kelvin taing
Melbourne-based property developer founded in 2011 that builds sustainable, design-led residential and mixed-use projects with award-winning architects; sells townhouses and apartments to individual buyers while operating a 132-room serviced-apartment hotel and a co-working space.
- Company typePrivate
- Founded2011
- HeadquartersMelbourne, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What kelvin taing does
Excelon Projects Pty Ltd is a privately held Melbourne-based property development firm established in 2011 by siblings Kelvin Taing and Rachel Taing. The company develops sustainable, design-led residential and mixed-use projects in Melbourne's inner north and CBD, partnering with award-winning architectural practices including Kennedy Nolan Architects, Six Degrees Architects, Elenberg Fraser, Atlas Architects, and Jackson Clements Burrows Architects. Its core product is boutique medium-density housing — townhouses and apartments built around sustainability (targeting NatHERS ratings up to 7.5 stars), heritage-sensitive design, and community-centric amenities such as communal gardens and rooftop terraces. Completed developments include 560 Flinders (2016), Clyde Mews (2018), 25 King (2018, headquarters), Lothian Street (2021, Frederick Romberg Award winner), and Two Eleven Sydney Road (2023), with Justin Avenue (2025) and current pipeline projects Yarraville Green, Hubert Avenue, and a 90-room North Melbourne Hotel in development.
Excelon's revenue model is multi-stream: (1) one-time residential property sales on completion of each development, with unit pricing reaching record suburb levels (e.g., $560,000 for one-bedroom apartments and $8,500–$10,000/sqm at Clyde Mews); (2) recurring managed-services revenue from The Canvas Apartment Hotel, a 132-serviced-apartment property in Melbourne CBD; and (3) subscription-based recurring revenue from 25 King Collective, a co-working space inside the company's heritage 25 King Street headquarters. The customer base consists of individual owner-occupier residential buyers, transient hotel guests, and small-business co-working tenants. Marketing relies on earned media in architectural and design publications and recognition through industry awards rather than paid acquisition.
Operationally, Excelon is a small owner-managed firm with three named members of the leadership team (Kelvin Taing, Director; Rachel Taing, Co-owner; Emelyn Taing, Community Manager) and no disclosed institutional capital, no public funding rounds, and no published revenue figures. The company is registered as an Australian proprietary limited company domiciled in Victoria and serves only the domestic Australian market.
kelvin taing firmographics
Firmographics- Name
- kelvin taing
- Legal name
- Excelon Projects Pty Ltd
- Website
- https://excelon.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Melbourne-based property developer founded in 2011 that builds sustainable, design-led residential and mixed-use projects with award-winning architects; sells townhouses and apartments to individual buyers while operating a 132-room serviced-apartment hotel and a co-working space.
- Ownership category
- akta.pro rank
kelvin taing industry classification
Industry- Product category
- Residential Property Development
- NAICS
- Residential Building Construction (23611), Commercial and Institutional Building Construction (236220)
- SIC
- Operative Builders (1531)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industries
- Retail & Mixed-Use Commercial Construction (IMAFACAB), Landscape Construction & Hardscaping (Patios, Retaining Walls, Outdoor Structures) (IMAIAIAE)
Keywords
Where kelvin taing is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
kelvin taing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Residential Property Sales: Excelon Projects generates revenue primarily through the sale of completed residential properties including townhouses and apartments. Properties are sold directly to buyers upon completion, with pricing reaching record levels for the suburbs (e.g., $560,000 for one-bedroom apartments, $8500/sqm for townhouses)
- Hotel Operations: The company operates The Canvas Apartment Hotel with 132 serviced apartments generating recurring hospitality revenue from short-term accommodation
- Co-working Space Operations: 25 King Collective operates as a co-working space managed by Excelon, providing recurring revenue from desk and studio suite rentals to businesses
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
kelvin taing product offering
Product offeringCore offering
Excelon Projects is a Melbourne-based property developer that creates design-led, sustainability-focused residential townhouses and apartments, typically partnering with award-winning architects. Beyond residential sales, the company operates The Canvas Apartment Hotel (132 serviced apartments in Melbourne CBD) and 25 King Collective (a co-working space in a refurbished heritage building), generating recurring hospitality and workspace revenue alongside property sales.
Product overview
Excelon Projects is a Melbourne-based property development company established in 2011 that creates well-considered residential and commercial projects through partnerships with leading architects. The company's portfolio includes sustainable residential developments (townhouses, apartments), hospitality offerings (The Canvas Apartment Hotel, North Melbourne Hotel), and flexible workspace (25 King Collective). Projects range from multi-residential housing complexes to boutique hotel developments, all emphasizing sustainability, community-focused design, and collaboration with architects such as Kennedy Nolan, Six Degrees Architects, and Elenberg Fraser.
Differentiator
Problem solved
Functional benefit
Brands
- 25 King Collective: Co-working space and flexible workspace located at 25 King Street, Melbourne CBD, offering desks and studio suites of varying sizes.
- The Canvas Apartment Hotel
- Hamlet Housing
Products and services
- Justin Avenue A collection of four sustainable two-bedroom townhouses in Glenroy developed under the Hamlet Housing initiative, featuring communal garden design in collaboration with Atlas Architects and Arcadia Sustainable Design.
- Two Eleven Sydney Road Twenty-one sustainable apartments in Brunswick featuring a heritage facade, rooftop terrace, and 7.5-star NatHERS rating, developed in collaboration with Six Degrees Architects.
- Lothian Street Six four-storey townhouses and two two-storey apartments in North Melbourne with rooftop gardens, featuring brick facade design by Kennedy Nolan Architects.
- 25 King Collective Co-working space offering desks and studio suites of varying sizes within the heritage Melbourne Steamship Company building, designed by Kennedy Nolan Architects.
- Clyde Mews Eight contemporary townhouses and apartments in Thornbury featuring sustainable design with solar panels, water-efficient appliances, and communal vegetable garden, designed by Six Degrees Architects.
- The Canvas Apartment Hotel Owned and operated by Excelon Projects, a 132-serviced-apartment hotel ideally located in Melbourne CBD near Flinders Street and Southern Cross Stations, designed by Elenberg Fraser.
- Yarraville Green Limited collection of sustainable residences in Yarraville featuring apartments and townhomes designed around a central garden, in collaboration with Six Degrees Architects and SBLA landscape architects.
- North Melbourne Hotel 90-room boutique hotel development in North Melbourne in collaboration with Jackson Clements Burrows Architects.
- Hubert Avenue Part of the Hamlet Housing series of boutique urban developments in inner and middle North Melbourne.
Quantifiable outcome
- 2021 Frederick Romberg Award winner - Australia's top residential architecture award for multiple housing
- +2 more outcomes
Companies that use kelvin taing
Customer profileSegments2 records
Ideal customer profiles3 records
kelvin taing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
kelvin taing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Kennedy Nolan ArchitectscoreLong-term architectural partnership for multiple award-winning projects. Collaborated on Lothian Street (2021 Frederick Romberg Award winner), 25 King headquarters refurbishment (Australian Interior Design Awards shortlisted), and other residential developments. Kennedy Nolan is a renowned Melbourne architectural practice.
- Six Degrees ArchitectscoreOngoing partnership for sustainable residential projects including Clyde Mews eco-village (Sustainability Awards winner), Two Eleven Sydney Road (7.5-star NatHERS target), and Yarraville Green. Six Degrees is a nationally recognized design practice focused on community and sustainability.
- Elenberg FraserminorArchitectural partnership for 560 Flinders development completed in 2016. The building was designed as a sculptural residential tower in Melbourne CBD, now operating as The Canvas Apartment Hotel.
- Atlas ArchitectscorePartnership for Justin Avenue development (Hamlet Housing initiative). Founded by architects Ton Vu and Aaron Neighbour, Atlas is an award-winning practice dedicated to creating beautiful and timeless sustainable spaces.
- Arcadia Sustainable DesignminorLandscape architecture partnership for Justin Avenue project. Arcadia is a horticultural consultancy specializing in sustainable landscape design, bringing expertise in communal garden design and biophilic elements.
- SBLAminorLandscape architecture partner for Yarraville Green development, working alongside Six Degrees Architects on the project's lush central garden design.
- Balmain & Co.minorBuilder appointed for Yarraville Green construction project.
- Moreland Energy Foundation Limited (MEFL)minorSustainability partnership for Clyde Mews project, working alongside Excelon and Six Degrees Architects to improve sustainability credentials and minimize waste during construction.
- Krause BricksminorFamily-owned local Victorian brick manufacturer who provided custom bricks for Lothian Street development's distinctive red brick facade referencing area's industrial heritage.
- Jackson Clements Burrows ArchitectscoreArchitectural partnership for upcoming North Melbourne Hotel project - a 90-room boutique hotel development.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
kelvin taing competitors and assessment
Company assessmentDirect peers
- Milieu Property: Melbourne-based boutique residential developer focused on design-led, medium-density apartments and townhouses in inner suburbs. Directly comparable in scale, design-led positioning, and Melbourne inner-north geographic focus.
- Neometro: Boutique Melbourne developer specialising in sustainable, architect-designed multi-residential projects in inner suburbs. Closely aligned with Excelon on sustainability credentials, architect partnerships, and project scale.
- Little Projects: Melbourne boutique property developer creating design-led residential and mixed-use projects in inner-city locations. Comparable in project size, target buyer (design-conscious inner Melbourne), and sales-led GTM approach.
- Salta Properties: Melbourne-based residential and mixed-use developer operating across apartment, townhouse, and commercial projects. Comparable in Melbourne focus, mid-rise residential development, and project-by-project delivery model.
- Hamton: Melbourne-focused residential developer delivering apartments and townhouses in Melbourne's inner and middle suburbs. Comparable geographic footprint and multi-unit residential product, though at somewhat larger scale.
Emerging players
- Assemble: Melbourne architecture practice with a development arm building small, design-led residential projects. Comparable architect-developer model and design excellence focus, but with smaller pipeline scale than Excelon.
Broad incumbents
- Cbus Property: Australian institutional developer (owned by Cbus super fund) delivering large-scale residential, commercial and mixed-use projects across Melbourne. Operates in the same market at significantly greater scale with institutional capital backing.
- Mirvac: ASX-listed Australian property developer with a substantial residential and mixed-use portfolio across Melbourne. Represents the larger, capital-backed incumbent side of the residential development market Excelon operates in.
- Lendlease: Major global developer with significant Melbourne residential and mixed-use operations. Provides a benchmark for institutional-scale execution against which Excelon's boutique model is differentiated.
- Grocon: Major Melbourne-headquartered property developer active in residential, commercial, and mixed-use projects. Operates in the same Melbourne market with substantially greater scale and a broader project mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
kelvin taing social profiles
Digital presencekelvin taing financial estimates
Financial estimateRevenue estimate
Valuation estimate
kelvin taing leadership team
Management profileNumber of profiles
Profiles3 records
kelvin taing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kelvin taing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kelvin taing
What does kelvin taing do?
Excelon Projects is a Melbourne-based property developer that creates design-led, sustainability-focused residential townhouses and apartments, typically partnering with award-winning architects. Beyond residential sales, the company operates The Canvas Apartment Hotel (132 serviced apartments in Melbourne CBD) and 25 King Collective (a co-working space in a refurbished heritage building), generating recurring hospitality and workspace revenue alongside property sales.
Is kelvin taing a public or private company?
kelvin taing is a private company. It is classified as family owned and is currently operating.
When was kelvin taing founded?
kelvin taing was founded in 2011.
Where is kelvin taing based?
kelvin taing is headquartered in Melbourne, Australia, in the Oceania region.
How does kelvin taing make money?
Three revenue lines are on record. Residential Property Sales are the primary driver. The others are hotel Operations and co-working Space Operations.
Who are kelvin taing's main competitors?
Direct peers on record are Milieu Property, Neometro, Little Projects, Salta Properties and Hamton. Assemble is listed as an emerging player. Broad incumbents are Cbus Property, Mirvac, Lendlease and Grocon.
Does kelvin taing have an API?
No public API is recorded for kelvin taing.
What industry is kelvin taing in?
kelvin taing's product category is Residential Property Development. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of IMAFACAB, Retail & Mixed-Use Commercial Construction. Its NAICS code is 23611 and its SIC code is 1531.