Valens

What Valens does

Valens is a Slovenian manufacturer of dietary supplements founded in 2005 and headquartered in Komenda, where it operates GMP and IFS Food certified production facilities. The company develops, formulates, and packages a broad portfolio of nutritional supplements organized by health category, including immune support, energy, magnesium and regeneration, skin/hair/nails, cardiovascular, children's health, digestion, bone/joint, calm/sleep, anemia, sport, and women's health. Its clinically tested formulations include proprietary lines such as Quvital® (coenzyme Q10) and Valens Kolagen Premium, supported by clinical studies and bioavailability claims. Products reach end consumers through three primary channels: the company's own e-commerce platform (valens.si), distribution across all Slovenian pharmacies and the Sanolabor chain plus specialized retail, and a B2B private-label manufacturing segment serving international distributors. Pricing is unit-based with EUR-denominated SKUs in the 15-26 EUR range, and the company runs a loyalty program, content-marketing blog, and influencer collaborations as consumer-facing growth levers.

Name

Valens

Legal name

VALENS INT. Proizvodnja in trženje d.o.o.

Website

https://valens.si

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Valens is a Slovenian GMP and IFS certified manufacturer of clinically tested dietary supplements, founded in 2005 and serving Slovenian consumers through its own e-commerce platform and nationwide pharmacy distribution, while also offering private-label manufacturing for international B2B distributors.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Herbal & Botanical Supplements (CRADAGAD), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

Keywords

• Dietary supplements
• Food supplements manufacturing
• Private label supplements
• Coenzyme Q10 formulations
• Collagen nutritional supplements

Headquarters

HQ city

Komen

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2C Online Sales: Direct-to-consumer sales through company's own e-commerce platform valens.si
2. Pharmacy and Retail Distribution: Products sold through pharmacies across Slovenia and specialized retail stores
3. Private Label B2B: Custom formulation and manufacturing for B2B customers including international distributors

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Valens develops, manufactures, and markets a broad portfolio of science-backed dietary supplements in multiple formats (capsules, sachets, powders, oral sprays, liquids, drops) covering categories such as immunity, magnesium/regeneration, skin-hair-nails, heart and circulation, energy, children's health, digestion, bones and joints, calm/sleep, anemia, sport, women's health, vegan, and natural. The company sells its own branded products to consumers via e-commerce, Slovenian pharmacies (including Sanolabor), and specialized retail, and offers custom private-label formulation and manufacturing services to international B2B distributors.

Product overview

Valens is a Slovenian dietary supplements company that manufactures and sells a broad portfolio of science-backed nutritional supplements. The product line is organized by health category: Immune System (Imunski sistem), Magnesium and Regeneration, Skin/Hair/Nails (Kozza lasje nohti), Heart and Circulation (Srce in ozilje), Energy, Children's Health (Za otroke), Digestion and Appetite (Prebava in apetit), Bones and Joints (Kosti in sklepi), Calm and Sleep (Pomiritev in spanje), Anemia (Slabokrvnost), Sport, Women's Health (Zensko zdravje), Vegan, and Natural. Key branded products include Quvital® (coenzyme Q10), Valens Kolagen Premium (collagen with Q10), Valens Omega-3 Forte, Valens Amino S.O.S., Valens BibaBiotik (probiotics), and Valens Inozitol. Recent launches include Valens Periassist (perimenopause support), Valens Kalcij + D3, Valens Kreatin, Valens Mg Kids+, Valens Hydrolite+, and Valens Good Night Cacao. Products are GMP and IFS Food certified, developed and manufactured in Slovenia, and sold through pharmacies, Sanolabor, specialized stores, and the company's own e-commerce platform. The company also operates a B2B private-label segment for international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Quvital®: Brand of Coenzyme Q10 and dietary supplement products including Quvital 100mg capsules

Products and services

• Valens Periassist capsules Perimenopause support supplement combining citicoline, lavender extract, pomegranate extract, vitex agnus-castus, common stonecrop, and selected vitamins. Sold to adult consumers seeking perimenopausal and cognitive support.
• Valens Kalcij + D3 tekocina (liquid) Calcium and vitamin D3 liquid supplement with mild banana flavor, formulated for bone health and a healthy smile across all generations. Sold to general consumers including children.
• Valens Kreatin v prahu (creatine powder) Pure creatine monohydrate powder, one of the most researched ingredients in sports nutrition, in a clean formula without sugar, sweeteners, or artificial flavors. Sold to sport and fitness consumers.
• Valens Mg Kids+ Magnesium citrate supplement designed for daily use across all generations including children. Sold to parents and families seeking magnesium supplementation.
• Valens Hydrolite+ Next-generation electrolyte supplement offered in two formulas to support optimal hydration, fluid balance, and overall well-being. Consumers choose the formula matching their needs.
• Valens Good Night Cacao Cacao-based sleep and relaxation supplement in 30-sachet packaging formulated to support restful sleep with natural ingredients. Sold to adult consumers.
• Quvital® 100 mg capsules Quvital® 100 mg capsules, flagship Coenzyme Q10 supplement positioned as scientifically optimized Q10 with claimed world-best bioavailability. Sold to adult consumers seeking cardiovascular and energy support.
• Valens Kolagen Premium Exclusive clinically proven formula combining collagen and Q10 (coenzyme Q10) for skin, hair, and nail health, available in multiple flavors including Pinakolada. Sold to adult consumers seeking beauty-from-within support.
• Valens Kolagen v prahu (collagen powder) Collagen powder supplement offered in single-serve sachet and cup/mixer formats, supporting skin, hair, nails, and joint health. Marketed as natural collagen safe during pregnancy and breastfeeding.
• Valens Amino S.O.S. Amino acid complex in sachets for immune system support, marketed for post-intensive training/competition recovery and early-stage immune depletion prevention.
• Valens Omega-3 Forte capsules High-strength omega-3 fatty acid capsules supporting cardiovascular and overall health. One of Valens' most popular products.
• Valens BibaBiotik drops Probiotic drops for infants and children, formulated to support digestive health and reduce colic symptoms. Highly recommended by pediatricians.
• Valens Inozitol v prahu (inositol powder) Inositol powder supplement recommended by fertility and women's health specialists for reproductive health and hormonal balance support.
• Valens Mg Active Magnesium supplement in sachets targeting energy and physical performance. Part of the magnesium and regeneration product line.
• Valens Mg Night Magnesium supplement in sachets designed for nighttime use, relaxation, and peaceful sleep support.
• Valens SunDoc Dietary supplement for sun protection support, designed to complement topical sunscreen by supporting the body from within during periods of increased sun exposure.
• Valens Vitamin D spray Vitamin D oral spray supplement in D2000 and D3000 dosages. Spray format noted by influencers for its noticeable well-being impact.
• Valens D Junior Children's vitamin D supplement. Part of Valens' children's product line with loyalty pricing.
• Valens Imuncek (Immune System) Immune system support supplement, highly recommended by professionals and popular among parents for children starting kindergarten during seasonal transitions.
• Valens Zeleza (Iron) Iron supplement for iron deficiency and anemia support, clinically shown to normalize blood iron levels within 2 months of use without gastrointestinal side effects.
• Valens B2B Private Label / Contract Manufacturing Custom formulation and manufacturing of dietary supplements under distributor/partner brands. GMP and IFS certified Slovenian production, with clinically tested active ingredients, offered to international distributors in EU, Croatia, Austria, Canada, and other markets.

Quantifiable outcome

• Products clinically proven effective (e.g., Kolagen Premium clinical study on skin parameters)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Biogena: Austrian premium dietary supplements manufacturer with a science-based, clinically substantiated product range sold through pharmacies and direct-to-consumer channels. Highly comparable to Valens on positioning, GMP-certified manufacturing, and dual B2C/B2B distribution in a small domestic market.
• Burgerstein: Swiss micronutrient supplements manufacturer focused on scientifically formulated products distributed through pharmacies and healthcare professionals. Closely comparable to Valens on science-first positioning, similar product categories (vitamins, minerals), and European pharmacy distribution model.
• PharmaNord: Danish dietary supplements manufacturer with science-based formulations, clinical studies, and broad European pharmacy distribution. Comparable to Valens on quality positioning, GMP manufacturing, and use of bioavailability claims to differentiate branded products.
• BetterYou: UK-based oral spray supplement manufacturer known for its Vitamin D and transdermal magnesium spray formats. Directly comparable to Valens on spray-format supplement delivery (e.g., Valens Vitamin D spray) and science-based positioning.
• Salus Haus: German manufacturer of herbal and botanical dietary supplements with strong European pharmacy distribution. Comparable to Valens on botanical/herbal product lines, GMP-certified manufacturing, and pharmacy-led go-to-market.
• Orthomol: German manufacturer of science-based micronutrient combinations sold primarily through pharmacies with healthcare professional recommendation as a core channel. Comparable to Valens on science-based positioning, pharmacy-led GTM, and premium pricing.

Broad incumbents

• New Nordic: Scandinavian dietary supplement brand with broad European pharmacy and retail distribution across multiple health categories. Comparable broader incumbent in the same supplement category, though with wider geographic footprint than Valens.
• Abtei: Established German supplement brand with strong pharmacy presence across vitamins, minerals, and herbal products. Comparable to Valens as a larger incumbent competing in the same pharmacy distribution channel and product categories.
• GSE Vertrieb: German dietary supplement brand with European pharmacy distribution and focus on natural/botanical ingredients. Comparable broader incumbent to Valens in botanical supplement category and pharmacy channel.
• Wörwag Pharma: German pharmaceutical and dietary supplement company with pharmacy distribution and science-based positioning. Comparable broader incumbent operating in the supplements/pharmacy adjacency with overlapping product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/valensSLO
• Instagraminstagram.com/valens_si
• LinkedInlinkedin.com/company/valensint

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valens