8x8 Sports

What 8x8 Sports does

8x8 Sports is a privately held, direct-to-consumer rugby apparel and equipment company based in San Jose, California. Founded by rugby players frustrated with the limited availability of quality rugby-specific gear, the company manufactures and sells rugby jerseys, shorts, socks, training apparel, and accessories (bags, balls, kicking tees) for men, women, and youth. Its core product portfolio consists of an in-stock Elite Rugby line featuring Aegisdri moisture-wicking fabric technology and a custom sublimation collection that allows teams to personalize every panel of jerseys, shorts, socks, training tops, and training pants with an 8-week production lead time. Supporting equipment includes custom rugby balls built with 3-ply thermal bonded laminate construction and a line of kicking tees.

Name

8x8 Sports

Legal name

8x8 Sports

Website

https://8x8sports.com

Company type

Private

Operating status

Operating

Short description

8x8 Sports is a San Jose-based direct-to-consumer rugby apparel company that designs, manufactures, and sells in-stock and custom sublimated jerseys, shorts, socks, and equipment to rugby players, clubs, high schools, colleges, and governing bodies across the United States.

Ownership category

akta.pro rank

Product category

Rugby Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMAEAI

Rugby Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

SECONDARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAAAEAE

Team Sports & On-Field Performance Apparel

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

Keywords

• Rugby apparel
• Custom team uniforms
• Sublimated jerseys
• Team sports gear
• Rugby equipment

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for in-stock rugby apparel including jerseys, shorts, socks, and accessories sold directly to consumers through e-commerce storefront
2. Custom Team Orders: Bespoke sublimated rugby kits ordered by teams with minimum quantities, featuring custom designs with 8-week production timeline
3. Team Store Partnerships: Dedicated branded storefronts for rugby organizations (colleges, clubs, high schools) enabling group purchasing with team pricing

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

8x8 Sports designs, manufactures, and sells rugby-specific apparel and equipment directly to consumers and teams, including custom sublimated jerseys, shorts, socks, training wear, and rugby balls. The company operates its own e-commerce storefront, branded teamstores for rugby organizations (e.g., Collegiate Rugby Association of America), and offers custom design and bulk-order services for rugby clubs, schools, and governing bodies.

Product overview

8x8 Sports is a direct-to-consumer rugby apparel company that offers a complete range of high-performance rugby gear for men, women, and youth. The product portfolio centers on two core categories: in-stock sublimated rugby jerseys and shorts featuring Aegisdri moisture-wicking technology, and fully custom sublimated kits where teams can personalize every panel with logos and colors (8-week turnaround). Supporting these are Elite Rugby Socks with grip technology, custom training apparel (tops and pants), and equipment including custom rugby balls, kicking tees, and team bags. The company also operates branded teamstores for partners like CRAA, offering championship merchandise. A distinctive team-order model provides volume pricing discounts at quantities of 10, 50, 100, 300, and 1,000 units across most products.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Rugby Jersey Stock performance rugby jersey designed for on-field play, made with Aegisdri moisture-wicking fabric and a tubular knit collar with reinforced seaming. Sold to individual rugby players through the 8x8 Sports e-commerce storefront.
• Elite Rugby Shorts Stock performance rugby shorts built for match play and training. Sold to individual rugby players through the DTC storefront.
• Elite Rugby Socks Stock rugby socks designed for match and training use. Sold to individual rugby players through the DTC storefront.
• 8x8 Gripper Rugby Socks Specialty grip rugby socks engineered to provide traction inside the boot. Sold to individual rugby players through the DTC storefront.
• Webb Ellis Rugby Shorts Third-party branded Webb Ellis rugby shorts resold through the 8x8 Sports storefront at a discounted sale price. Targeted at individual rugby players seeking alternative brand options.
• Custom Rugby Jersey - Men's Fully customizable men's rugby jersey produced via full sublimation printing, allowing custom logos, colors, names, and numbers with no minimum order quantity and tiered bulk pricing. Targeted at rugby clubs, schools, and college programs purchasing team kits.
• Sublimated Rugby Shorts - Men's Fully customizable sublimated men's rugby shorts with logo, color, name, and number personalization and tiered bulk pricing. Sold primarily to rugby teams and programs.
• Custom Rugby Socks Custom sublimated rugby socks produced in team quantities with logo, color, and pattern customization. Targeted at rugby clubs and programs.
• Custom Training Top - Unisex Unisex custom sublimated training top with logo, color, name, and number personalization, sold with tiered bulk pricing to rugby clubs and programs.
• Custom Training Pant - Unisex Unisex custom sublimated training pant with logo, color, name, and number personalization, sold with tiered bulk pricing to rugby clubs and programs.
• Custom Rugby Balls Custom-branded rugby balls produced for clubs, tournaments, and governing bodies with team or event logos.
• CRAA Intrepid Match Ball Official CRAA-branded match rugby ball sold through 8x8 Sports channels as part of the official partnership with the Collegiate Rugby Association of America.
• Spectral Inspire Match Rugby Ball Match-grade rugby ball designed for competitive play, sold to individuals and teams through the 8x8 Sports storefront.
• Premier Trainer Rugby Ball - CRAA D1A CRAA-branded training rugby ball designed for the Collegiate Rugby Association of America D1A program, sold through 8x8 Sports channels.
• The Legend Custom Leather Rugby Ball Premium custom leather rugby ball positioned as a high-end or commemorative offering, sold to individuals and teams through the 8x8 Sports storefront.
• Kicking Tees Family of kicking tee products including a telescopic adjustable tee, a standard adjustable tee, and a basic kicking tee, used by rugby kickers during place kicks at training and matches. Sold to individual players and teams.
• Men's Gym Shorts Stock men's gym shorts for off-field training and casual wear, sold to individual rugby players through the 8x8 Sports storefront.
• Women's Gym Shorts Stock women's gym shorts for off-field training and casual wear, sold to individual rugby players through the 8x8 Sports storefront.
• CRAA Teamstore Dedicated online teamstore offering CRAA-branded apparel, accessories, and merchandise to rugby players, members, and fans. Operated by 8x8 Sports under its official partnership with the CRAA.
• CRAA All-American Teamstore Dedicated online teamstore offering CRAA All-American branded apparel and merchandise for players selected to CRAA All-American teams and supporters.
• Custom Team Design and Bulk Order Service Custom design and bulk order service in which 8x8 Sports' in-house design team works with rugby clubs, schools, and college programs to produce logos, colorways, names, and numbers, then fulfills sublimated apparel and equipment orders. Priced via quote with tiered volume discounts and no minimum order quantity.

Quantifiable outcome

• 8-week production timeline for custom sublimated kits
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CRAA (Collegiate Rugby Association of America)coreStrategic or Co-development Partner · 1 January 20218x8 Sports is the proud Presenting Sponsor and Official Apparel Partner of the CRAA, outfitting both men's and women's championship teams since 2021. This partnership positions 8x8 Sports as the official choice of champions in collegiate rugby.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gilbert Rugby: The dominant global rugby equipment and apparel brand (balls, boots, training gear, teamwear); directly comparable as a rugby-specific one-stop supplier that 8x8 Sports competes with and even resells (Gilbert kicking tees).
• Canterbury: Heritage rugby apparel brand with deep pro-team and national-federation sponsorships; comparable in product category (rugby jerseys, shorts, socks) and in targeting teams and individual players.
• Adidas Rugby: Global sportswear giant's rugby line (boots, jerseys, training gear); comparable as a multi-sport incumbent with rugby-specific product that competes for the same team-sponsorship and individual-athlete wallet.

Direct peers

• Rhino Rugby: Specialist rugby apparel and equipment brand with strong teamwear custom-kit offering; directly comparable in custom sublimation team kits and rugby-specific retail positioning.
• KooGa: Australian-origin rugby apparel specialist focused on teamwear and performance jerseys/shorts; directly comparable as a rugby-only apparel brand targeting clubs and schools.
• BLK Rugby: Performance rugby apparel brand with a strong custom teamwear and sublimation proposition; directly comparable in product, customization, and target customer (rugby teams and athletes).
• Webb Ellis: Premium rugby apparel and ball brand — its shorts are even resold by 8x8 Sports; directly comparable in rugby-specific apparel/equipment and in the premium-team positioning.

Regional players

• Rugby Imports: US-based rugby retailer carrying multiple rugby apparel and equipment brands; comparable as a US rugby-specialty retail channel and a potential competitor for the same team and individual buyer.
• International Rugby Shop: US rugby equipment and apparel retailer stocking multiple brands; comparable as a competing US rugby-specialty storefront reaching the same collegiate and club buyers.

Emerging players

• Stade Rugby: Smaller rugby apparel brand focused on premium, design-forward rugby kit; comparable as an emerging niche rugby apparel player targeting teams and lifestyle buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/8x8Sports
• Facebookfacebook.com/8x8sports
• Instagraminstagram.com/8x8sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 8x8 Sports