enrique montalban sl

What enrique montalban sl does

Enrique Montalban S.L. is a privately held, family-owned Spanish agricultural commerce company headquartered in Ctra. Chipiona - Sanlúcar Bda. km 2.7, 11550 Chipiona (Cádiz), Spain. Founded in 1934 and operating as a Sociedad Limitada, the firm has been commercializing agricultural products for over 90 years and has focused specifically on cut flowers (flor cortada) since 1989. The company describes itself as one of the largest cut flower exporters from Spain to Europe and currently serves the Netherlands, England, Portugal, Poland, and the Spanish domestic market, while importing flowers from Colombia, Ecuador, Holland, and Turkey.

The business runs a vertically organized B2B distribution model. Over 80% of the cut flowers it commercializes are sourced from more than 150 local farmers in the Chipiona/Cádiz region, with the remainder filled by international imports. The company operates from a 6,500 m² warehouse and 1,200 m² of cold storage chambers, and distributes product nationally via its own fleet of vans and trucks, supplemented by partnerships with major courier and refrigerated transport companies for broader Spanish and European coverage. Beyond cut flowers, the company runs a plant nursery (Vivero de Plantas), produces custom and standard bouquets, retails floral and garden accessories (via a partnership with Galacticblum, Spain's largest cut flower accessories company), and operates a physical fruit and vegetable market with local delivery.

The company sells through multiple channels: a dedicated B2B sales team covering national sales, export sales, and commercial representatives; an e-commerce webshop built on the FreshPortal platform for logged-in customers; WhatsApp Business for direct customer contact; and physical retail at its fruit and vegetable market. Customer segments span national florists, bouquet makers, garden centers, and European flower distributors, all served on a transactional, one-time-purchase revenue basis. The company has no disclosed external investors, no subsidiaries, no patents, and no certifications on file.

Name

enrique montalban sl

Legal name

ENRIQUE MONTALBAN S.L.

Website

https://enriquemontalban.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Enrique Montalban S.L. is a family-owned Spanish cut flower, plant, and produce distributor based in Chipiona, Cádiz, sourcing from 150+ local farmers and international suppliers to serve florists, bouquet makers, garden centers, and European wholesale markets.

Ownership category

akta.pro rank

Product category

Cut flower and plant wholesale distribution

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493), Greenhouse, Nursery, and Floriculture Production (1114)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industries

Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM), Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

Keywords

• Cut flower distribution
• Wholesale florist supply
• Seasonal plant nursery
• Floral accessories wholesale
• Fresh produce market

Headquarters

HQ city

Chipiona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Cut Flowers (Flor Cortada): Sale of cut flowers including national production and imported varieties from Colombia, Ecuador, Holland, and Turkey. Main product focus since 1989. Approximately half of cut flower and plant sales go to national market.
2. Plants (Vivero de Plantas): Sale of seasonal and imported plants through the company's nursery. Plants sourced from national farmers and international suppliers.
3. Accessories: Sale of accessories for garden and cut flower arrangements, including special occasion items. Collaboration with Galacticblum for expanded accessory catalog.
4. Fruit and Vegetable Market: Fresh produce market operation with local delivery service via own vehicles.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Enrique Montalban S.L. distributes cut flowers, seasonal plants, floral accessories, and fresh fruits and vegetables to florists, garden centers, bouquet makers, and European distributors. The company sources more than 80% of its flowers from over 150 local farmers in the Chipiona region and supplements its range with imports from Colombia, Ecuador, Holland, and Turkey. Customers can order through a dedicated B2B webshop (FreshPortal), via sales representatives, or visit the company's fruit and vegetable market, with deliveries fulfilled by the company's own transport fleet and courier partners.

Product overview

Enrique Montalban S.L. operates a unified agricultural commerce platform centered on cut flowers and plants, supported by complementary product lines including accessories, fresh produce, and logistics services. The core offering consists of Flor Cortada (cut flowers) sourced primarily from over 150 local farmers in their region, complemented by imported flowers from Colombia, Ecuador, Holland, and Turkey. Their Plantas (plants) nursery provides seasonal plants for retail and wholesale customers. Additional offerings include Bouquets (custom and standard arrangements), Accesorios (floral and garden accessories via Galacticblum partnership), a Fruits and Vegetables market, and integrated Transportation services for national distribution. The company operates a Webshop portal for customer orders and maintains 6,500 m2 of warehouse space and 1,200 m2 of refrigerated storage chambers.

Differentiator

Problem solved

Functional benefit

Products and services

• Flor Cortada (Cut Flowers) A wide variety of national and imported cut flowers and greenery, sold wholesale to florists, bouquet makers, garden centers, and European distributors via the B2B webshop, sales team, and own delivery fleet.
• Plantas (Plants) Seasonal and imported plants from the company's plant nursery (Vivero de Plantas), supplied to garden centers, retailers, and other wholesale buyers for resale to end consumers.
• Bouquets Custom and standard bouquets prepared for national and international markets, made from cut flower and decorative compositions; orders can be customized based on customer proposals.
• Accesorios (Accessories) Accessories for garden centers, cut flowers, and special occasions, including items from the Galacticblum partner catalog to provide a complete accessory range.
• Mercado de Frutas y Verduras (Fruits and Vegetables Market) Fresh fruits and vegetables sold from the company's market, with delivery across a wide area of Spain using own vehicles, partner transport companies for perishables, and standard parcel shipping.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• GalacticblumminorChannel Partner/ Reseller/ DistributorGalacticblum is described as the largest company in Spain for cut flower accessories. Enrique Montalban collaborates closely with Galacticblum and offers their accessory catalog to customers who cannot find specific items in the company's own inventory. This allows the company to provide a complete accessory range without maintaining full inventory.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal FloraHolland: World's largest flower auction and wholesale marketplace, based in Aalsmeer, Netherlands. Directly comparable as a B2B cut flower wholesaler/distributor serving European florist buyers — the dominant channel through which European flower trade is intermediated and Enrique Montalban's primary competitive benchmark.
• Holex Flower: Dutch-based international cut flower wholesaler sourcing globally (Kenya, Ethiopia, Ecuador) and selling to florists across Europe. Closely comparable to Enrique Montalban as a mid-to-large international flower wholesaler serving similar B2B customer profiles.
• Marginpar: Netherlands-based specialist wholesaler of summer flowers and cut greens, supplying European florists. Comparable as a specialized cut flower/wholesale greenery distributor serving similar downstream florist and bouquet-maker customers.
• Hilverda De Boer: Long-established Dutch cut flower and plant wholesaler supplying florists across Europe. Comparable as a multi-product wholesale distributor (cut flowers plus plants) with international B2B reach — closely mirroring Enrique Montalban's combined flower-and-plant offering.
• Wafex: US-headquartered cut flower importer and wholesale distributor, sourcing primarily from Ecuador and Colombia. Comparable as a flower importer/wholesaler with similar multi-origin sourcing strategy (Colombia, Ecuador) to Enrique Montalban.
• Sunshine Bouquet Company: Large US-based cut flower importer, bouquet manufacturer, and wholesaler with farms in Colombia and Ecuador. Comparable as a vertically integrated cut flower company that imports from South America and supplies B2B floral customers internationally.

Broad incumbents

• Dümmen Orange: Global leader in floricultural breeding and propagation of cut flowers, potted plants, and ornamentals. Comparable as a major industry player across the cut flower and floriculture value chain that Enrique Montalban operates in, though operating upstream in breeding rather than wholesale distribution.
• Smithers-Oasis (Floralife): Global supplier of floral foam, postharvest products, and florist supplies under the Floralife and OASIS brands. Comparable as an established supplier of inputs and accessories used in the floral industry that Enrique Montalban serves through its accessory partnership.

Regional players

• Flora Dania: Danish flower wholesale and import business serving Scandinavian and Northern European florists. Comparable as a European regional flower wholesaler with similar B2B customer base, though operating in a different geographic territory than Enrique Montalban's Spanish/Dutch focus.
• Verdissimo: Spanish-headquartered global producer and wholesaler of preserved and dried flowers. Comparable as a Spanish-based flower company serving European B2B florist customers with a related (preserved vs. fresh) product line, providing a domestic market peer reference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/enrique.montalban.33
• Instagraminstagram.com/enriquemontalbansl
• LinkedInlinkedin.com/company/enrique-montalban-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enrique montalban sl