Consult Lady

What Consult Lady does

Consult Lady Oy is a Finnish family-owned beauty industry importer and distributor headquartered in Vantaa, Finland, founded in 1990. The company operates three integrated lines of business: a B2B e-commerce webstore (consultlady.fi) that sells professional-grade beauty products exclusively to registered and approved beauty industry professionals in Finland; a physical beauty salon (Kauneushoitola) open to end clients with appointments managed through the Timma booking system; and professional training courses (Koulutukset) including specialist certifications such as Herbs2peel and Fruits2peel.

The product catalog aggregates a wide range of international brands across skincare (Alex Cosmetic, Cosheal, Banobagi sheet masks, QEN CCC Cream), nail (Crystal Nails gel polishes and accessories), lash and brow (MaxeyLash, Hairwell tints, Lady Lash & Brow Lift, DUO adhesives, O.TWO.O), self-tanning (Body Drench Quick Tan), microneedling equipment (Dr.Pen M9), permanent makeup supplies, hair removal (sugaring and waxing), and body care (exfoliating soaps). New SKUs and product lines have been added through 2026, including the first apparent private-label extension ("Press on lashes by Consult Lady"). Underlying technology is a standard webstore platform; no proprietary technology, AI, or app is disclosed.

The go-to-market is sales-led B2B, gated by professional registration, with pricing concealed behind login. The company markets through its website, Facebook, Instagram, and an email newsletter, and emphasizes its Finnish heritage and over-35-year operating history. Revenue is not publicly disclosed, and the company remains privately held with no external investors, subsidiaries, or parent entities identified.

Name

Consult Lady

Legal name

Consult Lady Oy

Website

https://consultlady.fi

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Consult Lady is a Finnish family-owned importer and B2B distributor of professional beauty products, operating a registered-professionals-only webstore, a beauty salon in Vantaa, and professional training courses for the Finnish beauty industry.

Ownership category

akta.pro rank

Product category

Professional Beauty Supplies Distribution

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Waxing & Depilatory Professional Products (CRABALAH)

Keywords

• Professional beauty wholesale
• Beauty salon services
• Cosmetics import distribution
• Professional beauty training
• Beauty supplies e-commerce

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. B2B Cosmetics E-commerce: Sales of professional-grade beauty products to registered beauty industry professionals through the e-commerce platform.
2. Beauty Salon Services: Direct consumer services through the Kauneushoitola beauty salon, with appointments booked through Timma booking system.
3. Professional Training: Professional-level training courses for beauty industry professionals and students, including specialized treatments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Consult Lady imports and wholesale-distributes professional-grade beauty products (skincare, nail, lash, brow, permanent makeup, microneedling, and hair removal supplies) to registered beauty professionals across Finland through a gated B2B e-commerce webstore. The company also operates a physical beauty salon (Kauneushoitola) offering consumer treatments and runs paid professional training courses covering specialist beauty treatments such as Herbs2peel and Fruits2peel.

Product overview

Consult Lady is a Finnish beauty industry wholesale company (kauneusalan maahantuontiyritys) that operates an e-commerce platform for beauty professionals and a beauty salon. The product portfolio includes multiple branded sub-lines: Alex Cosmetic (German organic skincare with Herbs2peel and Fruits2peel professional treatment systems), Cosheal (Korean compact skincare with patented peptide complexes), Banobagi sheet masks and PDRN products, QEN CCC Cream (Korean makeup-skincare hybrid), MaxeyLash (lash care), Crystal Nails (gel polishes and nail products), Body Drench Quick Tan (self-tanning), Hairwell tints, Lady Lash & Brow Lift treatments, and Dr.Pen microneedling devices. Additional categories span exfoliating soaps, permanent makeup supplies, sugaring/waxing products, makeup (O.TWO.O, DUO adhesives), and general beauty supplies. The company also offers professional training courses and beauty salon services, serving both wholesale customers and end consumers through its integrated business model.

Differentiator

Problem solved

Functional benefit

Products and services

• Alex Cosmetic

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Selective Professional: Spain-based professional haircare and beauty brand with a distribution model targeting salons and beauty professionals across Europe — comparable to Consult Lady's B2B professional supply positioning.
• Salon Services: UK and European distributor of professional hair and beauty products to salons and freelance professionals — directly comparable B2B professional beauty distribution model.
• Crystal Nails: Hungarian-origin professional gel polish and nail product brand; Consult Lady is an authorized Finnish distributor of Crystal Nails — overlapping product category and professional channel.

Broad incumbents

• Universal Companies: Established US distributor of professional spa, salon, and wellness products, also offering education and business tools — comparable in combining professional supply with training services.
• SalonCentric: L'Oréal-owned US professional beauty distribution business serving licensed stylists and salons with multi-brand assortment — a much larger peer in the same professional beauty distribution category.
• Beauty Systems Group (CosmoProf): North American professional beauty products distributor under CosmoProf, providing multi-brand salon supply and education — a scaled incumbent operating in the same professional beauty distribution space.
• Wella Professionals: Global professional haircare brand operating its own professional distribution and education network — comparable as a brand owner that combines professional supply with training.
• Schwarzkopf Professional: Henkel-owned professional haircare brand distributed through salons and academies — comparable in combining professional-only product supply with training infrastructure.

Emerging players

• Dr. Pen: Microneedling device brand distributed through professional channels globally; Consult Lady carries Dr.Pen devices for Finnish professionals — overlapping professional device category.
• Alex Cosmetic: German family-owned professional skincare brand featuring the Herbs2peel and Fruits2peel treatment systems; Consult Lady is the Finnish distributor — overlapping in professional skincare and training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ConsultLady
• Instagraminstagram.com/consult_lady
• LinkedInlinkedin.com/company/consult-lady-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consult Lady