armour surface protection pty. ltd.

What armour surface protection pty. ltd. does

Armour Surface Protection Pty. Ltd. is a privately held manufacturer of temporary surface protection products for construction jobsites. Founded in 2017 and headquartered in Calgary, Canada, with an Australian-domiciled legal entity, the company produces purpose-built solutions designed to protect finished floors, walls, doors, and other surfaces from damage during active construction and renovation. Its portfolio addresses damage-prevention and on-site productivity challenges in commercial construction and multi-family residential projects, with products engineered for durability, ease of installation, and jobsite practicality. The company self-positions as a premium brand in the temporary surface protection category and asserts status as one of North America's leading brands in the niche.

Armour sells its physical products through a hybrid model combining direct sales inquiry (via website contact forms) with a distributor and reseller network accessed through a "Where to Buy" website portal that spans North America and selected international markets. Revenue is generated primarily through one-time hardware sales of physical protection products to construction professionals, with no disclosed subscription, recurring, or software revenue streams. Pricing is quote-based and not publicly listed, with terms tailored to project requirements and order volumes. The company maintains brand presence on LinkedIn, Facebook, and X (Twitter) for top-of-funnel awareness, while the website contact form serves as the bottom-of-funnel inquiry channel.

The firm holds registered trademarks for "Armour Surface Protection®" and "Armour®" and applies a stated quality gate: every product must deliver exceptional quality, on-site efficiency, or genuine value before carrying the Armour name. No funding rounds, acquisitions, headcount figures, leadership team bios, certifications, partnerships, or product SKU-level detail are disclosed in the available source material, representing significant data gaps for any deeper financial or organizational assessment.

Name

armour surface protection pty. ltd.

Legal name

Armour Surface Protection Pty. Ltd.

Website

https://armoursurfaceprotection.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Armour Surface Protection Pty. Ltd. manufactures temporary surface protection products — including floor, wall, and door protection — for commercial and multi-family construction jobsites. The Calgary-based, privately held company sells primarily through distributors across North America and international markets under the registered Armour® brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Surface Protection Products: Sale of physical temporary surface protection products to construction professionals. Products are sold through direct channels and distribution partners, with revenue generated from one-time product purchases as construction supplies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Armour Surface Protection manufactures and sells temporary surface protection products designed to shield finished floors, walls, doors, and other surfaces from damage during active construction and renovation. The company primarily serves the commercial and multi-family construction sectors in North America and supplies projects internationally. Its product range is engineered for durability, ease of installation, and on-site productivity on modern construction jobsites.

Product overview

Armour Surface Protection® is a premium brand specializing in innovative temporary surface protection solutions. The company offers a product range that is continually expanding, serving primarily the commercial and multi-family construction sectors. Armour® has become one of North America's leading brands in temporary surface protection while also supplying projects internationally. Every product is designed to solve real challenges on site, helping construction professionals protect finishes and improve productivity. The portfolio follows a unified product architecture where all offerings must meet the brand's high standards for exceptional quality, on-site efficiency, and genuine value.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Surface Shields: Surface Shields manufactures and distributes temporary surface protection products including floor, carpet, and wall protection films used in construction and renovation. Highly comparable to Armour in product category, customer base, and channel approach.
• Trimaco: Trimaco offers a broad range of jobsite surface protection products including drop cloths, floor protection, and masking products for construction professionals. Directly comparable in product offering, customer segment, and distribution model.
• Ram Board: Ram Board specializes in temporary floor protection boards for construction sites, primarily serving contractors and builders. Highly comparable product focus (temporary floor protection) and customer base, though narrower in surface-type coverage than Armour.
• ECHOtape: ECHOtape manufactures specialty tapes and protective films used in construction, renovation, and surface protection applications. Comparable as a focused manufacturer of protective films and similar jobsite consumables.
• Americover: Americover produces plastic films and protective sheeting used in construction, restoration, and containment applications. Comparable product offering in protective films and sheeting for construction end markets.
• Reef Industries: Reef Industries (Griffolyn brand) manufactures reinforced plastic films and laminates used for construction site protection, containment, and ground covers. Comparable in materials, products, and end markets.

Broad incumbents

• 3M: 3M offers surface protection films, masking products, and construction consumables as part of its diversified industrial portfolio. Protective films overlap with Armour's domain but represent only one segment of a much broader business.
• Shurtape Technologies: Shurtape manufactures pressure-sensitive tapes and protective films for industrial, construction, and consumer markets. Overlaps with Armour in protective film categories but serves a much broader set of applications and customer types.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/armoursurface
• Facebookfacebook.com/Armour-Surface-Protection-670600603133696
• LinkedInlinkedin.com/company/armoursurfaceprotection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about armour surface protection pty. ltd.