herber & herber

What herber & herber does

Herber & Herber is a privately held, founder-led advertising agency (Werbeagentur) based in Perl, Saarland, Germany, founded circa 1992-1994 by Ingo Herber. The firm serves small and mid-sized businesses, craft and trade operators, hospitality and tourism clients, healthcare practices, wineries, local associations, and public institutions in the Germany-Luxembourg-France tri-border region (Dreiländereck). Its core digital products are TYPO3-based responsive websites and Magento e-commerce webshops, augmented by multi-language localization to support cross-border German-Luxembourg commerce. Complementary offerings include Google Ads and social media campaign management, Displaytaxi digital signage, Newstaxi email newsletters, and traditional print services such as rollups, signage, business stationery, postcards, and direct mail. The agency also delivers corporate identity and branding packages.

The firm operates a project-based professional services revenue model with no publicly disclosed pricing; engagements appear to be quoted on a per-project basis tailored to SMB and non-profit client requirements. Go-to-market is direct sales-led: phone, email, WhatsApp, in-person meetings, and a portfolio-driven website (herber-herber.de) supplemented by Facebook and Instagram presence. Customer concentration is diffuse across more than 25 named SMB and association clients in verticals spanning automotive, gastronomy, healthcare, agriculture, craft, insurance, education, and nonprofit sectors, with no single anchor account and reportedly discounted rates for local Vereine (clubs/associations).

Technically, the stack is mainstream rather than differentiated: TYPO3 CMS for content sites, Magento for commerce, Google Ads/Analytics/Tag Manager for marketing analytics and automation, Displaytaxi for digital signage, and Newstaxi for email. Hosting is provided by DomainFactory under a GDPR-compliant data processing agreement, with Usercentrics and CCM19 handling cookie consent. The agency has 1-10 employees and is privately held by Ingo Herber, with no external investors, parent company, subsidiaries, or funding rounds disclosed.

Name

herber & herber

Legal name

HERBER & HERBER

Website

https://herber-herber.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Herber & Herber is a privately held, founder-led advertising agency in Perl, Saarland, offering TYPO3 web design, Magento e-commerce, digital marketing, and print services to SMBs, wineries, healthcare practices, and local associations in the Germany-Luxembourg-France tri-border region.

Ownership category

akta.pro rank

Headquarters

HQ city

Perl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Web Design & Development Services: Project-based fees for website development using TYPO3 CMS, responsive web design, and e-commerce implementations. Services include conception, layout, SEO optimization, and ongoing maintenance and support.
2. Print Design & Production: Design and production of printed materials including business cards, flyers, brochures, letterheads, envelopes, rollup displays, beachflags, and promotional items for B2B clients.
3. Digital Marketing Services: Google Ads campaign management, social media marketing, Facebook job campaigns, and digital signage content management on ongoing or project basis.
4. E-commerce Solutions: Online shop development and configuration using Magento platform including payment provider integration, multi-language support for international trade, and product management systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Herber & Herber is a regional advertising agency that delivers integrated B2B marketing communication, centered on TYPO3-based responsive website development and Magento e-commerce implementations. The agency complements its core digital offerings with Google Ads and social media campaign management, Displaytaxi digital signage configuration, email newsletter production via Newstaxi, and a full suite of traditional print collateral including business stationery, rollup displays, signage, and direct-mail postcards. Services are scoped project-by-project and bundled into complete corporate-identity packages for clients across the Saarland, Luxembourg, and tri-border (Dreiländereck) region.

Product overview

Herber & Herber is an advertising agency serving the tri-border region of Luxembourg, Germany, and France, operating for over 30 years. The company offers a comprehensive suite of advertising and marketing services centered around two core digital products: TYPO3-based website development and Magento e-commerce/webshop solutions. These core platforms are augmented by integrated digital marketing services including Google Ads campaign management, Facebook/social media advertising, Displaytaxi digital signage, and Newstaxi email newsletter services. The agency also provides traditional advertising materials including rollup displays, print collateral (business cards, letterheads, flyers, brochures), signage solutions, postcards and direct mail campaigns, and complete corporate identity/branding packages. The portfolio covers both digital and print channels, with specialized services for various industry sectors including healthcare, hospitality, automotive, crafts, real estate, and associations.

Differentiator

Problem solved

Functional benefit

Named customers24 records

Segments8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/herberherber
• Instagraminstagram.com/herberherberde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about herber & herber