338 Degrees

Name

338 Degrees

Legal name

338 Degrees Pty Ltd

Website

https://338degrees.com.au

Company type

Private

Founded year

2024

Operating status

Operating

Ownership category

akta.pro rank

Product category

Artisan Confectionery

NAICS

Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113), Confectionery Merchant Wholesalers (42445), Confectionery and Nut Retailers (445292), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Sugar & Confectionery Products (2060)

akta.pro industry

PRIMARYCRADABAB

Sugar Confectionery (Gummies, Hard Candy, Chews)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYCRAHAGAN

Specialty Food Gift Shops & Hampers

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYAFAIAFAH

Seasonal & Gift Confectionery Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Bakery & Confectionery Wholesale

Keywords

• Handcrafted caramel confectionery
• Artisan sugar caramels
• Luxury gift boxes
• Premium confectionery gifting
• Specialty small-batch caramels

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through their Shopify-powered storefront at 338degrees.com.au, offering curated Edits gift boxes, single-flavor selections, Petit Fours, Petit Cadeau, and gift vouchers. Consumers purchase directly for personal gifting, celebrations, and self-indulgence.
2. Wholesale to Retail Stockists: Supplying specialty retailers, IGA stores, and boutique food stores across Victoria, Australia. Stockists include Il Migliore in Armadale, Il Migliore Pop Up at South Melbourne Market, Antaeus Flowers in South Yarra, Storehouse St Kilda, Blairgowrie IGA, and Flinders General Store.
3. B2B Hospitality and Corporate Gifting: Supplying handcrafted confections to luxury hotels, premium restaurants, and corporate clients for welcome amenities, turndown service, a la carte dining, private dining place settings, and corporate event gifting. Offers bespoke flavor selection and personalised presentation for hospitality partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

338 Degrees is a boutique Melbourne confectioner that handcrafts small-batch premium caramels using specialty unrefined sugars sourced globally (organic Rapadura from Sri Lanka, golden caster from Mauritius, organic Gula Melaka from Indonesia, pearl sugar from Belgium, snow sugar from Italy) paired with premium Victorian dairy. The product portfolio includes curated Edits° gift boxes (Tasting Menu, After Dinner, Bespoke, Midnight), single-flavor caramel selections, Petit Fours in pillow boxes, Petit Cadeau in gift bags, dark chocolate enrobed caramels, and digital gift vouchers sold through a Shopify e-commerce storefront, Victorian retail stockists, and B2B hospitality partnerships with luxury hotels and restaurants.

Product overview

338 Degrees is a boutique Melbourne confectioner specializing in premium handmade caramels. The product portfolio consists of curated gift box collections called 'Edits°' (Tasting Menu Edit°, After Dinner Edit°, Bespoke Edit°, Midnight Edit°) and single-flavor edits containing ten pieces each. The Edits° collections offer variety for different occasions, from the complete ten-flavor Tasting Menu to the personalized Bespoke selection. Additional product lines include Petit Fours (four to five pieces in pillow boxes for place settings) and Petit Cadeau (eight to ten pieces in gift bags for gifting). A Dark Chocolate Enrobed range features signature caramels coated in 54% dark chocolate. Gift Vouchers are also available. All products feature exotic sugars sourced globally, paired with premium ingredients like single-batch churned cream, native Australian botanicals, and specialty flavorings. The company operates exclusively online with Australia-wide express shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Edits°: Curated gift box collections featuring selections of caramel flavors, including Tasting Menu Edit°, After Dinner Edit°, Bespoke Edit°, and Midnight Edit°.
• Dark Chocolate Enrobed
• Petit Fours Range
• Petit Cadeau Range

Products and services

• Tasting Menu Edit° The flagship 338 Degrees collection featuring all ten original caramel flavors presented in a signature gift box. Designed for sharing, gifting, or savoring at one's own pace. Net weight 140gms, priced at $38.50 per box.
• After Dinner Edit° Five rich and indulgent caramel creations curated for slow evenings and meaningful conversation. Contains two pieces each of Pink Salt Flake + Rapadura Sugar, Espresso + Candied Walnut, Candied Popped Corn + Pink Salt Crystals, Cinnamon Dust + Snow Sugar, and Gingerbread Spices + Pearl Sugar caramels.
• Bespoke Edit° Personalized selection allowing customers to curate their own collection from the complete range of ten caramel flavors, presented in a signature gift box.
• Midnight Edit° Annual winter limited edition pairing eight Cinnamon Dust + Snow Sugar Caramels° with two glass vials of artisanal finishing dust. Features eight pieces with finishing dust applied moments before tasting for enhanced flavor, aroma and texture.
• Pink Salt Flake + Rapadura Sugar Caramel° Edit Ten pieces of signature Pink Salt Flake + Rapadura Sugar Caramel° in a gift box. Features organic Sri Lankan Rapadura sugar balanced by natural pink river salt. Inspired by The Ledbury, London. Net weight 140gms.
• Candied Popped Corn + Pink Salt Crystals Caramel° Edit Ten pieces of Candied Popped Corn + Pink Salt Crystals Caramel° presented in a signature gift box. Features corn popped in cultured brown butter, pink salt crystals and Mauritian golden sugar.
• Granadilla, Passionfruit + Golden Sugar Caramel° Edit Ten pieces of Granadilla, Passionfruit + Golden Sugar Caramel° in a signature presentation box. Features tart sweetness of Passionfruit varieties complemented by unrefined golden sugar and single batch hand-churned cream. Available online only.
• Petit Fours of Caramel° Enrobed in Dark Chocolate Four pieces of Pink Salt Flake + Rapadura Sugar Caramel° enrobed in 54% dark chocolate, presented in a signature pillow box. Designed for elegant place settings or guest gestures. Weight 40gms. Inspired by The Ledbury, London.
• Petit Fours of Espresso + Candied Walnut Caramel° Five petit pieces of Espresso + Candied Walnut Caramel° in a signature pillow box. Features Arabica coffee infused in single-batch churned cream with candied walnuts. Weight 35gms, priced at $11.50.
• Petit Fours of Candied Popped Corn + Pink Salt Crystals Caramel° Five petit pieces of Candied Popped Corn + Pink Salt Crystals Caramel° in a signature pillow box. Elegant place setting or thoughtful gesture. Weight approximately 35gms.
• Petit Cadeau of Caramel° Enrobed in Dark Chocolate Eight pieces of Pink Salt Flake + Rapadura Sugar Caramel° enrobed in 54% dark chocolate, presented in a signature gift bag. Weight 80gms, priced at $21.50.
• Petit Cadeau of Espresso + Candied Walnut Caramel° Ten petit pieces of Espresso + Candied Walnut Caramel° presented in a signature gift bag. Features Arabica coffee infused in single-batch churned cream with candied walnuts. Weight 70gms, priced at $19.50.
• Petit Cadeau of Candied Popped Corn + Pink Salt Crystals Caramel° Ten petit pieces of Candied Popped Corn + Pink Salt Crystals Caramel° in a signature gift bag. Perfect as a small indulgence, elegant gift or introduction to 338 Degrees.
• Gift Voucher Digital gift vouchers available in denominations of $25, $50, $100, and $250. Valid for 3 years from purchase. Can be sent as a gift with optional recipient email and message.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sugarfina: US-based premium candy brand selling luxury confectionery through DTC e-commerce, retail boutiques, and B2B hospitality partnerships. Highly comparable to 338 Degrees in product positioning, target customer (luxury gifting), and multi-channel GTM.
• Koko Black: Australian premium chocolatier with boutique stores, DTC e-commerce, and hospitality/hotel partnerships. Direct competitor in the Australian luxury confectionery space, with broader chocolate focus versus 338 Degrees' caramel specialization.
• Compartés: LA-based premium chocolate and caramel brand with DTC storefront, flagship retail, and a celebrity chef-driven product story. Comparable in positioning (gourmet/artisan), channel mix, and product extension from caramels into chocolate-enrobed confections.
• Sweetness & Light: Australian boutique confectioner with artisan caramel and sugar confectionery products, DTC focus, and premium positioning. Directly comparable to 338 Degrees in product category (artisanal caramels), channel mix, and target market.
• Vosges Haut-Chocolat: US-based luxury chocolate brand pairing premium ingredients with global/exotic flavor profiles (Hawaiian red salt, wasabi, etc.). Comparable to 338 Degrees in exotic-ingredient sourcing narrative, premium positioning, and DTC plus retail distribution.

Broad incumbents

• Hotel Chocolat: UK-listed premium chocolate brand with DTC, retail stores, and a hospitality/hotel business. Broader portfolio than 338 Degrees but highly comparable in luxury positioning, multi-channel distribution, and B2B hospitality channel.
• Haigh's Chocolates: Australia's most established premium chocolate maker, founded 1915, with flagship stores, national retail, and DTC. Broad incumbent in the same Australian premium confectionery category, with greater scale and broader category coverage.
• Läderach: Swiss premium chocolatier with global DTC, retail boutiques, and B2B hospitality. Comparable in luxury positioning, premium ingredient sourcing, and hospitality channel, but with broader chocolate range and global scale.

Emerging players

• Mr. Hollywood Caramels: US boutique caramel brand focused on premium handcrafted caramels with luxury positioning. Emerging player in the same caramel-centric category as 338 Degrees, though operating at smaller scale and primarily in the US market.
• Maggie Beer Holdings: Australian premium artisanal food brand with founder-led identity, DTC e-commerce, retail stockists, and hospitality partnerships. Comparable to 338 Degrees as a founder-driven premium Australian food brand with multi-channel distribution and a strong provenance narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/338degrees
• Instagraminstagram.com/338degrees

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 338 Degrees