farr's best - 88cb0

What farr's best - 88cb0 does

Farr's Best Enterprise, PBC is a privately held, family-owned Public Benefit Corporation incorporated in Delaware that operates a membership-based community platform targeting Black families seeking generational wealth, economic collaboration, and strengthened family bonds. The company sells four tiered annual memberships (Under 12 at $19, Teen at $49, Adult at $99, and Enterprise at $250), each carrying a one-time $50 initiation fee and a complimentary polo in the first year, with auto-renewal and a 14-day cancellation window. Its product portfolio extends beyond memberships to a branded merchandise catalog (apparel such as the Kings Tribe and Queens' Court polos, drinkware, tote bags, sunglasses, lanyards, executive accessories, and a published book), a four-tier loyalty program (Values through Heritage), eGift cards in $25–$200 denominations, and digital content delivered via Zoom recordings and a member file-share portal.

The underlying technology is a relatively thin stack: a Wix-hosted e-commerce storefront at farrsbest.com, a member portal with login, digital downloads, and Zoom-based presentations (including Learning Intensive Training), supplemented by third-party hosting vendors for data storage. Recurring events — the annual Family Vacation (held in Los Angeles, with documented editions in 2023, 2024, 2025, and a 2026 edition scheduled), the Family Leadership Summit, and Walk Run & Ride events operated through a separate nonprofit sub-entity — function as the principal community-building and acquisition channels, alongside organic social on Facebook, Instagram, and BlueSky.

The business model blends subscription recurring revenue (memberships) with transactional one-time revenue (merchandise, event passes, gift cards). Sub-brands Water Walking Whole Foods (WWW) for health and wellness and a Farr's Best Nonprofit arm for philanthropic events, plus a Voter Registration Program via a partnership with Wokeup.com, extend the platform into adjacent wellness, civic, and nonprofit verticals. The company is led by Chairman André Farr, operates from registered addresses in Dover, Delaware and Burbank, California, and discloses no institutional investors, headcount, funding rounds, or revenue figures.

Name

farr's best - 88cb0

Legal name

Farr's Best Enterprise, PBC

Website

https://farrsbest.com

Company type

Private

Operating status

Operating

Short description

Farr's Best Enterprise, PBC is a private, family-owned Public Benefit Corporation that runs a membership-based community platform serving Black families through tiered annual memberships, branded merchandise, recurring events, and wellness and civic engagement programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership plans ranging from $19/year (Under 12) to $250/year (Enterprise), with $50 initiation fee and polo shirt included first year. Auto-renews annually unless cancelled 14 days before renewal.
2. Merchandise Sales: Branded merchandise including apparel (polos, shirts, caps), accessories (tote bags, mugs, tumblers, sunglasses), and gifts sold through e-commerce store. Prices range from $5 (lanyard) to $55 (executive padfolio).
3. Event Tickets: Specialized proprietary events including Family Vacation and Family Leadership Summit generate revenue through event passes and weekend packages.
4. Online Private Sessions: Digital content and Zoom presentations available through membership portal, including Learning Intensive Training (LIT) and Family Saturday Zoom recordings.
5. Gift Cards: Electronic gift cards sold in denominations of $25, $50, $100, $150, $200.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Farr's Best is a family and community organization that sells tiered annual memberships ($19-$250/year), branded merchandise (apparel, drinkware, accessories), and hosts signature events including the Family Vacation and Family Leadership Summit. The organization also offers digital educational content via Zoom presentations, a loyalty rewards program, and targeted programs including Health & Wellness (Water Walking Whole Foods) and Voter Registration, primarily serving Black families seeking to strengthen family bonds and community engagement.

Product overview

Farr's Best is a family and community organization structured as a Public Benefit Corporation (PBC) that operates as a multi-product portfolio. The core offering includes four tiered annual membership plans (Enterprise, Adult, Teen, and Under 12) ranging from $19-$250/year, providing access to the member portal, training resources, events, and discounts. The merchandise catalog features branded apparel (polos, shirts, caps, drawstring bags), drinkware (tumblers, mugs), accessories (sunglasses, tote bags, executive pens, lanyards), and books. The company also offers a loyalty rewards program with four tiers (Values, Tradition, Legacy, Heritage), and runs signature events including the annual Family Leadership Summit and Family Vacation. Digital offerings include Zoom presentations, Learning Intensive Training (LIT), and the Water Walking Whole Foods (WWW) wellness program. The organization positions itself as inclusive of Black families focused on community building, economic growth, and generational wealth.

Differentiator

Problem solved

Functional benefit

Brands

• Water Walking Whole Foods (WWW): Health and wellness program focused on water, walking, and whole foods.
• Farr's Best Nonprofit

Products and services

• Enterprise Membership Annual membership at $250/year with $50 setup fee including polo. Includes access to membership portal, training presentations, Family Leadership Summit, rewards program, birthday gift card, Zoom recordings, 3 free shipping vouchers, and 40% anniversary discount. For adults 19 and over.
• Adult Membership Annual membership at $99/year with $50 initiation fee and polo first year. Includes access to discounts and sales. For ages 19 and older.
• Teen Membership Annual membership at $49/year with $50 initiation fee and polo first year. Designed for ages 13 to 18.
• Under 12 Membership Annual membership at $19/year with $50 initiation fee and polo first year. For ages 12 and under, completed by parents or guardians.
• Rewards Program Multi-tier loyalty program with Values (0 points), Tradition (1,000 points), Legacy (2,000 points), and Heritage (3,000 points) tiers. Earns 1-4x points per dollar spent with rewards including free shipping, discounts ($15-$25), and percentage off merchandise.
• Gift Card Digital eGift card available in denominations of $25, $50, $100, $150, $200, or custom amounts for gifting to family members and friends.
• Branded Apparel and Merchandise Branded merchandise line including polos, t-shirts, baseball caps, drawstring bags, sunglasses, mugs, tumblers, tote bags, executive pens, lanyards, and an executive padfolio. Prices range from $5 to $55.
• Under the Fig Tree by Willie C. Hooks Book authored by Willie C. Hooks, priced at $13.99.
• Family Leadership Summit Annual leadership summit for family members featuring speakers, workshops, and networking.
• Farr's Best Family Vacation Annual family vacation event bringing together families for community building, legacy development, and networking.
• Walk Run & Ride Nonprofit event combining walking, running, and riding activities, organized through Farr's Best Nonprofit.
• Water Walking Whole Foods (WWW) Health & Wellness Program Health and wellness program combining water activities, walking, and whole foods education.
• Voter Registration Program Program for voter registration through partnership with Wokeup.com.
• Zoom Presentations and Digital Downloads Online presentations, digital downloads, and Learning Intensive Training (LIT) materials accessible through member portal, including Family Saturday Zoom recordings.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Third Party Hosting VendorsminorOthersExternal hosting vendors provide server infrastructure for data storage. Farr's Best has contracted with third party hosting vendors to store customer data.

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• YMCA: Long-standing family and community membership organization offering tiered memberships, programs, and events across health, wellness, and youth development. Comparable in operating a multi-tier membership model with events and community-building programs, though at vastly larger scale and broader demographic scope.
• National Urban League: Historic African-American community empowerment organization running economic, civic, and youth programs. Comparable as a mission-driven Black community organization that combines programmatic work, events, and membership-style engagement to advance Black family outcomes.
• Sierra Club: Large membership-based mission organization with tiered annual dues, member-only content, events, and branded merchandise. Comparable in operating a tiered membership model, member portal, events, and merchandise revenue streams tied to a values-driven community.
• National Trust for Historic Preservation: Membership-based nonprofit offering tiered memberships, member benefits, events, and branded merchandise. Comparable in the tiered-membership plus e-commerce plus events model serving an engaged community of supporters.
• Girl Scouts of the USA: Multi-generational youth and family organization with tiered age-based memberships, events, and branded merchandise. Comparable in enrolling members across age tiers (Under 12 / Teen / Adult-equivalent), running annual events, and operating a branded merchandise storefront.

Direct peers

• 100 Black Men of America: Black-focused mentoring and community organization with membership chapters, leadership summits, and youth/family programs. Directly comparable in mission to strengthen Black families and communities through structured membership, leadership development events, and intergenerational programming.
• The Links, Incorporated: Black women's service and community organization built on membership chapters delivering programs in education, health, and family enrichment. Comparable as a values-led Black community membership organization that combines programmatic work, leadership events, and family-focused programming with annual dues.
• Jack and Jill of America: African-American family organization with membership chapters focused on developing Black children through leadership, educational, and cultural programming. Directly comparable as a Black family-focused membership organization running intergenerational programming and events around leadership development.

Emerging players

• National Association of Black Women Entrepreneurs: Community organization supporting Black women entrepreneurs through events, programming, and member benefits. Comparable as a Black-focused community organization combining economic empowerment mission with membership and event revenue.
• Blavity Inc. Black-focused media and community platform with events, content, and commerce. Comparable as a Black community-focused business combining events, digital content, and member-style community engagement, though primarily digital/media versus Farr's Best's family-program focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xbsky.app/profile/farrsbest.bsky.social
• Facebookfacebook.com/FarrsBest
• Instagraminstagram.com/farrsbest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about farr's best - 88cb0