randa wealth strategies

What randa wealth strategies does

RANDA Wealth Strategies LLC is a privately held, boutique independent Registered Investment Adviser (RIA) founded in 2015 and headquartered in Easton, Pennsylvania, operating as a fee-only fiduciary advisory firm. The firm is owned and led by President Jonathan Guzman, who brings 19 years of financial services experience spanning retail banking, a New York Life agent tenure beginning in 2010, and independent RIA practice. Services are organized around four product lines: (1) tiered financial planning subscriptions — Core at $199, Premier at $329, and Elite at $679 — covering cash flow, retirement, tax, business, and legacy planning; (2) wealth management on an AUM-based fee schedule ranging from 1.00% (up to $250,000) declining to 0.50% (over $1,000,000), with a $250,000 minimum; (3) business planning services for business owners including succession, buy-sell coordination, and Section 162 executive bonus arrangements; and (4) Premium Financing for high-net-worth clients seeking substantial life insurance coverage without capital tie-up.

The firm operates a technology stack built primarily on third-party platforms rather than proprietary systems: MoneyGuidePro serves as the core financial planning and client portal technology, while Charles Schwab Advisor Services provides custodial, operational, practice management, and trading support, with Schwab Intelligent Portfolios offering automated goal-based portfolio construction and rebalancing. The firm holds multi-state licensing across PA, NJ, NY, CT, DE, MD, VA, FL, and CA, and Jonathan Guzman maintains MDRT qualifying member status (2011-2021) and the RICP designation.

Go-to-market is consultative and community-led, anchored by the founder's personal relationships and credentials, supplemented by a publicly disclosed transparent pricing page, a six-step client engagement process from complimentary discovery through ongoing review, virtual consultations across Zoom, GoTo, Microsoft Teams, WhatsApp, and Facebook Portal, and a digital content footprint across a YouTube educational video library, LinkedIn, and Facebook. The firm has accumulated over 1,200 client relationships and currently operates with a stated headcount of 2-5 employees, indicating a small founder-led boutique rather than a scaling enterprise.

Name

randa wealth strategies

Legal name

RANDA Wealth Strategies LLC

Website

https://randawealthstrategies.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Randa Wealth Strategies is a boutique independent Registered Investment Adviser founded in 2015 in Easton, Pennsylvania, providing tiered financial planning, wealth management, business planning, and premium financing services to individuals, families, and business owners.

Ownership category

akta.pro rank

Product category

Wealth Management and Financial Planning

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Digital/Hybrid RIAs (Robo-Enabled, Tech-Forward) (FSAAACAJ), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Financial planning services
• Wealth management advisory
• Investment management
• Retirement planning
• Fiduciary advisory

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Financial Planning Fees: Subscription-based financial planning with three tiers: Core ($199), Premier ($329), and Elite ($679). Includes ongoing annual review services at varying levels of engagement.
2. Wealth Management (AUM Fees): Annual investment advisory fees based on total assets under management, ranging from 1.00% for assets up to $250,000 down to 0.50% for assets over $1,000,000. Billed monthly in arrears.
3. Hourly Financial Planning: Hourly billing at $200 per hour, not to exceed 12 hours. Covers various planning topics and supports coordination with other professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Randa Wealth Strategies is an independent boutique Registered Investment Adviser (RIA) that delivers holistic, fee-based financial planning and wealth management services. Core offerings include tiered financial planning packages, AUM-based investment advisory, business planning for entrepreneurs, and premium financing solutions for high-net-worth clients. Services are delivered directly by the founder/President via in-person meetings at the Easton, PA office and virtual consultations, supported by MoneyGuidePro planning technology and Charles Schwab custodial services.

Product overview

Randa Wealth Strategies operates as a boutique independent RIA offering a tiered financial planning model with three service levels (Core, Premier, Elite) complemented by wealth management, business planning, and premium financing services. The firm uses MoneyGuidePro as its primary financial planning technology platform and Charles Schwab for custodial services. Wealth management services are priced on an AUM fee schedule ranging from 1.00% to 0.50%, while planning services are offered as one-time packages ($199-$679) or ongoing retainer arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Holistic, fee-based financial planning service for individuals and families covering cash flow management, budgeting, debt management, investment planning, retirement planning, tax reduction strategies, college funding, real estate planning, and personal insurance. Delivered through tiered subscription packages (Core, Premier, Elite), ongoing annual reviews, and on-demand hourly engagements.
• Wealth Management Investment advisory service for clients with a $250,000 minimum account size, featuring research-driven model portfolio design with tax-efficient strategies. Includes access to Schwab Intelligent Portfolios robo-advisor for automated portfolio construction, monitoring, and rebalancing. Fees are AUM-based and billed monthly in arrears.
• Business Planning Comprehensive planning for entrepreneurs and business owners covering business continuity protection, employee financial education, exit strategy planning, the BOSS (Business Owner SLIRP Strategy) for retirement, and Executive Bonus arrangements under IRC Section 162. Coordinates with the firm's other planning and wealth management offerings to integrate business and personal balance sheets.
• Premium Financing Life insurance premium financing solution designed for high-net-worth individuals (typically $10+ million net worth, maximum age 70) needing substantial coverage without tying up personal capital. Addresses estate taxes, liquidity constraints, asset protection, and wealth transfer objectives.

Quantifiable outcome

• Over 1,200 client relationships
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Charles Schwab Advisor ServicescoreTechnology or IntegrationIndustry leader and largest custodian of RIA assets. Provides custodial, operational, practice management, and trading support. Offers secure website and mobile apps. Schwab Intelligent Portfolios robo-advisor available through this partnership.
• MoneyGuideProcoreTechnology or IntegrationFinancial planning software platform providing powerful features including goal creation and tracking, comprehensive financial planning, financial health assessment, risk tolerance assessment, and wide range of tools and reports for informed financial decisions. Also offers MyBlocks interactive visualization feature.
• Eagle Strategies LLCminorStrategic or Co-development PartnerProvides access to fee-based financial planning and investment advisory services. Business planning and corporate benefits solutions also available through this partnership.
• Industry-Leading Firms and Insurance ProvidersminorStrategic or Co-development PartnerMultiple industry-leading firms and insurance providers whose products are leveraged to help create customized client portfolios. Independence enables establishment of working relationships with various providers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• XY Planning Network: Network of fee-only financial planners serving a similar client base of Gen X/Y individuals and small business owners. Highly comparable business model built on subscription planning fees plus optional wealth management services.
• Facet Wealth: Digital-first, fee-based financial planning firm offering flat-fee subscription planning plus optional AUM-based wealth management. Direct competitor for clients seeking accessible, transparent advice outside traditional wirehouse channels.

Broad incumbents

• Empower (formerly Personal Capital): Large hybrid RIA combining free planning tools, dashboards, and wealth management services at scale. Comparable in target audience and technology-enabled delivery but serves a much larger AUM base with broader advisor teams.
• Betterment: Online investment advisor combining automated portfolio management with access to CFP-led planning calls. Competes for the same digitally-engaged retail and mass-affluent clients RWS targets with Schwab Intelligent Portfolios.
• Wealthfront: Automated investment and financial planning platform offering goal-based planning and direct indexing. Comparable to RWS's hybrid use of robo-advisory plus human advisor, though at much larger scale.
• New York Life: Large insurance and wealth management firm where founder Jonathan Guzman previously worked as an agent. Competes in the HNW life insurance, retirement, and estate planning segments RWS serves via premium financing and Elite planning.
• Northwestern Mutual: Large established financial planning and insurance firm with captive advisors serving individuals and business owners across similar life-cycle planning needs. Comparable target market and holistic financial planning positioning.
• Fisher Investments: Large independent RIA managing portfolios primarily for high-net-worth individuals. Competes for the HNW and business-owner segment RWS targets via Elite planning and premium financing.
• Edelman Financial Engines: Large RIA combining advisor-led financial planning with technology-enabled portfolio management. Comparable integrated planning-plus-wealth-management offering, though at significantly greater scale and brand recognition.

Others

• LPL Financial: Largest independent broker-dealer and RIA custodian in the U.S., servicing thousands of independent advisory firms comparable to RWS. Indirect peer providing the infrastructure and custody layer that boutique RIAs rely on, competing with Schwab for RIA affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdpdvTL296jle0XUm4lnRBg
• Facebookfacebook.com/Randawealthstrategies
• LinkedInlinkedin.com/company/randa-wealth-strategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about randa wealth strategies