ORANA by AJC Modular
ORANA by AJC Modular is a Queensland-based premium modular housing manufacturer operating under AJC Portables Pty Ltd, producing factory-built homes and granny flats delivered nationwide across Australia. It serves individual homeowners, property investors, and developers with 18 designs under fixed-price turnkey contracts.
- Company typePrivate
- Founded2014
- HeadquartersLuscombe, Australia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What ORANA by AJC Modular does
ORANA by AJC Modular is the premium modular housing brand of AJC Portables Pty Ltd, an Australian proprietary limited company headquartered at Luscombe, Queensland. The company designs, manufactures, and delivers factory-built modular homes and granny flats nationwide across Australia, with full turnkey installation available in select regions. Its 18-design product portfolio comprises five modular homes (ranging from 54.4 m² one-bedroom units to a 94.9 m² three-bedroom home) and thirteen granny flats (from compact 20.4 m² studios to 67.2 m² three-bedroom layouts), all engineered to Class 1a dwelling standards under the National Construction Code.
ORANA's underlying technology is a purpose-built, weather-protected factory environment with precision-controlled processes, utilising 92mm engineered steel wall frames, a W10x22 steel skid beam sub-floor system, engineered roof framing, and structural insulated panels achieving R15 wall, R15 underfloor, and R26 roof insulation to meet 7-star Australian energy efficiency requirements. Buildings are delivered fully assembled rather than constructed on site, enabling approximately 15-week build cycles and one-day on-site installation. A 10-year structural warranty backs every building.
The business model is primarily one-time hardware sales of modular dwellings under fixed-price contracts, supplemented by site preparation and turnkey installation services (council approval, town planning, engineering documentation, crane and connections). Revenue is diversified across three customer segments — individual homeowners (primary), property investors, and developers (secondary) — sold via a hybrid GTM combining self-serve digital tools (3D Design Studio, Instant Pricing tool, Site Cost Calculator, Finance Pre-Qualification via partner Finance Your Way) with a consultative sales team and a physical QLD showroom. All buildings are produced in a single Queensland facility, with nationwide delivery handled through transport partners.
ORANA by AJC Modular firmographics
Firmographics- Name
- ORANA by AJC Modular
- Legal name
- AJC Portables Pty Ltd
- Website
- https://ajcmodular.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- ORANA by AJC Modular is a Queensland-based premium modular housing manufacturer operating under AJC Portables Pty Ltd, producing factory-built homes and granny flats delivered nationwide across Australia. It serves individual homeowners, property investors, and developers with 18 designs under fixed-price turnkey contracts.
- Ownership category
- akta.pro rank
ORANA by AJC Modular industry classification
Industry- Product category
- Modular Home Manufacturing
- NAICS
- Manufactured Home (Mobile Home) Manufacturing (321991)
- SIC
- Prefabricated Wood Bldgs & Components (2452), Mobile Homes (2451)
- akta.pro primary industry
- Residential Modular & Prefabricated Home Construction (IMAFABAF)
- akta.pro secondary industry
- Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK)
Keywords
Where ORANA by AJC Modular is headquartered
LocationHeadquarters
- HQ city
- Luscombe
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ORANA by AJC Modular business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Modular Home and Granny Flat Sales: One-time purchase of factory-built modular homes and granny flats. Buildings are delivered complete, not constructed on site. Pricing is fixed-price with transparent upfront costs from factory through to turnkey installation in select regions.
- Site Preparation and Installation Services: Turnkey installation including council approval assistance, town planner services, engineering documentation, and crane/connections allowance. Customer arranges site preparation (footings, foundations) separately.
- Finance Partnership: Partnership with Finance Your Way for home financing. The company facilitates finance pre-qualification, connecting buyers with lenders for home purchase loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Full Turnkey Package (all-inclusive) |
| One time/ perpetual license | Multi-year contract | Ex-Factory Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
ORANA by AJC Modular product offering
Product offeringCore offering
ORANA by AJC Modular designs, manufactures, and delivers premium modular homes and granny flats built under controlled factory conditions. The range spans 18 designs — 5 modular homes and 13 granny flats — produced as Class 1a dwellings with a steel-frame structure and delivered fully assembled Australia-wide from a Queensland facility.
Product overview
ORANA by AJC Modular is a premium modular building manufacturer offering a portfolio of 18 factory-built precision homes and granny flats delivered nationwide in Australia. The product line consists of two main categories: 5 larger modular homes (ranging from 54.4 m² one-bedroom units to a 94.9 m² three-bedroom home) and 13 granny flats (from compact 20.4 m² one-bedroom units up to 67.2 m² three-bedroom models). Every ORANA building is constructed in a controlled factory environment, delivered fully assembled to site, and includes designer finishes as standard. The portfolio is supported by a suite of digital tools: the 3D Design Studio for live configurator-based personalisation of each model, the Instant Pricing Tool for transparent upfront costs, the Site Cost Calculator for site-specific installation estimates, the Finance Pre-Qualification Tool (powered by Finance Your Way) for financing options, and a Product Comparison Tool. Turnkey installation services covering council approval, town planning, engineering, crane hire, and site preparation are available in select regions. A 10-year structural warranty backs all buildings. The 2026 ORANA range represents the brand’s premium offering, positioned above the broader AJC Modular base range.
Differentiator
Problem solved
Functional benefit
Products and services
- ORANA Modular Homes
- ORANA Granny Flats
- Turnkey Site Delivery and Installation Service
Quantifiable outcome
- Approximately 15 weeks build time from contract signing (vs. months/years for traditional construction)
- +3 more outcomes
Companies that use ORANA by AJC Modular
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
ORANA by AJC Modular technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ORANA by AJC Modular partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
ORANA by AJC Modular competitors and assessment
Company assessmentDirect peers
- Parkwood Modular Homes: Australian modular home builder with a broad portfolio of granny flats and modular homes for residential customers. Comparable on factory-built delivery and homeowner focus.
- Ecoliv Buildings: Australian modular home builder specialising in sustainable, architect-designed factory-built homes and granny flats. Closest direct comparable to ORANA in product category, target customer (Australian homeowners and investors), and delivery model.
- Archiblox: Australian modular and prefab home manufacturer offering architect-designed modular dwellings with sustainability focus. Directly comparable in factory-built residential construction and premium positioning.
- Modular Homes Australia: Australian modular home builder producing transportable homes and granny flats delivered nationwide. Directly comparable in product offering, customer base, and nationwide Australian delivery model.
- Aussie Modular Homes: Australian modular and transportable home manufacturer offering granny flats and modular dwellings for homeowners and investors. Comparable product mix and direct-to-customer go-to-market.
- Snap Modular Homes: Australian modular home company delivering factory-built residential homes and granny flats across Australia. Directly comparable on product, customer segment, and national delivery footprint.
- Plant Prefab: US-based sustainable modular home manufacturer using factory-controlled precision building processes. Comparable on factory-built premium residential construction model, though in the US market.
- Cover (Cover Modular): US prefab/modular accessory dwelling unit (ADU) and home manufacturer with software-driven design and configurator sales tools. Comparable on premium factory-built ADUs/granny flats and digital-first buyer experience.
- Anchor Homes: Australian modular home builder producing designer granny flats and modular homes for residential customers. Comparable on product category and direct-to-homeowner sales motion.
- Boutique Modern Homes: Australian modular and transportable home builder with a range of granny flat and home designs. Comparable on factory-built residential products and Australian homeowner customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ORANA by AJC Modular financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORANA by AJC Modular leadership team
Management profileNumber of profiles
Profiles9 records
ORANA by AJC Modular funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORANA by AJC Modular M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORANA by AJC Modular
What does ORANA by AJC Modular do?
ORANA by AJC Modular designs, manufactures, and delivers premium modular homes and granny flats built under controlled factory conditions. The range spans 18 designs — 5 modular homes and 13 granny flats — produced as Class 1a dwellings with a steel-frame structure and delivered fully assembled Australia-wide from a Queensland facility.
Is ORANA by AJC Modular a public or private company?
ORANA by AJC Modular is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ORANA by AJC Modular founded?
ORANA by AJC Modular was founded in 2014.
Where is ORANA by AJC Modular based?
ORANA by AJC Modular is headquartered in Luscombe, Australia, in the Oceania region.
How does ORANA by AJC Modular make money?
Three revenue lines are on record. Modular Home and Granny Flat Sales are the primary driver. The others are site Preparation and Installation Services and finance Partnership.
Who are ORANA by AJC Modular's main competitors?
Direct peers on record are Parkwood Modular Homes, Ecoliv Buildings, Archiblox, Modular Homes Australia, Aussie Modular Homes, Snap Modular Homes, Plant Prefab, Cover (Cover Modular), Anchor Homes and Boutique Modern Homes.
Does ORANA by AJC Modular have an API?
No public API is recorded for ORANA by AJC Modular.
What industry is ORANA by AJC Modular in?
ORANA by AJC Modular's product category is Modular Home Manufacturing. Its primary akta.pro industry code is IMAFABAF, Residential Modular & Prefabricated Home Construction, with a secondary code of IMAFABAK, Residential Accessory Dwelling Units (ADUs) & Backyard Homes. Its NAICS code is 321991 and its SIC code is 2452.