emg - ersthelferkurs mentale gesundheit

What emg - ersthelferkurs mentale gesundheit does

EMG (Ersthelferkurs Mentale Gesundheit) is a German nonprofit mental-health-first-aid training program operated by Stiftung Depression-Inklusion, a foundation held in trust by Universitätsbund Würzburg e.V. Founded in 2024 and headquartered in Würzburg, the organization trains laypeople to recognize and respond to mental-health crises, modelled structurally after conventional physical first-aid courses. Its stated mission is to reduce suicides and burnout in Germany. The program was initiated by Dieter Schneider, with Dr. Melanie Vietz as clinical lead, and clinical credibility is anchored by psychiatrists Prof. Dr. Jürgen Deckert and Prof. Dr. Sebastian Walther at University Hospital Würzburg.

The core product is a three-module online course covering psychological basics, preventive crisis intervention (panic attacks, suicidality), and acute crisis response, delivered live via Zoom in three 2-hour sessions. Three specialized variants target distinct audiences: EMG für Jedermann for the general public, EMG für Unternehmen for corporate groups with added workshops, lectures and profiling services, and EMG für Lehrer, Erzieher und Übungsleiter for educators with a child and adolescent psychiatry focus. All courses conclude with a certificate and handout; a €99 gift voucher is also offered. Distribution runs through self-serve online booking on emg-werden.de for individuals and direct sales (phone +49 15116301401, contact form) for enterprise clients. The underlying technology stack is essentially Zoom-based synchronous video delivery, with the website built on WordPress/Elementor; no mobile app, API or proprietary platform is in evidence.

Revenue comes from €99 individual tickets, customized corporate training fees, and gift-voucher sales. Marketing combines content/SEO on the website, an email newsletter, organic social on Facebook, LinkedIn and WhatsApp, partner referrals (s. Oliver, Riedel Bau, Vogel Communications Group), and expert endorsements from clinicians and professional athlete Leoni Beck. Operational reach is currently Germany-only via Zoom, with no international expansion signals disclosed.

Name

emg - ersthelferkurs mentale gesundheit

Legal name

Stiftung Depression-Inklusion

Website

https://emg-werden.de

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

EMG (Ersthelferkurs Mentale Gesundheit) is a German nonprofit program, run by Stiftung Depression-Inklusion, that delivers three-module online mental-health-first-aid courses via Zoom for individuals, corporate employees, and educators using a clinically-validated curriculum developed with University Hospital Würzburg.

Ownership category

akta.pro rank

Product category

Mental Health First Aid Training

NAICS

Educational Services (611), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

Keywords

• Mental health training
• First aid courses
• Corporate wellness training
• Psychological first aid
• Mental health education

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Course Sales: Standard tickets sold at 99€ per person for the complete course consisting of three modules delivered online via Zoom. Courses are scheduled with limited availability per session.
2. Corporate Training Programs: Customized in-house training programs for companies and institutions tailored to specific organizational needs, including workshops, lectures, and profiling services.
3. Gift Vouchers: Gift vouchers available for purchase, valid for all valid course dates. Each code is unique and redeemable only once.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

EMG (Ersthelferkurs Mentale Gesundheit) is a mental health first aid training program operated by the Stiftung Depression-Inklusion, offering structured multi-module courses that teach individuals and employees how to recognize, respond to, and provide initial support for people experiencing mental health crises such as depression, anxiety, or suicidal ideation. The program is delivered to individual learners, corporate/organizational clients, and educators (teachers, childcare workers, coaches), with a standardized curriculum priced at €99 per participant.

Product overview

EMG (Ersthelferkurs Mentale Gesundheit) is a mental health first aid training program operated by Stiftung Depression-Inklusion. The core offering is the three-module EMG course covering psychological basics, preventive crisis intervention, and actions in acute mental health crises. The course is delivered online via Zoom in three sessions of 2 hours each or full-day intensive formats. Three specialized variants target distinct audiences: the general public course (EMG für Jedermann), corporate training (EMG für Unternehmen) with additional workshops and profiling services, and an educator-focused course (EMG für Lehrer, Erzieher und Übungsleiter) emphasizing child and adolescent mental health. All courses include a handout and certificate upon completion. Gift vouchers are also offered as a separate product.

Differentiator

Problem solved

Functional benefit

Products and services

• EMG Ersthelferkurs (Core Mental Health First Aid Course) A standardized three-module mental health first aid training course priced at €99 per participant, teaching individuals how to recognize mental health crises, apply initial response techniques, and guide affected persons toward professional help. Targeted at adults in personal and professional contexts.
• EMG für Unternehmen (Corporate Edition) Corporate-tailored version of the EMG mental health first aid course, delivered to companies and organizations to train employees as in-house mental health first aiders and build a sustainable support infrastructure within the workplace.
• EMG für Lehrer, Erzieher und Übungsleiter (Educator Edition) Specialized edition of the EMG course adapted for teachers, educators, and youth coaches, equipping them to recognize and respond to mental health crises among children, adolescents, and young athletes in school and training environments.
• EMG Geschenkgutschein (Gift Voucher) A redeemable gift voucher for the standard EMG mental health first aid course, enabling individuals to gift course participation to friends, family, or colleagues.

Quantifiable outcome

• 81% of people affected by mental illness do not seek treatment
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Stiftung Depression-InklusioncoreStrategic or Co-development PartnerThe founding organization behind EMG. Stiftung Depression-Inklusion operates EMG as its primary initiative for mental health first aid training in Germany.
• Universitätsklinikum Würzburg (University Hospital Würzburg)coreStrategic or Co-development PartnerClinical partner providing medical expertise and credibility. Psychiatrists Prof. Dr. Jürgen Deckert and Prof. Dr. Sebastian Walther serve as advisors and endorsers. Leoni Winkler (M.Sc. Psychology) is affiliated with the hospital.
• Universitätsbund Würzburg e.V.minorStrategic or Co-development PartnerTrust manager for Stiftung Depression-Inklusion, providing administrative oversight and support.
• Vogel Communications GroupminorGTM or Marketing PartnerCorporate partner supporting mental health initiatives. Dr. Gunther Schunk (Director Public Relations) publicly endorses the EMG program and supports marketing efforts.
• Bündnis gegen Depression (Alliance Against Depression)minorStrategic or Co-development PartnerMental health advocacy organization collaborating to reduce stigma and improve access to depression treatment.
• Fellows RideminorStrategic or Co-development PartnerMovement initiated by Dieter Schneider, promoting mental health awareness. Core part of the EMG ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mental Health First Aid (MHFA) Deutschland: Licensed German operator of the globally recognized Mental Health First Aid curriculum, offering standardized 12-hour and youth courses to individuals and employers. Directly competes with EMG on the same first-aid-for-mental-health concept, with established instructor certification and brand recognition.
• Stiftung Deutsche Depressionshilfe: Major German foundation focused on depression awareness, research, and support services, operating the nationwide German Depression Aid network. Highly comparable mission profile to Stiftung Depression-Inklusion/EMG and a likely competitor for the same corporate, education, and public-sector training budgets.
• Bündnis gegen Depression: German alliance against depression running regional networks that deliver public awareness and gatekeeper training. Currently a listed EMG partner, but operates similar workplace and community mental-health training programs that compete for the same enterprise and municipal funding.

Emerging players

• Selfapy: Berlin-based digital mental health platform offering online courses and coaching, reimbursed by German statutory health insurers. Competes with EMG in the employer-paid mental-health training space, particularly through its scalable online course format.
• OpenUp: Netherlands-origin but operating in Germany, providing on-demand mental health support and training to employers. Targets the same corporate buyer as EMG's B2B offering and represents an emerging, venture-backed competitor in the German employer mental-health market.
• Likeminded: German startup providing employer-branded mental health platforms combining self-help, coaching, and training content. Targets the same corporate mental-health budget as EMG's enterprise course and represents a digital-first competitive threat.

Broad incumbents

• ias-Gruppe (IAS Prevent): Established German corporate health and EAP provider offering mental-health prevention, coaching, and training programs to large enterprises. A broader incumbent with overlapping B2B training capabilities that competes for the same HR-budget allocations.
• Mental Health First Aid International: The originating Australian-founded global body that licenses the standardized MHFA curriculum used by MHFA Deutschland. Represents the global standard against which EMG's proprietary curriculum must differentiate, and a structural ceiling on its enterprise positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ersthelferkurs-mentale-gesundheit

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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