Chase Basketball
Chase Basketball is a Melbourne-based, founder-owned basketball coaching company operating for 25 years, delivering programs for junior, school, adult, and team players through 12 school academy partnerships and three venues.
- Company typePrivate
- Founded2000
- HeadquartersAlbert Park, Australia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Chase Basketball does
Chase Basketball is a Melbourne-based, privately held basketball coaching company that has operated continuously for approximately 25 years, originally founded by Nigel Purchase (former NBL player with the Melbourne Tigers and Brisbane Bullets) under the name Hoopstars before rebranding through MSAC Basketball to its current identity. The company delivers a portfolio of basketball programs — Holiday Camps, Individual Workouts, Junior Dribblers (ages 5-7), UP Skills (after-school and weekend sessions), Chase Fit (adult basketball training), and Team Training — alongside 12 School Academy partnerships at secondary colleges across Melbourne, where before-school programs run two 90-minute sessions per week across 30 weeks annually.
The business is built on a Shopify-powered e-commerce platform that handles direct-to-consumer program booking, supported by phone, email, and on-site school delivery. Operations are anchored at three physical venues: Melbourne Sports and Aquatic Centre (MSAC) at Albert Park as the primary home since 2000, plus Albert Park College gym and Port Melbourne Secondary College gym. The company conducts in excess of 65,000 hours of basketball tuition per year, with athletes accumulating more than 50,000 hours on court annually.
Chase Basketball monetizes through a mix of recurring term-based subscriptions (Academy fees payable in four instalments, UP Skills, Chase Fit), one-time transactional bookings (Holiday Camps, Individual Workouts), and hourly venue rental ($44/hour at Port Melbourne). GTM is primarily direct-to-consumer through Shopify bookings, complemented by a community-led school partnership model and event-driven Holiday Camp acquisition. Senior leadership includes Managing Director Nigel Purchase, Holiday Program Head Coach Jack Purchase (current Melbourne Tigers star and NBL1 scoring record holder), School Academy Head Coach George Delichristos (Greek state-level coaching background), Director of Operations Ellen Parry, General Manager Janet Gaze, and Business Manager Simone Purchase. The company has no external investors, no parent company, and operates exclusively in Victoria, Australia.
Chase Basketball firmographics
Firmographics- Name
- Chase Basketball
- Legal name
- Chase Basketball
- Website
- https://chasebasketball.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- Chase Basketball is a Melbourne-based, founder-owned basketball coaching company operating for 25 years, delivering programs for junior, school, adult, and team players through 12 school academy partnerships and three venues.
- Ownership category
- akta.pro rank
Chase Basketball industry classification
Industry- Product category
- Basketball Coaching Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industry
- Club Sports Programs (EDALAIAB)
Keywords
Where Chase Basketball is headquartered
LocationHeadquarters
- HQ city
- Albert Park
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Chase Basketball business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Program Session Fees: Revenue generated from various basketball programs including UP Skills (after-school and weekend sessions), Individual Workouts (one-on-one coaching), Team Training, and Junior Dribblers. Fees are charged per session or as part of term-based enrollments.
- Holiday Camps: One and two-day junior basketball Holiday Camps offered during school breaks at multiple venues. These provide concentrated revenue during holiday periods.
- School Academy Program: Before-school basketball training programs delivered in partnership with secondary schools. Families pay Academy fees, with options for 4-instalment payment plans. Sessions run 7:00am-8:30am twice weekly across 30 weeks annually.
- Chase Fit (Adult Basketball): Adult basketball fitness training sessions combining cardio, gameplay, and skills development. Targets adults looking to stay active while playing basketball.
- Court Hire: Revenue from renting out the Port Melbourne Secondary College court and Albert Park College court facilities to external groups. Priced at $44 per hour for the Port Melbourne venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | School Academy - Four Instalment Plan |
| Unit Pricing | Pay-as-you-go | Court Hire - Port Melbourne Secondary College |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Chase Basketball product offering
Product offeringCore offering
Chase Basketball is a Melbourne-based basketball coaching company that delivers in-person basketball training programs across multiple age groups and skill levels. Its core offerings include Holiday Camps (one and two-day junior camps), UP Skills (after-school and weekend skill sessions), Individual Workouts (one-on-one coaching for ages 10+), Junior Dribblers (ages 5-7 fundamentals), Chase Fit (adult basketball fitness), Team Training (for domestic teams), and a network of 12 School Academy programs delivered on-site at partner secondary schools before school hours.
Product overview
Chase Basketball is Melbourne's premier basketball coaching company offering a portfolio of programs for all ages and skill levels. The core offerings include Holiday Camps, UP Skills (after-school programs), Individual Workouts (one-on-one coaching), Junior Dribblers (ages 5-7), Chase Fit (adult training), and Team Training. The company also operates 12 School Academies at partnered secondary schools across Melbourne. Programs are delivered at three main venues: MSAC (Melbourne Sports and Aquatic Centre), Albert Park College, and Port Melbourne Secondary College. The business has been operating for over 25 years and is built on a Shopify-powered e-commerce platform for bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Camps
- UP Skills
- Individual Workouts
- Junior Dribblers
- Chase Fit
- Team Training
- School Academies
Quantifiable outcome
- 65,000+ hours of basketball tuition delivered annually (as of 2023)
- +1 more outcomes
Companies that use Chase Basketball
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Chase Basketball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chase Basketball partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Beaumaris Secondary CollegecoreChase Basketball School Basketball Academy - Academy Number Eleven. Launching Term 3 2026. Creates opportunities for student-athletes across Melbourne to access high-quality basketball development within their school environment.
- Norwood Secondary CollegecoreChase Basketball School Basketball Academy - Academy Number Nine. Before-school training program with focus on student growth, opportunity and community.
- Glen Eira CollegecoreChase Basketball School Basketball Academy - Academy Number Ten. Commitment to excellence, inclusion and student engagement.
- Albert Park CollegecoreChase Basketball operates the Albert Park College gym and delivers multiple programs including UP Skills, Individual Workouts, Chase Fit, and Holiday Camps. The partnership includes a Basketball Academy program for student-athletes.
- Port Melbourne Secondary CollegecoreChase Basketball operates the Port Melbourne Secondary College gym. Delivers Individual Workouts on Wednesdays, Holiday Camps, and higher-level training sessions. Court available for hire at $44/hour.
- Melbourne Sports and Aquatic Centre (MSAC)coreMSAC Basketball Stadium is the home venue for Chase Basketball, where they have operated for over 25 years. Hosts Holiday Camps, Community Camps, and regular training programs at the Albert Park Lake facility.
- Elwood CollegeminorSelected Holiday Camps delivered at Elwood College as part of Chase's extended venue network.
- Mordialloc CollegecoreChase Basketball School Basketball Academy - Academy Number Twelve. Joining in 2027 as the 12th Academy school in the program.
- Auburn High SchoolcoreChase Basketball School Basketball Academy partnership delivering before-school basketball training for student-athletes.
- Brighton Secondary CollegecoreChase Basketball School Basketball Academy partnership delivering before-school basketball training for student-athletes.
- Elwood CollegecoreChase Basketball School Basketball Academy partnership delivering before-school basketball training for student-athletes.
- Port Melbourne Secondary CollegecoreChase Basketball School Basketball Academy partnership delivering before-school basketball training for student-athletes.
- Prahran High SchoolcoreChase Basketball School Basketball Academy partnership delivering before-school basketball training for student-athletes.
- Richmond High SchoolcoreChase Basketball School Basketball Academy partnership delivering before-school basketball training for student-athletes.
- Sandringham CollegecoreChase Basketball School Basketball Academy partnership delivering before-school basketball training for student-athletes.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Chase Basketball competitors and assessment
Company assessmentDirect peers
- Melbourne Tigers (NBL1): NBL1 basketball club fielding Melbourne Tigers teams. Operates community, junior, and representative programs that directly overlap with Chase Basketball's training and school-delivery model.
- South East Melbourne Phoenix: National Basketball League franchise based in the South East Melbourne corridor. Runs community clinics, school programs, and junior development pathways that compete for the same customer base as Chase Basketball.
- Sandringham Sabres: NBL1 basketball club operating in Melbourne's bayside area — the same geographic territory as Chase Basketball. Offers representative and development programs targeting youth players.
- Kilsyth Basketball: Established Melbourne basketball club fielding NBL1 teams with strong junior development and academy programs. Competes with Chase Basketball for junior athletes, school partnerships, and coaching talent.
- NBA Basketball School Australia: NBA-branded global basketball training program operating in Australia. Targets the same youth development and skill-progression segments as Chase Basketball, leveraging the NBA brand.
Broad incumbents
- Basketball Australia (Centre of Excellence): National governing body for basketball in Australia, operating the Centre of Excellence high-performance program and pathway initiatives. Sets the broader competitive and developmental context within which Chase operates.
- Basketball Victoria: State-level governing body for basketball in Victoria. Oversees club competitions, representative pathways, and school programs that intersect with Chase Basketball's training and Academy offerings.
- Australian Institute of Sport (AIS) Basketball: National high-performance sports institute with basketball programs. Represents the elite end of the talent pipeline that Chase Basketball's representative-level programs feed into.
Others
- NetSetGO (Netball Australia): Netball Australia's junior entry program targeting children with after-school and holiday formats. Adjacent model — youth sport skill development via structured sessions — but in a different sport.
- Cricket Blast (Cricket Australia): Cricket Australia's entry-level junior participation program. Comparable after-school and holiday-clinic format that targets the same 5–12 year-old demographic and parent budgets as Chase Basketball's Junior Dribblers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chase Basketball social profiles
Digital presenceChase Basketball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chase Basketball leadership team
Management profileNumber of profiles
Profiles6 records
Chase Basketball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chase Basketball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chase Basketball
What does Chase Basketball do?
Chase Basketball is a Melbourne-based basketball coaching company that delivers in-person basketball training programs across multiple age groups and skill levels. Its core offerings include Holiday Camps (one and two-day junior camps), UP Skills (after-school and weekend skill sessions), Individual Workouts (one-on-one coaching for ages 10+), Junior Dribblers (ages 5-7 fundamentals), Chase Fit (adult basketball fitness), Team Training (for domestic teams), and a network of 12 School Academy programs delivered on-site at partner secondary schools before school hours.
Is Chase Basketball a public or private company?
Chase Basketball is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chase Basketball founded?
Chase Basketball was founded in 2000.
Where is Chase Basketball based?
Chase Basketball is headquartered in Albert Park, Australia, in the Oceania region.
How does Chase Basketball make money?
Five revenue lines are on record. Program Session Fees are the primary driver. The others are holiday Camps, school Academy Program, chase Fit (Adult Basketball) and court Hire.
Who are Chase Basketball's main competitors?
Direct peers on record are Melbourne Tigers (NBL1), South East Melbourne Phoenix, Sandringham Sabres, Kilsyth Basketball and NBA Basketball School Australia. Broad incumbents are Basketball Australia (Centre of Excellence), Basketball Victoria and Australian Institute of Sport (AIS) Basketball. Others are NetSetGO (Netball Australia) and Cricket Blast (Cricket Australia).
Does Chase Basketball have an API?
No public API is recorded for Chase Basketball.
What industry is Chase Basketball in?
Chase Basketball's product category is Basketball Coaching Services. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of EDALAIAB, Club Sports Programs. Its NAICS code is 61162 and its SIC code is 7997.