plazo
- Company typePrivate
- Founded2020
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What plazo does
Plazo is a Barcelona-based Spanish neobank operated by IDFINANCE PLAZO, S.L.U., a wholly-owned subsidiary of the ID Finance Group. The company offers a mobile-first financial app that combines a free payment account with a virtual and physical Mastercard debit card (issued by Pecunia Cards EDE, supervised by Banco de España under CSB 6707), a revolving credit line of up to €5,000 at a representative TAE of 24.19% (operated by ID Finance Plazo S.L.U.), a supermarket cashback program (3%, capped at €10/month) delivered via Mirak Holding's Woowbe platform, and a €19.99/month Premium subscription tier with enhanced rewards. Onboarding is sub-five-minute with biometric KYC through Alice Biometrics, open banking aggregation via UNNAX, and Social Security verification through Belender. Apple Pay, Google Pay, and Bizum are supported for top-ups and payments.
The technology stack is built on Mambu's cloud banking platform, with credit scoring and fraud detection layered through Iovation (device fingerprinting), JuicyScore (digital risk scoring), and bureau checks via ASNEF-EQUIFAX and CIREX-Experian. AI features span NLP chatbots, generative AI voice synthesis for IVR, facial recognition, and automated credit-decision workflows. Customer service is multi-channel (WhatsApp, phone, email, in-app chat). Distribution is product-led growth via app stores, QR-code deep links, an active social presence on Instagram, TikTok, Twitter/X, LinkedIn, and Facebook, a 'Mis finanzas' content blog, and a referral program paying €70 per acquired friend (capped at €700 per referrer).
Plazo serves individual consumers in Spain — primarily financially-conscious Millennials and Gen Z dissatisfied with traditional banks — and had scaled to 150,000+ customers and €100M+ in transaction volume by 2023. The company raised a €3.3M equity round from ID Finance in 2021 and a €140M debt facility from i80 Group in 2024 to accelerate growth. Regulatory certifications include ISO 37001, UNE 19601, IQNet SR10, and GDPR/LOPDGDD compliance, with hosting on AWS in Amsterdam. The app is privately held with no public listing.
plazo firmographics
Firmographics- Name
- plazo
- Legal name
- IDFINANCE PLAZO, S.L.U.
- Website
- https://plazo.es
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
plazo industry classification
Industry- Product category
- Neobanking
- NAICS
- Consumer Lending (522291)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
- akta.pro secondary industry
- Consumer Credit Counseling & Budgeting (FSAEAFAA)
Keywords
Where plazo is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
plazo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Fees: Monthly subscription fee of €19.99 for premium plan features including enhanced cashback rewards
- Transaction Fees: Commissions on ATM withdrawals (3.99%, min €4.99), bank transfers (3.99%, min €4.99), and quasi-cash purchases (3.99%, min €4.99)
- Credit Line Interest: Revolving credit line with TIN 21.86% and TAE 24.19%, amounts from €1,500 to €5,000, offered through ID Finance Plazo S.L.U.
- Cashback Partnership Revenue: Cashback program offered through Mirak Holding (Woowbe) on supermarket purchases at 3% return (max €10/month)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Subscription Plan - €19.99/month |
| Transaction based/ take rate | Pay-as-you-go | ATM Withdrawal - 3.99% commission |
| Transaction based/ take rate | Pay-as-you-go | Bank Transfer Commission - 3.99% |
| Subscription | Monthly | Revolving Credit Line - TIN 21.86% / TAE 24.19% |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
plazo product offering
Product offeringCore offering
Plazo is a Spanish neobank mobile app that provides a unified digital financial platform combining a bank account with a virtual and physical debit card, a revolving credit line of up to €5,000 (Debit2Credit), and a cashback rewards program (3% on supermarket purchases up to €10/month). It targets individual consumers in Spain seeking a fee-free, mobile-first alternative to traditional banking with integrated credit access and rewards.
Product overview
Plazo is a Spanish neobank financial wellness app operated by IDFinance Plazo, S.L.U. that provides a unified financial platform combining a digital account with a debit card (issued by Pecunia Cards EDE, S.L.U.), a revolving credit line of up to €5,000, and a cashback rewards program. The core Plazo Account & Debit Card product serves as the primary financial tool, supplemented by the Debit2Credit credit line for flexible financing, a subscription-based premium tier (€19.99/month) for enhanced cashback and reduced fees, a referral incentive program (€70 per referral), and the MeetingPros advisory services partnership for legal/medical/veterinary support. The app differentiates itself through rapid onboarding, biometric identity verification, and AI-powered customer service, all integrated with Apple Pay, Google Pay, and Bizum for seamless mobile payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Plazo Account & Debit Card A digital account bundled with a virtual and physical Mastercard debit card issued by Pecunia Cards EDE, S.L.U. (supervised by Banco de España). Users can manage finances, make payments, receive cashback rewards, perform ATM withdrawals, and transact via Apple Pay, Google Pay, and Bizum without traditional bank ties.
- Plazo Cashback Program A rewards program offering 3% cashback on supermarket purchases (up to €10/month) and discounts at partner brands within the app, managed by Mirak Holding (Woowbe).
- MeetingPros Advisory Services Online advisory services for legal, medical, and veterinary consultation offered to eligible Plazo customers at no additional cost through the MeetingPros partnership.
Quantifiable outcome
- 3% cashback on supermarket purchases up to €10/month
- +1 more outcomes
Companies that use plazo
Customer profileSegments2 records
Ideal customer profiles1 record
plazo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability11 records
Feature3 records
plazo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- MeetingProsminorPartnership to offer select customers free online legal, medical, and veterinary advice services as value-added benefits.
- Alice BiometricscorePartnership to enhance customer security in the registration process through advanced facial recognition and document verification technology.
- MambucorePartnership with Mambu, the cloud banking platform leader, for developing flexible financing solutions. Mambu provides the core banking infrastructure enabling Plazo to offer its financial products.
- Pecunia Cards EDE, S.L.U. (PECUNPAY)coreElectronic money institution supervised by Banco de España (CSB 6707) that issues and manages the PLAZO debit card and payment account. Handles all payment services including card issuance, ATM withdrawals, and transfers.
- Paynopain Financial Services, S.L. (PAYLANDS)corePayment service provider authorized by Banco de España (6899) that provides the credit fund transfer service allowing instant money transfers to debit cards.
- Mirak Holding, LTD (Woowbe)coreCashback service provider offering rebates and discounts on favorite brands through the Plazo app. Based in Malta (STJ 1870, St. Julian's).
- Plazo TechnologiescoreTech hub in Poland that collaborates with Plazo's product team to develop robust and secure technology infrastructure.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
plazo competitors and assessment
Company assessmentDirect peers
- Revolut: European neobank offering multi-currency accounts, debit cards, and consumer credit products in Spain. Highly comparable product bundle, target customer (digital-first consumers), and business model (freemium + interchange + subscription).
- Bunq: European neobank offering digital accounts with debit cards, subscription-based premium tiers, and consumer credit features. Closely mirrors Plazo's freemium-with-credit model.
- Openbank: Santander's 100% digital bank serving Spanish consumers with debit accounts, cards, and consumer credit. Directly comparable Spanish-market digital bank targeting the same retail customer base.
- N26: Pan-European neobank operating in the same Spanish market with mobile-first banking, debit cards, and subscription tiers. Closely aligned customer proposition and product suite.
- MyInvestor: Spanish digital bank offering accounts, debit cards, and consumer financing products to retail customers. Competes head-to-head in the Spanish digital-banking-for-millennials segment.
- Rebellion (Rebellion Pay): Spanish fintech / neobank offering mobile-first accounts, cards, and credit products targeting young Spanish consumers. Closest Spanish-born direct competitor with similar product positioning.
- Wise: Digital account / wallet provider offering multi-currency accounts and card products across Europe. Highly comparable digital-wallet proposition though with cross-border focus.
- Pibank: Spanish digital bank offering accounts, cards, and consumer credit with a mobile-first approach targeting cost-conscious retail customers in Spain.
Emerging players
- Klarna: Consumer credit and BNPL fintech with growing banking-style features (accounts, cards in select markets). Comparable in credit-product DNA and European consumer-finance positioning.
Broad incumbents
- BBVA: Spain's largest retail bank, aggressively pushing its digital-first proposition (BBVA app, consumer credit) to defend against neobanks. Competitor as a broad incumbent with overlapping consumer-banking offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
plazo social profiles
Digital presenceplazo compliance and trust
Trust signalCompliance5 records
plazo financial estimates
Financial estimateRevenue estimate
Valuation estimate
plazo leadership team
Management profileNumber of profiles
plazo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
plazo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about plazo
What does plazo do?
Plazo is a Spanish neobank mobile app that provides a unified digital financial platform combining a bank account with a virtual and physical debit card, a revolving credit line of up to €5,000 (Debit2Credit), and a cashback rewards program (3% on supermarket purchases up to €10/month). It targets individual consumers in Spain seeking a fee-free, mobile-first alternative to traditional banking with integrated credit access and rewards.
Is plazo a public or private company?
plazo is a private company. It is classified as corporate owned and is currently operating.
When was plazo founded?
plazo was founded in 2020. It employs 11 to 50 people.
Where is plazo based?
plazo is headquartered in Barcelona, Spain, in the Europe region.
How does plazo make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Fees, credit Line Interest and cashback Partnership Revenue.
Who are plazo's main competitors?
Direct peers on record are Revolut, Bunq, Openbank, N26, MyInvestor, Rebellion (Rebellion Pay), Wise and Pibank. Klarna is listed as an emerging player. BBVA is listed as a broad incumbent.
Does plazo have an API?
No public API is recorded for plazo.
What industry is plazo in?
plazo's product category is Neobanking. Its primary akta.pro industry code is FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services, with a secondary code of FSAEAFAA, Consumer Credit Counseling & Budgeting. Its NAICS code is 522291 and its SIC code is 6141.