What de ai-brouwerij does

De AI-Brouwerij is a sole proprietorship (eenmanszaak) registered in Amsterdam under founder Joey Heynens, providing AI advisory services to Dutch small and medium-sized businesses with 5-25 employees. The offering is structured as a three-tier progression: De Vonk, a one-day group workshop (max 10 participants, priced at €395 introductory or €595 regular, excluding VAT) built around hands-on use of Anthropic's Claude Code; De Bouwdag, a one-day consultative engagement that deploys a full toolset (Claude Code, Supabase/SQL databases, APIs, autonomous browsing, automations, and MCP services) to build a proof-of-concept against a client process; and De Ambacht, a recurring coaching program aimed at making the client self-sufficient in building and maintaining their own AI applications. The firm follows a master-apprentice ("meester-gezel") methodology in which knowledge is explicitly transferred rather than creating vendor dependency. Customers are Dutch SMB entrepreneurs who make their own decisions and want hands-on understanding of AI beyond chatbots.

Beyond services, De AI-Brouwerij has developed and distributes its own product, Sherpa Render: a browser-based SaaS platform and native SketchUp extension that converts existing work-renders or SketchUp exports into presentation-quality images using image-to-image AI controlled by adjustable sliders (light intensity, time of day, color temperature, materials, styling level) rather than text prompts. Sherpa Render is distributed globally through the SketchUp Extension Warehouse, received editorial coverage in AEC Magazine in August 2026, and is listed in the publication's AI Spotlight Directory. The business is bootstrapped with no disclosed funding, no employees beyond the founder, no public customer logos, and a self-attested GDPR/AVG compliance posture documented in March 2026. Go-to-market relies on content marketing (blog, newsletter), organic search through ai-brouwerij.nl, direct sales via introductory conversations, and the SketchUp marketplace for Sherpa Render.

Name

de ai-brouwerij

Legal name

De AI-Brouwerij

Website

https://ai-brouwerij.nl

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

De AI-Brouwerij is an Amsterdam-based sole proprietorship that runs AI workshops, one-day consulting engagements, and recurring coaching for Dutch SMBs, and also ships Sherpa Render, an AI rendering SaaS for architects distributed via the SketchUp Extension Warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. De Vonk Workshop: Full-day hands-on AI workshop for groups of max 10 participants. Currently offered at intro price of €395 per person (normally €595), excluding VAT. Includes full-day guidance, hands-on work with Claude Code, lunch, and location.
2. De Bouwdag: Full-day individual or small team AI session where clients bring a specific business process. Fixed day price, not publicly disclosed - determined after understanding the client's situation. Builds working results or proof of concept with transfer of knowledge.
3. De Ambacht: Ongoing AI coaching engagement with recurring sessions (weekly, bi-weekly, or monthly). Billed per session or per block. No long-term contracts required. Goal is client independence from the consultancy.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

De AI-Brouwerij is an Amsterdam-based AI consultancy for Dutch SMBs (5-25 employees) that delivers a three-tier service journey: De Vonk (group AI workshop), De Bouwdag (one-day consulting engagement on a specific business process), and De Ambacht (recurring coaching toward AI self-sufficiency). The company also develops and sells Sherpa Render, an AI image-to-image rendering SaaS product for architects and interior designers, distributed via the SketchUp Extension Warehouse.

Product overview

De AI-Brouwerij is an Amsterdam-based AI consultancy for Dutch SMBs (companies of 5–25 employees). It offers a three-tier service progression — De Vonk (group workshop), De Bouwdag (custom consulting day), and De Ambacht (ongoing coaching) — following a master-apprentice principle to transfer knowledge so clients become self-sufficient rather than dependent. The company also develops its own product: Sherpa Render, an AI-rendering SaaS platform for architects and interior designers, delivered as a browser-based tool and a native SketchUp extension. Sherpa Render is distributed independently and has been editorially covered by AEC Magazine. The portfolio spans educational workshops, custom implementation services, ongoing coaching, and a proprietary AI tool.

Differentiator

Problem solved

Functional benefit

Brands

• Sherpa Render: A browser-based AI rendering platform for architects and interior designers, built by De AI-Brouwerij. It converts existing work renders or SketchUp exports into presentable images using adjustable sliders instead of prompts, and includes a SketchUp extension.

Products and services

• De Vonk A full-day, hands-on group AI workshop (max 10 participants) in Amsterdam for SMB entrepreneurs and teams. Participants experience what modern AI can do by working with Claude Code, moving through a live demo, hands-on building, breadth exploration, and translation to their own business. Priced at €395 per person intro / €595 regular, excluding VAT; includes full-day guidance, lunch, and location. No technical background required.
• De Bouwdag A full-day individual or small-team AI consulting session in which the client brings one concrete business process or frustration. De AI-Brouwerij explores the case together with the client and builds a working result or proof-of-concept, deploying Claude Code, Supabase/SQL databases, API integrations, autonomous browsing, automations, and MCP Services. Fixed day rate, set after initial consultation.
• De Ambacht A recurring AI coaching program (weekly, bi-weekly, or monthly sessions) structured across three phases (Fundament, Verdieping, Zelfstandigheid) following a master-apprentice model. For teams of 1 to 4 people. Billed per session or block; no long-term contract required; client can stop after any session. Goal is client independence from the consultancy.
• Sherpa Render A browser-based AI rendering SaaS platform that converts existing work-renders or SketchUp exports into presentation-quality images using adjustable sliders (light intensity, time of day, color temperature, artificial lighting, styling level) instead of text prompts. Includes a native SketchUp extension listed in the SketchUp Extension Warehouse for in-editor rendering without an export step, plus a Straightener tool for auto-righting camera angles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• AEC MagazineminorOthers · 21 August 2026Sherpa Render was editorially reviewed by AEC Magazine on 21 August 2026. The review states: 'Sherpa is developed by AI-brouwerij and is available now in the SketchUp Extension Warehouse.' De AI-Brouwerij is also listed in the AEC Magazine AI Spotlight Directory with Sherpa as the featured product. This is editorial coverage, not a formal partnership.
• SketchUp Extension WarehousecoreChannel Partner/ Reseller/ DistributorSherpa Render is distributed through the SketchUp Extension Warehouse, making it directly available to SketchUp users globally. The extension allows users to render directly within SketchUp without export steps.
• Claude (Anthropic)coreTechnology or IntegrationClaude Code is the primary hands-on tool used in De Vonk workshops and De Bouwdag sessions. Participants learn to direct AI to build real things, not just generate text. Core technology for the consultancy's service delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xebia: Amsterdam-headquartered digital and AI consultancy offering AI engineering, MLOps enablement, and training to enterprise clients. Directly comparable because both sell hands-on AI implementation and knowledge-transfer services to the Dutch market, just at very different scale.
• GoDataDriven: Dutch data and AI consultancy (now part of Xebia) that designs and delivers AI/ML solutions and training for organizations. Comparable on the AI solution integration and enablement axis, the same primary service category De AI-Brouwerij sells under De Bouwdag and De Ambacht.
• Spacely AI: AI rendering platform for architects and interior designers that converts rough renders into presentation-ready imagery. Direct product competitor to Sherpa Render in the same niche (image-to-image AI rendering for AEC professionals), making it the most direct comparability signal for that revenue stream.
• Innopay: Amsterdam-based consultancy specializing in digital transformation, payments, and data-driven business model innovation for European organizations. Comparable as a Dutch digital/AI advisory practice serving similar mid-market and SMB clients with knowledge-transfer engagements.
• AI.nl: Dutch AI services firm focused on applied AI, training, and workshops for the Netherlands market. Closely comparable as a Dutch AI enablement and training peer competing for the same SMB education budget that funds De Vonk.

Emerging players

• Maket.ai: Generative AI design platform targeted at architects, builders, and interior designers, producing renders and design options from text or sketches. Comparable to Sherpa Render as an emerging AI-for-architecture tool, though it focuses more on generative design from scratch rather than image-to-image from existing work renders.
• ReRoom AI: AI interior design rendering tool that transforms sketches, photos, or empty rooms into styled interior images. Comparable to Sherpa Render on the AI rendering-for-designers mechanic and target user (architects and interior designers), but skews residential/interior rather than full architectural rendering.

Broad incumbents

• Deloitte (Netherlands): Global Big Four consultancy with a large Netherlands AI and analytics practice serving enterprise and mid-market clients. Comparable on AI consulting and integration offerings but operates at vastly larger scale, broader portfolio, and enterprise price points.
• Capgemini Invent: Global consulting and technology services firm with an extensive AI, data, and digital transformation practice, including Netherlands delivery teams. Overlaps with De AI-Brouwerij on AI solution integration and enablement but addresses enterprise clients with much larger engagement scopes.
• McKinsey QuantumBlack: McKinsey's AI and analytics arm, delivering enterprise-scale AI strategy and implementation globally including in the Netherlands. Comparable on the AI consulting category at the highest end of the market; relevant for benchmarking premium AI advisory positioning, though it does not target the 5–25 employee SMB segment De AI-Brouwerij serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-ai-brouwerij

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about de ai-brouwerij