james lewis

What james lewis does

EasyGazebos is a privately held, UK-based direct-to-consumer e-commerce retailer operating from a single warehouse/fulfillment address at 76-80 Baddow Road, Chelmsford, Essex. Despite the brand name implying pop-up gazebos and temporary outdoor shelters, the actual product line is cycling electronics. The catalog consists of approximately nine SKUs, dominated by Garmin Edge-series GPS cycling computers (Edge 1050, 850, 840 Solar, 550) sold in various bundle configurations alongside the Favero Assioma PRO MX-1 pedal-based power meter. The company resells these branded products; it develops no proprietary technology, holds no patents or trademarks, and carries no proprietary software, app, or SDK.

The business model is straightforward transactional retail. EasyGazebos generates revenue exclusively through one-time hardware sales on its own Shopify-based storefront at easygazebos.com. Featured SKUs range from £250 to £450, with frequent bundle markdowns of 27-38% off reference retail prices. Pricing is fixed per transaction with no subscription, rental, or recurring component. The customer base is horizontal — individual UK cyclists, mountain bikers, and gravel riders purchasing navigation, training, and power-metering equipment for personal use. No enterprise contracts, B2B customers, or volume buyer relationships are disclosed.

The company competes on convenience rather than technology: free standard UK shipping on all orders, 30-day returns with no restocking fees, 4-6 business day delivery, customer support reachable via email and phone, and a 2-year guarantee on products. Geographic reach is strictly the United Kingdom; international shipping is not offered. Marketing is limited to organic SEO, an email newsletter signup, and direct website traffic, with no paid acquisition channels, social media presence, or partnerships disclosed. There is no public funding history, no management team disclosed, no parent company, and no operational data (headcount, GMV, traffic) available in the input material.

Name

james lewis

Legal name

EasyGazebos

Website

https://easygazebos.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Cycling Electronics Retail

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• GPS cycling computers
• Cycling power meters
• Cycling accessories retail
• Outdoor navigation electronics
• Bike computer bundles

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time purchase revenue from selling cycling GPS computers, power meters, and accessories. Products are sold at fixed retail prices with no subscription component. Revenue is generated entirely through direct consumer transactions on the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EasyGazebos is a UK-based direct-to-consumer online retailer selling GPS cycling computers and pedal-based power meters from premium brands such as Garmin (Edge series) and Favero (Assioma). The company operates an e-commerce storefront (easygazebos.com) offering cycling electronics primarily in bundled configurations with accessories such as mounts, cases, screen protectors, power banks, and sensors.

Product overview

EasyGazebos is a UK-focused online retailer specializing in GPS cycling computers and cycling accessories. The product portfolio centers on Garmin Edge cycling computers (including Edge 1050, Edge 850, Edge 840 Solar, and Edge 550 models) sold in various bundle configurations with accessories such as mounts, cases, screen protectors, power banks, and sensors. The company also carries the Favero Assioma PRO MX-1 pedal-based power meter. Products are primarily sold as bundled offerings that include accessories and third-party add-ons, targeting road, gravel, and mountain bike cyclists who need navigation, performance tracking, and training analytics. EasyGazebos differentiates through free UK shipping, 30-day returns, and 2-year guarantees on products.

Differentiator

Problem solved

Functional benefit

Products and services

• Garmin Edge 1050 Premium Cycling Computer (various bundles) Premium GPS cycling computer with a vivid color touchscreen, built-in speaker, advanced training features, group ride connectivity, Garmin Pay contactless payments, and up to 60 hours of battery life in saver mode. Sold by EasyGazebos in multiple bundle variants targeted at road cyclists needing navigation, performance tracking, and training analytics.
• Garmin Edge 840 Solar GPS Cycling Computer Bundle Solar-powered GPS cycling computer with touchscreen and button controls, multi-band GNSS technology, up to 60 hours of battery life with solar charging, adaptive coaching features, and an E-bank accessory bundle. Sold to cyclists seeking long battery life and advanced navigation.
• Garmin Edge 850 Compact GPS Cycling Computer Bundle Compact GPS cycling computer with a 2.7-inch color touchscreen, multi-band GPS, Trailforks maps, smart fueling alerts, built-in speaker, and up to 36 hours of battery life. Sold with a blue silicone case and a Wearable4U power bank bundle for cyclists needing mid-size navigation devices.
• Garmin Edge 550 Compact GPS Cycling Computer Bundle Compact GPS cycling computer with a vivid color display, preloaded TopoActive maps, Trailforks integration, advanced training metrics, and up to 36 hours of battery life in saver mode. Sold to cyclists seeking entry-level compact navigation.
• Favero Assioma PRO MX-1 Pedal-Based Power Meter Single-sided, pedal-based SPD power meter designed for MTB and gravel cycling, with ANT+ and Bluetooth connectivity, IP67 waterproof rating, 60+ hours of battery life, and ±1% power measurement accuracy. Made in Italy and sold to cyclists needing power data for training.

Quantifiable outcome

• Free standard shipping on all UK orders
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Merlin Cycles: UK-based online cycling retailer offering cycling electronics and accessories. Comparable as an online cycling specialist serving UK customers with similar product focus.
• Rutland Cycling: UK cycling retailer with both online and physical stores, carrying Garmin Edge computers and cycling accessories. Comparable as a UK cycling specialist with similar target customer.
• SportPursuit: UK-based online flash-sale retailer for premium cycling and outdoor brands, including cycling electronics. Comparable as a UK DTC cycling/outdoor specialist with overlapping premium-brand positioning.
• Wiggle: Major UK-based online cycling and tri-sports retailer offering Garmin cycling computers, power meters, and accessories. Directly comparable as a UK DTC cycling specialist serving the same customer base.
• Chain Reaction Cycles: Large UK/Northern Ireland cycling retailer with extensive Garmin Edge and cycling electronics assortment. Comparable as a direct competitor in online cycling electronics retail targeting UK and EU customers.
• Evans Cycles: Long-established UK cycling retailer with omnichannel presence selling Garmin cycling computers, power meters, and accessories. Comparable as a UK-focused cycling retailer serving enthusiast cyclists.
• ProBikeKit: UK-based online cycling and tri-sports retailer stocking premium cycling electronics including Garmin devices. Directly comparable as a specialist online cycling retailer targeting performance-oriented UK cyclists.
• Garmin (UK Store): Garmin's own UK direct-to-consumer storefront selling the full Edge lineup and accessories. The most direct competitive threat since EasyGazebos resells Garmin products to the same UK audience without manufacturer margin.
• Cycle Surgery: UK cycling retailer with online and store presence, stocking cycling electronics and accessories from premium brands. Comparable as a UK-focused cycling specialist targeting enthusiast riders.

Broad incumbents

• Halfords: Large UK high-street retailer with a substantial cycling category that includes GPS computers and accessories. Comparable as a much larger UK incumbent overlapping in cycling electronics but offering a broader general-merchandise assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about james lewis