startit kft.
StartIT Kft. is a Hungarian value-added distributor and system integrator of industrial mini PCs, rugged tablets, and embedded computing systems, sourcing from SolidRun, Compulab, Supermicro, ICOP, and Hugerock, and serving industrial automation, edge AI, and field operations customers across Hungary and the EU.
- Company typePrivate
- Founded2008
- HeadquartersVác, Hungary
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What startit kft. does
StartIT Kft. is a privately held Hungarian limited liability company founded in 2008 and headquartered in Vác, Hungary, operating under the Mini PC EU and PowMR brands. The company functions as a value-added distributor and system integrator of industrial computing hardware — primarily fanless, wide-temperature-range mini PCs and embedded computers — sourced from international manufacturers including SolidRun (Bedrock R7000/V3000), Compulab/C-Lab (Fitlet2/3/4, Tensor I20/I22, Airtop3), Supermicro (IoT SuperServer), ICOP (QEC EtherCAT systems), and Sotengroup/Hugerock (rugged tablets and Android PDAs). Products are characterized by long product lifecycles (15-year availability guarantee), 5-year warranty, passive cooling for -40°C to 85°C operation, modular I/O expansion (RS-232/485, CAN bus, GPIO, PoE, SFP+), and optional Hailo-8 AI acceleration up to 78 TOPS.
The business operates a configured-to-order, quote-based sales model through its own e-commerce platform (mini-pc.eu / powmr.hu), requiring B2B company registration for official pricing, with payment via bank transfer and courier fulfillment (FedEx/TNT). Customer segments span industrial automation manufacturers, system integrators and machine constructors, edge AI / IoT deployments, field operations and logistics, retail/commerce, and energy/utilities. Go-to-market combines content marketing (bilingual HU/EN blog, monthly newsletter, LinkedIn presence by CEO István Pongrácz), annual exhibiting at the Electrosub trade show in Budapest (third consecutive year in 2025), and direct sales consultation. Revenue mechanics consist of hardware sales plus system integration services (assembly, OS pre-installation, configuration, optional custom software and virtualization). The company is small (1-10 employees), privately held, and discloses no revenue, funding, or ownership data.
startit kft. firmographics
Firmographics- Name
- startit kft.
- Legal name
- StartIT Kft.
- Website
- https://mini-pc.eu
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StartIT Kft. is a Hungarian value-added distributor and system integrator of industrial mini PCs, rugged tablets, and embedded computing systems, sourcing from SolidRun, Compulab, Supermicro, ICOP, and Hugerock, and serving industrial automation, edge AI, and field operations customers across Hungary and the EU.
- Ownership category
- akta.pro rank
startit kft. industry classification
Industry- Product category
- Industrial Computing Hardware
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer Systems Design and Related Services (54151), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Industrial Machinery & Equipment (5084), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industrial Embedded Computers (Box PCs) (HDACALAF)
- akta.pro secondary industries
- Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA), Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Embedded & Compute Modules (SoMs, COM Express/SMARC, industrial SBC modules) (IMAGAJAK)
Keywords
Where startit kft. is headquartered
LocationHeadquarters
- HQ city
- Vác
- HQ country
- Hungary
- HQ region
- Europe
Offices4 records
Markets served
startit kft. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Industrial Hardware Sales: Sale of configured industrial mini PCs, embedded computers, rugged tablets, and handheld PDAs. Products are sold with configurable options (CPU, RAM, storage, I/O modules) via online RFQ/quote system. Revenue is primarily one-time hardware purchase with optional OS pre-installation.
- System Integration and Build Services: Hardware assembly, OS pre-installation, testing, and configuration services. Selected hardware is assembled, pre-installed with selected operating system (Windows or Linux), and tested before shipment. Custom software development, virtualization, database, and server setup services also offered.
- Custom/Complex Solutions: Complex solution design combining hardware with custom software, virtualization, and system integration for specific industrial applications. Customers with no in-house IT capacity can commission full system design and development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | W105 Ipari Windows Tablet N5105 (Hugerock/Sotengroup) |
| Unit Pricing | Pay-as-you-go | T101 rugged tablet |
| Unit Pricing | Pay-as-you-go | FITLET3-CX6425-S-A-TPM (Compulab/C-Lab) |
| Unit Pricing | Pay-as-you-go | Tensor PC I20A Multi IoT (Compulab) |
| Unit Pricing | Pay-as-you-go | Bedrock R7000 Basic (SolidRun) |
| Unit Pricing | Pay-as-you-go | Bedrock R7000 Edge AI (SolidRun) |
| Unit Pricing | Pay-as-you-go | Electronics/Component Level Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
startit kft. product offering
Product offeringCore offering
StartIT Kft. distributes and integrates industrial computing hardware through its mini-pc.eu and powmr.hu online stores, specializing in fanless, long-lifecycle industrial mini PCs, embedded computers, rugged tablets, handheld PDAs, and EtherCAT automation systems. The company resells and configures products from manufacturers including SolidRun, Compulab/C-Lab, Supermicro, ICOP, and Hugerock, then delivers them with value-added system integration services such as OS pre-installation, hardware assembly, testing, and custom configuration for harsh-environment industrial deployments.
Product overview
StartIT Kft. operates mini-pc.eu as a distribution and value-added reseller of industrial computing solutions. The product portfolio centers on fanless, passively-cooled industrial mini PCs and embedded computers, complemented by rugged tablets, handheld PDAs, and industrial automation systems. Key product lines include the SolidRun Bedrock series (R7000 and V3000) with AMD Ryzen processors, Compulab/Tensor industrial PCs (Tensor I22, FITLET2, FITLET3, Airtop3), and Hugerock/SOTEN rugged mobile devices (W105 tablet, T101, R36S PDA). The company also distributes ICOP QEC EtherCAT automation systems and Supermicro industrial servers. Products target industrial automation, IoT gateways, AI edge computing, robotics control, network security, logistics, and field data collection applications, characterized by long product lifecycles (15-year availability), extended temperature ranges (-40C to 85C), fanless cooling, and modular expansion capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Bedrock R7000 High-performance fanless industrial PC based on AMD Ryzen 7040 series with passive cooling, supporting up to 96GB DDR5 ECC, 3x NVMe Gen4 storage, dual 2.5GbE, WiFi 6E, optional 5G modem, and DC 12V-60V input. Designed for industrial IoT, automation, and edge computing in -40°C to 85°C environments.
- Bedrock R7000 Edge AI AI-accelerated variant of the Bedrock R7000 supporting up to 3 Hailo-8 M.2 AI accelerator modules delivering up to 78 TOPS combined AI performance, designed for edge inference, computer vision, and real-time processing of multiple high-resolution video streams in industrial environments.
- Bedrock V3000 Compact high-performance fanless industrial PC based on AMD Ryzen Embedded V3000 with up to 64GB DDR5 ECC, 3x NVMe Gen4, dual 10GbE SFP+ and 4x 2.5GbE ports, WiFi 6E, and optional 5G modem. Engineered for 24/7 operation under extreme storage or networking utilization in harsh industrial environments.
Quantifiable outcome
- 78 TOPS AI performance with 3x Hailo-8 accelerators in Bedrock R7000 Edge AI — 3x the performance of comparable rugged Edge AI PCs
- +3 more outcomes
Companies that use startit kft.
Customer profileSegments6 records
Ideal customer profiles4 records
startit kft. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature11 records
startit kft. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Sotengroup / HugerockcoreSotengroup (Hugerock brand) provides industrial rugged tablets and handheld PDAs including the W105 Windows tablet, T101 rugged tablet, and R36S Android PDA. Products feature IP65/IP68 ratings, MIL-STD-810G, integrated barcode scanners, RFID/NFC readers, and 4G LTE connectivity for field operations.
- HailocoreHailo provides the Hailo-8 AI accelerator module (26 TOPS each), available as an option in Bedrock R7000 Edge AI and Tensor I22 products. StartIT offers configurations with up to 3 Hailo-8 modules delivering 78 TOPS combined AI performance for edge AI workloads including computer vision and multi-channel video analytics.
- BNI (Business Network International)minorStartIT joined BNI (Business Network International) in 2024 as a member, using the referral networking organization to generate B2B leads and partnerships through structured business referrals.
- SolidRuncoreSolidRun is a key technology partner for the Bedrock series of fanless industrial PCs. StartIT distributes Bedrock V3000 (AMD Ryzen Embedded V3000) and Bedrock R7000 (AMD Ryzen 7040) products in Hungary and the EU. SolidRun provides the modular SoM-based platform with advanced passive cooling, which StartIT configures and resells with local support.
- SupermicrocoreStartIT distributes Supermicro industrial IoT computers including the IoT SuperServer SYS-E100 series. Supermicro provides enterprise-grade server hardware adapted for industrial IoT applications, complementing StartIT's embedded computing portfolio.
- ICOP TechnologycoreICOP Technology provides the QEC series — Arduino-based EtherCAT Master systems for industrial automation. StartIT distributes QEC products for real-time motion control, CNC applications, and industrial automation. The QEC-M series features dual-core Vortex86EX2 processor with hardware EtherCAT Master core supporting up to 128-axis motion control.
- Compulab (C-Lab)coreCompulab (now C-Lab) is a long-standing partner since 2009, when StartIT introduced the first industrial mini PC in Hungary (Fitlet2). Currently distributes Fitlet2, Fitlet3, Fitlet4, Tensor PC I20/I22, and Jetson-based systems. Products feature fanless design, wide temperature range, and optional Hailo AI acceleration.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
startit kft. competitors and assessment
Company assessmentBroad incumbents
- Rutronik Elektronische Bauelemente: One of Europe's largest broadline distributors of electronic components, embedded computing, and industrial storage. Directly comparable to StartIT as a European industrial-electronics distribution channel, but at vastly larger scale with full franchise portfolio and pan-EU logistics.
- Kontron: European-headquartered manufacturer of embedded computing modules, industrial PCs, and IoT gateways. Directly comparable product portfolio (embedded box PCs, SBCs, industrial motherboards), but at much larger scale with global enterprise sales coverage.
- Advantech: Global leader in industrial computing (IPC, embedded platforms, IoT). Comparable in core product category (fanless industrial PCs, edge AI systems) and customer base, but with vastly broader product portfolio, brand recognition, and direct enterprise sales coverage.
- Farnell / element14: Global distributor of electronic components, embedded computing, and development kits. Comparable in distribution of industrial-grade single-board computers and embedded platforms, but at global scale and with multi-vendor portfolio spanning thousands of SKUs.
- Arrow Electronics (Embedded Solutions): Global broadline distributor with deep embedded computing and industrial IoT portfolio. Comparable channel role for industrial-grade computing hardware, but at global scale with credit, logistics, and engineering services that sub-scale distributors cannot match.
Direct peers
- Compulab (C-Lab): Israeli manufacturer of fanless industrial mini PCs (Fitlet, Tensor I22, Airtop series) and StartIT's longest-standing supplier since 2009. Comparable as a competing supplier-cum-channel for similar fanless embedded systems, but Compulab is the upstream manufacturer rather than a downstream distributor.
- MSC Technologies: European embedded computing distributor (an Avnet company) focused on SBCs, SoMs, and industrial PCs. Comparable as a value-added distributor of industrial computing into European OEMs, but at substantially larger scale and with Avnet logistics backing.
- Syslogic Embedded Systems: European (Swiss-German) specialist manufacturer of rugged embedded computers and embedded systems for railway, automotive, and industrial automation. Comparable niche positioning in rugged fanless industrial computing for harsh environments.
Emerging players
- SolidRun: Designer of the Bedrock R7000/V3000 industrial PCs that StartIT distributes. Comparable in product category (fanless SoM-based industrial computing) and operates competing direct and reseller channels in the EU/EEA.
- Cincoze: Taiwan-based manufacturer of rugged embedded industrial PCs and panel PCs. Comparable in ruggedized industrial computing category with overlapping target customers (factory automation, machine vision, transportation).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
startit kft. social profiles
Digital presencestartit kft. compliance and trust
Trust signalCompliance9 records
startit kft. financial estimates
Financial estimateRevenue estimate
Valuation estimate
startit kft. leadership team
Management profileNumber of profiles
Profiles1 record
startit kft. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
startit kft. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about startit kft.
What does startit kft. do?
StartIT Kft. distributes and integrates industrial computing hardware through its mini-pc.eu and powmr.hu online stores, specializing in fanless, long-lifecycle industrial mini PCs, embedded computers, rugged tablets, handheld PDAs, and EtherCAT automation systems. The company resells and configures products from manufacturers including SolidRun, Compulab/C-Lab, Supermicro, ICOP, and Hugerock, then delivers them with value-added system integration services such as OS pre-installation, hardware assembly, testing, and custom configuration for harsh-environment industrial deployments.
Is startit kft. a public or private company?
startit kft. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was startit kft. founded?
startit kft. was founded in 2008. It employs 1 to 10 people.
Where is startit kft. based?
startit kft. is headquartered in Vác, Hungary, in the Europe region.
How does startit kft. make money?
Three revenue lines are on record. Industrial Hardware Sales are the primary driver. The others are system Integration and Build Services and custom/Complex Solutions.
Who are startit kft.'s main competitors?
Broad incumbents on record are Rutronik Elektronische Bauelemente, Kontron, Advantech, Farnell / element14 and Arrow Electronics (Embedded Solutions). Direct peers are Compulab (C-Lab), MSC Technologies and Syslogic Embedded Systems. Emerging players are SolidRun and Cincoze.
Does startit kft. have an API?
No public API is recorded for startit kft..
What industry is startit kft. in?
startit kft.'s product category is Industrial Computing Hardware. Its primary akta.pro industry code is HDACALAF, Industrial Embedded Computers (Box PCs), with a secondary code of IMAIAMAA, Factory Automation & Control Systems (PLC/SCADA/DCS). Its NAICS code is 423430 and its SIC code is 5045.