neurolab

What neurolab does

NeuroLab, legally AR Ahlfeldt & Associates - NeuroLab, is a South African mental health consulting practice founded by consulting psychologist Alan Ahlfeldt and operating from Port Elizabeth (Gqeberha), Eastern Cape. The practice delivers therapy consultations, executive and life coaching sessions (priced at R1,500 per 1.5-hour session), and "Corporate Mental Wealth" engagements for organizations across the media, advertising, IT, and construction sectors. Its psychologists are registered with the Health Professions Council of South Africa (HPCSA), which allows therapeutic consultations to be billed to South African medical aid providers.

The practice's service portfolio is anchored on partner platforms rather than proprietary technology. It integrates Shadowmatch (a behavioural-mapping workforce optimization system), SkillsGrid (an automated skills gap analysis and recruitment matching tool), and the Career Report (a Shadowmatch-powered career assessment) into packaged Corporate Mental Wealth interventions covering precision recruitment, team analysis, leadership identification, succession planning, and staff redeployment. Direct-to-consumer revenue is generated through an online booking system and a learning management system hosting online courses such as the free "Your Drivers – Transactional Analysis" course covering the five Taibi Kahler driver modules. Marketing relies on a multi-channel presence including a blog, Facebook, Twitter, LinkedIn, Instagram, and YouTube.

The go-to-market is hybrid: individual therapy and coaching clients self-serve via online booking, while corporate engagements are sold through direct B2B relationships. The practice is privately held by its founder with no external investors or institutional funding disclosed, and operates with 1-10 employees plus a minor UK associate arrangement that focuses on Executive Coaching and Human Capital Development. Pricing is predominantly per-session or quote-based, with no subscription or recurring digital product revenue visible beyond course sales.

Name

neurolab

Legal name

AR Ahlfeldt & Associates - NeuroLab

Website

https://neurolabinc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

NeuroLab is a South African mental health consulting practice offering therapy, executive coaching, and Corporate Mental Wealth engagements to organizations and individuals, leveraging partner platforms Shadowmatch and SkillsGrid for psychometric and workforce optimization services under founder Alan Ahlfeldt.

Ownership category

akta.pro rank

Product category

Psychological Consulting Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

akta.pro secondary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

Keywords

• Psychological consulting services
• Executive coaching services
• Corporate mental health
• Psychometric assessments
• Online psychology courses

Headquarters

HQ city

Port Elizabeth (Gqeberha)

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Consultations: Therapeutic consultations delivered by registered psychologists. In South Africa, can be billed to medical aid providers. Consultations conform to HPCSA ethical prerequisites.
2. Coaching Consultations: Hour and a half coaching sessions combining face-to-face or online consultations with downloadable content from the NeuroLab website. Priced at R1,500 per session.
3. Online Courses: Digital learning content including the Your Drivers - Transactional Analysis course. Some courses are free while others may be paid. Revenue from course sales and platform usage.
4. Corporate Mental Wealth Services: Organizational interventions including leadership development, team building, personality assessments, and psychometrics. Targeted at corporate clients in various industries.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

NeuroLab provides therapy consultations, coaching consultations, and corporate mental wealth programs delivered by HPCSA-registered psychologists from Port Elizabeth, South Africa, with services available in-person and online. The practice also sells online courses on Transactional Analysis and integrates third-party platforms (Shadowmatch, SkillsGrid, Career Report) to deliver psychometric, workforce optimization, leadership development, and team-building interventions for both individual consumers and corporate clients.

Product overview

NeuroLab is a mental health consulting practice offering a combination of psychological services and online educational products. Service offerings include Therapy Consultation and Coaching Consultation sessions delivered by registered psychologists. Online educational products include the free "Your Drivers – Transactional Analysis" course. The company also leverages external platforms—Shadowmatch (for workforce optimization, behavioral mapping, recruitment, and team analysis), SKILLSGRID (for skills assessment and development), and Career Report (for career guidance)—as part of their Corporate Mental Wealth interventions for organizational clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Consultation Hour-and-a-half coaching consultation sessions combining face-to-face or online consultations with downloadable content from the NeuroLab website, priced at R1,500 per session. Targeted at individuals seeking personal development, career advancement, stress management, and behavioural change.
• Therapy Consultation Therapeutic consultations for individual clients in South Africa, delivered by psychologists registered with the Health Professions Council of South Africa (HPCSA). Can be billed to South African medical aid providers.
• Your Drivers – Transactional Analysis Free online course teaching Transactional Analysis principles, exploring the five common Drivers (Hurry Up, Be Perfect, Please People, Try Harder, Be Strong) identified by Taibi Kahler that motivate unconscious behavioural patterns. Includes 8 lectures, 8 lessons, approximately 1 hour of content.
• Corporate Mental Wealth Services Bespoke organizational interventions for corporate clients in media, advertising, IT, and construction, including leadership development, team building, personality assessments, psychometrics, succession planning, and staff redeployment. Leverages the Shadowmatch behavioural mapping platform and SkillsGrid skills assessment as part of workforce optimization and mental wealth building.

Quantifiable outcome

• Improved psychological and social competencies
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShadowmatchcoreTechnology or IntegrationShadowmatch is an online workforce optimisation system that NeuroLab employs to build Corporate Mental Wealth. It maps behavioural patterns (habits) and is used for precision recruitment, understanding individual behaviour, development of people, team analysis, team on-boarding, team building, leadership identification, succession planning, and coaching.
• SkillsGridcoreTechnology or IntegrationSkillsGrid is an automated system that enables employers to better understand individual and collective employee skills, identify skills gaps, and determine training and development interventions necessary for optimal workforce success. It also informs the recruitment process with a match between applicant and job skills profile.
• UK AssociateminorStrategic or Co-development PartnerUK-based associate that focuses exclusively on Executive Coaching and Human Capital Development. Provides international reach for NeuroLab's services.
• Health Professions Council of South Africa (HPCSA)coreOthersNeuroLab's psychologists are registered with HPCSA, South Africa's regulatory body for health professionals. This registration allows NeuroLab to bill medical aid for therapeutic consultations in South Africa.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xtwitter.com/altheshrink
• YouTubeyoutube.com/channel/UCZDIzNIz7wRDf-0f-TLijbg/featured
• Facebookfacebook.com/NeuroLabSA
• LinkedInlinkedin.com/company/neurolabinc
• Instagraminstagram.com/neurolab_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about neurolab