mpluswebshops
- Company typePrivate
- Founded2003
- HeadquartersAlkmaar, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
mpluswebshops firmographics
Firmographics- Name
- mpluswebshops
- Legal name
- Yuluma B.V.
- Website
- https://mpluswebshops.nl
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where mpluswebshops is headquartered
LocationHeadquarters
- HQ city
- Alkmaar
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
mpluswebshops business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Managed Maintenance Subscriptions: Monthly recurring subscription services for webshop maintenance and support, ensuring ongoing updates and functionality.
- Bestelsite Subscription: Monthly subscription for order site functionality (€119/month), including support, updates, and WordPress assistance.
- Onboarding and Setup Fees: One-time onboarding costs for WooCommerce-MplusKASSA integration setup, including connection, intake, training, and initial support.
- Bestelsite Template: One-time purchase of pre-designed webshop templates for specific industries (€749).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bestelsite monthly subscription including support, hosting, and updates |
| One time/ perpetual license | One time/ perpetual license | Bestelsite template purchase for quick launch |
| Hybrid | Pay-as-you-go | Custom integration and development |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
mpluswebshops product offering
Product offeringCore offering
MplusWebshops builds and manages WooCommerce webshops that are tightly integrated with the MplusKASSA point-of-sale/ERP system used by Dutch retailers. The core deliverable is the MplusKASSA WooCommerce Koppeling, a bidirectional synchronization service that unifies products, inventory, orders, customers, pricing, gift cards, and shipping data across online and physical-store channels. Revenue is generated through recurring managed-maintenance subscriptions, one-time onboarding/setup fees, perpetual-license industry templates, and time-and-materials custom development.
Product overview
MplusWebshops is a specialized WooCommerce agency that builds and manages webshops integrated with MplusKASSA, a Dutch POS/ERP system. The core offering is the WooCommerce koppeling (integration service), which bidirectionally synchronizes products, inventory, orders, customers, pricing groups, gift cards, and shipping data between MplusKASSA and WooCommerce. This core integration is complemented by the Managed Onderhoud subscription for ongoing hosting, updates, and support, and the WooCommerce Kassasysteem (POS) for unified point-of-sale. Additional add-on modules include the Bestelsite (online ordering/pickup/delivery site using FoodOnline), the MplusKASSA Cadeaupas (unified gift card usable in-store and online), and FastPicker (order picking/barcode scanning warehouse system). MplusWebshops also offers sub-products such as the WooCommerce Postcode Check Plugin, Quicksearch, Clean Checkout optimization, MultilingualPress-based multilingual webshops, and Bol.com marketplace integration. The company exclusively uses WooCommerce/WordPress as its platform and specializes in the MplusKASSA ecosystem, with integrations spanning accounting (Exact Online, Twinfield), shipping (Sendcloud, MyParcel, PostNL, KDZ), and other WordPress plugins (Local Pickup Plus, ACF, YoastSEO, MultiLingualPress, FoodOnline, MC4WP).
Differentiator
Problem solved
Functional benefit
Products and services
- WooCommerce koppeling (MplusKASSA-WooCommerce integration) Core integration service connecting the MplusKASSA POS/ERP system to WooCommerce webshops, enabling bidirectional synchronization of products, inventory, orders, customers, pricing groups, gift cards, shipping options, and customer roles. Targeted at SMB and mid-market retailers in the Benelux/Germany running MplusKASSA at the till.
- Managed Onderhoud
Quantifiable outcome
- 300+ webshops connected since 2011
- +3 more outcomes
Companies that use mpluswebshops
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
mpluswebshops technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability2 records
Feature5 records
mpluswebshops partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MplusKASSAcoreMplusKASSA is the core POS system partner whose products MplusWebshops specializes in integrating with WooCommerce. Since 2011, MplusWebshops has been a specialist in MplusKASSA-WooCommerce integration, with over 300 webshops connected. MplusKASSA is an independent Dutch company founded in 1985 with 60,000+ installations across Netherlands, Belgium, and Germany.
- WooCommerce (Automattic)coreWooCommerce is the e-commerce platform that MplusWebshops specializes in, being the world's most widely used web store system with 5+ million shops. MplusWebshops builds all integrations on the WooCommerce REST API v3.
- MplusKASSA Leeuwarden (Friesland)minorHeadquarters location of MplusKASSA in Leeuwarden, providing regional support and software development.
- Opsomer BVBAminorMplusKASSA dealer based in Roeselare, West Flanders (Belgium), providing local support and implementation services for Belgian customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
mpluswebshops competitors and assessment
Company assessmentDirect peers
- Pronamic: Pronamic is a Dutch WordPress agency with deep specialization in WooCommerce and payment integrations. It serves a similar Dutch SMB/mid-market customer base with comparable subscription-based maintenance offerings, making it a direct competitor for WooCommerce integration projects.
- Avani POS-WooCommerce Integratie: Avani is a Dutch e-commerce/POS integration specialist offering omnichannel solutions for retailers, including WooCommerce and various POS platforms. It competes for the same Dutch SMB/mid-market retailers needing POS-webshop synchronization, with overlapping feature sets.
- Yourprovider: Yourprovider is a Dutch e-commerce agency building WooCommerce webshops with POS integration experience, serving SMB retailers in the Netherlands. Comparable in scale, target customer, and delivery model to MplusWebshops.
- SiteWorks: SiteWorks is a Dutch web agency specializing in WooCommerce and custom webshop development for SMB retailers. It competes for the same Dutch-speaking customer base requiring bespoke e-commerce implementations.
Broad incumbents
- Automattic (WooCommerce): Automattic owns WooCommerce, the core platform MplusWebshops builds on. While it doesn't compete directly in the Dutch POS-integration niche, it sets the platform's roadmap and pricing, and could potentially enter integration services itself or via partners.
- Lightspeed Commerce: Lightspeed provides unified POS and e-commerce solutions for SMB retailers across multiple geographies. While not Dutch-focused, it represents the broader integrated-retail category that MplusWebshops addresses via MplusKASSA+WooCommerce, and could expand into the Dutch-speaking market.
- Shopify: Shopify offers integrated POS and online store solutions with built-in omnichannel capabilities that compete for the same SMB retailer customers. Many Dutch SMBs considering WooCommerce+MplusKASSA might instead choose Shopify's bundled offering.
- Vend (Lightspeed Retail X): Vend (now part of Lightspeed Retail) provides cloud POS with e-commerce integration capabilities. It targets similar SMB/mid-market retail segments and competes for retailers evaluating integrated retail platforms rather than custom WooCommerce builds.
- Square (Block): Square offers integrated POS and online store solutions targeting SMB retailers globally. While primarily English-language focused, it represents the bundled-competitor threat to custom WooCommerce+MplusKASSA implementations.
Others
- WooCommerce (POS Extensions ecosystem): The WooCommerce POS extension ecosystem includes various third-party POS plugins that integrate with WooCommerce directly. While these aren't Dutch-focused, they represent the alternative plugin-based integration approach that competes with custom agency work like MplusWebshops'.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
mpluswebshops social profiles
Digital presencempluswebshops financial estimates
Financial estimateRevenue estimate
Valuation estimate
mpluswebshops leadership team
Management profileNumber of profiles
mpluswebshops funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mpluswebshops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mpluswebshops
What does mpluswebshops do?
MplusWebshops builds and manages WooCommerce webshops that are tightly integrated with the MplusKASSA point-of-sale/ERP system used by Dutch retailers. The core deliverable is the MplusKASSA WooCommerce Koppeling, a bidirectional synchronization service that unifies products, inventory, orders, customers, pricing, gift cards, and shipping data across online and physical-store channels. Revenue is generated through recurring managed-maintenance subscriptions, one-time onboarding/setup fees, perpetual-license industry templates, and time-and-materials custom development.
Is mpluswebshops a public or private company?
mpluswebshops is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mpluswebshops founded?
mpluswebshops was founded in 2003.
Where is mpluswebshops based?
mpluswebshops is headquartered in Alkmaar, Netherlands, in the Europe region.
How does mpluswebshops make money?
Four revenue lines are on record. Managed Maintenance Subscriptions are the primary driver. The others are bestelsite Subscription, onboarding and Setup Fees and bestelsite Template.
Who are mpluswebshops's main competitors?
Direct peers on record are Pronamic, Avani POS-WooCommerce Integratie, Yourprovider and SiteWorks. Broad incumbents are Automattic (WooCommerce), Lightspeed Commerce, Shopify, Vend (Lightspeed Retail X) and Square (Block). WooCommerce (POS Extensions ecosystem) is listed as an others.
Does mpluswebshops have an API?
No public API is recorded for mpluswebshops.