Central Plaza

What Central Plaza does

Central Plaza is a single A-grade commercial office tower located at 345 Queen Street in Brisbane's central business district, comprising 40 levels and approximately 39,808 square metres of lettable area with 1,100 square metre floor plates and 250 carparks. Originally constructed in 1988 and designed by internationally recognised architect Dr Kisho Kurokawa with a distinctive crystal-inspired glass curtain wall facade, the building was acquired by IFM Investors, a pension-fund-backed global asset manager, in January 2008. The company generates revenue primarily through commercial office leasing of fitted and warm-shell suites ranging from 143 to 525 square metres, with go-to-market executed through dedicated leasing teams at JLL and CBRE and property management outsourced to CBRE.

The core product offering centres on premium column-free floorplates with central core configuration, supported by a portfolio of amenity modules including FitPoint end-of-trip facilities (18 showers, 200+ bike racks, locker and ironing services), a personalised concierge service backed by 24-hour security through SecureCorp, the Annex laneway of restaurants and cafes, and access to Flex by ISPT serviced meeting and teamworking spaces. The customer base is described as commercial businesses of various sizes seeking A-grade CBD office space, segmented horizontally rather than by vertical, with value propositions emphasising flexibility, community engagement, health and wellbeing, and proximity to Brisbane's financial and transport infrastructure.

Operationally, Central Plaza is staffed by a CBRE-led precinct management team including a Precinct General Manager, Facilities Managers, a Customer Experience Manager, and Senior Property Manager, plus a dedicated on-site concierge. Marketing is conducted through the building's own website, email newsletter subscription, and a community events programme designed to drive tenant engagement and retention. Pricing is quote-based, multi-year, and not publicly disclosed, reflecting the institutional commercial leasing standard.

Name

Central Plaza

Legal name

Central Plaza

Website

https://central-plaza.com

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Central Plaza is a 40-level A-grade commercial office tower at 345 Queen Street in Brisbane's CBD, owned by IFM Investors and leased to businesses of various sizes seeking premium CBD workspace with column-free floorplates, end-of-trip facilities, and concierge services.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Commercial Office Leasing: Primary revenue generated from leasing A-grade office spaces to businesses in Brisbane CBD. Available spaces range from 143 sqm to 525 sqm with immediate availability options including warm shell and fitted configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Central Plaza is a 40-level A Grade commercial office building located at 345 Queen Street in Brisbane's CBD, offering premium office space for lease ranging from 143 sqm to 1,100 sqm floor plates. The building provides column-free, flexible floor configurations with concierge services, FitPoint end-of-trip facilities, 24-hour security, and access to the Flex by ISPT meeting room network.

Product overview

Central Plaza is a single-property commercial real estate offering comprising a 40-level A Grade office building in Brisbane's CBD. The core product is premium office space with flexible floor plates and column-free design. Supporting amenities include FitPoint end-of-trip facilities, a 24-hour concierge service, and the Annex laneway with dining options. Flex by ISPT meeting and teamworking spaces provide additional flexible workspace options within the building network.

Differentiator

Problem solved

Functional benefit

Products and services

• Central Plaza Office Space Premium A Grade commercial office space at 345 Queen Street, Brisbane CBD, offering flexible floor plates ranging from 143 sqm to 1,100 sqm with column-free design, central core configuration, natural light, and views of the Brisbane River and CBD for businesses seeking a landmark CBD address.
• Concierge Service Personalised concierge service available during office hours, with 24-hour security coverage, supporting tenant needs including community services, dry cleaning, lockers, and general building inquiries.
• FitPoint End of Trip Facilities 5-star wellness end-of-trip facility featuring 18 hotel-standard showers, over 200 bike racks, locker and ironing facilities, dehumidifiers for drying clothes, and a complementary fresh towel service designed to support tenant commuting and wellness.
• Annex Laneway Reimagined laneway space within the Central Plaza complex featuring chilled bars, restaurants, and cafes flowing from Queen Street to Eagle Street, with wide-open terrace areas suited to Brisbane's subtropical climate.

Quantifiable outcome

• Premium A-grade building status ensuring high-quality workspace standards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CBREcoreImplementation/ SI/ Consulting PartnerCBRE provides building management services for Central Plaza. CBRE representatives include Precinct General Manager Michael Conroy, Precinct Facilities Manager Akash Pala, Facilities Manager Leigh Kingham, Customer Experience Manager Caitlyn Trimboli, and Senior Property Manager Trent Clark. CBRE also handles leasing through Campbell Tait (Senior Director) and Andrew McPhail (Associate Director).
• JLL (Jones Lang LaSalle)coreChannel Partner/ Reseller/ DistributorJLL serves as the primary leasing agent for Central Plaza commercial office space. JLL representatives include James Montague (Head of Office Leasing - Queensland) and James Vardanega (Director). JLL is a leading commercial real estate services firm.
• Flex by ISPTminorOthersFlex by ISPT is a national network of fully serviced meeting rooms and teamworking suites available to Central Plaza tenants. It provides out-of-office solutions for video conferences, team catch-ups, events, and short-term customisable workspaces with rooms for 10-100 people, high-speed Wi-Fi, and video/teleconferencing capabilities.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Waterfront Place (Brisbane): Premium A-grade office tower in Brisbane CBD operated by Dexus. Directly comparable to Central Plaza as another flagship Brisbane CBD office asset competing for premium tenants in the same submarket.
• Riparian Plaza: Iconic A-grade office tower at 71 Eagle Street, Brisbane CBD. Comparable to Central Plaza as a premium Brisbane CBD office building targeting similar professional services and corporate tenants.
• Brisbane Square (266 George Street): Major A-grade office tower in Brisbane CBD managed by Investa. Comparable premium CBD office asset competing for similar enterprise tenants in the same Brisbane submarket.
• 80 Ann Street: Premium-grade Brisbane CBD office tower recently transacted in the Brisbane market. Comparable to Central Plaza as a flagship-grade Brisbane CBD asset competing for top-tier tenant mandates.

Broad incumbents

• Dexus: ASX-listed Australian commercial property group with one of the largest CBD office portfolios including Waterfront Place Brisbane. Comparable as a major institutional owner/operator of A-grade CBD office assets across Australia.
• GPT Group: ASX-listed diversified REIT with a significant Australian CBD office portfolio. Comparable as an institutional investor and operator of premium commercial office space across major Australian CBDs.
• Charter Hall: ASX-listed Australian commercial property group managing office, retail, and industrial assets. Comparable as an institutional owner/manager of premium commercial property with overlapping tenant base.
• Investa: Australian commercial property investment manager focused on prime CBD office assets, owned by CBRE. Comparable as an institutional owner/manager of premium Brisbane CBD office stock.
• Mirvac: ASX-listed Australian property group with diversified office, retail, and residential assets including CBD office. Comparable as an institutional owner/developer of premium commercial property.
• Lendlease: ASX-listed global property and investment group with Australian commercial office operations. Comparable as a major institutional player in Australian commercial real estate ownership and development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Plaza