italy via the company intranet.
- Il Fatto QuotidianominorEssere Animali maintains a media collaboration with Il Fatto Quotidiano, one of Italy's leading independent newspapers, for the distribution of investigation findings and opinion content to a broad readership.
- LifeGateminorEssere Animali collaborates with LifeGate, an Italian media platform focused on sustainability and environmental topics, to amplify content on animal welfare and factory farming issues to a sustainability-oriented audience.
- FactanzaminorEssere Animali collaborates with Factanza, an Italian independent media outlet, for the dissemination of investigation content and campaign messaging to a younger digital audience.
- Eurogroup for AnimalscoreEssere Animali is an active member of Eurogroup for Animals, a Brussels-based EU-level animal advocacy coalition. Through this membership, Essere Animali participates in pan-European campaigns including End the Cage Age, Fur Free Europe, and No Animal Left Behind, contributing to EU legislative advocacy and sharing investigative resources.
- End the Cage Age coalitioncoreEssere Animali is a member of the End the Cage Age European Citizens' Initiative coalition, which collected over 1.4 million validated signatures and secured a commitment from the European Commission to work toward an EU-wide ban on caged farming. Essere Animali conducted a 24-hour live broadcast from four Italian factory farms as part of the coalition's activities.
- Animals' AngelsminorEssere Animali collaborates with Animals' Angels on cross-border investigations into live animal transport from Eastern Europe, conducting joint inspections at Italian borders alongside ENPA and Animal Welfare Foundation.
- Animal Welfare Foundation (AWF)minorEssere Animali partners with UK-based Animal Welfare Foundation on live animal transport investigations at Italian borders, combining resources and field teams to monitor trucks arriving from Eastern Europe.
- ENPA (Ente Nazionale Protezione Animali)minorEssere Animali works with ENPA, Italy's oldest animal protection organization, on joint border inspection missions monitoring live animal transport from Eastern Europe.
- Humane Society International/Europe (HSI Europa)minorEssere Animali collaborates with HSI Europa as part of the Fur Free Europe coalition, including joint street actions during Milan Fashion Week.
- Animal Law Italia (ALI)minorEssere Animali partners with Animal Law Italia as part of the Fur Free Europe ECI campaign, contributing to the collection of signatures in Italy.
- LAV (Lega Anti Vivisezione)minorEssere Animali has collaborated with LAV on mink farm closure advocacy and joint protests at the Italian Ministry of Health, as well as on the Fur Free Europe campaign.
- VeganuarycoreEssere Animali is an official Veganuary partner in Italy. The organization coordinates the campaign nationally, engaging Italian companies (40+ companies and 20 restaurants in 2023), influencers, and individual participants. Italy ranked seventh globally with over 30,000 participants in 2021 and reached 5% of the Italian population in 2023.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
essere animali ets competitors and assessment
Company assessmentDirect peers
- LAV (Lega Anti Vivisezione): Italy's largest historical animal rights organization, also working on fur farming, animal testing, and farmed animal welfare. Direct overlap with Essere Animali in advocacy targets and coalition participation (e.g., joint Ministry of Health protests on mink farms).
- ENPA (Ente Nazionale Protezione Animali): Italy's oldest animal protection organization. Collaborates with Essere Animali on live animal transport border inspections, indicating overlapping mission and target issues around farmed animal welfare and enforcement.
- Animal Equality: Italian-founded international farmed animal advocacy organization. Operates undercover investigations and corporate engagement campaigns targeting the same supply chains (chicken, pig, dairy) as Essere Animali.
- Compassion in World Farming (CIWF): International farmed animal welfare organization with an Italian presence. Shares the End the Cage Age and corporate cage-free commitments agenda, directly competing for corporate partnerships and policy influence in Italy and the EU.
- Eurogroup for Animals: Brussels-based coalition of 80+ European animal welfare organizations of which Essere Animali is an active member. Operates pan-EU campaigns on transport, cages, and trade; serves as the umbrella under which Essere Animali's work scales.
- Animal Welfare Foundation (AWF): Germany-based NGO that partners with Essere Animali on live animal transport investigations at Italian borders. Comparable investigative methodology and shared focus on transport regulation reform (EU Regulation 1/2005).
- Animals' Angels: International organization focused on live animal transport, conducting border inspections and transport-condition investigations. Direct operational peer on the animal transport campaign that Essere Animali leads in Italy.
- Animal Law Italia: Italian legal advocacy organization for animal rights. Partner organization within the Fur Free Europe ECI coalition and collaborator on Italian animal protection law reform petitions, with overlapping legal/lobbying methodology.
Emerging players
- The Humane League: International farmed animal advocacy organization running corporate cage-free campaigns across Europe. Represents a partial overlap in corporate engagement tactics and may compete for the same Italian retail partnerships.
Broad incumbents
- Humane Society International (HSI): Large international animal welfare organization with fur farming and farmed animal advocacy programs. Co-participant in the Fur Free Europe coalition and joint street actions during Milan Fashion Week, but operates across a much broader portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
essere animali ets social profiles
Digital presenceessere animali ets financial estimates
Financial estimateRevenue estimate
Valuation estimate
essere animali ets leadership team
Management profileNumber of profiles
essere animali ets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
essere animali ets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about essere animali ets
What does essere animali ets do?
Essere Animali ETS is an Italian nonprofit animal rights organization that conducts undercover investigations into factory farming conditions, runs institutional and corporate advocacy campaigns, files legal complaints, and promotes plant-based eating to reduce animal suffering. Its core deliverables are investigative reports, petition drives, media campaigns, corporate engagement programs, and lifestyle-change initiatives such as Veganuary Italy and IoScelgoVeg.
Is essere animali ets a public or private company?
essere animali ets is a private company. It is currently operating.
When was essere animali ets founded?
essere animali ets was founded in 2011.
Where is essere animali ets based?
essere animali ets is headquartered in Milan, Italy, in the Europe region.
How does essere animali ets make money?
Four revenue lines are on record. Donations are the primary driver. The others are membership (Tessera), 5×1000 (Tax Donation) and testamentary Bequests.
Who are essere animali ets's main competitors?
Direct peers on record are LAV (Lega Anti Vivisezione), ENPA (Ente Nazionale Protezione Animali), Animal Equality, Compassion in World Farming (CIWF), Eurogroup for Animals, Animal Welfare Foundation (AWF), Animals' Angels and Animal Law Italia. The Humane League is listed as an emerging player. Humane Society International (HSI) is listed as a broad incumbent.
Does essere animali ets have an API?
No public API is recorded for essere animali ets.
What industry is essere animali ets in?
essere animali ets's product category is Animal Welfare Advocacy. Its primary akta.pro industry code is AFAEALAC, Animal Welfare & Advocacy Organizations, with a secondary code of HLAMAJAO, Animal Health Policy, Standards & International Coordination (e.g., WOAH/FAO). Its NAICS code is 11521 and its SIC code is 8600.