Valencia Region Film

What Valencia Region Film does

Valencia Region Film is the official film commission of the Comunitat Valenciana in Spain, operated by Productors Audiovisuals Valencians (PAV), a non-profit professional association headquartered at Calle Poeta Alberola 18 Bajo, Valencia. Established in 2022, the commission serves as a one-stop advisory hub for international and domestic film and television producers, offering location scouting, permitting support, and production coordination across the three provinces of Castellón, Valencia, and Alicante. All advisory services are provided free of charge to productions considering the region.

The commission's core offering centers on promoting the regional audiovisual ecosystem, with particular emphasis on the Ciudad de la Luz Studios complex in Alicante — a 300-hectare facility featuring 11,000 m² of stage space, 14.8 hectares of exterior filming area, and what is described as Europe's largest water tank at 100x80 meters. Additional services include facilitating access to a 30% tax rebate capped at €10 million per production, curated cinema tourism routes, and a tri-province film office network. The commission does not produce content itself but functions as a facilitator connecting production companies with local infrastructure, talent, and government incentives.

As a non-profit entity, Valencia Region Film is funded through regional government support from the Generalitat Valenciana and member contributions from PAV. Revenue mechanics do not involve direct production fees; instead, the commission operates as a public-private development vehicle aimed at attracting audiovisual investment to the region, with stated targets of hosting 26 major films and 200+ productions over a five-year horizon. Notable past productions that have filmed in the region include Game of Thrones, Westworld, and Uncharted, signaling established appeal to high-budget international productions.

Name

Valencia Region Film

Legal name

Productors Audiovisuals Valencians – PAV

Website

https://valenciaregionfilm.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Valencia Region Film is the official film commission of Spain's Comunitat Valenciana, operated by non-profit PAV to attract film and television productions through free location services, 30% tax rebate facilitation, and promotion of the Ciudad de la Luz Studios complex.

Ownership category

akta.pro rank

Product category

Film Commission Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Locations Services (Scouting, Permits, Management) (MPADAFAE)

Keywords

• Film commission services
• Filming location scouting
• Production permit facilitation
• Studio facility access
• Film tax incentives

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Film Commission Services: As a regional film commission operated by Productors Audiovisuals Valencians (PAV), the organization provides free advisory services to film productions seeking locations and permits in the Valencia Region. Revenue is generated through regional government funding and member contributions from audiovisual production companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Valencia Region Film is a regional film commission operated by Productors Audiovisuals Valencians (PAV) that promotes the Valencia Region of Spain as a filming destination for audiovisual productions. It provides a network of film offices that offer free advisory and permit coordination services, location scouting across diverse coastal, natural, and urban environments, and promotion of the Ciudad de la Luz studio complex in Alicante. The commission also facilitates access to Spain's 30% tax rebate (up to €10 million) for international productions.

Product overview

Valencia Region Film (FilmComission Comunitat Valenciana) is a government-supported film commission operated by Productors Audiovisuals Valencians (PAV) that provides a comprehensive suite of location-based and production support services for national and international audiovisual productions. The core offering centers on a network of distributed film offices that provide free advisory and permit facilitation services, complemented by an extensive location database spanning the region's diverse landscapes. The flagship infrastructure asset is Ciudad de la Luz Studios near Alicante, one of Europe's largest film studio complexes featuring world-class sound stages and production facilities. Additional services include cinema tourism routes and assistance navigating fiscal incentive programs including Spain's 30% tax rebate for international productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Location Services Comprehensive location scouting and location management services across the Valencia Region, connecting filmmakers with diverse shooting locations including historic architecture, natural landscapes, coastal areas, and urban environments.

Quantifiable outcome

• 30% tax rebate for international productions with 10 million euro maximum refund
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CulturArtscoreStrategic or Co-development PartnerRegional cultural agency offering subsidies for feature films, short films, animation, fiction, and digital platforms produced in the Valencia Region. Provides additional financial support beyond the 30% tax rebate for qualifying productions.
• Peñíscola Film OfficecoreStrategic or Co-development PartnerLocal film office serving the coastal municipality of Peñíscola, part of the distributed film office network across the Valencia Region
• Valencia Film OfficecoreStrategic or Co-development PartnerMunicipal film office serving the city of Valencia, part of the regional network providing location and permit services
• Film ValenciacoreStrategic or Co-development PartnerMunicipal tourism film commission for Valencia city
• Costa Blanca Film CommissioncoreStrategic or Co-development PartnerProvincial film commission covering the Alicante province, part of the regional network
• Patronat Provincial de Turisme Dip. de CastellóncoreStrategic or Co-development PartnerProvincial tourism authority managing film offices in Castellon province
• Instituto Valenciano de Cultura (IVC)coreStrategic or Co-development PartnerRegional cultural institute providing support for film productions including co-productions such as 'Llobàs' (Pau Calpe Rufat film)
• Ciutat de la Llum (Ciudad de la Luz)coreStrategic or Co-development PartnerMajor film studio complex in Alicante operated by the Valencian regional government (Generalitat), featuring 11,000 m2 of stages, 14.8 hectares of exterior filming area, and Europe's largest water tank. Open since 2005, reopened in 2022 after EU competition restrictions were lifted.
• Fresno FilmsminorStrategic or Co-development PartnerSpanish production company providing local production services for Guy Ritchie's action thriller 'The Interpreter' in Alicante

Scale indicators13 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Barcelona Film Commission: Barcelona Film Commission provides similar film office and location scouting services within Catalonia, Spain. Directly competes with Valencia for international productions choosing between Spanish Mediterranean hubs, offering comparable tax incentive access and Mediterranean climate.
• Madrid Film Office: Madrid Film Office provides location and permit services for productions in Spain's capital region. Competes with Valencia for Spanish and international productions, with the advantage of being the largest urban center with established crew infrastructure.
• Film London: Film London is a major European film commission providing location services and production support across London and the UK. Comparable in scope and function as a regional film promotion body, and a key competitor for international English-language productions weighing European filming destinations.
• Costa del Sol Film Commission: Costa del Sol Film Commission in Andalusia offers similar Mediterranean filming destination services within Spain. Competes with Valencia for productions seeking Spanish coastal locations, climate advantages, and access to the same national tax incentive framework.
• Italy's National Film Commission (Direzione Generale Cinema): Italy's national-level film promotion body provides location scouting and tax incentive coordination (30% rebate) similar to Valencia Region Film. Directly competes for Mediterranean-destination international productions seeking climate, locations, and EU-accessible incentives.
• Croatia Film Commission: Croatia Film Commission promotes filming locations across Croatia with cash rebate incentives (25-30%). Competes with Valencia for productions seeking Mediterranean-adjacent filming locations with similar climate benefits and European tax incentive structures.
• Malta Film Commission: Malta Film Commission provides location services and cash rebate incentives (up to 40%) for international productions. Comparable European Mediterranean filming destination competing directly with Valencia, with particular strength in water-based shoots and historical locations.
• Film France / CNC: France's CNC oversees national film incentives including the TRIP tax rebate (30-40%) and coordinates regional film commissions. As a major European production destination, France directly competes with Valencia for international productions seeking European locations with strong incentive packages.

Broad incumbents

• Pinewood Studios: Pinewood Studios operates major UK studio facilities and triggered the original EU complaint against Ciudad de la Luz. As Europe's largest integrated studio operator, Pinewood represents both a competitor for international productions and a structural counterparty in EU subsidy disputes affecting Valencia's incentive program.

Regional players

• Creative England (Film & High End TV): Creative England (formerly Screen England) promotes filming across English regions outside London, offering comparable film office services to Valencia Region Film. As a UK-focused regional film commission, it competes for international productions weighing European filming destinations, particularly post-Brexit UK productions seeking non-London English locations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOOuQJQkXssJgypMfn5r27w
• Facebookfacebook.com/Valenciaregionfilm
• LinkedInlinkedin.com/company/valencia-region-film
• Instagraminstagram.com/valenciaregionfilm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valencia Region Film