mstr

What mstr does

MSTR (legal entity Innovation Factory B.V., KvK 90710215) is a Netherlands-based AI consultancy and bespoke software developer headquartered at Oranjesingel 8 in Nijmegen, operating since 2023 with a current team of 16–18 staff. The firm sells three service tiers — AI Consultancy (Academy training, Discovery strategic roadmap, and Deep Dive 3–5 week prototype sprints), Product Development (fixed-price custom AI software built to client specifications), and SaaS Development (full-lifecycle co-development and ongoing management of AI-driven SaaS products) — alongside a portfolio of proprietary and co-developed SaaS assets including Savi (speech-to-report for the Dutch injury claims sector, live June 2025 with 20+ daily organizations), OmgevingsAssistent (municipal zienswijze processing for Dutch municipalities, live October 2025), JJUMP (subsidy matching across 3,700+ regulations), TVO (insurance benchmarking with an Azure OpenAI assistant, live May 2026), Van Wijnen Wijkscan (automated neighborhood analysis), and the DAC-9 module for Ex Nihilo's XN-one tax platform.

The technology stack is anchored on Anthropic Claude (where MSTR holds Claude Certified Architect status) and Microsoft Copilot on Azure with European data residency, organized around the firm's own AI Operating System (AIOS) methodology — a five-layer framework (Context, Data, Intelligence, Automation, Build) layered with skills, agents, MCP integrations, and Microsoft 365 connectors. AI modalities span audio diarization, LLM-based text analysis with source-grounded retrieval-augmented generation, structured data validation with deterministic rule sets, automated code generation, and image/map rendering from public APIs, with selective deployment of open-weight models alongside the primary Claude/Azure OpenAI stack.

MSTR generates revenue from project-based fixed-price professional services engagements plus recurring SaaS subscription fees (Savi Professional/Enterprise tiers) and long-term technical ownership fees from co-developed SaaS platforms. Customer concentration sits in Dutch mid-market and enterprise accounts across insurance, government/municipal, construction/real estate, finance/tax, and HR-tech (Fooks, Q-Consult Insurance, Werkorganisatie Druten-Wijchen, Van Wijnen, PPG/Sigma Coatings, Ex Nihilo, Leap the Innovation Agency, Nationale-Nederlanden, a.s.r., Univé). Go-to-market is consultative sales-driven with a sitewide 'Plan gesprek' booking CTA, supplemented by self-serve SaaS entry points and an SEO/LinkedIn content engine covering EU AI Act compliance, RAG, Claude Code, and open-weight models.

Name

mstr

Legal name

Innovation Factory B.V.

Website

https://mstr.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

MSTR (Innovation Factory B.V.) is a Netherlands-based AI consultancy and software developer that designs AI Operating Systems, builds custom AI applications, and co-develops vertical SaaS products for Dutch enterprises in insurance, government, construction, and finance.

Ownership category

akta.pro rank

Product category

AI Consulting and Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAEAHAF

AI/ML Engineering & Model Development Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

SECONDARYBPAHAEAF

Data, Analytics & AI Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYHDAEANAI

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

Keywords

• AI consultancy services
• Custom AI software development
• SaaS product development
• AI operating system framework
• AI implementation services

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Consultancy: Strategy, workshops, and training engagements structured in three tiers: Academy (keynotes, Work with AI, Build with AI, Build AI programs), Discovery (strategic roadmap), and Deep Dive (3–5 week intensive prototype). Sold as project-based or fixed-price engagements to enterprise clients.
2. Product Development: Custom AI software built to client specifications on a fixed-price project basis. Deliverables include AI infrastructure, integrations, and production-ready applications. Long-term partnership model.
3. SaaS Development: MSTR designs, builds, launches, and manages AI-driven SaaS platforms for partner organizations. Products include Savi (reports), OmgevingsAssistent (municipalities), and JJUMP (subsidies). Revenue model is co-developed SaaS with ongoing management fees.
4. SaaS Subscriptions (Savi): Savi offers Professional and Enterprise subscription tiers for personal injury reporting software. Billed on a subscription basis to schaderegelaars (claims adjusters) and arbobedrijven (expertise firms).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MSTR (Innovation Factory B.V.) delivers AI consultancy, custom AI software development, and managed SaaS development for organizations in the Netherlands and Benelux. Its three service lines — Academy (training/workshops), Discovery (strategic roadmap), and Deep Dive (3–5 week prototype) — feed into bespoke AI product builds and long-term managed SaaS platforms such as Savi, OmgevingsAssistent, and JJUMP, all implemented on Claude by Anthropic and Microsoft Copilot with European Azure data residency.

Product overview

MSTR is an AI consultancy and software development company (trading name of Innovation Factory B.V., KvK 90710215, Nijmegen) offering three core service lines — AI Consultancy, Custom Product Development, and SaaS Development — alongside a portfolio of proprietary and co-developed AI products. Its flagship organizational framework is the AI Operating System (AIOS), a five-layer methodology (Context, Data, Intelligence, Automation, Build) implemented on Claude by Anthropic or Microsoft Copilot. The company's own branded SaaS products include Savi (AI injury claims reporting app with speech-to-report), OmgevingsAssistent (AI document processing for Dutch municipalities), and JJUMP (AI subsidy matching platform with 3,700+ regulations). MSTR also builds client-specific solutions including TVO for Q-Consult Insurance, the DAC-9 module for Ex Nihilo's XN-one platform, the Van Wijnen Wijkscan report generator, and Fooks Forward (Claude Code adoption for Fooks). All solutions are built on European infrastructure (Microsoft Azure) with GDPR, AVG, and EU AI Act compliance; customer data is never used for model training and never leaves the EU.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Consultancy AI advisory service operating at three levels: Academy (keynotes, presentations, Work with AI for knowledge organizations, Build with AI for development teams, Build AI for software companies); Discovery (strategic roadmap of where AI delivers most value); and Deep Dive (intensive 3–5 week trajectory on a specific product or process from data mapping through architecture to working prototype). Sold project-based or fixed-price to enterprise and mid-market buyers.
• Product Development Custom AI software development service building products tailored to client processes with no fixed tech stack — the use case determines the technology. Entire team develops with AI (Claude Code) as standard practice. Delivered complete with AI infrastructure, designed to scale, integrate, and evolve. Sold as fixed-price project engagements.
• SaaS Ontwikkeling SaaS product development service that builds, launches, and manages AI-driven platforms for organizations wanting to build and market AI products. Covers product design, development, AI infrastructure, authentication, payments, and monitoring. Provides complete products from concept to market with long-term management, delivered as ongoing SaaS engagements.
• AI Operating System (AIOS) Organizational AI framework built around five layers (Context, Data, Intelligence, Automation, Build) that captures company context, connects to Microsoft 365, Drive, CRM, and ERP data sources, transforms knowledge into processes, implements skills and agents for recurring tasks, and redirects freed time to customer value. Implemented on Claude by Anthropic or Microsoft Copilot, deployed in three phases: Fundament, Baseline, and Partner.
• Savi AI-powered injury claims reporting application that records conversations via smartphone, tablet, or laptop, transcribes audio with speaker diarization, and generates professional Word-format reports within minutes using a large language model configured to organizations' own templates, terminology, and branding. Available as Professional and Enterprise subscription tiers via savi.report. Used daily by 20+ organizations in the Dutch letselschadebranche.
• OmgevingsAssistent
• JJUMP
• TVO (Tevredenheidsonderzoek) benchmark platform
• Van Wijnen Wijkscan Rapportgenerator
• DAC-9 Module (XN-one)

Named customers8 records

Segments4 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability12 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Werkorganisatie Druten-Wijchen (OmgevingsAssistent)coreStrategic or Co-development Partner · 1 October 2025MSTR co-developed the OmgevingsAssistent with Werkorganisatie Druten-Wijchen, the shared service organization for the municipalities of Druten and Wijchen. The AI application for processing zienswijzen and verweerschriften is being made available to other Dutch municipalities.
• Q-Consult Insurance (Savi)coreStrategic or Co-development Partner · 1 June 2025MSTR co-developed Savi with Q-Consult Insurance and eight founding partners in the letselschadebranche (personal injury sector). QCI brought domain knowledge and branch network; MSTR provided technology. Savi is live since June 2025 and used by 20+ organizations. QCI also partnered with MSTR for the TVO benchmark platform.
• Anthropic (Claude)coreTechnology or IntegrationMSTR is a Partner and Claude Certified Architect on the Anthropic stack. They implement AI Operating Systems on Claude by Anthropic, leveraging MCP integrations, plugins, and skills. Claude is MSTR's primary AI platform alongside Microsoft Copilot for AIOS implementations.
• Microsoft (Copilot, Azure)coreTechnology or IntegrationMSTR implements AI Operating Systems on Microsoft Copilot for organizations already on the Microsoft 365 stack (Outlook, Teams, SharePoint, Excel). They also use Microsoft Azure as the primary European cloud infrastructure for hosting AI solutions, with European data centers and isolated environments. Azure OpenAI powers the AI assistant in solutions like Q-Consult Insurance's TVO platform.
• Leap the Innovation AgencycoreStrategic or Co-development PartnerMSTR built the complete JJUMP AI subsidy platform for Leap the Innovation Agency — a full AI-first subsidy matching and writing platform covering 3,700+ subsidy schemes. MSTR handles ongoing development and management of the platform as technical long-term partner. The platform is marketed at jjump.nl.
• Ex Nihilo (XN-one)coreStrategic or Co-development PartnerMSTR built the DAC-9 module within XN-one, Ex Nihilo's platform for digital tax reporting to the Dutch Belastingdienst. The module enables fiscal teams to submit GIR (GloBE Information Return) XML reports via Digipoort without needing XML expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat6 records

Customer concentration

• LinkedInlinkedin.com/company/mstr-ai-software

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mstr