micromed

What micromed does

Micromed is a privately held Brazilian medical technology company founded in 1993 that develops and distributes cardiology diagnostic equipment and integrated software platforms for cardiovascular examination, monitoring, and remote reporting. Its product portfolio spans four core solution areas: resting ECG (Wincardio/Wincardio Air with 12 simultaneous leads), stress testing (ErgoPC/ErgoPC Elite Air with 13-lead capability and DICOM compatibility), ambulatory blood pressure monitoring (Mini Mapa hardware paired with Hyperview/Beliva Station software), and Holter rhythm monitoring (Nomad waterproof recorder with Rhytmos analysis software). These hardware-software solutions are unified through the Coreum platform, which provides centralized user management, LGPD-compliant audit trails, and cross-product data integration, alongside standalone telemedicine services such as Telemedicina Micromed and TeleMRPA for remote ECG, MAPA, and Holter reporting. The company also integrates third-party devices including AliveCor's KardiaMobile 6L, CORTEX METALYZER/METAMAX gas analyzers, and the Centurion 300 treadmill for cardiopulmonary exercise testing.

The business model combines hardware sales (ECG machines, Holter recorders, blood pressure monitors, and accessories with 2-year recorder warranty and 3-month accessory warranty), recurring software and telemedicine subscriptions (e.g., TeleMRPA at R$20.14/month for wireless equipment or R$10.07 per exam for manual entry), and ongoing technical support and maintenance services. The HES (Hannover ECG System) module is licensed separately for automated ECG measurements. Distribution operates through direct enterprise sales, a network of accredited representatives (Representantes Credenciados) providing national Brazilian coverage, an e-commerce storefront for accessories, and a Freshdesk-based customer support portal. Products are ANVISA-certified and INMETRO-validated, and the company serves healthcare institutions, cardiology clinics, individual cardiologists, telemedicine reporting services, and sports medicine organizations including reference customers such as Incor HCFMUSP and Portuguesa SAF.

Name

micromed

Legal name

Micromed

Website

https://micromed.health

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Micromed is a privately held Brazilian medical technology company, founded in 1993, that develops cardiology diagnostic equipment and integrated software — including ECG, stress testing, Holter, and blood pressure monitoring solutions — unified through the Coreum telemedicine platform for healthcare institutions, cardiologists, and telemedicine reporting services across Brazil.

Ownership category

akta.pro rank

Product category

Cardiac Diagnostic Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Hemodynamic Monitoring & Cardiac Diagnostics (Cath Lab, FFR/IVUS/OCT) (HLAHAFAI)

akta.pro secondary industries

Cardiology Telemedicine Platforms (HLALAGAB), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Cardiac diagnostic equipment
• Electrocardiography systems
• Ambulatory blood pressure monitoring
• Holter monitoring devices
• Cardiology telemedicine software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Devices: Sale of medical diagnostic equipment including electrocardiographs (Wincardio, ErgoPC), Holter monitors (Nomad), blood pressure monitors (Mini MAPA), and accessories (electrodes, cables, cuffs). Hardware includes 2-year warranty for recorders and 3-month warranty for accessories.
2. Software Licenses and Subscriptions: Software licensing for diagnostic platforms including Wincardio, ErgoPC, Hyperview, and analysis tools. The Coreum platform integrates multiple software solutions. Licenses for automatic measurement modules (HES) require separate activation.
3. Telemedicine Platform Services: Subscription-based telemedicine platform (Coreum, TeleMRPA) with monthly fees of R$20.14 for wireless equipment or per-examination fees of R$10.07 for manual entry. Post-paid billing model.
4. Technical Support and Maintenance: Technical support services through dedicated customer service portal, software updates, and maintenance support for installed base.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Micromed manufactures and sells ANVISA-certified cardiac diagnostic medical devices — including resting ECG (Wincardio), stress testing systems (ErgoPC), ambulatory blood pressure monitors (Mini Mapa), and Holter recorders (Nomad) — bundled with proprietary software platforms (Coreum, Telemedicina Micromed, TeleMRPA, Hyperview) for examination management, automated measurement, and telemedicine reporting. The company serves healthcare institutions, cardiology clinics, cardiologists, and telemedicine providers in Brazil through accredited representatives, direct enterprise sales, and an online store.

Product overview

Micromed is a comprehensive cardiology diagnostic solutions provider offering end-to-end cardiovascular diagnosis and monitoring. The portfolio includes resting ECG (Wincardio/Wincardio Air), stress testing (ErgoPC/ErgoPC Air/ErgoPC Elite Air), blood pressure monitoring (Mini Mapa/Hyperview/Beliva Station), and Holter monitoring (Nomad Gravador/Analisador/Micro Holter/Rhytmos). These hardware-software solutions are unified through the Coreum telemedicine platform, which integrates all diagnostic data streams and provides LGPD-compliant audit trails. The ecosystem also includes specialized modules (HES automated ECG measurements, DICOM communication) and integrates with third-party devices (KardiaMobile 6L, METAMAX/METALYZER gas analyzers, Centurion treadmill). Founded in 1993, Micromed holds ANVISA certification for its products.

Differentiator

Problem solved

Functional benefit

Brands

• Coreum: Digital platform that integrates Micromed's diagnostic systems, providing features such as complete audit trail, user and permission management, and security integration with other platform products.
• Telemedicina Micromed
• Plataforma de Gerenciamento da Pressão Arterial
• Wincardio
• ErgoPC
• Mini Mapa
• Holter Nomad
• Hyperview
• KardiaMobile 6L

Products and services

• Wincardio / Wincardio Air (Telia Station) Digital 12-lead electrocardiograph solution for resting ECG examination with digital signal processing, filters for high-quality tracings, patient information management, exam recording and archiving. The Wincardio Air variant provides wireless Bluetooth connectivity. Rebranded as Telia Station within the Coreum platform. For hospitals, cardiology clinics, and diagnostic centers.
• ErgoPC / ErgoPC Air / ErgoPC Elite Air (Elevia Station) Digital 13-lead electrocardiograph system for stress testing with simultaneous derivations, filters for trace quality, patient monitoring during stress events, DICOM compatibility, and integration with Centurion 300 treadmill and METAMAX/METALYZER gas analyzers. The Elite Air variant adds wireless connectivity and gas-exchange integration for comprehensive cardiopulmonary exercise testing. Rebranded as Elevia Station within the Coreum platform. For hospitals, cardiology clinics, and cardiopulmonary testing centers.
• Mini Mapa ABPM Recorder Ambulatory blood pressure monitoring (ABPM) recorder using the oscillometric method, with silent operation and automatic cuff detection for 24-hour blood pressure profiling. For hospitals, cardiology clinics, and hypertension management programs.
• Hyperview / Beliva Station ABPM Software Software for MAPA (Ambulatory Blood Pressure Monitoring) examination management, featuring automatic cuff detection, hourly average PAS/PAD graphs with color classification, exam export in multiple formats (Excel, PDF, JPG), and LGPD-compliant audit trails. Rebranded as Beliva Station within the Coreum platform. For clinical staff processing ABPM examinations.
• Gravador Holter Nomad / Analisador Holter Nomad / Micro Holter (Rhytmos Station & Flow) 24-hour Holter recorder (Gravador Holter Nomad) with event button for patient symptom marking, compatible with pacemaker patients, waterproof design, plus the Micro Holter (waterproof, no battery required). Paired with Analisador Holter Nomad software, Rhytmos Flow mobile app, and Rhytmos Station desktop software (the latter rebranded within the Coreum platform) for Holter exam analysis and reporting. For hospitals, cardiology clinics, and Holter analysis service providers.
• Coreum Unified Medical Platform Unified medical platform that integrates Micromed's diagnostic systems (Wincardio as Telia Station, ErgoPC as Elevia Station, Hyperview as Beliva Station, Nomad as Rhytmos Flow/Station) with centralized user and permission management, complete audit trail for LGPD compliance, and secure data integration across products. For healthcare institutions operating multiple Micromed diagnostic lines.
• Telemedicina Micromed Telemedicine platform for managing and remotely reporting ECG, MAPA, and Holter examinations with more rapid workflow. For telemedicine service providers, cardiology clinics, and diagnostic centers offering remote cardiac reporting services.
• TeleMRPA Platform Telemedicine platform for blood pressure monitoring enabling remote MRPA (Home Blood Pressure Monitoring) exams with wireless device connectivity and manual examination entry options. Subscription: R$20.14/month for wireless equipment license; R$10.07 per examination for manual entry or equipment without active license. For hypertension management programs and remote patient monitoring services.
• Módulo HES (Hannover ECG System) Automated ECG measurement module for Wincardio/Wincardio Air using a German algorithm refined over 40 years, providing high-resolution measurements of heart rate, P wave length, PR segment, QRS width, QT segment, and corrected QT using Bazett and Fridericia formulas. Sold as annual subscription license requiring activation. For cardiologists needing higher precision than manual human assessment.
• Esteira Centurion 300 Treadmill Treadmill compatible with ErgoPC and ErgoPC Elite Air stress testing systems, featuring emergency stop functionality, speed and elevation control, and ANVISA certification. For cardiology clinics and cardiopulmonary testing centers performing exercise stress tests.
• METAMAX 3B / METALYZER 3B Cardiopulmonary Exercise Testing Systems High-resolution portable cardiopulmonary exercise testing systems with wireless telemetry reaching over 1,000 meters, using breath-by-breath analysis technology for complete lung, heart, and metabolism analysis. METAMAX 3B is small, lightweight, and designed for professional external use. Integrates with ErgoPC Elite Air for combined ECG and gas exchange measurements during stress testing. For cardiopulmonary testing centers and research institutions.
• KardiaMobile 6L Personal ECG Device Integration 6-lead personal ECG device (by AliveCor) integrated with Micromed's rhythm monitoring platform via Bluetooth, enabling patients to record ECGs at home and transmit data for remote analysis through Micromed's application. For remote cardiac rhythm monitoring programs and patient home use.

Quantifiable outcome

• Remote patient monitoring enabling treatment at home, reducing hospital visits
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• CORTEX (METALYZER 3B and METAMAX 3B)coreTechnology or IntegrationMETALYZER 3B and METAMAX 3B are portable cardiopulmonary exercise testing systems from CORTEX that integrate with Micromed's ErgoPC Elite Air software for comprehensive gas exchange analysis during stress testing. The integration provides breath-by-breath analysis combining ECG data with metabolic measurements.
• KardiaMobile 6L (AliveCor)coreTechnology or IntegrationKardiaMobile 6L is a 6-lead ECG device from AliveCor that integrates with Micromed's platform for cardiac rhythm monitoring. The device connects via Bluetooth to Micromed's application for real-time ECG visualization and analysis.
• Centurion 300 TreadmillcoreTechnology or IntegrationCenturion 300 treadmill is compatible with Micromed's ErgoPC and ErgoPC Elite software for stress testing protocols. The integrated system provides controlled exercise testing with synchronized ECG monitoring and data acquisition.
• Coreum Health PlatformcoreTechnology or IntegrationCoreum is the digital platform identity that integrates Micromed's software products (Wincardio as Telia Station, ErgoPC as Elevia Station, Hyperview as Beliva Station, Nomad as Rhytmos Flow/Station). Provides unified user management, audit trails, and LGPD compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schiller AG: Swiss medical device manufacturer specializing in cardiology diagnostics with product portfolio closely mirroring Micromed's ECG (CARDIOVIT), stress testing, Holter, and patient monitoring solutions. Comparable mid-sized specialist competing in the same product categories globally.
• Mortara Instrument (Hillrom/Baxter): Cardiac diagnostics specialist now part of Baxter (formerly Hillrom), offering ECG, Holter, and stress testing systems. Direct competitor in the cardiac diagnostic device category with similar product positioning to Micromed across clinical customers.
• Nihon Kohden: Japanese medical electronics manufacturer with comprehensive cardiology diagnostic portfolio including ECG, Holter, stress testing, and patient monitoring. Comparable product breadth and clinical positioning to Micromed with similar mid-sized specialist positioning.
• Mindray: Chinese medical device manufacturer with extensive ECG, patient monitoring, and diagnostic cardiology portfolio. Direct competitor in the cardiac diagnostic device category with global distribution including active presence in Latin America.
• EDAN Instruments: Chinese medical device manufacturer offering ECG, Holter, patient monitoring, and cardiology diagnostic solutions. Competes directly with Micromed in the cardiac diagnostics category with growing global footprint in emerging markets.

Broad incumbents

• Welch Allyn (Hillrom/Baxter): Vital signs and cardiac diagnostics manufacturer now part of Baxter. Offers ECG and patient monitoring as part of a broader vital signs portfolio, competing in the same clinical categories as Micromed but with wider product scope and global scale.
• Philips Healthcare: Global healthcare giant with comprehensive cardiac diagnostics portfolio including ECG, stress testing, Holter, and patient monitoring. Significantly larger scale and global distribution than Micromed, but overlapping product categories and direct competition in Brazil.
• GE Healthcare: Major medical technology company with broad portfolio including cardiac diagnostics, patient monitoring, and imaging. Competes with Micromed in ECG and stress testing categories but operates at much larger scale with multi-vertical presence and global brand.

Emerging players

• AliveCor: US-based digital health company behind KardiaMobile 6L, a 6-lead personal ECG device that integrates with Micromed's platform. Strategic partner rather than pure competitor, but represents the AI-ECG-native emerging category that could disrupt traditional device economics.
• Bionet: Korean medical device manufacturer focused on ECG, patient monitoring, and cardiology diagnostic solutions. Smaller-scale competitor in the same product categories as Micromed with focus on emerging markets and price-sensitive segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@micromed.health
• Facebookfacebook.com/micromedhealth
• LinkedInlinkedin.com/company/micromedhealth
• Instagraminstagram.com/micromedhealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about micromed