What Blue Peter does

Bluepeter Group is a privately held, family-owned Indian manufacturing conglomerate founded in 1961 by B.N. Kaul and headquartered at 80 Darya Ganj, New Delhi. The group operates across six product and service categories: (1) precision sheet metal components and assemblies, (2) heavy sheet metal fabrication, (3) CNC precision components, (4) progressive press tools, dies, jigs, fixtures and strip layouts, (5) two-wheeler saddles and automotive mechanical car jacks, and (6) central heating systems. The flagship subsidiary, Horizon Industrial Products Pvt. Ltd., is IATF 16949:2016 certified and serves as a Tier 1 sheet metal OEM supplier to Maruti-Suzuki and Honda (India and UK), and a Tier 2 supplier to GM through Delphi and TRICO. Other wholly-owned subsidiaries include Eurotech Automation (central heating systems under Biasi technology tie-up), Bruk Electrical Products (QS 9001 certified Tier 1 saddle supplier to Yamaha India), and Horizon Prototypes (prototyping services). Quality Plus Services is a joint venture with UK's QLS Automotive for quality management training, and Daichii N Horizon Autocomp is a 2013 joint venture with Japan's Daichii Kogyo.

The group makes money primarily through B2B hardware sales of manufactured components, assemblies, tools, dies, and heating systems, plus ancillary revenue from quality consultancy and training services. Pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales targeting major automotive OEMs and tier suppliers via direct engagement, technical consultations, custom product development, and long-term supply contracts, supplemented by a dealer network for residential and commercial heating customers in India including high-altitude regions. The company's revenue streams are tied to sheet metal hardware sales, press tool/die sales, central heating system installation, and professional quality services. International footprint includes exports of dies and tools to Volkswagen and Benteller in Europe, with broader exports reaching the USA, China, South Africa, Romania, and Sweden.

Underlying technology includes laser cutting, robotic welding, CNC machining via an in-house Makino CNC center, progressive press tooling with technical collaborations with Italian firms Olas and Meccanotecnica, and CAD-based design and prototyping. The group holds ISO 9001, ISO/TS 16949, ISO 14001, and OHSAS 18001 certifications through Quality Plus Services, and IATF 16949:2016 plus QS 9001 certifications across Horizon and Bruk respectively. Leadership is concentrated within the Kaul family across three generations, with A.K. Kaul as Chairman & CEO and Dr. Alka Kaul as third-generation Director. There is no disclosed external institutional investment, and operating status remains active with 2026-dated events on the corporate website.

Name

Blue Peter

Legal name

Bluepeter Group

Website

https://bluepeterindia.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Bluepeter Group is a privately held Indian manufacturing conglomerate founded in 1961 that produces precision sheet metal components, assemblies, progressive press tools and dies, CNC precision components, automotive car jacks, and central heating systems. It serves major automotive OEMs and tier suppliers including Maruti-Suzuki, Honda, Yamaha, GM, Volkswagen, and Benteller, with exports to Europe, the USA, China, South Africa, and Sweden.

Ownership category

akta.pro rank

Product category

Sheet Metal and Automotive Components Manufacturing

NAICS

Other General Purpose Machinery Manufacturing (3339), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)

SIC

Machine Tools, Metal Cutting Types (3541), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industry

Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)

Keywords

• Sheet metal components
• Automotive component manufacturing
• Press tools and dies
• CNC precision machining
• Contract manufacturing services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Sheet Metal Components Manufacturing: Manufacturing and supply of precision sheet metal components to automotive OEMs and tier suppliers. Products include stampings, assemblies, and fabricated parts made from mild steel, stainless steel, aluminum, and brass.
2. Press Tools and Dies: Design, manufacture and export of progressive press tools, compound dies, and complex forming press dies. Exports dies and tools to European automotive companies including Volkswagen and Benteller.
3. Central Heating Systems: Design, installation and supply of central heating systems through dealer network. Includes radiators, bathroom heaters, boilers with full site study, customization, and after-sales service.
4. Quality Consultancy Services: Quality management systems consulting, training and development services through Quality Plus Services including APQP, PPAP, FMEA, MSA, SPC, and KAIZEN training programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Blue Peter manufactures and supplies sheet metal components, sub-assemblies, press tools and dies, automotive components (car jacks, two-wheeler saddles), central heating systems, and CNC precision machined parts. The company also offers design, prototyping, and quality consultancy services to OEM customers across automotive, electronics, medical, agricultural, construction, and furniture industries.

Product overview

Blue Peter Group is a diversified Indian manufacturing conglomerate operating since 1961. The portfolio includes six distinct product/service categories: (1) Sheet Metal Manufacturing (components, assemblies, heavy fabrication, CNC precision components), (2) Tooling (progressive/compound/complex forming dies, jig fixtures, panel checkers, strip layouts), (3) Automotive Components (two-wheeler saddles, car jacks), (4) Design & Engineering Services (product design, prototyping, reverse engineering, industrial automation), (5) Central Heating Systems (radiators, boilers, bathroom heaters via Eurotech), and (6) Quality Management Consultancy (via Quality Plus Services joint venture with QLS Automotive UK). The group is organized into four main subsidiaries: Horizon Industrial Products (IATF 16949 certified flagship), Eurotech Automation (heating systems), Quality Plus Services (quality consultancy), and Bruk Electrical Products (saddles/electrical).

Differentiator

Problem solved

Functional benefit

Products and services

• Sheet Metal Components and Assemblies Custom-manufactured sheet metal components and sub-assemblies produced for OEM customers across automotive, electronics, medical, agricultural, construction, and furniture industries.
• Press Tools and Dies Design and manufacture of press tools and dies used for sheet metal forming and component production, supplied to industrial customers and used internally for serial production.
• Car Jacks Automotive car jacks manufactured by Blue Peter for OEM and related automotive customers.
• Two-Wheeler Saddles Two-wheeler saddles (seats) manufactured by Blue Peter for two-wheeler OEMs in the automotive sector.
• Central Heating Systems Central heating systems manufactured by Blue Peter, extending its metalworking capabilities into HVAC/heating equipment for residential and commercial customers.
• CNC Precision Components Precision components produced on CNC machinery for OEM customers requiring tight-tolerance parts across automotive, electronics, medical, and industrial sectors.
• Design, Prototyping, and Quality Consultancy Services Engineering services covering product design, prototyping, and quality consultancy offered to OEM customers to complement Blue Peter's component manufacturing capability.

Named customers14 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Daichii Kogyo (Japan)coreStrategic or Co-development Partner · 1 January 2013In 2013, BPG did joint venture with Japanese company Daichii Kogyo to form Daichii N Horizon Autocomp Pvt. Ltd. This expanded competitiveness in the automotive components space.
• Meccanotecnica (Italy)coreTechnology or Integration · 1 January 2007In 2007, BPG formed alliance with Italian company Meccanotecnica, an expertise in big progressive stamping toolings and automations. This enhanced Horizon's tool manufacturing capabilities.
• Biasi (Europe)coreStrategic or Co-development Partner · 1 January 2004Bluepeter formed alliance with Biasi in 2004 to provide state-of-the-art, flexible, stylish central heating systems. Biasi is a known name in Europe for quality central heating systems. Eurotech Automation serves as the distribution arm implementing these systems in India.
• OLS Automotive (UK)coreStrategic or Co-development Partner · 1 January 2003In 2003, BPG tied up with OLS Automotive from UK to impart skill and knowledge to the industry for the latest techniques and technology in quality management systems. QLS Automotive brought vast knowledge and experience from operations in five big countries with Ford, GM, Visteon, BMW as major customers.
• Olas (Italy)coreTechnology or Integration · 1 January 1997In 1997, BPG tied up with Italian company Olas known for expertise in progressive press dies/tools. This was during India's market liberalization era when India was opening up. BPG started exporting automotive engineering design solutions including prototyping.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sansera Engineering: Listed Indian Tier 1 automotive component manufacturer supplying precision machined and sheet metal components to two-wheeler and passenger vehicle OEMs. Closely comparable in customer mix (Indian and global auto OEMs), Tier 1 supplier status, and precision manufacturing focus.
• Endurance Technologies: Indian automotive component manufacturer serving leading two-wheeler and four-wheeler OEMs with aluminium die-castings, sheet metal components and suspension products. Directly comparable Tier 1 supplier positioning with Indian OEM customers such as Bajaj, Honda, and Yamaha.
• Caparo Vehicle Products (Caparo India): India-based sheet metal component manufacturer for automotive OEMs (Maruti-Suzuki, Tata Motors, etc.). Direct competitor in automotive sheet metal stampings, assemblies, and progressive tooling.
• Anand Group: Indian automotive component conglomerate with subsidiaries in sheet metal, gaskets, sealing systems and engineering services. Closely comparable diversified Indian auto-component group structure serving OEMs as Tier 1/Tier 2 supplier.

Broad incumbents

• Motherson Sumi Systems: Large Indian automotive component conglomerate supplying wiring harnesses, mirrors, interior modules and sheet metal assemblies to global OEMs. Comparable in serving global auto OEMs from India with diversified Tier 1 product lines, but at significantly larger scale.
• Varroc Engineering: Indian Tier 1 automotive component supplier offering lighting, electrical, electronics and polymer/exterior systems to two-wheeler and passenger vehicle OEMs globally. Comparable diversified auto-component supplier model serving Indian and international OEMs.
• Minda Industries (Uno Minda): Indian Tier 1 supplier of automotive components including switches, lighting, acoustics, and sheet metal parts to Maruti-Suzuki, Tata Motors, Honda and other OEMs. Comparable diversified product portfolio and OEM customer base.
• Bharat Forge: Indian auto component leader focused on forged and precision machined components for automotive, industrial and aerospace. Comparable in serving global OEMs from India with Tier 1 supplier status, though specializing in forgings versus sheet metal stampings.

Regional players

• Sundaram Fasteners: Indian automotive fastener and precision component manufacturer serving two-wheeler and passenger vehicle OEMs. Comparable Tier 1 supplier relationships with Indian OEMs (TVS, Honda, Maruti-Suzuki) and precision manufacturing capability.
• Lumax Industries: Indian automotive lighting and component supplier serving Maruti-Suzuki, Honda, Tata Motors and other OEMs. Comparable Indian Tier 1 automotive component supplier with multi-decade OEM relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/horizon-industrial-products-pvt-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Peter