Holistic Email Academy

Name

Holistic Email Academy

Legal name

Holistic Email Academy Ltd

Website

https://holisticemailacademy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Email Marketing Education

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

akta.pro secondary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Email marketing training
• Online marketing courses
• CPD-certified education
• Digital marketing courses
• Email strategy training

Headquarters

HQ city

Caterham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Course Sales: One-time purchase model for individual courses starting at £75 each. Courses include lifetime access, CPD certification, and all future updates. No refunds offered.
2. Course Bundles: Bundled offers combining multiple courses at discounted pricing for learners seeking comprehensive training paths.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Holistic Email Academy is an online education platform that sells self-paced, CPD-certified email marketing courses at Foundation, Intermediate, and Advanced levels. Courses cover strategy, copywriting, design, deliverability, A/B testing, ecommerce, lifecycle automation, behavioural psychology, buyer modalities, and distributed marketing, priced from £75 per course with lifetime access and ongoing updates. Course content is co-developed with industry partners and taught by award-winning practitioner Kath Pay.

Product overview

Holistic Email Academy is an online learning platform offering CPD-certified email marketing courses at Foundation, Intermediate, and Advanced levels. The core product consists of individual courses covering topics including Strategy, Copywriting, Email Design, Deliverability, A/B Testing, Ecommerce, Lifecycle Automation, Psychology, Buyer Modalities, and Distributed Marketing. The platform also includes The Mindful Marketer newsletter for ongoing insights and a blog for educational content. Courses are priced at £75-90 each with lifetime access and are co-created with expert partners including Yespo, Stripo, Sageflo, Inbox Monster, and Inbox Army.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation: Ecommerce Email Marketing Beginner-level course teaching ecommerce email marketing fundamentals for online retailers, Shopify entrepreneurs, and digital marketing newcomers. Includes 1.5 hours of video, templates, CPD certification, and lifetime access.
• The Buyer's Mind (Intermediate) Intermediate course teaching how to harness behavioural science and GenAI to craft converting emails. Includes 4 CPD hours, GenAI prompt templates, practice exercises, and over 1 hour of content. Free with code BUYERSMIND, normally £90.
• Foundation: Email Deliverability Fundamentals Foundation course covering email deliverability essentials including authentication, list hygiene, and spam filter avoidance for marketers seeking inbox placement reliability. 3.33 CPD hours.
• Foundation: Distributed Marketing Foundation course teaching distributed marketing fundamentals for franchise, multi-brand, and regional teams. Covers building alignment and unlocking local potential at the local audience level.
• Intermediate: Distributed Marketing Intermediate course covering processes, governance, and tools needed to power local marketing campaigns across distributed teams, in partnership with Sageflo.
• Advanced: Mastering Distributed Marketing Advanced course focused on driving adoption, engagement, and advanced optimisation of distributed marketing programmes at scale for franchise and multi-brand organisations.
• Foundation: Email A/B Testing Foundation course teaching A/B testing fundamentals including hypothesis development and GenAI tools for email marketing testing and optimisation.
• Holistic Email Marketing Book Award-winning book by Kath Pay introducing the Holistic Email Marketing philosophy, frameworks, and tactics that underpin the Academy's training. 2nd Edition published in 2025.

Quantifiable outcome

• CPD certification recognised by employers and industry bodies
• +2 more outcomes

Named customers17 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• YespocoreStrategic or Co-development PartnerYespo is an omnichannel Customer Data Platform (CDP) designed to increase business revenue. They co-create course modules and share cutting-edge insights for the Ecommerce Email Marketing course. CEO Dmytro Kudrenko is listed as course co-tutor.
• StripocoreStrategic or Co-development PartnerStripo is an all-in-one email design platform with over 1.5 million users. They partner on email design courses (Foundation and Advanced Persuasive Email Design) and contribute Dmytro Kudrenko as a course tutor.
• SageflominorStrategic or Co-development PartnerSageflo is a distributed marketing solution for franchise, multi-brand, and regional teams. They partner on distributed marketing courses covering email and SMS for local audiences.
• InboxArmycoreStrategic or Co-development PartnerInboxArmy is a full-service email marketing and lifecycle marketing agency. They co-develop lifecycle automation courses and provide expert tutors Scott Cohen and Garin Hobbs, both with 20+ years of experience with major brands.
• CPD StandardscoreStrategic or Co-development PartnerCPD Standards is the accrediting body for the Academy's courses. All courses carry CPD certification (Provider: 50692) recognised by employers and industry bodies.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Klaviyo Academy: Klaviyo's free ecommerce email marketing education and certifications. Overlaps with the Academy's ecommerce email course and GenAI training themes, but is platform-tied.
• Copyblogger: Content marketing and copywriting education platform with a long-form authority brand. Comparable to Holistic Email Academy's content-led model and authority-driven funnel.
• ActiveCampaign Education: Email automation and CRM platform that publishes email marketing courses and certifications. Comparable as a vendor-funded education provider focused on email and lifecycle marketing.

Others

• Udemy Business: Marketplace for paid courses across business, marketing, and IT with enterprise licensing. Competes on email marketing course inventory and corporate training budgets.

Broad incumbents

• HubSpot Academy: HubSpot's free, vendor-funded education platform covering digital marketing, sales, and CRM with certifications. Overlaps directly with Holistic Email Academy on email marketing training, but operates as a free funnel for HubSpot's software rather than a paid specialist.
• Mailchimp Academy: Mailchimp's free email marketing training and certification programs target SMBs and marketers. Competes with the Academy on email education but is free and tied to Mailchimp's own platform.

Direct peers

• Litmus: Email deliverability and testing platform that also publishes extensive educational content, webinars, and training on email best practices. Directly comparable to Holistic Email Academy on email-specific curriculum, especially given Academy's deliverability and A/B testing courses.
• CXL: Paid marketing training platform covering conversion, analytics, and email with expert-led courses and certifications. Closely comparable paid specialist positioning to Holistic Email Academy.
• DigitalMarketer: Digital marketing education and training company offering paid courses, certifications (CDM, CDMM), and a community for marketers. Comparable on paid digital-marketing training model and practitioner-led curriculum.
• MarketingProfs: Long-running B2B marketing education provider offering training programs, certifications, and virtual events. Comparable on professional-development positioning for marketers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holistic-email-academy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Email Academy