karma metrix
Karma Metrix measures website CO2e emissions using a patented algorithm, serving enterprise corporations across fashion, banking, media, transportation, and utilities with assessment, audit, seal certification, and widget products.
- Company typePrivate
- Founded2011
- HeadquartersCama, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What karma metrix does
Karma Metrix is a Swiss-based digital sustainability company that measures website CO2e emissions using a patented algorithm. Operating as Xago Europe SA from Cama (Lugano), Switzerland, with a sales office in Milan, Italy, the company is a subsidiary of Green Future Project Group and was founded in 2011. It serves enterprise corporations across fashion, insurance and banking, media and publishing, transportation, and utilities, having certified more than 200 companies and analyzed over 200,000 website pages to date.
The product suite comprises four offerings: Assessment, a website CO2e evaluation; CO2 Audit, a full diagnostic; Seal, an annually renewable certification with unique identifiers; and CO2 Widget, a continuous-monitoring add-on. The core technology is a patented algorithm that combines on-page elements with geographic and energy-mix data to calculate digital emissions. The company describes this as the first and only patented solution in Europe for measuring website carbon emissions and holds EU Trade Mark Certificate 018642339, registered across 28 EU member states.
The business model is enterprise sales-led with quote-based pricing and no public self-service tier. Distribution combines direct sales with partnerships, including consulting firm BDO Italia and the Connect4Climate program of the World Bank Group. With a team of 1-10 employees, the company operates as a niche provider of digital sustainability measurement rather than a high-scale platform.
karma metrix firmographics
Firmographics- Name
- karma metrix
- Legal name
- Xago Europe SA
- Website
- https://karmametrix.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Karma Metrix measures website CO2e emissions using a patented algorithm, serving enterprise corporations across fashion, banking, media, transportation, and utilities with assessment, audit, seal certification, and widget products.
- Ownership category
- akta.pro rank
karma metrix industry classification
Industry- Product category
- Digital Sustainability Measurement Software
- NAICS
- Business Support Services (5614)
- akta.pro primary industry
- Digital MRV & Traceability Platforms (dMRV, APIs, Data Pipelines, Tokenization Support) (EUABACAK)
Keywords
Where karma metrix is headquartered
LocationHeadquarters
- HQ city
- Cama
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
karma metrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Karma Metrix Assessment: Core assessment service that measures CO2e emissions of website pages using proprietary algorithm. Includes spot measurements, emissions reports, comparison against global median, and Karma Metrix Seal certification. Pricing is quote-based based on website complexity and number of pages analyzed.
- CO2 Audit: Technical consulting service to identify specific ways to reduce CO2e emissions from web pages through analysis of code and construction elements. Includes recommendations for front-end, back-end, and web server improvements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Demo - Limited assessment with up to 10,000 page views per month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
karma metrix product offering
Product offeringCore offering
Karma Metrix measures the CO2 equivalent (CO2e) emissions of websites using a patented AI-powered algorithm that analyzes on-page elements, geographic user location, and energy mix data. It delivers spot measurement reports benchmarked against a global median, issues the Karma Metrix Seal (Digital Footprint Measured or Digital Energy Optimised) as a verifiable certification with unique IDs, and offers a CO2 Audit consulting service that identifies specific front-end, back-end, and server-side improvements to reduce website environmental impact.
Product overview
Karma Metrix is a digital sustainability platform that measures, certifies, and improves the environmental impact of websites. The core platform is built around a patented CO2e measurement algorithm and encompasses three main product components: the Karma Metrix Assessment for measuring website CO2e emissions against a global median, the Karma Metrix CO2 Audit for technical consulting on emissions reduction, and the Karma Metrix Seal for certifying and publicly validating measurement results. The platform also offers a CO2 Widget as an add-on module for embedding emissions data on websites. Over 200,000 web pages have been analyzed, and the methodology is aligned with GHG Protocol and GRI 305 reporting standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Karma Metrix Assessment A subscription-based measurement service that uses the patented Karma Metrix algorithm to quantify the energy efficiency and CO2e emissions of website pages, delivering a report with estimated CO2e emitted per page and comparison against the global median web page emissions. It is targeted at large enterprises and brands measuring their digital carbon footprint.
- Karma Metrix CO2 Audit A technical consulting engagement that analyzes website code and infrastructure to identify specific ways to reduce CO2e emissions, producing recommendations across front-end, back-end, and web server layers along with an analysis report and implementation guidelines.
- Karma Metrix Seal A digital sustainability certification badge issued to enterprises completing the Karma Metrix Assessment, available in two types: Digital Footprint Measured and Digital Energy Optimised. Each seal carries a unique ID and is valid annually, providing public, verifiable proof of a company's website measurement and commitment to digital sustainability.
Quantifiable outcome
- 35% average CO2e reduction within first 4 months
- +4 more outcomes
Companies that use karma metrix
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
karma metrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
karma metrix partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Connect4ClimateflagshipConnect4Climate is the World Bank Group's brand working on eco-sustainability projects worldwide. Karma Metrix is a sustainability partner providing digital sustainability expertise to the global climate initiative.
- BDO ItaliacoreBDO Italia is a consulting partner that works with Karma Metrix to deliver sustainability assessments to their consulting clients.
- RCS AcademycoreRCS Academy is the training and education division of RCS MediaGroup. Partnership focuses on educational content and training around digital sustainability.
- Havas PRcoreStrategic partnership between Karma Metrix and Havas PR to support sustainable corporate communication for clients.
- IULM UniversityminorPartnership with IULM University for academic collaboration and educational programs around digital sustainability.
- GreenplannerminorGreenplanner is an Italian sustainability media platform that provides content coverage and marketing exposure for Karma Metrix.
- NetcommminorConsorzio Netcomm is the Italian e-commerce consortium. Karma Metrix is listed as a partner for digital sustainability services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
karma metrix competitors and assessment
Company assessmentDirect peers
- Website Carbon: Website Carbon provides a website carbon footprint calculator and badge that estimates CO2 per page view. It is the closest direct comparator to Karma Metrix's core Assessment and Seal offering, though it offers less bespoke enterprise audit and certification depth.
- Greenspector: Greenspector is a French digital sustainability vendor measuring the environmental impact of websites, mobile apps and software. It competes head-to-head with Karma Metrix in the European enterprise market for digital emissions measurement and optimization.
- Ecograder: Ecograder is a website sustainability scoring tool from Wholegrain Digital that grades pages on carbon, performance and hosting. It targets a similar enterprise and agency buyer and overlaps with Karma Metrix's measurement and benchmarking value proposition.
- The Green Web Foundation: The Green Web Foundation maintains a directory of green-hosted providers and open tools for assessing web sustainability. Its open-source ethos and green-hosting verification sit adjacent to Karma Metrix's digital sustainability seal.
- DIMPACT: DIMPACT is an industry initiative developing a common methodology to measure the environmental impact of digital music, video and publishing. As a digital-impact MRV effort, it is a methodological peer and potential standards competitor to Karma Metrix's algorithm.
Emerging players
- Sustainable Web Alliance: The Sustainable Web Alliance is a membership-based coalition promoting sustainable web design practices and shared metrics. It is an emerging ecosystem player that influences buyer expectations in the same digital sustainability category as Karma Metrix.
- Cloud Carbon Footprint (by Thoughtworks): An open-source tool for estimating cloud carbon emissions, conceptually adjacent to Karma Metrix's 10% cloud cost/carbon reduction claim. It represents the broader digital MRV landscape into which Karma Metrix could expand.
Broad incumbents
- Carbon Trust: Carbon Trust is a large, established sustainability consultancy offering carbon footprinting, certification and advisory services. It addresses digital emissions as part of a broader portfolio, making it a broad incumbent rather than a digital-only specialist.
- EcoAct: EcoAct is an international climate consultancy and carbon market advisory covering Scope 1/2/3 measurement. It competes with Karma Metrix at the enterprise buyer level where digital emissions intersect with broader ESG disclosure projects.
- Watershed: Watershed is a leading enterprise carbon accounting platform covering Scope 1–3 emissions with a strong focus on software-driven measurement and disclosures. It is a broader incumbent that could encroach on digital emissions measurement as Scope 3 reporting matures.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
karma metrix social profiles
Digital presencekarma metrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
karma metrix leadership team
Management profileNumber of profiles
Profiles1 record
karma metrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
karma metrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about karma metrix
What does karma metrix do?
Karma Metrix measures the CO2 equivalent (CO2e) emissions of websites using a patented AI-powered algorithm that analyzes on-page elements, geographic user location, and energy mix data. It delivers spot measurement reports benchmarked against a global median, issues the Karma Metrix Seal (Digital Footprint Measured or Digital Energy Optimised) as a verifiable certification with unique IDs, and offers a CO2 Audit consulting service that identifies specific front-end, back-end, and server-side improvements to reduce website environmental impact.
Is karma metrix a public or private company?
karma metrix is a private company. It is classified as corporate owned and is currently operating.
When was karma metrix founded?
karma metrix was founded in 2011. It employs 1 to 10 people.
Where is karma metrix based?
karma metrix is headquartered in Cama, Switzerland, in the Europe region.
How does karma metrix make money?
Two revenue lines are on record. Karma Metrix Assessment is the primary driver. The others are CO2 Audit.
Who are karma metrix's main competitors?
Direct peers on record are Website Carbon, Greenspector, Ecograder, The Green Web Foundation and DIMPACT. Emerging players are Sustainable Web Alliance and Cloud Carbon Footprint (by Thoughtworks). Broad incumbents are Carbon Trust, EcoAct and Watershed.
Does karma metrix have an API?
No public API is recorded for karma metrix.
What industry is karma metrix in?
karma metrix's product category is Digital Sustainability Measurement Software. Its primary akta.pro industry code is EUABACAK, Digital MRV & Traceability Platforms (dMRV, APIs, Data Pipelines, Tokenization Support). Its NAICS code is 5614.