cuam

What cuam does

CUAM (Colegio Universitario de Administración y Mercadeo) is a private Venezuelan higher education institution founded in 1989, headquartered in Valencia, Carabobo state. The institution delivers technical superior university (TSU) programs across eight career tracks — Contaduría (Accounting), Informática (Computer Science), Mercadeo (Marketing), Aduanas (Customs), Empresas (Business Administration), Preescolar (Preschool Education), Turismo (Tourism), and Recursos Humanos (Human Resources) — each structured as a two-year, six-cuatrimester curriculum. CUAM complements its core TSU portfolio with add-on Diplomado (diploma) programs and UNIFORTH professionalization courses delivered through formal agreements with Venezuelan public and private universities, enabling students to ladder into bachelor's and postgraduate degrees.

The institution operates through a multi-campus delivery model spanning seven locations across Venezuela (notably Valencia, Puerto Cabello, and Calabozo) and supplements in-person instruction with the Plataforma Educativa C.U.A.M., a Moodle-based virtual learning management system deployed at clases.cuam.edu.ve/moodle4. Reported enrollment stands at approximately 4,000 students. Revenue is generated almost exclusively through tuition and enrollment fees on a recurring subscription-like basis tied to cuatrimestral periods; no tuition pricing is publicly disclosed. The institution is privately held under a Consejo Superior (Superior Council) presided over by Ing. Wilfredo Moreno Rodríguez, with the operating entity registered as DEPENSU (J-07531150-7). No institutional investors, private equity, or venture capital involvement is referenced in available materials.

Name

cuam

Legal name

Colegio Universitario de Administración y Mercadeo (CUAM)

Website

https://cuam.tec.ve

Company type

Private

Founded year

1989

Operating status

Operating

Short description

CUAM is a private Venezuelan higher education institution founded in 1989, offering eight two-year technical superior university programs across seven campuses to approximately 4,000 students, supplemented by a Moodle-based virtual learning platform and university partnership-based professionalization pathways.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Junior Colleges (6112), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Transfer/University-Parallel Community Colleges (EDAHADAF)

akta.pro secondary industries

Articulation & Credit Transfer Partnerships (EDAIABAE), University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Technical higher education
• University degree programs
• Professional technical training
• Business administration education
• Distance learning platform

Headquarters

HQ city

Valencia

HQ country

Venezuela

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Enrollment Fees: Revenue generated from student tuition payments for technical and superior university programs across various academic disciplines including Contaduría, Informática, Mercadeo, Aduanas, Empresas, Preescolar, Turismo, and Recursos Humanos.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CUAM is a private Venezuelan higher education institution offering 8 Technical Superior University degree programs (TSU) in Accounting, Computer Science, Marketing, Customs Administration, Business Administration, Preschool Education, Tourism, and Human Resources, each typically lasting 2 years across 6 cuatrimestres. The institution operates multiple physical campuses across Venezuela serving approximately 4,000 students, supplemented by a Moodle-based virtual learning platform for online course delivery. Complementary offerings include Diplomados (diploma programs), continuing education courses, and UNIFORTH professionalization pathways with partner universities.

Product overview

CUAM (Colegio Universitario de Administración y Mercadeo) is a Venezuelan educational institution offering a portfolio of Technical Superior University degrees across 8 career programs (Contaduría, Informática, Mercadeo, Aduanas, Empresas, Preescolar, Turismo, and Recursos Humanos). The institution operates as a unified educational platform complemented by diploma programs (Diplomados), UNIFORTH professionalization courses, and a Moodle-based virtual learning platform (Plataforma Educativa C.U.A.M.) for distance learning. Students can pursue associate degrees typically lasting 2-3 years, with programs structured in cuatrimesters or semesters, and can further their education through agreements with public and private universities for bachelor's and postgraduate degrees.

Differentiator

Problem solved

Functional benefit

Products and services

• Contaduría (Accounting) Technical Superior University (TSU) degree in Accounting, lasting 2 years across 6 cuatrimestres, providing skills in organizing and directing accounting services, tax preparation, financial research, and budget management. Intended for Venezuelan students seeking professional credentials in accounting.
• Informática (Computer Science) Technical Superior University (TSU) degree in Computing, lasting 2 years across 6 cuatrimestres, focused on analyzing, designing, and programming computer systems and establishing norms and procedures for computing systems. Intended for students pursuing technical careers in information technology.
• Mercadeo (Marketing) Technical Superior University (TSU) degree in Marketing, lasting 2 years across 6 cuatrimestres, focused on participating in technological process renewal to improve productivity and planning and supervising work groups in industrial and business development. Intended for students pursuing careers in marketing and commercial development.
• Aduanas (Customs) Technical Superior University (TSU) degree in Customs Administration, lasting 2 years across 6 cuatrimestres, preparing professionals to supervise compliance with norms, systems, and customs procedures, identify and classify merchandise, and calculate tariff rights. Intended for students pursuing careers in customs and international trade.
• Empresas (Business Administration) Technical Superior University (TSU) degree in Business Administration, lasting 2 years across 6 cuatrimestres, focused on planning, organizing, coordinating, controlling, and evaluating industrial, commercial, financial, and service activities of institutions. Intended for students pursuing careers in business management.
• Preescolar (Preschool Education) Technical Superior University (TSU) degree in Preschool Education, lasting 2 years across 6 cuatrimestres, applying techniques, procedures, and resources for teaching preschool children with a global, psychological, and social vision of child development. Intended for students pursuing careers in early childhood education.
• Turismo (Tourism) Technical Superior University (TSU) degree in Tourism, lasting 2 years across 6 cuatrimestres, executing and coordinating tourism programs, promoting tourism, and supervising hotel services for optimization. Intended for students pursuing careers in the tourism and hospitality sector.
• Recursos Humanos (Human Resources) Technical Superior University (TSU) degree in Human Resources Administration, lasting 2 years across 6 cuatrimestres, focused on industrial relations, personnel administration, collective contracting, social security, and recruitment programs. Intended for students pursuing careers in human resources management.
• Diplomados (Diploma Programs) Continuing education diploma programs covering topics such as Sustainable Communities, Human Talent, Teaching Components, Foreign Trade, Business Management, University Teaching with Technology, and Marketing and Sales. Intended for professionals seeking specialized credentials beyond the core TSU degrees.
• UNIFORTH Professionalization Courses Professionalization and continuing education courses delivered through formal agreements with public and private Venezuelan universities, enabling students to progress from TSU qualifications to bachelor's degrees and postgraduate studies. Intended for CUAM graduates and other professionals seeking further academic credentials.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Venezuelan Public and Private UniversitiescoreStrategic or Co-development PartnerCUAM has formal agreements (convenios) with public and private Venezuelan universities for professionalization programs, including bachelor's degrees and postgraduate studies. The President of the Superior Council, Ing. Wilfredo Moreno, mentioned offering academic pathways to higher education through these university partnerships.

Scale indicators3 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Universidad Nueva Esparta: Private Venezuelan higher education institution offering undergraduate and postgraduate programs with multiple campus presence. Closely comparable to CUAM as a private domestic higher ed operator in Venezuela competing for the same student demographic.
• Universidad Alejandro de Humboldt: Private Venezuelan university offering undergraduate and graduate business, technology, and professional programs. Directly comparable to CUAM in scale, private status, and Venezuelan higher-education market positioning.
• Universidad José Antonio Páez: Private Venezuelan university with multiple campuses offering technical, undergraduate, and postgraduate programs. Compares to CUAM as a multi-campus private institution serving the same Venezuelan student market with similar program breadth.
• Universidad Fermín Toro: Private Venezuelan university offering undergraduate and graduate programs in business, law, education, and engineering. Comparable to CUAM as a private Venezuelan higher-education operator competing for similar tuition-paying students.
• Universidad Yacambú: Private Venezuelan university with multi-campus presence focused on undergraduate and postgraduate professional education. Comparable to CUAM as a regional private competitor offering similar técnico and licenciatura pathways.

Broad incumbents

• Universidad Santa María: Larger and longer-established private Venezuelan university offering a broader portfolio across multiple disciplines including health sciences and law. Comparable to CUAM as a private Venezuelan higher-education brand but operating at materially larger scale and broader scope.
• SENAC (Serviço Nacional de Aprendizagem Comercial): Large Brazilian vocational and technical education provider offering professional courses across business, technology, hospitality, and services. Comparable to CUAM's technical superior university model in business and services, though operating at vastly greater scale and with public-sector backing.

Regional players

• Cibertec: Peruvian private higher education institution specializing in technology, business, and design programs. Comparable to CUAM as a Latin American technical/business college with similar program structure, though operating in a different country with a stronger macro environment.

Emerging players

• UNIR - Universidad Internacional de La Rioja: Spanish-headquartered online university with strong presence across Latin America, including Venezuela, offering distance-learning undergraduate and postgraduate programs. Comparable to CUAM's target student demographic and business/administration offerings, though differentiated by full online delivery and international accreditation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cuam.tecnologico.7
• Instagraminstagram.com/somoselcuam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cuam