AIF PLATFORM

What AIF PLATFORM does

AIF Platform is a privately-held, Gurugram-headquartered digital marketplace and comparison utility for Alternative Investment Funds (AIFs) registered with SEBI in India. Founded in 2026, the company operates three product surfaces: a consumer-facing website (aifplatform.com) where HNIs and family offices can discover, compare and track Category I, II and III AIFs; AIFdist, a B2B dashboard used by 1,200+ distribution partners to manage AMCs, funds, investors, commissions, drawdowns and portfolios; and an AMC Registration & Management Platform through which Asset Management Companies onboard, manage investor KYC, administer funds and handle compliance. Underlying technology consists of a web-based standardized fund profile schema (overview, fees, return ratios, risk, team, documents), an AMC self-verified data system that lets authorized fund managers keep performance figures live, and standardized APIs connected to 200+ AMCs. The core comparison engine filters across target IRR, XIRR, MOIC, fees, tenure, minimum investment and SEBI category, addressing what the company positions as the absence of cross-fund comparability in fragmented AMC factsheets.

The business model is a B2B2C marketplace monetized on the supply side. Investors access the platform free of charge, while AMCs pay annual subscription fees for listing, registration and management tooling, and distribution partners pay annual subscription fees for the AIFdist workflow layer. Distribution combines organic channels (SEO-optimized articles, YouTube/Shorts video, mobile apps on iOS and Android, multi-platform social presence) with a sales-assisted 'Talk to an Expert' motion targeting ₹1 crore-plus ticket sizes. The platform reports 44 AMCs onboarded, 73 funds listed and ₹11,686 crore of AUM tracked on the partner dashboard, operating against an Indian AIF market of 1,992 SEBI-registered funds managing ₹16.94 lakh crore in commitments as of March 2026. Notable affiliated brands Planify and Alpha AMC, plus core partnerships with Nuvama/Cushman & Wakefield and WhiteOak Capital, anchor inventory and credibility in the early operating period.

Name

AIF PLATFORM

Legal name

AIF Platform

Website

https://aifplatform.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

AIF Platform operates India's first smart comparison and discovery platform for SEBI-registered Alternative Investment Funds, connecting Asset Management Companies, distribution partners, and eligible HNIs and family offices through standardized fund data, a B2B distribution platform (AIFdist), and AMC management tooling.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. AMC Listing and Registration Services: Asset Management Companies pay to register and list their funds on the platform. The platform provides end-to-end AMC management including digital investor onboarding, fund administration support, and compliance management. Revenue is derived from AMC registration fees and potentially subscription fees for premium platform features.
2. Distribution Partner Services: Distribution partners (stock brokers, mutual fund distributors, AIF PMS distributors, wealth managers, CAs) pay for platform access to manage AMCs, funds, investors, commissions, drawdowns, payments, portfolios, factsheets, and investor statements. The platform provides commission tracking, drawdown management, and reporting through a unified dashboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AIF Platform is India's dedicated comparison and discovery marketplace for Alternative Investment Funds (AIFs). It lists third-party AIFs offered by registered Asset Management Companies (AMCs), lets investors compare them side-by-side using standardized fund data, and operates an AMC registration portal and an AIFdist platform that supplies standardized fund data to distribution partners. Revenue is generated from AMC and distribution partner subscriptions, while investor access is free.

Product overview

AIF Platform is a unified comparison and discovery platform for Alternative Investment Funds in India. The core platform (aifplatform.com) provides tools for comparing, evaluating, and tracking AIFs across all three SEBI categories (I, II, III), featuring an Industry Dashboard, Compare Funds tool, and educational content (Articles, Videos, Shorts). The platform serves two additional user segments through dedicated offerings: (1) AIFdist — a partner/distributor management platform enabling distributors to manage AMCs, funds, investors, commissions, and portfolios; and (2) an AMC Registration & Management Platform for Asset Management Companies to onboard investors, manage fund administration, and handle compliance. The platform lists 10+ specific AIFs including VentureX Fund, 360 ONE funds, 35North India Growth Fund, India Discovery Fund-2, Whitespace Alpha funds, InCred Credit Opportunities Fund III, and PRIME Offices Fund.

Differentiator

Problem solved

Functional benefit

Brands

• AIFdist: Distribution partner management platform for AMCs, funds, investors, commissions, drawdowns, payments, portfolios, factsheets, and investor statements.

Products and services

• AIF Platform
• AIFdist
• AMC Registration & Fund Listing Portal

Quantifiable outcome

• Total AIF commitments in India crossed ₹15.74 lakh crore by December 2025
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PlanifyminorOthersPlanify is listed as a related website in the footer links, indicating an affiliated or sister company relationship within the Alpha/Planify ecosystem.
• Alpha AMCminorOthersAlpha AMC is listed as a related website and is the manager of the VentureX Fund (Alpha AMC) listed on the platform, indicating a business relationship within the same corporate ecosystem.
• Cushman & Wakefield Management (NCW)coreStrategic or Co-development PartnerCushman & Wakefield Management (NCW) co-manages the PRIME Offices Fund through a joint venture with Nuvama Asset Management. NCW provides deep on-ground leasing engine and expertise for acquiring and managing Grade A+ commercial properties in India's gateway cities.
• WhiteOak Capital ManagementcoreChannel Partner/ Reseller/ DistributorWhiteOak Capital Management's India Equity Fund is featured as the lead fund in the Top 6 AIF Funds article, with verified performance data directly sourced and confirmed by the AMC on AIF Platform. The fund's data is maintained as a live, AMC-verified profile on the platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Planify: Planify is an affiliated investment-products platform listed as a sister property in AIF Platform's footer. It operates in the adjacent space of curated alternative and structured investment products in India, sharing distribution audiences and ecosystem synergies with AIF Platform.
• PMS Bazaar: PMS Bazaar is a dedicated Indian comparison and research platform for Portfolio Management Services (PMS) and AIFs, providing standardized data on strategies, returns, and minimum tickets. It is one of the closest direct competitors to AIF Platform in the structured-funds comparison category.
• WealthDesk: WealthDesk is an Indian wealth-tech platform enabling distributors and RIAs to manage and distribute PMS and AIF portfolios. It directly competes with AIF Platform's AIFdist module in the distributor-management SaaS layer and targets the same distribution partner base.

Broad incumbents

• INDmoney: INDmoney is one of India's largest multi-asset wealth management platforms offering mutual funds, PMS, AIFs, stocks, and fixed deposits under a single app. It directly competes with AIF Platform on the AIF discovery and comparison layer, but operates much more broadly across asset classes.
• Value Research Online: Value Research is a long-established Indian mutual fund and PMS research, comparison, and analytics platform with deep analytical content. It overlaps with AIF Platform on the comparison/research layer for sophisticated investors and competes for similar high-intent financial content traffic.
• Kuvera: Kuvera is a well-known Indian direct mutual fund investment and comparison platform with strong financial-planning content. It serves a similar HNI/investor audience and overlaps with AIF Platform on the fund discovery and comparison experience.
• Groww: Groww is one of India's largest retail investment platforms covering mutual funds, stocks, and other instruments. While primarily retail-focused, it increasingly serves higher-ticket investors and competes for the same comparison/discovery mindshare that AIF Platform targets.
• Zerodha (Coin): Zerodha's Coin platform offers direct mutual fund investing with research and comparison tools. It competes with AIF Platform on the comparison/discovery UX and on capturing the HNI investor segment in India.
• FundsIndia: FundsIndia is a longstanding Indian investment platform offering mutual funds, PMS, AIFs, and advisory services to retail and HNI clients. It serves overlapping investor personas and competes in the AIF discovery and advisory funnel.

Emerging players

• Tavaga: Tavaga is an emerging Indian robo-advisory and digital wealth platform offering curated portfolios including alternative investments. It overlaps with AIF Platform on the digital wealth-discovery experience for younger HNI investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AifPlatform
• YouTubeyoutube.com/@AIFPlatform1
• Facebookfacebook.com/profile.php?id=61575454923372
• LinkedInlinkedin.com/company/aif-platform
• Instagraminstagram.com/aifplatform_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIF PLATFORM