What AMF-Bruns Freizeitmobile does

AMF-Bruns Freizeitmobile GmbH & Co. KG is a German vehicle conversion company headquartered in Apen that specializes in transforming vans into certified camper vans and sells modular conversion components. The company operates as a recreational-vehicle subsidiary of the AMF-Bruns Group, which was founded in 1970 and is the European market leader in wheelchair-accessible vehicle technology. AMF-Bruns Freizeitmobile's flagship offering is the Smarttourer camper van, built on Ford Tourneo Custom Camper V710 and Volkswagen New Transporter platforms, with three conversion variants (Traveler, Traveler+, Explorer) starting at approximately €59,000 including VAT.

The company's core technology is the Smartfloor rail-based modular floor system, claimed to be the lightest of its kind, which serves as the foundation for an interoperable component family including the Smartbench (seating/sleeping bench with ISOFIX and 3-point seatbelts), Smartseat (single retrofittable seats), Smartswivel (seat rotation consoles), Smartbox (modular storage with table and bed), Smartkit (DIY furniture set), and 3-Point Belt Brackets. All products and complete conversions are certified by TÜV Nord, with the Smarttourer being the only camper van certified after dynamic 20 G front and rear crash testing at the company's in-house crash test facility. Additional RDW (Netherlands) and DTC (Switzerland) certifications extend regulatory reach.

AMF-Bruns Freizeitmobile generates revenue through three channels: complete vehicle conversions (one-time sale), modular component sales via its e-commerce shop and authorized dealers, and partial conversion services for customer-supplied vehicles. Distribution combines direct-to-consumer sales through the Apen showroom and online configurator, dealer partnerships with Ford and Volkswagen (including Ford's CV53 program), and a nationwide conversion network of trained third-party installers being built across Germany. International component shipping extends to approximately nine European countries. The management team is led by three Managing Directors (Jürgen Bruns, Gerit Bruns, Jan Woltermann) with family ownership continuity from the parent group.

Name

AMF-Bruns Freizeitmobile

Legal name

AMF-Bruns Freizeitmobile GmbH & Co. KG

Website

https://amf-bruns-freizeitmobile.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

AMF-Bruns Freizeitmobile, a German subsidiary of the AMF-Bruns Group, converts Ford and Volkswagen vans into TÜV-certified Smarttourer camper vans and sells a modular component ecosystem (Smartfloor, Smartbench, Smartseat, Smartbox, Smartkit) serving van-life consumers, DIY converters, and OEM dealer networks.

Ownership category

akta.pro rank

Product category

Camper Van Conversions

NAICS

Motor Home Manufacturing (336213), Travel Trailer and Camper Manufacturing (336214)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Camper van conversions
• Modular van interiors
• TÜV certified camper vans
• Vehicle conversion components
• Rail-based floor systems

Headquarters

HQ city

Apen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Complete Vehicle Conversions: Full conversion of Ford Tourneo Custom Camper V710 and Volkswagen New Transporter into Smarttourer camper vans. Includes three variants: Traveler, Traveler+, and Explorer. Pricing starts at €59,000 including VAT.
2. Modular Components Sales: Sale of individual components including Smartfloor, Smartbench, Smartseat, Smartswivel, Smartkit, Smartbox, and 3-Point Belt Brackets through online shop. Products priced from €59.95 to €3,788 depending on component.
3. Partial Conversions: Conversion services for partial vehicle conversions using AMF-Bruns components for nearly any standard commercial vehicle.
4. TÜV Certification Services: TÜV certification handling for customers who install products themselves. For factory installations, certification is organized by AMF-Bruns.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

AMF-Bruns Freizeitmobile converts vans (primarily Ford Tourneo Custom and Volkswagen New Transporter) into TÜV-certified camper vans under the "Smarttourer" brand. The company also manufactures and sells modular conversion components (Smartfloor rail-based floor system, Smartbench seating/sleeping bench, Smartseat single seats, Smartswivel rotating consoles, Smartbox storage module, Smartkit DIY furniture, and 3-Point Belt Brackets) via its own online shop, enabling both complete conversions, partial conversions, and self-installation by end customers.

Product overview

AMF-Bruns Freizeitmobile offers the Smarttourer as its core camper van product line, featuring complete vehicle conversions for Ford Tourneo Custom and Volkswagen New Transporter vehicles. The system is built around the Smartfloor rail-based floor platform, which serves as the foundation for a modular ecosystem of interchangeable components including the Smartbench seating/sleeping system, Smartseat individual seats, Smartbox storage module, Smartkit self-assembly furniture, and Smartswivel seat consoles. The 3-Point Belt Bracket family provides safety seating solutions. All products are designed to be TÜV Nord certified and crash-tested.

Differentiator

Problem solved

Functional benefit

Brands

• Smarttourer: Camper van conversion brand offering complete and partial vehicle conversions for Ford Tourneo Custom and Volkswagen New Transporter models. Features Smartfloor rail system floor, Smartbench seating/sleeping benches, Smartseat single seats, Smartswivel rotating consoles, Smartbox modular furniture, and Smartkit DIY furniture sets.

Products and services

• Smarttourer Camper Van Flagship complete camper van conversion offered in three variants (Traveler, Traveler+, Explorer) for Ford Tourneo Custom V710 and Volkswagen New Transporter bases. Built on the modular Smartfloor rail system and TÜV Nord certified with 20G front and rear crash test certification. Pricing starts at €59,000 including VAT.
• Smartfloor

Quantifiable outcome

• 20 G front and rear crash test certification by TÜV Nord
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• FordcoreStrategic or Co-development PartnerFord dealer partnership for complete Smarttourer conversions on Ford Tourneo Custom Camper V710. AMF-Bruns creates individualized offers together with experienced Ford sales consultants. The Smarttourer is available through Ford's program CV53.
• VolkswagencoreStrategic or Co-development PartnerVolkswagen partnership for Smarttourer conversions on the Volkswagen New Transporter. Customers can configure vehicles through the online configurator.
• Ford CV53 ProgramcoreGTM or Marketing PartnerFord promotional program offering savings on Smarttourer Camper Van conversions. The Smarttourer is featured in Ford's official program CV53 for commercial vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ququq: German manufacturer of modular "camping boxes" that transform vans into temporary sleeping/camping setups in minutes without permanent modification. Direct competitor to AMF-Bruns's Smartbox and Smartkit modular component lines, serving the same DIY van-to-camper use case.
• VanEssa Mobilcamping: German maker of camping boxes, kitchen modules, and modular van conversion systems designed for rapid installation across multiple van platforms. Direct peer to Smartbox/Smartkit products, targeting the same DIY converter customer with pre-engineered cabinetry and bed systems.
• Westfalia Mobil: Long-established German camper van conversion specialist with deep VW Transporter heritage, now producing motorhomes and camper vans on multiple platforms. Direct peer as a competing van-to-camper conversion specialist active in the same German-speaking markets as AMF-Bruns.
• Tonke Van Conversions: Dutch-based boutique specialist building bespoke van-to-camper conversions focused on premium, custom interiors. Direct peer in the high-end modular van conversion segment, using similar rail/floor systems and serving European urban van-life customers.
• Pössl Group: German manufacturer of compact camper vans built on Fiat, Citroën, and Peugeot panel van platforms, producing complete camper vans from factory. Direct competitor to Smarttourer's complete conversion offering in the panel-van-to-camper-van category.
• Reimo: One of Europe's largest suppliers of camper van conversion kits, modular furniture, and accessories, headquartered in Germany. Directly comparable as Reimo sells similar rail-based floor systems, modular bench/bed units, and DIY conversion kits through an online shop targeting the same VW/Ford van owner base.

Broad incumbents

• Volkswagen California (VW Nutzfahrzeuge): Volkswagen Commercial Vehicles' factory-built California camper van is built on the same Transporter platform that AMF-Bruns converts via its VW partnership. It is the largest incumbent competitor in the exact vehicle category that Smarttourer targets.
• Mercedes-Benz Marco Polo: Mercedes-Benz's factory-built Marco Polo activity camper on the V-Class platform targets affluent buyers seeking integrated, certified camper vans directly from the OEM. Broad incumbent competitor in the premium factory camper van segment adjacent to AMF-Bruns's value proposition.
• Hymer (Hymer GmbH & Co. KG): One of Germany's largest and most established motorhome and camper van manufacturers, producing a wide range of Class A/B/C RVs under the Hymer, Eriba, and Dethleffs brands. Broad incumbent with significantly larger scale and dealer reach than AMF-Bruns in the European RV market.
• Knaus Tabbert AG: One of Europe's largest RV manufacturers producing motorhomes, caravans, and camper vans across Knaus, Tabbert, Weinsberg, and other brands. Broad incumbent that dwarfs AMF-Bruns in scale but competes for the same end consumer in the European recreational vehicle market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AMFbruns_freizeitmobile
• Facebookfacebook.com/Freizeitmobile.AMFBruns
• LinkedInlinkedin.com/company/amf-bruns-freizeitmobile-gmbh-co-kg
• Instagraminstagram.com/amfbruns_freizeitmobile

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMF-Bruns Freizeitmobile