24/7 Roadservices
- Company typePrivate
- Founded2000
- HeadquartersMayfield, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
24/7 Roadservices firmographics
Firmographics- Name
- 24/7 Roadservices
- Legal name
- 24/7 Roadservices
- Website
- https://247roadservices.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
24/7 Roadservices industry classification
Industry- Product category
- Roadside Assistance Services
- NAICS
- Motor Vehicle Towing (48841), Motor Vehicle Towing (488410)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans) (TLAKAFAA)
- akta.pro secondary industries
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL), Roadside Assistance & Motorist Aid Patrols (Service Patrols) (TLAJAJAB)
Keywords
Where 24/7 Roadservices is headquartered
LocationHeadquarters
- HQ city
- Mayfield
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
24/7 Roadservices business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Annual Membership Subscriptions: Individual and business members pay annual subscription fees for roadside assistance coverage. Plans range from $79/year for entry-level to $207/year for premium plans covering multiple vehicle types. Revenue is recurring on an annual basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Motorbike 3 Star Plan - 4 calls/year, 20-50km towing, battery/flat tyre/fuel assistance |
| Subscription | Annual | Motorbike 4 Star Plan - Unlimited calls, 20-50km towing, includes ambulance ($250), car hire ($360), accommodation ($360) |
| Subscription | Annual | Motorbike 5 Star Plan - Unlimited calls, up to 100km towing, ambulance ($400), car hire ($700), accommodation ($700-1000) |
| Subscription | Annual | Car 3 Star Plan - 4 calls/year, basic assistance |
| Subscription | Annual | Car 4 Star Plan - Unlimited calls, enhanced benefits |
| Subscription | Annual | Car 5 Star Plan - Unlimited calls, premium benefits including lockout assistance ($70), accommodation and car hire |
| Subscription | Annual | Caravan 3 Star Plan - 4 calls/year, 20-50km towing |
| Subscription | Annual | Caravan 5 Star Plan - Unlimited calls, 50-100km towing, ambulance ($400), car hire ($700), accommodation ($1000) |
| Subscription | Annual | Caravan Premium Plan - GVM 5 Tonne, up to 6.5m, includes lockout ($100), taxi cover, ambulance ($400), car hire ($700) |
| Subscription | Annual | Car + Caravan combined plan - GVM 8 Tonne, up to 9m, unlimited calls, 50-100km towing |
| Subscription | Annual | Motorhome Premium Plan - GVM 5 Tonne, up to 6.5m, unlimited calls, 50-100km towing |
| Subscription | Annual | Motorhome Premium Plus Plan - GVM 8 Tonne, up to 9m, unlimited calls, 50-100km towing, enhanced benefits |
| Subscription | Annual | Mobility Scooter 3 Star Plan - 4 calls/year, 30km towing, lost keys, transport costs up to 3x$30 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
24/7 Roadservices product offering
Product offeringCore offering
24/7 Roadservices provides subscription-based roadside assistance for Australian motorists across five vehicle categories (cars, motorbikes, caravans, motorhomes, and mobility scooters). Services include jumpstarts, battery replacement, flat tyre changes, emergency fuel delivery, towing, and lockout assistance, delivered through a national network of 1,000+ licensed service providers and a 24/7 operations centre. The company also offers white label roadside assistance programs to corporate partners such as government departments, insurance companies, financiers, and fleet leasing providers.
Product overview
24/7 Roadservices provides a subscription-based roadside assistance platform with tiered membership plans (3 Star, 4 Star, 5 Star, Premium, Premium Plus) covering five vehicle categories: Cars, Motorbikes, Caravans, Motorhomes, and Mobility Scooters. The core offering includes emergency services (jumpstarts, battery replacement, flat tyre changes, towing, emergency fuel, lockout assistance) with additional benefits (ambulance cover, accommodation, car hire) on higher-tier plans. The Assist mobile application enables members to manage accounts and request assistance. Business Solutions provides white label services to corporate partners including retail clients, government departments, insurers, and fleet providers, with telematics integration for GPS location services.
Differentiator
Problem solved
Functional benefit
Products and services
- Cars Roadside Assistance Annual subscription roadside assistance for cars covering jumpstarts, battery replacement, flat tyres, emergency fuel, towing, lockout assistance, ambulance cover, accommodation, and car hire. Plans start from $79/year with vehicle weight limit of 3.5 Tonne and length limit of 5.5m. Targeted at Australian car owners.
- Motorbike Roadside Assistance Annual subscription roadside assistance for motorbikes covering battery assistance, flat tyre changes, emergency fuel, towing, ambulance cover, car hire, and accommodation. Plans range from $79/year (3 Star) to $139/year (5 Star). Targeted at Australian motorbike owners.
- Caravans Roadside Assistance Annual subscription roadside assistance for caravans covering towing, lockout assistance, ambulance cover, car hire, accommodation, and taxi cover depending on plan tier. Plans range from $79/year (3 Star) to $207/year (Car + Caravan combined). Targeted at Australian caravan owners.
- Motorhomes Roadside Assistance Annual subscription roadside assistance for motorhomes covering vehicles up to 9m length and 8T GVM weight. Includes towing, battery assistance, flat tyre changes, emergency fuel, lockout assistance, ambulance cover, car hire, accommodation, and taxi cover. Premium Plan from $171/year, Premium Plus from $207/year. Targeted at Australian motorhome owners.
- Mobility Scooter Roadside Assistance Annual subscription roadside assistance for mobility scooters covering towing up to 30km, lost keys, and transport costs up to 3x$30 per year. Plan starts from $79/year with 48-hour commencement period. Targeted at Australian mobility scooter users.
- Assist Mobile Application GPS-enabled mobile application that enables members to manage membership and request roadside assistance by pinpointing their location to enlist licensed service providers available 24/7. Available on Google Play and Apple App Store. Targeted at all 24/7 Roadservices members.
- Business Solutions (White Label) White label roadside assistance solutions for business partners including government departments, insurance companies, financiers, automotive industry, fleet leasing providers, and add-on insurance providers. Features include branded payment gateways, mobile apps, membership keyring tags, GPS telematics integration, real-time service updates, and comprehensive reporting suite. Targeted at corporate and government partners in Australia.
Companies that use 24/7 Roadservices
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
24/7 Roadservices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
24/7 Roadservices partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Green BeanminorListed as a partner in the 'Our Partners' section on the 247roadservices.com.au website. Nature of partnership not detailed in available source material.
- AutoexpertminorListed as a partner in the 'Our Partners' section on the 247roadservices.com.au website. Nature of partnership not detailed in available source material.
- CMCAminorListed as a partner in the 'Our Partners' section on the 247roadservices.com.au website. CMCA (Campervan & Motorhome Club of Australia) likely refers to a mutual membership benefit or referral arrangement.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
24/7 Roadservices competitors and assessment
Company assessmentDirect peers
- NRMA: Australia's largest motoring club providing roadside assistance, insurance, and travel services across NSW and ACT. Directly competes in the same roadside membership category and offers bundled motoring benefits that 24/7 Roadservices lacks.
- RACV: Victorian auto club offering roadside assistance, insurance, and member services. Directly comparable subscription-based roadside product with broad vehicle coverage and well-established brand.
- RACQ: Queensland auto club providing roadside assistance and motoring services. Operates the same subscription roadside model with similar multi-tier plans and white-label partnerships with insurers and OEMs.
- RAC WA: Western Australian auto club with a strong roadside membership franchise across metro and remote WA. 24/7 Roadservices actually has an admin office in Welshpool, WA, placing RAC WA as its most direct geographic competitor in that market.
- RAA (Royal Automobile Association): South Australian auto club offering roadside assistance, insurance, and travel services. Comparable subscription roadside product with strong regional brand loyalty.
- RACT: Tasmanian auto club providing roadside assistance and member services. Smaller-scale direct peer operating under the same subscription roadside model.
Emerging players
- Honk (Agero): US-based digital roadside assistance platform providing app-based, white-label roadside services to insurers, OEMs, and fleets. Comparable in white-label capability and digital-first GTM, though operating in a different geography.
- Urgently: Global digital roadside, towing, and mobility assistance platform connecting motorists to service providers via app. Comparable in digital dispatch model and B2B2C partnerships with insurers and OEMs.
Broad incumbents
- Allianz Global Assistance (Australia): Major insurance/assistance provider offering bundled roadside and motor claims services across Australia. Competes at the insurance-bundled level and partners with auto clubs for fulfillment.
- AAMI: Major Australian car insurer that bundles roadside assistance with motor insurance policies, often fulfilled by auto club partners. Represents the bundled competitive threat to standalone roadside products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
24/7 Roadservices social profiles
Digital presence24/7 Roadservices financial estimates
Financial estimateRevenue estimate
Valuation estimate
24/7 Roadservices leadership team
Management profileNumber of profiles
Profiles1 record
24/7 Roadservices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
24/7 Roadservices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 24/7 Roadservices
What does 24/7 Roadservices do?
24/7 Roadservices provides subscription-based roadside assistance for Australian motorists across five vehicle categories (cars, motorbikes, caravans, motorhomes, and mobility scooters). Services include jumpstarts, battery replacement, flat tyre changes, emergency fuel delivery, towing, and lockout assistance, delivered through a national network of 1,000+ licensed service providers and a 24/7 operations centre. The company also offers white label roadside assistance programs to corporate partners such as government departments, insurance companies, financiers, and fleet leasing providers.
Is 24/7 Roadservices a public or private company?
24/7 Roadservices is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 24/7 Roadservices founded?
24/7 Roadservices was founded in 2000. It employs 11 to 50 people.
Where is 24/7 Roadservices based?
24/7 Roadservices is headquartered in Mayfield, Australia, in the Oceania region.
How does 24/7 Roadservices make money?
One revenue line is on record: annual Membership Subscriptions.
Who are 24/7 Roadservices's main competitors?
Direct peers on record are NRMA, RACV, RACQ, RAC WA, RAA (Royal Automobile Association) and RACT. Emerging players are Honk (Agero) and Urgently. Broad incumbents are Allianz Global Assistance (Australia) and AAMI.
Does 24/7 Roadservices have an API?
No public API is recorded for 24/7 Roadservices.
What industry is 24/7 Roadservices in?
24/7 Roadservices's product category is Roadside Assistance Services. Its primary akta.pro industry code is TLAKAFAA, Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans), with a secondary code of FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts). Its NAICS code is 48841 and its SIC code is 7500.