primus consulting group

What primus consulting group does

Primus consulting group GmbH is a privately held German healthcare consultancy founded in 1980, headquartered in the Munich area (Planegg/Martinsried) with a secondary office in Heppenheim. The firm serves pharmaceutical and medical technology companies with strategy consulting across Medical Affairs, Sales and Marketing, Organization, Clinical Trials, Market Access, and Business Support, plus compliance management services tied to German healthcare transparency codes and EFPIA reporting requirements.

The company's core software asset is MedEngage Suite, a modular platform covering the end-to-end engagement of Healthcare Professionals (HCPs) and Healthcare Organizations (HCOs). The suite comprises OmniChannel Planning (cross-functional channel and event management with share-of-voice optimization), Processing (dynamic HCP/O contract generation, project approvals, and Fair Market Value calculation with digital signatures), Projects/Analytics (cross-functional project management with 360-degree HCP profiles and KPI evaluation), Digital Content Factory (modular content creation with AI-supported MLR approval and DAM integration), and HCP Navigator (aggregate spend and transparency code compliance). A separate eLearning platform delivers SCORM-compliant training, and the firm publishes the HCP Compensation Study in collaboration with AKG e.V. (pharma) and BVMed e.V. (medtech), with the third edition released in 2024.

Revenue is generated through professional services engagements, enterprise software subscriptions (MedEngage Suite and eLearning), and licensed benchmark reports. Go-to-market relies on direct enterprise sales, demo-based software selling scheduled via Outlook, and content-driven thought leadership via published compensation studies. The firm is independently owned and managed by three managing partners (Dr. Hans-Peter Walther, Klaus Brendel, Jürgen Konrad), each with 20+ years of pharmaceutical and medical technology industry experience.

Name

primus consulting group

Legal name

primus consulting group GmbH

Website

https://primus-consulting-group.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Primus consulting group GmbH is a Munich-based healthcare consultancy serving German pharmaceutical and medical technology companies with strategy consulting, MedEngage Suite compliance software, and benchmark HCP Compensation Studies.

Ownership category

akta.pro rank

Product category

Healthcare Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Healthcare consulting
• Pharmaceutical strategy
• Medical affairs consulting
• HCP engagement software
• Healthcare compliance management

Headquarters

HQ city

Planegg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Strategy Consulting Services: Core consulting engagements providing individual service concepts for healthcare companies. Services include Medical Affairs, Sales & Marketing, Organization, Business Support, Clinical Trials support, and Market Access consulting.
2. HCP Compensation Studies: Published research reports on healthcare professional compensation practices in the pharmaceutical and medical technology industries. The 2024 edition surveyed over 30 pharmaceutical companies with 100 pages of analysis.
3. MedEngage Suite Software: SaaS-style software platform for HCP/HCO engagement management. Sold through demo-based enterprise sales with modular components for planning, processing, and analytics.
4. eLearning Solutions: Online training and learning management system for pharmacy and healthcare. Includes SCORM-compliant course content and custom training development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

primus consulting group provides strategy consulting services and proprietary software (MedEngage Suite) to pharmaceutical and medical technology companies. Its core offering covers Medical Affairs, Sales & Marketing, Organization, Clinical Trials, Market Access, and Healthcare Compliance consulting, complemented by the MedEngage Suite software platform for end-to-end HCP/HCO engagement management and the HCP Compensation Study benchmark reports.

Product overview

Primus Consulting Group offers a dual approach combining consulting services and software products for the healthcare industry. The MedEngage Suite is the core software platform covering the complete end-to-end (E2E) engagement process of Healthcare Professionals and Healthcare Organizations (HCP/Os), built on decades of consulting expertise. The suite consists of modular components: OmniChannel Planning for cross-functional channel management, Processing for HCP/O contract generation and approval workflows with compliance rules, Projects/Analytics (Performing) for cross-functional project management and stakeholder analytics, and Digital Content Factory for modular content creation with AI-supported MLR approval. Supporting modules include HCP Navigator for aggregate spend and transparency reporting, plus the HCP Compensation Study providing benchmark data. The separate eLearning platform provides SCORM-compliant training delivery. Consulting services span Medical Affairs (Patient Care, KOL Management, Medical Affairs Excellence), Business Support (Coaching Labs, Market Research, Portfolio Optimization), Sales & Marketing (Multichannel Management), Organization (Healthcare Compliance, Clinical Trials, Market Access, In Field Teams, Team Coaching, Post Merger Integration), and Profiling & Targeting. Founded in 1980, the company specializes in individual service concepts for the healthcare sector.

Differentiator

Problem solved

Functional benefit

Brands

• MedEngage Suite: Software solution covering the complete E2E engagement process of Healthcare Professionals and Healthcare Organisations, including OmniChannel planning, contract processing, and project analytics modules.
• primus eLearning
• HCP Navigator

Quantifiable outcome

• Up to 65% faster content production with Digital Content Factory
• +2 more outcomes

Named customers1 record

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• Cogent Consulting, Inc.minorStrategic or Co-development PartnerListed as a partner on the Primus consulting group website. Cogent Consulting, Inc. (www.cogentconsult.com) operates as a consulting firm. Nature of partnership appears to be referral or collaborative consulting in the healthcare sector.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Axtria:
• ZS Associates: ZS Associates is a global management consulting firm with a deep pharma and medical technology practice covering sales, marketing, and analytics. It is comparable to primus because both serve pharmaceutical companies with strategy consulting in commercial excellence, KOL management, and market access, though ZS is materially larger and more global.
• Indegene: Indegene is a healthcare-focused consulting and technology firm serving pharma and medtech companies with commercial, medical affairs, and digital transformation services, plus proprietary platforms. It is a direct peer to primus because both combine strategy consulting with software platforms targeting the same pharmaceutical commercial and compliance workflows.

Broad incumbents

• IQVIA: IQVIA is the largest healthcare-focused consulting, data, and technology provider serving pharma, medtech, and provider clients globally. Comparable to primus as a broad incumbent offering both consulting services and software/analytics platforms for HCP engagement, market access, and compliance across the same customer base.
• Veeva Systems: Veeva Systems is the leading provider of cloud software for the life sciences industry, with Vault PromoMats and Vault CRM directly competing against primus's MedEngage Suite in HCP/HCO engagement, content management, and compliance. Comparable because it serves the same pharma customers with a more enterprise-scale platform for the same end-to-end engagement workflows primus addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/primus-consulting-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about primus consulting group