sportif motor group
- Company typePrivate
- Founded-
- HeadquartersAylesbury, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
sportif motor group firmographics
Firmographics- Name
- sportif motor group
- Legal name
- NMC Sportif Limited
- Website
- https://sportifmotorgroup.co.uk
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where sportif motor group is headquartered
LocationHeadquarters
- HQ city
- Aylesbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
sportif motor group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new vehicles from Citroën, Fiat, Abarth and Fiat Professional brands. Revenue generated from the margin between wholesale acquisition and retail sale prices.
- Used Vehicle Sales: Sales of approved used vehicles that have passed quality tests. Revenue from vehicle margin.
- Finance Services: Arrangement of vehicle finance through Stellantis Financial Services including PCP (Personal Contract Purchase), PCH (Personal Contract Hire), and Conditional Sale options. Earns commission from finance introductions.
- After-sales Services: Service centre providing manufacturer-approved repairs, maintenance, MOT testing, fixed price servicing, service plans, and parts & accessories sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Budget-friendly vehicles starting under £10,000 |
| Subscription | Monthly | PCP Finance on mainstream models |
| Subscription | Monthly | PCH (Personal Contract Hire) rentals |
| One time/ perpetual license | Monthly | Commercial Vehicle Finance |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
sportif motor group product offering
Product offeringCore offering
Sportif Motor Group is a multi-brand car and commercial vehicle dealership based in Aylesbury, Buckinghamshire. The business sells new and approved used passenger cars and light commercial vans from Citroën, Fiat, Abarth, and Fiat Professional, including petrol, hybrid, and electric variants. It also provides vehicle finance (PCP, PCH, Conditional Sale), aftersales servicing, MOT testing, manufacturer-approved repairs, and parts, and participates in the Motability Scheme.
Product overview
Sportif Motor Group operates as a multi-brand car and commercial vehicle dealership offering new and used vehicles from Citroen, Fiat, Abarth, and Fiat Professional brands. The business provides a comprehensive automotive retail experience including vehicle sales across petrol, hybrid, and electric powertrains, commercial van offerings, finance services (PCP, PCH, Conditional Sale), aftersales maintenance, vehicle valuation, and Motability Scheme support. The product portfolio spans passenger cars (hatchbacks, SUVs, MPVs) and light commercial vehicles, with dedicated business centre support for fleet customers.
Differentiator
Problem solved
Functional benefit
Products and services
- New Citroen Cars
- New Fiat Cars
- New Abarth Cars
- Citroen Commercial Vans
- Fiat Professional Commercial Vans
- Approved Used Vehicles
- Vehicle Finance Brokerage
- Aftersales Servicing and MOT
- Motability Scheme Vehicles Vehicle access for disabled customers using mobility allowances, offering selected Citroen models such as Berlingo, C3, C3 Aircross, C5 Aircross, E-C3 Aircross, and Space Tourer under the Motability Scheme.
- Business Fleet Services Commercial vehicle solutions for businesses including dedicated fleet pricing, business finance arrangements, and dedicated business centre support for Citroen and Fiat Professional vehicles.
Companies that use sportif motor group
Customer profileSegments3 records
Ideal customer profiles3 records
sportif motor group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
sportif motor group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CitroëncoreAuthorised Citroën dealer for Aylesbury and surrounding Buckinghamshire area. Sells new Citroën cars and vans including electric and hybrid models (ë-C3, ë-C4, ë-C5 Aircross, Berlingo).
- FiatcoreAuthorised Fiat dealer selling new Fiat cars including 500, 600, Grande Panda, Topolino models. Also offers Fiat electric and hybrid variants.
- AbarthcoreAuthorised Abarth dealer offering performance variants including 500e and 600e electric performance hatchbacks.
- Fiat ProfessionalcoreAuthorised Fiat Professional dealer for commercial vehicles including Doblo, Ducato, Scudo vans in petrol, diesel and electric variants.
- Automotive Compliance LtdminorRegulatory compliance partner authorised and regulated by FCA. Provides consumer helpline (0800 023 4567) and handles regulated complaints for the dealership.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
sportif motor group competitors and assessment
Company assessmentDirect peers
- Arnold Clark: UK's largest independent car retailer with multi-brand franchised dealerships. Operates new/used vehicle sales, finance, aftersales and parts across many sites — directly comparable multi-brand dealership model.
- Vertu Motors: UK AIM-listed car dealership group operating franchised new and used car sales plus aftersales. Highly comparable multi-brand retail model with similar revenue mix from new cars, used cars, finance and service.
- Lookers: Major UK car dealership group offering new and used vehicles, aftersales and finance across multiple OEM brands. Closely aligned franchise-based retail model.
- Pendragon: UK car retailer (now predominantly operating as Pinewood.DTC and franchised dealer Lithia UK) selling new/used vehicles and providing aftersales services. Directly comparable franchise dealership operations.
- Marshall Motor Group: UK car and van dealership group with multiple OEM franchises including Stellantis brands. Directly comparable multi-brand, multi-site franchise retail model.
- Cambria Automobiles: UK franchised car retailer operating multiple brand dealerships with new/used sales, aftersales and fleet services. Comparable multi-brand franchise model at similar scale.
- HR Owen: UK luxury and specialist car retailer with new/used vehicle sales, aftersales and finance. Comparable franchised dealership business model though positioned in the premium segment.
- Caffyns: Long-established UK motor dealer group operating franchised sales and aftersales. Closely comparable regional multi-brand dealership operations.
Broad incumbents
- Inchcape: Global automotive distributor with UK retail operations. A larger, established incumbent in the franchised automotive retail space, with broader geographic and brand reach than a single-site dealer.
Others
- Auto Trader UK: UK's largest online automotive marketplace where Sportif lists used vehicles. Functions as an enabling ecosystem participant rather than a direct competitor — comparable as a channel for used car demand generation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
sportif motor group social profiles
Digital presencesportif motor group financial estimates
Financial estimateRevenue estimate
Valuation estimate
sportif motor group leadership team
Management profileNumber of profiles
sportif motor group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sportif motor group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sportif motor group
What does sportif motor group do?
Sportif Motor Group is a multi-brand car and commercial vehicle dealership based in Aylesbury, Buckinghamshire. The business sells new and approved used passenger cars and light commercial vans from Citroën, Fiat, Abarth, and Fiat Professional, including petrol, hybrid, and electric variants. It also provides vehicle finance (PCP, PCH, Conditional Sale), aftersales servicing, MOT testing, manufacturer-approved repairs, and parts, and participates in the Motability Scheme.
Is sportif motor group a public or private company?
sportif motor group is a private company. It is classified as unknown and is currently operating.
When was sportif motor group founded?
sportif motor group was founded in -1.
Where is sportif motor group based?
sportif motor group is headquartered in Aylesbury, United Kingdom, in the Europe region.
How does sportif motor group make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, finance Services and after-sales Services.
Who are sportif motor group's main competitors?
Direct peers on record are Arnold Clark, Vertu Motors, Lookers, Pendragon, Marshall Motor Group, Cambria Automobiles, HR Owen and Caffyns. Inchcape is listed as a broad incumbent. Auto Trader UK is listed as an others.
Does sportif motor group have an API?
No public API is recorded for sportif motor group.