der holzwurm

What der holzwurm does

Der Holzwurm GmbH is a privately held, family-managed German e-commerce and specialty retailer of wooden garden structures and outdoor building products. Founded in 1998 (per legal entity filings) and headquartered in Hahn am See, Rhineland-Palatinate, the company sells directly to consumers across Germany through holz-wurm.de, supported by a permanent showroom open 365 days a year and a self-pickup warehouse. Its catalog spans more than 2,000 garden house models plus decking (wood, WPC, BPC), fencing (Doppelstabmatten, WPC, Maschendraht, Sichtschutz), carports, saunas, hot tubs, playground equipment, profile timber, and accessories (screws, oils, fixings). The company also offers a free dedicated terrace planning configurator and a free storage service that lets customers defer delivery after purchase.

The business is run on a DTC e-commerce platform built on Shopware AG, with integrated Shopware Analytics for behavior tracking, and uses PayPal and SEPA for payment processing. Distribution is handled via the company's own 40-ton truck fleet with forklift unloading, providing nationwide delivery with free shipping above EUR 200. Customer engagement combines self-service online research (Ratgeber guides, Holzlexikon wood encyclopedia, FAQ) with WhatsApp and phone consultation for high-consideration purchases. Pricing is unit-based across product lines, supplemented by seasonal promotions (e.g., Sommer Aktion EUR 50 off EUR 1,000+) and best-price guarantees. The operation is run by a small team (1-10 employees) under managing directors Gerd Häbel and Steffen Häbel, with no disclosed external funding or institutional investors.

The revenue model is purely transactional product sales across garden structures, decking, accessories, and logistics services, with no subscription or recurring component. Customer segments are primarily German residential homeowners with gardens, with secondary segments in families with children (play equipment), DIY enthusiasts, and a smaller cohort of landscape professionals. The company claims 350,000+ satisfied customers over its 25+ year history, and operates as a Trusted Shops certified retailer, suggesting an emphasis on consumer trust and reputation as core commercial levers in a category where purchase decisions are infrequent and high-consideration.

Name

der holzwurm

Legal name

Der Holzwurm GmbH

Website

https://holz-wurm.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Der Holzwurm GmbH is a German family-owned e-commerce retailer selling wooden garden houses, decking, fencing, saunas, hot tubs, and outdoor accessories directly to residential consumers across Germany via holz-wurm.de, supported by its own showroom, warehouse, and delivery fleet.

Ownership category

akta.pro rank

Headquarters

HQ city

Hahn am See

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Garden Structures: Primary revenue from selling wooden garden products including garden houses, carports, fences, saunas, hot tubs, and playground equipment directly to consumers through e-commerce. One-time purchase model with varying price points based on product type and size.
2. Product Sales - Decking Materials: Sales of terrace decking materials including wood (larch, Douglasie, pine, etc.), WPC (wood-plastic composite), and BPC (bamboo-plastic composite) boards, plus accessories. Products sold by linear meter or as complete sets with substructure and fixings.
3. Accessories and Consumables: Revenue from supplementary products including screws, oils, cleaning products, understructures, and mounting accessories for terrace and garden installations.
4. Delivery and Logistics Services: Shipping and delivery services with 40t semi-trailer trucks, forklift unloading to curb. Free shipping on orders over 200 euros. Delivery to customer-specified location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Der Holzwurm retails wooden and composite outdoor garden products directly to German consumers via its own e-commerce shop holz-wurm.de and a year-round showroom in Hahn am See. The catalog covers 2,000+ garden houses, carports, fencing systems, terrace decking (wood, WPC, BPC), saunas, hot tubs, playground equipment, tool sheds, profile wood, and accessories, with Germany-wide delivery and a free storage service until dispatch.

Differentiator

Problem solved

Functional benefit

Products and services

• Gartenhaus (Wooden Garden Houses)
• Carports
• Zäune (Garden Fencing Systems)
• Terrassendielen (Terrace Decking)
• Spielgeräte (Playground Equipment)
• Sauna
• Hot Tub / Whirlpool
• Terrassenüberdachung (Patio Covers)
• Geräteschuppen (Tool Sheds / Storage Sheds)
• Profilholz & Leisten (Profile Wood & Strips)
• Haus & Garten (House & Garden Accessories)
• Direktlieferung (Direct Delivery Service)
• Terrassenkonfigurator (Terrace Configurator Service)

Quantifiable outcome

• 350,000+ satisfied customers served
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Shopware AGcoreTechnology or IntegrationE-commerce platform provider powering the holz-wurm.de online store. Shopware AG (Ebbinghoff 10, 48624 Schöppingen, Germany) provides the Shopware Analytics service for customer behavior analysis and shopping pattern tracking. Data processing is conducted under joint controllership.
• PayPalcoreTechnology or IntegrationPayment processing partner for secure online transactions. PayPal enables customers to pay using their PayPal balance, bank account, or credit card.
• Trusted ShopsminorOthersCustomer review and trust badge provider. Website displays TrustedShops seal indicating verified customer reviews and purchase protection.
• Delta Gartenholz GmbH & Co.KGminorChannel Partner/ Reseller/ DistributorManufacturer of garden wood products including wood tiles. Headquartered at Am Lenkwerk 9, 33609 Bielefeld. Supplies products sold through holz-wurm.de.
• BITUSminorChannel Partner/ Reseller/ DistributorSwedish manufacturer of Linax wood treatment products. Produces leinöl-impregnated terrace decking with 50-year rot protection guarantee. Products sourced from certified northern Swedish forests.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Holz-Haus.de (Holz Haus GmbH): German specialist retailer of wooden garden houses, carports, and outdoor structures sold direct-to-consumer online with nationwide delivery. Closest like-for-like competitor to Der Holzwurm in product mix, target customer, and DTC e-commerce model.
• Gartenhaus-King.de: German online specialist for garden houses, pavilions, and wooden outdoor structures targeting DIY homeowners. Competes head-to-head with Der Holzwurm in the same garden-house subcategory with comparable pricing and delivery model.
• Gartenhaus GmbH (gartenhaus-gmbh.de): Pure-play online retailer of wooden garden houses, log cabins, and outdoor structures in Germany. Closely mirrors Der Holzwurm's catalog focus, customer segment, and DTC fulfillment approach.

Broad incumbents

• Hornbach Baumarkt: Large German home improvement chain carrying garden houses, decking, fencing, saunas, and related outdoor categories. Competes with Der Holzwurm in decking, fences, and garden structures but as part of a much broader building-materials assortment and retail-store network.
• Bauhaus (Bauhaus AG): Major German DIY and home improvement retailer with substantial garden, decking, fence, and outdoor structure assortments. Overlaps with Der Holzwurm in garden houses, terraces, and fencing but operates a large specialist-store footprint and broader categories.
• OBI (OBI Group): Leading German home improvement and DIY chain with garden structures, decking, fencing, saunas, and playground equipment. Same broad category set as Der Holzwurm but with much wider assortment and store-based fulfillment.
• Toom Baumarkt: German home improvement chain with extensive garden, terrace, and outdoor living assortments including garden houses and fences. Overlaps with Der Holzwurm's categories but offers a wider DIY-focused assortment through physical stores.
• Amazon.de Home & Garden: Germany's largest online marketplace carries garden houses, decking boards, fences, saunas, and hot tubs from multiple third-party sellers. Competes with Der Holzwurm on convenience, selection, and price but lacks specialist depth and proprietary service features like free storage or dedicated delivery fleet.

Regional players

• Hellweg Die Profi-Baumarkt: German regional DIY and garden retailer with stores in select regions offering garden houses, decking, and fencing. Comparable product mix in a more limited regional store footprint versus Der Holzwurm's nationwide online reach.

Others

• HolzLand (HolzLand GmbH): German specialty wood and building materials buying group whose member retailers carry timber, decking, fencing, and garden wood products. Adjacent ecosystem participant that supplies comparable end markets through independent specialist dealers rather than directly competing with Der Holzwurm's DTC e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/der-holzwurm-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about der holzwurm