neurolab
NeuroLab is a South African mental health consulting practice offering therapy, executive coaching, and Corporate Mental Wealth engagements to organizations and individuals, leveraging partner platforms Shadowmatch and SkillsGrid for psychometric and workforce optimization services under founder Alan Ahlfeldt.
- Company typePrivate
- Founded2006
- HeadquartersPort Elizabeth (Gqeberha), South Africa
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What neurolab does
NeuroLab, legally AR Ahlfeldt & Associates - NeuroLab, is a South African mental health consulting practice founded by consulting psychologist Alan Ahlfeldt and operating from Port Elizabeth (Gqeberha), Eastern Cape. The practice delivers therapy consultations, executive and life coaching sessions (priced at R1,500 per 1.5-hour session), and "Corporate Mental Wealth" engagements for organizations across the media, advertising, IT, and construction sectors. Its psychologists are registered with the Health Professions Council of South Africa (HPCSA), which allows therapeutic consultations to be billed to South African medical aid providers.
The practice's service portfolio is anchored on partner platforms rather than proprietary technology. It integrates Shadowmatch (a behavioural-mapping workforce optimization system), SkillsGrid (an automated skills gap analysis and recruitment matching tool), and the Career Report (a Shadowmatch-powered career assessment) into packaged Corporate Mental Wealth interventions covering precision recruitment, team analysis, leadership identification, succession planning, and staff redeployment. Direct-to-consumer revenue is generated through an online booking system and a learning management system hosting online courses such as the free "Your Drivers – Transactional Analysis" course covering the five Taibi Kahler driver modules. Marketing relies on a multi-channel presence including a blog, Facebook, Twitter, LinkedIn, Instagram, and YouTube.
The go-to-market is hybrid: individual therapy and coaching clients self-serve via online booking, while corporate engagements are sold through direct B2B relationships. The practice is privately held by its founder with no external investors or institutional funding disclosed, and operates with 1-10 employees plus a minor UK associate arrangement that focuses on Executive Coaching and Human Capital Development. Pricing is predominantly per-session or quote-based, with no subscription or recurring digital product revenue visible beyond course sales.
neurolab firmographics
Firmographics- Name
- neurolab
- Legal name
- AR Ahlfeldt & Associates - NeuroLab
- Website
- https://neurolabinc.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NeuroLab is a South African mental health consulting practice offering therapy, executive coaching, and Corporate Mental Wealth engagements to organizations and individuals, leveraging partner platforms Shadowmatch and SkillsGrid for psychometric and workforce optimization services under founder Alan Ahlfeldt.
- Ownership category
- akta.pro rank
neurolab industry classification
Industry- Product category
- Psychological Consulting Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
- akta.pro secondary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where neurolab is headquartered
LocationHeadquarters
- HQ city
- Port Elizabeth (Gqeberha)
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
neurolab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Therapy Consultations: Therapeutic consultations delivered by registered psychologists. In South Africa, can be billed to medical aid providers. Consultations conform to HPCSA ethical prerequisites.
- Coaching Consultations: Hour and a half coaching sessions combining face-to-face or online consultations with downloadable content from the NeuroLab website. Priced at R1,500 per session.
- Online Courses: Digital learning content including the Your Drivers - Transactional Analysis course. Some courses are free while others may be paid. Revenue from course sales and platform usage.
- Corporate Mental Wealth Services: Organizational interventions including leadership development, team building, personality assessments, and psychometrics. Targeted at corporate clients in various industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Coaching Consultation - 1.5 hour session |
| Other | Pay-as-you-go | Therapy Consultation |
| Freemium | Pay-as-you-go | Your Drivers - Transactional Analysis Course |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
neurolab product offering
Product offeringCore offering
NeuroLab provides therapy consultations, coaching consultations, and corporate mental wealth programs delivered by HPCSA-registered psychologists from Port Elizabeth, South Africa, with services available in-person and online. The practice also sells online courses on Transactional Analysis and integrates third-party platforms (Shadowmatch, SkillsGrid, Career Report) to deliver psychometric, workforce optimization, leadership development, and team-building interventions for both individual consumers and corporate clients.
Product overview
NeuroLab is a mental health consulting practice offering a combination of psychological services and online educational products. Service offerings include Therapy Consultation and Coaching Consultation sessions delivered by registered psychologists. Online educational products include the free "Your Drivers – Transactional Analysis" course. The company also leverages external platforms—Shadowmatch (for workforce optimization, behavioral mapping, recruitment, and team analysis), SKILLSGRID (for skills assessment and development), and Career Report (for career guidance)—as part of their Corporate Mental Wealth interventions for organizational clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Consultation Hour-and-a-half coaching consultation sessions combining face-to-face or online consultations with downloadable content from the NeuroLab website, priced at R1,500 per session. Targeted at individuals seeking personal development, career advancement, stress management, and behavioural change.
- Therapy Consultation Therapeutic consultations for individual clients in South Africa, delivered by psychologists registered with the Health Professions Council of South Africa (HPCSA). Can be billed to South African medical aid providers.
- Your Drivers – Transactional Analysis Free online course teaching Transactional Analysis principles, exploring the five common Drivers (Hurry Up, Be Perfect, Please People, Try Harder, Be Strong) identified by Taibi Kahler that motivate unconscious behavioural patterns. Includes 8 lectures, 8 lessons, approximately 1 hour of content.
- Corporate Mental Wealth Services Bespoke organizational interventions for corporate clients in media, advertising, IT, and construction, including leadership development, team building, personality assessments, psychometrics, succession planning, and staff redeployment. Leverages the Shadowmatch behavioural mapping platform and SkillsGrid skills assessment as part of workforce optimization and mental wealth building.
Quantifiable outcome
- Improved psychological and social competencies
- +4 more outcomes
Companies that use neurolab
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
neurolab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
neurolab partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ShadowmatchcoreShadowmatch is an online workforce optimisation system that NeuroLab employs to build Corporate Mental Wealth. It maps behavioural patterns (habits) and is used for precision recruitment, understanding individual behaviour, development of people, team analysis, team on-boarding, team building, leadership identification, succession planning, and coaching.
- SkillsGridcoreSkillsGrid is an automated system that enables employers to better understand individual and collective employee skills, identify skills gaps, and determine training and development interventions necessary for optimal workforce success. It also informs the recruitment process with a match between applicant and job skills profile.
- UK AssociateminorUK-based associate that focuses exclusively on Executive Coaching and Human Capital Development. Provides international reach for NeuroLab's services.
- Health Professions Council of South Africa (HPCSA)coreNeuroLab's psychologists are registered with HPCSA, South Africa's regulatory body for health professionals. This registration allows NeuroLab to bill medical aid for therapeutic consultations in South Africa.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
neurolab competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
neurolab social profiles
Digital presenceneurolab financial estimates
Financial estimateRevenue estimate
Valuation estimate
neurolab leadership team
Management profileNumber of profiles
Profiles1 record
neurolab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
neurolab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about neurolab
What does neurolab do?
NeuroLab provides therapy consultations, coaching consultations, and corporate mental wealth programs delivered by HPCSA-registered psychologists from Port Elizabeth, South Africa, with services available in-person and online. The practice also sells online courses on Transactional Analysis and integrates third-party platforms (Shadowmatch, SkillsGrid, Career Report) to deliver psychometric, workforce optimization, leadership development, and team-building interventions for both individual consumers and corporate clients.
Is neurolab a public or private company?
neurolab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was neurolab founded?
neurolab was founded in 2006. It employs 1 to 10 people.
Where is neurolab based?
neurolab is headquartered in Port Elizabeth (Gqeberha), South Africa, in the Africa region.
How does neurolab make money?
Four revenue lines are on record. Therapy Consultations are the primary driver. The others are coaching Consultations, online Courses and corporate Mental Wealth Services.
Does neurolab have an API?
No public API is recorded for neurolab.
What industry is neurolab in?
neurolab's product category is Psychological Consulting Services. Its primary akta.pro industry code is HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching), with a secondary code of HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital). Its NAICS code is 621330 and its SIC code is 8742.