What netkonzept online does

Netkonzept Online is a German internet agency operating as a brand of Jens Klamer GmbH, headquartered in Melle, Germany, and focused exclusively on building and maintaining websites for small and medium-sized enterprises (KMU) in the German market. The company has operated for over 20 years and claims hundreds of customers served across local industries including architecture, hospitality, construction, healthcare, landscaping, automotive, real estate, and cosmetics. Its core product is custom website creation on the Contao CMS, with the value proposition centered on individual design, responsive layouts for all device types, and content management that does not require programming knowledge from the client.

The underlying technology stack is conventional and agency-typical: Contao CMS with PHP and MySQL, delivered on the company's own servers hosted in German data centers, with SSL certificates, daily backups, and domain/email management bundled in. Revenue is generated through a mix of one-time website build projects, recurring annual hosting and domain contracts (minimum one-year term with automatic renewal), CMS maintenance and support subscriptions, and project-based professional services for SEO, web accessibility compliance (BFSG/EAA, EN 301 549, WCAG), and specialized drone video production. Pricing is quote-based with free initial consultation, and no standard pricing tiers are published.

Go-to-market is sales-led and direct-to-SMB, supported by a content-marketing-heavy company website that functions as both portfolio and lead-generation channel, organic SEO targeting German SMB search demand, a customer references page showcasing 30+ named clients, and online quote request forms. Distribution is purely domestic Germany, with a regional sales representative dedicated to northern Germany (Vertrieb Nord) supplementing the founder-led engagement. The company is privately held with no external institutional investors disclosed, and ownership is concentrated in the founder/managing director, Jens Klamer.

Name

netkonzept online

Legal name

Jens Klamer GmbH

Website

https://netkonzept-online.de

Company type

Private

Operating status

Operating

Short description

Netkonzept Online is a German internet agency (brand of Jens Klamer GmbH, Melle) that builds and hosts Contao CMS websites, plus SEO, accessibility, and drone video services, for small and medium-sized enterprises across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Melle

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Website Creation Services: One-time professional website creation including design, layout, responsive implementation, and CMS setup. Customers provide texts, images, and logo.
2. Web Hosting and Domain Services: Annual hosting packages including domain registration, email accounts, storage, data transfer, and backups. Domain setup fees charged upfront, annual hosting in advance.
3. CMS Maintenance and Support: Update services for CMS, website changes assistance, and technical support. Includes SSL certificate management and security updates.
4. SEO Services: Search engine optimization including meta descriptions, keyword optimization, technical and content SEO analysis, and competitive analysis.
5. Drone Video Production: Special drone footage filming, video production, editing, and audio/music for professional website presentations.
6. Web Accessibility Services: Website accessibility compliance checking and consulting per EN 301 549 and WCAG guidelines for BFSG/EAA compliance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Netkonzept Online is an internet agency that creates professional, individually designed websites for small and medium-sized enterprises using the Contao content management system (CMS). The agency provides a complete service from initial design and responsive layout to ongoing hosting on company-owned servers in German data centers, including domain registration, email accounts, SEO optimization, technical support, and maintenance. Customers can manage their website content themselves via the CMS backend without programming knowledge.

Product overview

Netkonzept Online is a full-service internet agency offering a core CMS-based website creation product built on Contao. The CMS serves as the central platform, with modular add-on services including web hosting with domains and email, SEO optimization, accessibility compliance, and drone videography. Clients receive a complete, finished website from a single source, with optional content self-management via the CMS backend.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Creation with Content Management System Custom professional website creation using Contao CMS, allowing clients to manage and update website content via a backend without programming knowledge. Service includes responsive design tailored to the customer's texts, images, videos, and corporate identity, working across PC, tablet, and smartphone.
• Web Hosting, Domains and Emails Annual web hosting on company-owned servers located in German data centers, including domain registration and management, email account setup, data transfer, storage, and daily backups. Technical support is included with latest PHP versions.
• Search Engine Optimization (SEO) Search engine optimization services integrated within the CMS, including meta descriptions, keyword optimization, technical and content SEO analysis, URL optimization, competitive analysis, fast loading times, and analytics integration.
• Website Accessibility (Barrierefreiheit) Website accessibility audits and remediation services ensuring compliance with the Barrierefreiheitsstärkungsgesetz (BFSG) and EN 301 549 / WCAG standards. Service includes accessibility checking and consulting for BFSG/EAA compliance.
• Professional Drone Video Production Professional drone video production using special-purpose drones to create unique aerial footage of buildings, machinery, and facilities. Service includes filming, video production, editing, and audio/music composition for professional website presentations.

Quantifiable outcome

• Responsive design for all devices (PC, tablet, smartphone)
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• greenvertical.deminorStrategic or Co-development PartnerStrategic partner for large web portals and complex e-commerce applications. Referenced as a reliable partner for implementing larger internet projects or shops beyond standard website offerings.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Jimdo: Germany-headquartered DIY website builder serving SMBs with website creation, hosting and online-shop tools — the same SMB website-creation segment Netkonzept targets, but delivered via a self-service SaaS platform rather than custom agency work.
• IONOS (1&1 Internet): Major German hosting and domain provider with bundled website-builder and SMB online-presence packages. Direct overlap with Netkonzept's hosting, domain and website-creation offerings, but at much larger scale and via self-service tools.
• Strato: Large German web hosting and website-builder provider serving SMBs and consumers with domains, hosting, email and site-builder products. Competes with Netkonzept on the hosting-and-online-presence layer for German SMBs.
• Wix.com: Global DIY website builder with strong adoption among SMBs. Targets the same end customers as Netkonzept (businesses needing an online presence) but via self-service tooling rather than custom builds.
• WordPress.com: Hosted WordPress platform serving SMBs and individuals with website creation, hosting and domain services. Competes for the same SMB website-and-hosting spend as Netkonzept, with a much larger ecosystem and brand.
• Squarespace: Global premium DIY website builder popular with SMBs and creators for polished templates. Targets the same 'professional website for a small business' use case as Netkonzept, particularly customers who would otherwise pay for custom design.

Direct peers

• Mittwald: German hosting provider tailored to agencies and SMBs, with managed hosting, CMS support and project tools — a closer peer to Netkonzept because of its German-market focus, SMB/agency customer overlap and CMS-centric service model.
• webgo: German hosting and website provider offering domains, hosting, website builders and CMS-based sites for SMBs. Closely comparable to Netkonzept in geography, customer segment (German SMBs) and bundled service model.

Regional players

• Hetzner Online: German hosting provider operating its own data centers, directly overlapping with Netkonzept's hosting offering and German data-residency value proposition, though Hetzner focuses on infrastructure rather than custom website builds.
• 1blu: German SMB-focused hosting, domain and website-package provider. Comparable to Netkonzept in targeting German SMBs with bundled website-and-hosting offerings, though primarily self-service rather than custom agency work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/netkonzept-online

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about netkonzept online