vbo
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
vbo firmographics
Firmographics- Name
- vbo
- Legal name
- VBO, Inc
- Website
- https://vboadvising.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
vbo industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Trusts, Estates, and Agency Accounts (52592), Insurance Agencies and Brokerages (524210), Finance and Insurance (52)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Insurance Agents, Brokers & Service (6411), Finance Services (6199), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Home Equity Loan & HELOC Intermediation (FSAEAEAD)
Keywords
Where vbo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
vbo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Financial Advisory and Consulting Services: Cost management and financial consulting services provided to organizations with advisory teams assigned to each organization. Services include profitability optimization, risk management, and employee benefits planning.
- Investment Securities: Private placement offering with common shares yielding 25% annualized dividend distributed semi-annually. Minimum investment $5,000, maximum $500,000. Requires accredited investor status.
- Real Estate Services: Real estate and mortgage services provided in collaboration with partner brokers. VBO serves as general agent for each transaction. Transaction-based fees through broker partnerships.
- Estate Planning Services: Estate planning services including life and disability insurance, power of attorney, wills, living trusts. Services offered exclusively to clients, partners, and their employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Accredited Investor Private Placement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
vbo product offering
Product offeringCore offering
VBO, Inc is a veteran-owned financial advisory firm that sells cost management, estate planning, real estate, and mortgage services to organizations and their employees. Services are delivered through dedicated advisory teams assigned to each organizational client, with HR-facilitated employee access. The firm also runs free veteran and first-responder assistance programs and offers a private placement of common shares yielding a 25% annualized dividend to accredited investors.
Product overview
VBO, Inc. is a veteran-owned financial advisory firm operating a multi-service platform offering Cost Management, Estate Plans, Real Estate & Mortgages, and specialized assistance programs. The Cost Management service serves as the core offering providing pricing advantages through margin optimization for businesses. Estate Plans (Standard Plan) offers comprehensive estate documentation including insurance and trusts. Real Estate & Mortgages, including mortgage calculators and applications, are provided in collaboration with partner brokers. The company also offers specialized programs for veterans, service members, law enforcement, and firefighters. Financial tools include an Investment Calculator and Investor Application for accredited investors. The platform includes internship programs in finance and technology fields, with all services requiring legal oversight of a licensed attorney. Operating across United States, Israel, and Jamaica with a hybrid-remote structure.
Differentiator
Problem solved
Functional benefit
Products and services
- Cost Management Comprehensive and adaptable financial service for organizations addressing profitability, risk, and employee benefits through margin stabilization and expansion, scale and quality improvement tools, and competitive employee compensation and benefit package design.
- Estate Plans (Standard Plan) Estate planning service for organizational clients, partners, and their employees, including life and disability insurance, power of attorney, last will and testament, living will, and living trust. Requires consultation appointments scheduled through HR departments.
- Real Estate & Mortgages Real estate and mortgage services provided in collaboration with partner brokers, with VBO serving as general agent for client transactions. Includes mortgage application, affordability calculator, and property listings.
- Veteran Transition Assistance Program (VTAP)
Companies that use vbo
Customer profileSegments12 records
Ideal customer profiles3 records
vbo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
vbo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner BrokerscoreReal estate services are provided in collaboration with partner brokers. VBO, Inc serves as the general agent for each real estate transaction related to their clients.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
vbo competitors and assessment
Company assessmentBroad incumbents
- Ameriprise Financial: Large diversified financial services firm offering financial planning, insurance, and wealth management to individuals and small businesses. Comparable to VBO's multi-line advisory model but at vastly greater scale and with proprietary products.
- Northwestern Mutual: Provides financial planning, life insurance, and investment services through a captive advisor network. Closely analogous to VBO's combination of estate planning, life/disability insurance, and advisory services delivered through dedicated relationship managers.
- New York Life: Mutual insurer and wealth manager offering life insurance, long-term care, annuities, and investment products with a focus on estate and retirement planning. Directly mirrors VBO's estate planning service bundle including wills, trusts, and life/disability insurance.
- MassMutual: Mutual insurer and wealth manager offering life insurance, disability income insurance, retirement plans, and investment management. Overlaps with VBO's estate planning (life/disability insurance), cost management (employee benefits), and investment product offerings.
- Edward Jones: National financial advisory firm providing investment advisory, retirement planning, and insurance products through a branch-based advisor network serving individual investors. Comparable to VBO in delivering holistic financial planning through dedicated local advisors.
Direct peers
- Primerica: Multi-line financial services company serving middle-income households with term life insurance, investment, and mortgage products via a large independent sales force. Comparable to VBO in combining insurance, investments, mortgages, and a relationship-driven distribution model aimed at underserved customer segments.
- Cetera Financial Group: Independent broker-dealer and RIA supporting independent financial advisors with compliance, technology, and product access. Comparable to VBO as a multi-service advisory platform aggregating cost management, estate planning, and insurance capabilities for relationship advisors.
- Rocket Mortgage: Largest U.S. mortgage originator offering digital mortgage applications, affordability calculators, and broker-partner channels. Directly comparable to VBO's Real Estate & Mortgages service, including its mortgage affordability calculator and partner-broker distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
vbo social profiles
Digital presencevbo financial estimates
Financial estimateRevenue estimate
Valuation estimate
vbo leadership team
Management profileNumber of profiles
vbo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vbo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vbo
What does vbo do?
VBO, Inc is a veteran-owned financial advisory firm that sells cost management, estate planning, real estate, and mortgage services to organizations and their employees. Services are delivered through dedicated advisory teams assigned to each organizational client, with HR-facilitated employee access. The firm also runs free veteran and first-responder assistance programs and offers a private placement of common shares yielding a 25% annualized dividend to accredited investors.
Is vbo a public or private company?
vbo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was vbo founded?
vbo was founded in 2019. It employs 1 to 10 people.
Where is vbo based?
vbo is headquartered in New York, United States, in the North America region.
How does vbo make money?
Four revenue lines are on record. Financial Advisory and Consulting Services are the primary driver. The others are investment Securities, real Estate Services and estate Planning Services.
Who are vbo's main competitors?
Broad incumbents on record are Ameriprise Financial, Northwestern Mutual, New York Life, MassMutual and Edward Jones. Direct peers are Primerica, Cetera Financial Group and Rocket Mortgage.
Does vbo have an API?
No public API is recorded for vbo.
What industry is vbo in?
vbo's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEAEAD, Home Equity Loan & HELOC Intermediation. Its NAICS code is 52592 and its SIC code is 6531.