rubin motorsport

What rubin motorsport does

Rubin Motorsport is a privately held Swiss specialist motorsport company, legally organized as Sport & Wellness Solutions GmbH and operating from a single workshop in Reutigen, Switzerland. Founded in 2006 and led by Thomas Rubin — who brings more than 30 years of motorsport experience spanning Group 4 to WRC — the firm concentrates on Lancia Delta vehicles and the surrounding historic and modern rally ecosystem. Core activities include complete rally car preparation and on-event support, engine and transmission rebuilding with dyno optimization, full FIA-homologated Group A rally car construction, classic Lancia Delta restoration and MFK preparation, ECU tuning with modern Motronic electronics, and the sale and rental of rally and classic vehicles.

The technical stack is entirely in-house: mechanical, electrical, bodywork, upholstery, and dyno testing are all performed under one roof, supported by a parts warehouse holding more than 5,000 original Lancia Delta components and a Bosch Module Partner relationship for diagnostic tooling and replacement parts. The firm delivers FIA-certified historic vehicles with HTP passports and has produced demonstrably tuned powertrains delivering 371 hp and over 525 Nm of torque on a 38 mm restrictor.

Commercially, Rubin Motorsport runs a diversified but small-scale model across six revenue streams: workshop-based rally service packages, one-time vehicle sales (CHF 15,000–250,000), event-based rally car rentals with all-inclusive packages, engine and transmission rebuilding, street car maintenance and restoration, and parts sales via an online shop and external resellers. Go-to-market is direct and event-driven: customers are acquired through the company's website, event participation in Swiss and European rallies, social media (Facebook, Instagram), and a podcast appearance. The customer base is fragmented across rally drivers, collector/enthusiast owners, and motorsport competitors, with no enterprise anchor accounts disclosed. The company has six staff, no outside funding, and operates without disclosed revenue.

Name

rubin motorsport

Legal name

Sport & Wellness Solutions GmbH

Website

https://rubin-motorsport.ch

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Rubin Motorsport is a Swiss specialist workshop in Reutigen providing rally car preparation, engineering, restoration, parts, and vehicle sales/rentals, with a deep focus on Lancia Delta vehicles and historic rally competition for enthusiast and team customers.

Ownership category

akta.pro rank

Product category

Motorsport Engineering Services

NAICS

Specialized Automotive Repair (811114), Used Car Dealers (44112), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Services-Racing, Including Track Operation (7948), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)

akta.pro secondary industry

Exotic Classic & Vintage Car Rentals (THADAMAF)

Keywords

• Rally car preparation
• Motorsport engineering
• Vehicle restoration
• Historic rally cars
• Lancia Delta service

Headquarters

HQ city

Reutigen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Rally Car Preparation and Service: Professional rally assistance including vehicle preparation, technical support at events, pre-rally tests, shakedowns, and post-event revisions. All-inclusive packages available for national and international events.
2. Rally and Classic Car Sales: Sale of rally-prepared vehicles including Lancia Delta Group A cars, Mitsubishi EVO X, Ford Focus RS, and classic Lancia Delta Integrale vehicles. Prices range from CHF 15,000 to CHF 250,000.
3. Rally Car Rentals: Rental of rally cars including Lancia Delta Integrale Gr A VHC and Lancia SE-037 for VHC runs in Switzerland and internationally. All-inclusive packages with FIA historic passport.
4. Engine and Transmission Building: Motor and gearbox overhaul services including disassembly, cleaning, defect analysis, repair, and dyno optimization for motorsport engines of all types.
5. Street Car Maintenance and Restoration: Service for street vehicles including MFK preparation, complete restorations, motor/gearbox repairs, body work, corrosion protection, and performance upgrades for Lancia Delta Integrale vehicles.
6. Parts Sales: Sales of Lancia Delta parts including over 5000 original parts in stock. Also supplies external parts from vendors like racewear.ch.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rubin Motorsport prepares, restores, services, rents, and sells Lancia Delta rally and classic cars from its workshop in Reutigen, Switzerland. Its core work covers rally event preparation and on-site support, full engine and transmission rebuilding with dyno optimization, ECU tuning, classic car restoration, and the sale and all-inclusive rental of FIA-homologated historic rally vehicles. A 5,000+ original parts inventory and an in-house multi-trade workshop underpin every service delivered.

Product overview

Rubin Motorsport is a Swiss motorsport company specializing in Lancia Delta vehicles, offering a unified portfolio of rally and streetcar services. The core offerings include rally vehicle preparation and assistance services (Rallye-Service), comprehensive engine and transmission engineering (Revision & Engineering), and Lancia Delta streetcar maintenance and restoration. The company also sells and rents classic and competition vehicles, including Lancia Delta Group A rally cars, Integrale Evo models, and other rally vehicles such as Mitsubishi EVO X and Ford Focus RS. Services are delivered under one roof covering mechanical, electrical, bodywork, and upholstery work.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 371 hp and +525 Nm torque achieved on dyno with FIA compliant 38mm restrictor for Lancia Delta Gr. A build
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BoschcoreTechnology or IntegrationBosch Module Partner providing strong partnership for workshop success. Through increasing connectivity of complex systems in modern vehicles, the requirements for workshops are growing. Advanced testing technology and constantly updated specialist knowledge form the basis, and together with Bosch quality replacement parts, Rubin Motorsport can ensure the best performance for vehicles.
• Giacomo BajminorOthersItalian specialist who applies vehicle liveries (such as Martini racing colors) for rally cars built by Rubin Motorsport
• Widberg.chminorStrategic or Co-development PartnerPartnership for vehicle search, purchase and sales support as well as value appraisals for classic cars. Their technical competence, global network, and regular activity as appraisers make them a partner for finding the perfect classic vehicle.
• Racewear.chminorChannel Partner/ Reseller/ DistributorExternal parts supplier for Lancia Delta parts, linked from the Rubin Motorsport website shop

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Totip Lancia Corse: Italy-based rally team and preparation shop historically tied to Lancia Delta works heritage, offering historic rally car preparation, driving services, and parts. Most directly comparable to Rubin Motorsport given its shared Lancia Delta rally focus and historic FIA event participation.
• Baldetti: Italian classic and competition Lancia specialist offering restoration, preparation, and parts. Highly comparable to Rubin's Lancia-centric, in-house engine/transmission/bodywork model.

Broad incumbents

• Michelotto Automobili: Historic motorsport engineering firm in Italy with deep experience preparing and running classic Lancia rally cars (including works Delta history). Comparable to Rubin for high-end historic rally preparation, but operating at a larger and broader scale across multiple historic platforms.
• M-Sport: UK-based motorsport engineering company running the Ford WRC program and providing customer rally car preparation, parts, and engineering services. Comparable in rally preparation services and aftermarket parts distribution, though at much larger scale and broader platform coverage than Rubin.
• Prodrive: Large motorsport engineering and vehicle preparation firm with experience across WRC, historic, and customer motorsport programs. Overlaps with Rubin on engine building, electronics, and customer rally support, but at substantially greater scale and platform breadth.

Emerging players

• Kimera Automobili: Italian limited-series manufacturer of Lancia-inspired rally cars (EVO37) with motorsport engineering pedigree. Comparable to Rubin in Lancia DNA and rally focus, but positioned as a constructor rather than a service workshop.

Regional players

• David Appleyard Engineering: UK-based historic rally car preparation specialist serving British and European VHC events. Comparable service offering to Rubin's rally preparation, but serving primarily UK customers rather than Swiss/continental European clients.
• Trevor Farrington Ltd: UK historic rally preparation specialist with deep experience on classic rally machinery. Comparable in scope of historic rally prep services, though geographically focused on the UK customer base.

Others

• Bosch Automotive: Global automotive parts and workshop technology supplier, of which Rubin is a Module Partner. Adjacent relationship rather than competitor — supplies diagnostics, electronics, and replacement parts that Rubin uses in its workshop.
• racewear.ch: Swiss motorsport parts retailer and distribution partner linked from Rubin's website shop. Adjacent channel partner for Lancia Delta parts, complementing rather than competing with Rubin's core services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Rubin-Motorsport-100063798168172
• Instagraminstagram.com/rubinmotorsport.ch
• LinkedInlinkedin.com/company/rubin-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rubin motorsport