sgg solutions
SGG Solutions is an Australian B2B market-entry services firm that sponsors and distributes regulated health products, including the Binah.ai health data platform, Salistick saliva pregnancy test, and THIN oral GLP-1 platform, into Australia, New Zealand, and selected international markets via pharmacy and retail networks.
- Company typePrivate
- Founded2020
- HeadquartersMelbourne, Australia
- Headcount—
- GTM typeB2B
- OfferingServices
What sgg solutions does
SGG Solutions (SGG Pty Ltd) is an Australian private company founded in 2020 and headquartered in Melbourne that operates as a B2B market-entry services firm for health and consumer products seeking entry into regulated and high-compliance markets. The company provides structured professional services spanning regulatory alignment, importation management, fulfilment coordination, and distribution structuring, effectively acting as Australian/NZ sponsor and go-to-market partner for product companies. Its commercial activity centers on three core product platforms it brings to market: the Binah.ai health data platform, which uses AI-powered remote photoplethysmography (rPPG) to measure blood pressure, heart rate, respiratory rate, HRV, SpO2, and stress via smartphone camera and is backed by four published patents; Salistick, a saliva-based pregnancy test developed by Salignostics that secured TGA approval (ARTG 470887) in December 2024 after a year-long regulatory process; and THIN, an oral needle-free GLP-1 platform for metabolic health management. The company also co-launched Quick Vitals, an AI-powered health monitoring app, with Bisam Pharmaceuticals in India in August 2024.
The business operates a professional services revenue model, with pricing not publicly disclosed and revenue derived from market-entry consulting, regulatory sponsorship, and ongoing partnership support. Go-to-market is enterprise field sales to product companies seeking regulated-market entry, combined with established downstream distribution through Australian pharmacy chains (Sigma Healthcare, Priceline, Terry White Chemmart, Soul Pattinson, Pharmacy Alliance, Pharmacy Select), retail networks (Bunnings Warehouse, Officeworks, Kogan, bp), and emerging telehealth channels for the GLP-1 platform. Geographic footprint spans Australia, New Zealand, UK, Israel, India, and Vietnam through product-specific partnerships.
SGG is led by a two-person executive team (Managing Director Andrew Shostak, CFO Danny Goldman) with no disclosed funding rounds, no public revenue figures, and no disclosed institutional investors. The company appears to be founder-led and bootstrapped, with scale tied to the commercial outcomes of its small portfolio of product partnerships.
sgg solutions firmographics
Firmographics- Name
- sgg solutions
- Legal name
- SGG Pty Ltd
- Website
- https://sggsolutions.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- SGG Solutions is an Australian B2B market-entry services firm that sponsors and distributes regulated health products, including the Binah.ai health data platform, Salistick saliva pregnancy test, and THIN oral GLP-1 platform, into Australia, New Zealand, and selected international markets via pharmacy and retail networks.
- Ownership category
- akta.pro rank
sgg solutions industry classification
Industry- Product category
- Market Entry & Regulatory Compliance Services
- NAICS
- Professional, Scientific, and Technical Services (541)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Services-Misc Health & Allied Services, Nec (8090), Services-Management Consulting Services (8742)
- akta.pro primary industry
- GxP Audits & Supplier Qualification (GMP/GCP/GLP/GDP) (HLAGAKAE)
- akta.pro secondary industries
- Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK), Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor) (HLAIAJAF)
Keywords
Where sgg solutions is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
sgg solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Professional Services - Market Entry Support: SGG provides structured professional services supporting product launches in regulated markets, including regulatory alignment, importation management, fulfilment coordination, and distribution model structuring. Revenue derived from service fees for market entry consulting and ongoing partnership support.
- Regulatory and Compliance Services: Preparation and coordination of regulatory materials including supporting documents, stability evidence, storage confirmations, and market-facing compliance packets for product introduction into controlled and high-compliance markets.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
sgg solutions product offering
Product offeringCore offering
SGG Solutions is a B2B professional services firm that manages sourcing, distribution, logistics, and market entry for health and pharmaceutical products entering regulated and high-compliance markets. The company partners with product innovators (such as Salignostics for Salistick, Binah.ai, and THIN's oral GLP-1 platform) to align regulatory requirements, manage importation into controlled markets, coordinate fulfilment, and structure distribution models. It also distributes partner products through pharmacy, retail, and telehealth channels across Australia, New Zealand, the UK, Israel, and Vietnam.
Differentiator
Problem solved
Functional benefit
Brands
- THIN: A needle-free GLP 1 platform offering oral GLP 1 format for metabolic health management.
- SGG Solutions – The Solutions Company
Quantifiable outcome
- Over 500,000 units sold in first year (Salistick in UK and Israel)
- +2 more outcomes
Companies that use sgg solutions
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
sgg solutions technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
sgg solutions partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Binah.aicoreSGG supports Binah.ai's health data platform for market entry into regulated markets. Binah technology captures vital signs through smartphone cameras using advanced signal processing and clinically validated algorithms. SGG supports the technology's introduction into Australia and New Zealand markets, handling regulatory compliance and distribution structuring.
- SSI SolutionsmajorStrategic cooperation agreement signed between SSI Solutions (member of Thang Uy Group), Viettel IDC, and SGG for building AI-powered physical and mental health monitoring software platform using Binah technology. SSI Solutions plays role in deploying digital solutions in Vietnam market. Application development and testing completed with positive results, planned launch December 2025.
- Viettel IDCmajorPartnership with SSI Solutions and SGG for AI health monitoring software platform deployment. Viettel IDC provides Digital Infrastructure Ecosystem for the Vietnam market deployment of Binah technology-based health monitoring solution.
- Bisam PharmaceuticalsmajorPartnership with Bisam Pharmaceuticals to launch 'Quick Vitals', the world's first AI-powered health monitoring app. App provides real-time, accurate analysis of vital health indicators for enhanced personal health management. Launch event attended by executive teams from both companies in India.
- SalignosticscoreSGG serves as Australian sponsor for Salignostics' innovative saliva-based diagnostic products. Partnership involved year-long regulatory process resulting in TGA approval for Salistick pregnancy test. SGG supported market introduction to Australia and New Zealand. Salistick achieved over 500,000 units in sales in UK and Israeli markets within first year.
- THIN (GLP-1 Platform)coreSGG supports THIN, an oral GLP-1 format platform for metabolic health management. THIN offers needle-free GLP-1 delivery representing the direction this category is moving worldwide. SGG provides market entry support including manufacturing readiness, cross-border movement, storage control, chain integrity, and channel selection for regulated markets.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
sgg solutions competitors and assessment
Company assessmentDirect peers
- EBOS Group: Largest Australasian healthcare and animal care products distributor. Comparable to SGG in operating a regulated healthcare distribution and market access platform across ANZ pharmacy and hospital channels.
- Sigma Healthcare: Australian pharmacy wholesale distributor and retail network operator. Comparable to SGG's ANZ pharmacy distribution and product market entry activities, and is itself an SGG channel partner.
- ProPharma Group: Global regulatory affairs, pharmacovigilance, and compliance consulting firm. Comparable to SGG in providing structured regulatory and quality compliance support for companies bringing products into regulated markets.
- IDT Australia: Australian pharmaceutical manufacturer and specialty pharma services provider offering regulatory, manufacturing, and distribution support. Comparable to SGG in providing structured regulatory and market entry services in Australia.
- Cogentia Healthcare Consulting: Specialist healthcare market access and entry consulting firm. Comparable to SGG's role as a structured market entry partner for health products entering new regulatory environments.
Broad incumbents
- Australian Pharmaceutical Industries (API): Priceline Pharmacy parent and leading ANZ health/beauty distributor. Comparable to SGG in providing route-to-market for third-party health brands across Australian pharmacy networks.
- NSF International: Global regulatory, quality, and compliance services firm with pharma and medical device practices. Comparable to SGG's regulated-market entry and quality/compliance packet preparation.
- ICON plc: Global CRO with regulatory and clinical services supporting pharma market entry. Comparable to SGG's regulatory affairs and compliance services for product introductions into regulated markets.
- IQVIA: Global life sciences services firm offering regulatory, market access, and distribution/commercialization services. Comparable to SGG's regulated market entry, importation, and distribution structuring offerings at greater scale.
Regional players
- Mölnlycke Health Care: Global medtech company with regional market entry and distribution operations. Comparable to SGG in the distribution and market access model for regulated health products, though operating at significantly larger scale in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
sgg solutions social profiles
Digital presencesgg solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
sgg solutions leadership team
Management profileNumber of profiles
sgg solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sgg solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sgg solutions
What does sgg solutions do?
SGG Solutions is a B2B professional services firm that manages sourcing, distribution, logistics, and market entry for health and pharmaceutical products entering regulated and high-compliance markets. The company partners with product innovators (such as Salignostics for Salistick, Binah.ai, and THIN's oral GLP-1 platform) to align regulatory requirements, manage importation into controlled markets, coordinate fulfilment, and structure distribution models. It also distributes partner products through pharmacy, retail, and telehealth channels across Australia, New Zealand, the UK, Israel, and Vietnam.
Is sgg solutions a public or private company?
sgg solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was sgg solutions founded?
sgg solutions was founded in 2020.
Where is sgg solutions based?
sgg solutions is headquartered in Melbourne, Australia, in the Oceania region.
How does sgg solutions make money?
Two revenue lines are on record. Professional Services - Market Entry Support is the primary driver. The others are regulatory and Compliance Services.
Who are sgg solutions's main competitors?
Direct peers on record are EBOS Group, Sigma Healthcare, ProPharma Group, IDT Australia and Cogentia Healthcare Consulting. Broad incumbents are Australian Pharmaceutical Industries (API), NSF International, ICON plc and IQVIA. Mölnlycke Health Care is listed as a regional player.
Does sgg solutions have an API?
No public API is recorded for sgg solutions.
What industry is sgg solutions in?
sgg solutions's product category is Market Entry & Regulatory Compliance Services. Its primary akta.pro industry code is HLAGAKAE, GxP Audits & Supplier Qualification (GMP/GCP/GLP/GDP), with a secondary code of BPAAAJAK, Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions). Its NAICS code is 541 and its SIC code is 5122.