Dyna-Gro Seed

Name

Dyna-Gro Seed

Legal name

Loveland Products, Inc.

Website

https://dynagroseed.com

Company type

Private

Founded year

1994

Operating status

Operating

Ownership category

akta.pro rank

Product category

Agricultural Seeds

NAICS

Oilseed and Grain Farming (1111), Oilseed (except Soybean) Farming (11112), Oilseed and Grain Combination Farming (111191)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Seed & Trait Distribution (Dealer Networks) (AFABAJAD)

akta.pro secondary industries

Oilseed & Pulse Seeds (Canola/Rapeseed, Sunflower, Pea, Lentil, Chickpea) (AFABAFAC), Cereal & Grain Seeds (Wheat, Barley, Oats, Rye) (AFABAFAB), Forage & Pasture Seeds (Alfalfa, Clover, Ryegrass, Bermudagrass) (AFABAFAD), Plant Breeding & Variety Development (Conventional) (AFAGAIAF)

Keywords

• Agricultural seed
• Crop hybrids
• Row crop genetics
• Seed varieties
• Commercial seed sales

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Seed Product Sales: Dyna-Gro generates revenue through the sale of seed products across nine crop categories including corn, soybean, wheat, cotton, rice, sorghum, sunflower, canola, and alfalfa. Sales are made exclusively through Nutrien Ag Solutions retail network.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Dyna-Gro Seed sells seed varieties and hybrids across nine crop categories (Alfalfa, Canola, Corn, Cotton, Rice, Sorghum, Soybean, Sunflower, and Wheat), distributed exclusively through the Nutrien Ag Solutions retail network of more than 1,700 global locations. The company sources genetics and trait technologies from multiple leading providers (Bayer, Corteva, Syngenta, Monsanto) and validates products using data from over 3,000 independent research sites and 150 field research sites. Local crop consultants provide one-to-one advisory services from pre-season evaluation through post-harvest analysis.

Product overview

Dyna-Gro Seed is a comprehensive agricultural seed brand offering nine crop categories (Alfalfa, Canola, Corn, Cotton, Rice, Sorghum, Soybean, Sunflower, and Wheat) distributed exclusively through Nutrien Ag Solutions' network of more than 1,700 retail locations. The product portfolio is backed by over 30 years of regional seed consulting expertise and data from over 3,000 independent research sites. The offering combines seed products with digital tools (Seed Finder, Crop Tours with real yield data, and Agronomic Insights) to provide growers with performance-proven seed selection based on local trial conditions. Dyna-Gro differentiates by sourcing best-of-breed genetics from multiple technology providers rather than limiting growers to a single source, enabling tailored seed recommendations for specific field challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Dyna-Gro Alfalfa Seed Alfalfa seed varieties developed for high yield and disease resistance, available through the Seed Finder tool and local Nutrien Ag Solutions retailers.
• Dyna-Gro Canola Seed Canola seed innovations designed for regional performance, developed with data from over 3,000 independent research sites.
• Dyna-Gro Corn Seed Corn hybrids featuring trait technologies including Trecepta, VT Double Pro, SmartStax, PowerCore Enlist, and Roundup Ready Corn 2, sourced from leading technology providers.
• Dyna-Gro Cotton Seed Cotton seed offerings including XtendFlex soybeans and various trait technologies, with financing options available through Nutrien Financial.
• Dyna-Gro Rice Seed Rice seed varieties developed for regional adaptability and optimal yield performance.
• Dyna-Gro Sorghum Seed Sorghum seed innovations designed to target specific regional challenges and pest pressures.
• Dyna-Gro Soybean Seed Soybean varieties featuring trait technologies including XtendFlex, Enlist E3, and STS, with relative maturity ranges from 0.03 to 5.2.
• Dyna-Gro Sunflower Seed Sunflower seed products developed for performance in specific growing regions.
• Dyna-Gro Wheat Seed Wheat seed varieties bred for regional performance and disease resistance.

Quantifiable outcome

• 230+ crop trial results across multiple counties and years demonstrating yield performance relative to local averages.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Nutrien Ag SolutionscoreChannel Partner/ Reseller/ DistributorDyna-Gro Seed is distributed exclusively through Nutrien Ag Solutions, the world's leading agricultural retailer. Nutrien Ag Solutions provides sales infrastructure through over 1,700 global retail locations with on-site crop consultants who deliver local agronomic expertise to Dyna-Gro customers.
• Nutrien FinancialsupportingGTM or Marketing PartnerNutrien Financial provides financing options for Dyna-Gro Seed purchases, including promotional offers such as 1% APR on cotton seed, with no minimums and extended payment terms.
• Bayer (XtendFlex, SmartStax Technologies)coreTechnology or IntegrationDyna-Gro sources seed trait technologies from Bayer including XtendFlex soybean traits and SmartStax corn traits for pest and weed management.
• Corteva (Enlist E3, PowerCore Technologies)coreTechnology or IntegrationDyna-Gro sources Enlist E3 soybean traits and PowerCore corn trait technology from Corteva for herbicide tolerance and insect protection.
• Syngenta (Agrisure Viptera)supportingTechnology or IntegrationDyna-Gro sources Agrisure Viptera corn trait technology from Syngenta for insect protection.
• Third-Party Independent Research SitescoreOthersOver 3,000 independent, third-party research sites provide yield and performance data used to validate and select Dyna-Gro seed products.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pioneer (Corteva): Pioneer is Corteva's flagship seed brand and the largest corn/soybean seed company in North America. It directly competes with Dyna-Gro across multiple crops and trait platforms, with a similar dealer/distributor-led GTM model and comparable trait-licensing access to competing genetic providers.
• Dekalb (Bayer): Dekalb is Bayer's leading corn/soybean seed brand in the US. It directly competes with Dyna-Gro across corn hybrids and soybean varieties, using overlapping trait technologies (Roundup Ready, XtendFlex, SmartStax) and a similar retail-distribution model.
• Asgrow (Bayer): Asgrow is Bayer's soybean-focused seed brand, directly competing with Dyna-Gro's soybean portfolio. It uses similar trait platforms (XtendFlex, Roundup Ready 2 Xtend) and shares Bayer trait IP that Dyna-Gro also licenses.
• NK Seeds (Syngenta): NK Seeds is Syngenta's multi-crop seed brand competing directly with Dyna-Gro across corn, soybean, sorghum, and other crops. It uses Syngenta's Agrisure trait platform, which Dyna-Gro also licenses.
• Mycogen Seeds (Corteva): Mycogen Seeds is Corteva's multi-crop seed brand focused on corn and other row crops. It competes directly with Dyna-Gro in corn hybrids and serves growers through retail distribution channels similar to Dyna-Gro's model.
• Brevant Seeds (Corteva): Brevant Seeds is Corteva's retail-focused seed brand that closely mirrors Dyna-Gro's exclusive retail distribution model. It sells exclusively through retail channels and competes across corn, soybean, and other crops using Corteva's trait portfolio.
• Beck's Hybrids: Beck's Hybrids is a major family-owned independent seed company competing across multiple crops in the Midwest US. It operates a similar multi-crop portfolio with regional retailer partnerships, comparable in positioning to Dyna-Gro.
• Stine Seed: Stine Seed is an independent multi-crop seed company with strong proprietary soybean genetics and corn hybrids. It competes directly with Dyna-Gro across multiple crops and uses a comparable broad-crop, regional distribution model.
• Axis Seed: Axis Seed is an independent multi-crop seed brand with regional focus in the Midwest, comparable in size and distribution model to Dyna-Gro. It sells corn, soybean, and other crop seeds through regional retailers and competes for similar grower relationships.

Others

• GROWMARK: GROWMARK is a regional agricultural cooperative providing seed, crop protection, and other inputs through member retailers across the Midwest and Mid-Atlantic. It is comparable to Nutrien Ag Solutions in its retail-distribution role and serves as a structural peer for the channel through which Dyna-Gro-style brands reach growers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dynagroseed
• Facebookfacebook.com/DynaGroSeed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyna-Gro Seed