What thaler services gmbh does

Thaler Services GmbH, operating commercially as tsg+, is a Vienna-based digital communications agency founded around 2013 by owner Herbert Thaler. The firm designs, builds, and operates e-commerce webshops and provides online marketing, SEO, and web development services to clients in the DACH region (Austria, Germany, Switzerland). Its delivery model is manufacturer-independent consulting ('herstellerunabhängig'), emphasizing direct, sales-led client engagement rather than self-serve acquisition, with revenues generated primarily from professional services engagements and project-based contracts.

The firm's core product surface is built on Drupal Commerce for webshops and OpenStreetMap combined with Leaflet.js for custom mapping, the latter hosted on the firm's own Tileserver infrastructure since 2018 as a fixed-cost alternative to Google Maps. Core offerings include Webshops by tsg+, Customized Maps, and Webanalytics & SEO services (using Matomo, etracker, and Google Analytics), supported by modular service components covering requirements engineering, usability/UX, technology implementation in PHP/Java/JavaScript, software integration (REST, SOAP, SAML, OAuth 2.0), search engine marketing, social media marketing, Google AdWords, and newsletter services. Add-on modules include product reviews, AMP support, and hybrid mobile app development via Ionic or PhoneGap. The firm integrates with the mpay24 payment platform as its primary DACH payment provider and supports multiple shipping carriers.

The customer base is composed predominantly of Austrian SMBs in specialty verticals (Croatian/Balkan delicacies and wines, books, fashion/bags) with occasional larger engagements such as ARWAG Holding AG (enterprise real estate) and Mein Wien-Apartment (a public-sector housing fund). Pricing is not publicly disclosed; engagements are quoted on a project basis, with optional multi-year contracts and an emerging webshop rental model. The firm is privately held, bootstrapped, and operates without disclosed external funding or institutional investors.

Name

thaler services gmbh

Legal name

Herbert Thaler - Thaler Services

Website

https://thaler-services.at

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Thaler Services GmbH (tsg+) is a Vienna-based, founder-owned digital agency that builds and operates Drupal Commerce webshops and provides SEO, web analytics, and custom OpenStreetMap solutions for SMB and select enterprise clients across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Webshop Development & Implementation: Design, development, and implementation of e-commerce solutions based on Drupal Commerce. Offered on rental basis or as owned installation. Includes structure, design, inventory setup, implementation, and ongoing technical maintenance.
2. Digital Consulting Services: Requirements engineering, usability/UX consulting, technology consulting, and project management. Covers full value chain of digital communication from conception to ongoing optimization.
3. Web Analytics & SEO Services: Search engine optimization, search engine advertising (SEA), search engine marketing (SEM), and web analytics services using tools like etracker, Google Analytics, and Matomo.
4. Custom Maps Solutions: Customized OpenStreetMap implementations with own Tileserver, including hosting and operation, as alternative to Google Maps API.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

tsg+ (Thaler Services GmbH) is a Vienna-based digital agency that designs, builds, and operates Drupal Commerce-based webshops for SMB and enterprise clients, delivered either as a rental service or as an owned installation. It also provides custom OpenStreetMap mapping solutions hosted on a proprietary Tileserver as a Google Maps alternative, and a methodology-driven SEO plus web analytics service (SEO+) using tools such as etracker, Google Analytics, and Matomo.

Product overview

Thaler Services GmbH (tsg+) is a digital communications agency offering an integrated portfolio of e-commerce and web solutions. The core offerings consist of Webshops by tsg+ (built on Drupal Commerce), Customized Maps using OpenStreetMap, and Webanalytics & SEO services. These are complemented by modular service components including Requirements Engineering & Analysis, Usability & UX Services, Technology Implementation (PHP, Java, JavaScript), Software Integration Services (REST, SOAP, SAML, OAuth), Search Engine Marketing, Social Media Marketing, Google AdWords Management, and Newsletter Services. Add-on modules extend the platform with Product Review Systems, AMP support, and Hybrid App Development capabilities. The complete solution integrates with payment processors (mpay24), web analytics tools (etracker, Google Analytics, Matomo), map services (OpenStreetMap, Bing Maps), and enterprise systems via standard APIs and data exchange formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Webshops by tsg+ E-commerce platform built on Drupal Commerce, offered either on a rental basis or as an owned installation, including SEO visibility, payment integration (mpay24), shipping logistics (post.at, DHL), product photography support, and integration with inventory/ERP systems via REST, SOAP, XML/CSV, SAML, and OAuth 2.0. Targeted at SMBs and select enterprises that need a vendor-independent webshop with high transaction security, fast load times, and SEO preparation.
• Customized Maps by tsg+ Customized map solutions built on OpenStreetMap data rendered through ts g+'s own self-hosted Tileserver using Leaflet.js, offered as a Google Maps alternative with customizable colors, icons, and detail levels and usage-independent fixed costs. Designed for website operators impacted by Google Maps pricing changes since 2018 who want design control and cost predictability.
• Webanalytics & SEO Services (SEO+) Search engine optimization and web analytics service based on performance indicators with continuous monitoring and adjustment, using etracker, Google Analytics, and Matomo (on Austrian servers), plus SEM, SEA (Google AdWords), newsletter marketing, social media marketing, and SEO for webshops. Aimed at SMB and mid-market clients seeking measurable, performance-driven SEO outcomes rather than one-off optimization.

Quantifiable outcome

• 50% faster loading times achieved for ARWAG Holding website redesign

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

One partnership is on record.

• mpay24coreTechnology or Integrationmpay24 serves as the primary payment solution provider for tsg+'s Drupal Commerce webshop implementations. The partnership consolidates major credit card companies and bank transfer providers for the DACH region through a single integration. mpay24 also offers payment default insurance as an optional feature.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopware: Shopware is a leading German-headquartered e-commerce platform vendor widely used by SMB and mid-market merchants in the DACH region. It competes for the same Drupal Commerce / SMB webshop segment that tsg+ targets with its rental and build services, but at a platform-of-record level rather than as an agency.
• Spryker: Spryker is a Berlin-based enterprise commerce platform provider serving complex B2B and B2C use cases. While Spryker targets larger enterprises than tsg+, both compete for the DACH headless/composable commerce opportunity, and Spryker sets the technology benchmark tsg+ integrates against.
• SinnerSchrader (Accenture Song): SinnerSchrader is a Hamburg-based digital agency (now part of Accenture Song) offering e-commerce, web platforms, SEO, and digital product services. It competes with tsg+ in DACH digital agency pitches but at significantly larger scale and with enterprise-grade resources.
• Mapbox: Mapbox is a global mapping platform providing customizable APIs and tile services drawing on OpenStreetMap and proprietary data. It competes with tsg+'s custom OpenStreetMap tileserver on customization, pricing, and scale, but targets a broader and higher-end market.

Direct peers

• nexum: nexum is a Cologne-based full-service digital agency offering webshop, SEO, content, and performance marketing services to mid-market clients in DACH. It directly competes with tsg+ for the same digital agency briefs (e-commerce builds, SEO, consulting) at a larger scale.
• denkwerk: denkwerk is a Cologne-based digital agency providing web development, e-commerce, UX, and digital strategy services to mid-market and enterprise brands. Like tsg+, it delivers end-to-end digital projects spanning technology, UX, and online marketing, and competes for similar DACH briefs.
• Centarro (formerly Commerce Guys): Centarro (formerly Commerce Guys) is the maintainer of Drupal Commerce and a Drupal-based commerce consultancy. As the upstream authority on the platform tsg+ builds on, Centarro is both a peer for Drupal Commerce agency work and a strategic ecosystem partner.

Emerging players

• Stadia Maps: Stadia Maps is a map-as-a-service provider offering hosted, customizable map tiles built on OpenStreetMap and other open data sources. It directly competes with tsg+'s self-hosted Tileserver offering as a commercial alternative for SMBs seeking Google Maps replacements.

Others

• platform.sh (Upsun): platform.sh (now Upsun) is a cloud hosting platform with strong Drupal/Drupal Commerce support that tsg+ likely uses or competes against for hosting the rental webshop product. Both serve agencies and merchants deploying Drupal Commerce in DACH.
• mpay24: mpay24 is tsg+'s primary payment integration partner for DACH webshops, consolidating credit cards and bank transfer providers. As a partner rather than competitor, it enables tsg+'s commerce offering but also illustrates the kind of specialized DACH fintech ecosystem both companies serve.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thaler-services-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about thaler services gmbh