What studio oog appel does

Studio Oogappel is a small, full-service digital marketing bureau headquartered in Didam, in the Achterhoek region of the eastern Netherlands. Founded in 2017, the firm serves small and mid-sized businesses across Achterhoek, Liemers, Arnhem, Nijmegen, Deventer, Apeldoorn, and Ede with a bundled offering of website development (primarily WordPress, with supplementary Vue.js and Nuxt.js capabilities), search engine optimization, e-commerce implementations, marketing analytics (Google Analytics and Google Tag Manager), and graphic design services spanning branding, illustrations, and animated video. The firm deliberately excludes social media management and email marketing, positioning around owned-media channels and a privacy-first approach that avoids tracking cookies.

The company operates with a lean team of approximately three to four professionals, including owner and front-end/SEO lead Jarno, UX designer and content author Anneloes, and developer Jeroen. It is bootstrapped and privately held with no external funding disclosed, and serves a cumulative base of more than 100 customers. The firm maintains an active content marketing blog as a customer acquisition and SEO asset.

Revenue is generated through bespoke, quote-based project engagements rather than published rate cards or fixed packages. The business model is classic boutique agency: small bench, hands-on principal involvement, multi-disciplinary service delivery, and reliance on regional referral networks and content-driven inbound demand within the eastern Netherlands SMB segment.

Name

studio oog appel

Legal name

Studio oogappel

Website

https://oog-appel.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Oogappel is a small Dutch digital marketing bureau in Didam, founded in 2017, providing website development, SEO, e-commerce, and graphic design services to small and mid-sized businesses across eastern Netherlands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Digital marketing services
• Website development
• Search engine optimization
• E-commerce solutions
• Graphic design services

Headquarters

HQ city

Didam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services: Full-service online marketing agency providing website development, SEO, data optimization, e-commerce solutions, and graphic design services. Services offered both as comprehensive packages and individual offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Studio Oogappel is a full-service online marketing bureau that designs, builds and markets websites and webshops for businesses, delivers SEO and Google Shopping campaigns, configures Google Analytics and Tag Manager for conversion optimization, and produces branding, illustration and animated video assets. Offerings are sold as both full-service packages and individual services, with quote-based pricing and monthly result overviews delivered to clients.

Product overview

Studio oogappel is a full-service online marketing bureau based in Didam, Netherlands (Achterhoek region), operating since 2017. The company offers a comprehensive suite of digital marketing services organized into five main categories: Website Building (using WordPress, Vue.js, and Nuxt.js frameworks), Search Engine Optimization (including SEO strategy, keyword research, and linkbuilding), Data and Optimization (Google Analytics, Google Tag Manager, and conversion optimization), E-commerce solutions (webshop development, SEO for webshops, and Google Shopping), and Graphic Design (branding, illustrations, and animated videos). The company positions itself as a specialized marketing agency rather than a software product vendor, focusing on strategic and executional marketing services for regional clients across the Netherlands including cities like Arnhem, Nijmegen, Apeldoorn, Ede, and Deventer.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Building (Website laten maken) Custom website development service that builds responsive, optimized websites for clients using WordPress CMS and Vue.js/Nuxt.js JavaScript frameworks, including custom themes, plugin integration and bespoke web applications.
• Search Engine Optimization (Zoekmachineoptimalisatie) Search engine optimization service covering SEO strategy, keyword research and linkbuilding to improve organic search rankings and online visibility for business clients.
• Data and Optimization (Data en optimalisatie) Data analytics and conversion optimization service that implements Google Analytics, configures Google Tag Manager and runs conversion rate optimization to improve website performance for business clients.
• E-commerce Solutions E-commerce service for businesses that builds custom webshops, delivers specialized SEO for online stores and manages Google Shopping product visibility and campaigns.
• Graphic Design (Grafisch vormgeving) Graphic design service for businesses covering brand identity development, custom illustrations and animated video production for marketing and explanatory content.

Quantifiable outcome

• Yil-Store achieved 28% more visitors in 1 month and 200% more in 4 months after webshop launch

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tam Tam: Dutch full-service marketing and communications agency headquartered in the Netherlands. Comparable in scope (online marketing, web, content, creative) and client base (SMB to enterprise), though materially larger than Studio oogappel.
• Netvlies: Netherlands-based digital agency offering web development, e-commerce, SEO, and online marketing. Comparable mix of services, target customers, and Benelux operating footprint to Studio oogappel.
• Redkiwi: Dutch digital marketing bureau offering SEO, content marketing, and web development to mid-market clients. Closely overlapping service catalog and SMB-to-mid-market customer profile.
• Friendly Internet: Dutch digital agency providing web development, SEO, and online marketing for SMB clients. Overlaps with Studio oogappel on positioning, services offered, and Dutch SMB customer focus.
• Hopper (Hopper Agency): Amsterdam-based creative digital agency providing branding, web, and content production for SMBs and mid-market clients. Comparable design-forward, service-bundled model.

Broad incumbents

• Dept Agency: Large global digital agency with Dutch roots offering marketing, technology, and creative services. Comparable service categories but vastly larger scale and enterprise focus than Studio oogappel.
• iO Digital: Major Benelux-headquartered digital agency with end-to-end marketing, technology, and content capabilities. Overlaps across virtually all Studio oogappel services but operates at significantly larger scale.
• WordPress.com (Automattic): Provider of the WordPress platform that Studio oogappel builds on. Represents an indirect ecosystem relationship — democratized tooling reduces barriers but also commoditizes the agency's core web-delivery layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@studio-oogappel
• LinkedInlinkedin.com/company/studio-oog-appel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about studio oog appel