seeka
- Company typePrivate
- Founded2019
- HeadquartersVarsity Lakes, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
seeka firmographics
Firmographics- Name
- seeka
- Legal name
- SEEKA HQ Pty Ltd
- Website
- https://seeka.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
seeka industry classification
Industry- Product category
- Marketing Attribution Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
- akta.pro secondary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
Keywords
Where seeka is headquartered
LocationHeadquarters
- HQ city
- Varsity Lakes
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
seeka business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Seeka operates as a subscription-based SaaS platform with a base monthly subscription fee. Customers can start with a 7-day free trial before being automatically transferred to the paid version. Fees are charged monthly in arrears and calculated based on usage. The subscription automatically renews unless terminated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
seeka product offering
Product offeringCore offering
Seeka provides a first-party data pipeline platform that collects customer behavior data directly from digital properties and delivers enriched event data to advertising platforms (Meta Conversions API, Google Ads API) and analytics destinations via server-side APIs. It bypasses tracking prevention technologies such as Intelligent Tracking Prevention (ITP), App Tracking Transparency (ATT), and browser cookie restrictions, and stitches sessions across domains, platforms, and devices through an identity graph to provide cross-platform attribution.
Product overview
Seeka is a first-party data pipeline platform that protects website and campaign tracking from tracking prevention technologies. The core Seeka Platform collects customer behavior data directly as the first party and delivers enriched data to ad platforms and analytics. The product family includes the Converge Browser SDK, Converge JavaScript SDK, and Converge .NET SDK for implementation across web, server, and mobile environments, plus the HTTP API for server-side integrations. Supporting modules include the User Privacy SDK for consent management, Express Setup Sidekick for no-code configuration, and the Data Redaction Tool for GDPR/CCPA compliance. Seeka Proactive features leverage AI inference services for automated insights. Industry-specific solutions target E-commerce, Lead Generation, Ticketing, and Venues verticals. The Identity Graph enables cross-device and cross-platform attribution by connecting user touch-points across the entire funnel.
Differentiator
Problem solved
Functional benefit
Products and services
- Seeka Platform First-party data pipeline SaaS that collects customer behavior data directly from digital properties and delivers enriched, identity-stitched events to Meta Conversions API, Google Ads API, and analytics destinations via server-side APIs.
- Converge Browser SDK Browser-based JavaScript SDK for tracking visitor interactions on websites, supporting modern web app module bundlers (Webpack, Babel, Browserify, Rollup) and single-page frameworks (React, Vue.js, Angular, Svelte), with early SeekaPId profile access.
- Converge JavaScript SDK JavaScript SDK for frontend integration with the Seeka platform as part of the Converge SDK ecosystem with semantic versioning.
- Converge .NET SDK .NET SDK for backend/server environments requiring .NET Standard 2.0 compatibility. Distributed via Seeka's private NuGet registry, thread-safe, and usable as a singleton via dependency injection.
- Seeka HTTP API REST HTTP API for server-side event tracking and identity management, supporting pushing/merging identities, order and purchase tracking, and integration via the https://router.seeka.services endpoint with per-IP rate limiting.
- User Privacy SDK SDK for managing user privacy consent state including TCF v2.2 consent string formatting and requirements for privacy compliance.
Quantifiable outcome
- +50.5% additional data points delivered
- +3 more outcomes
Companies that use seeka
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
seeka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature8 records
seeka partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core infrastructure, operational, security partner and feature enhancement.
- Microsoft Azurecore infrastructureMicrosoft Azure provides cloud infrastructure, hosting, and database services for the Seeka platform. Seeka's production systems are hosted on Microsoft Azure with redundancy across availability zones. Customer data is encrypted at rest using AES-256 within Azure services. Primary processing occurs at Microsoft Azure Australia East with additional US region capacity.
- Google WorkspaceoperationalGoogle Workspace provides internal collaboration and cloud productivity tools used in administering the Seeka Service. Seeka uses Google tools for internal operations and administration.
- Stripecore infrastructureStripe handles payment processing for customer subscription fees to the Seeka platform. Does not process End User Personal Data under the DPA.
- Deloittesecurity partnerDeloitte serves as Seeka's security partner, providing periodic review of Seeka's security posture. The engagement includes six-monthly internal security and compliance reviews. Deloitte is acknowledged as Seeka's security partner on the footer of seeka.co.
- Claude (Anthropic)feature enhancementClaude AI hosted inference services are used in connection with Seeka Proactive features when instructed by the Customer. No customer data is used for model training. Part of the Sub-processor list for AI inference services.
- ChatGPT (OpenAI)feature enhancementChatGPT hosted inference services are used in connection with Seeka Proactive features when instructed by the Customer. No customer data is used for model training. Part of the Sub-processor list for AI inference services.
- Google Geminifeature enhancementGoogle Gemini hosted inference services are used in connection with Seeka Proactive features when instructed by the Customer. No customer data is used for model training. Part of the Sub-processor list for AI inference services.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
seeka competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
seeka social profiles
Digital presenceseeka compliance and trust
Trust signalCompliance1 record
seeka financial estimates
Financial estimateRevenue estimate
Valuation estimate
seeka leadership team
Management profileNumber of profiles
seeka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
seeka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about seeka
What does seeka do?
Seeka provides a first-party data pipeline platform that collects customer behavior data directly from digital properties and delivers enriched event data to advertising platforms (Meta Conversions API, Google Ads API) and analytics destinations via server-side APIs. It bypasses tracking prevention technologies such as Intelligent Tracking Prevention (ITP), App Tracking Transparency (ATT), and browser cookie restrictions, and stitches sessions across domains, platforms, and devices through an identity graph to provide cross-platform attribution.
Is seeka a public or private company?
seeka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was seeka founded?
seeka was founded in 2019. It employs 1 to 10 people.
Where is seeka based?
seeka is headquartered in Varsity Lakes, Australia, in the Oceania region.
How does seeka make money?
One revenue line is on record: saaS Subscription.
Does seeka have an API?
Yes. REST HTTP API for server-side event tracking and identity management. Base URL: https://router.seeka.services. Authentication via X-OrgId (Organisation ID) and X-Converge-Key (public key) headers. Supports JSON payloads over HTTPS. Rate limit: 30 requests per second per client IP/active user. HTTP API does not guarantee semantic versioning compliance; SDKs follow semantic versioning. Provides endpoints for identity management (/api/identity) and event ingestion (/api/ingest). Software vendors can integrate using organisation ID and public key scoped to a Seeka brand. Developer documentation is at developers.seeka.co/http.
What industry is seeka in?
seeka's product category is Marketing Attribution Software. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms, with a secondary code of MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads). Its NAICS code is 51929 and its SIC code is 7370.