the new amsterdam group

What the new amsterdam group does

The New Amsterdam Group LLC is a Los Angeles-based capital introduction firm that provides fund placement and institutional capital-raising services to General Partners (fund managers) and corporations across the alternative assets spectrum. Founded in 2016, the firm operates on a selective, mandate-based model where principals work directly with pre-qualified clients on a limited number of mandates annually. The company is organized around three asset-class verticals — Private Equity and Venture Capital (where principals claim over $2 billion raised cumulatively), Public Markets, and Real Assets (over $500 million raised for mixed-use, hospitality, and industrial funds) — and three solution categories: Advisory Services (materials, marketing strategy, terms), Capital Formation Services (execution of capital raising), and Transactions Services (GP-led secondaries, warehouse funding, re-investment solutions).

The firm does not operate a proprietary technology platform; it is a relationship-based advisory business that leverages a global network of sub-agents to reach institutional investors worldwide. Senior professionals are based in North America, while the sub-agent network provides geographic reach across multiple jurisdictions. All securities are offered through Bradley Woods & Co. Ltd., a FINRA/SIPC member firm, with New Amsterdam Group LLC officers serving as licensed registered representatives of that entity; the two companies remain independent.

The business model is professional services in nature, with revenue derived from advisory fees and success fees tied to capital raised on behalf of clients. The firm markets primarily through its website and direct principal engagement with prospective clients, relying heavily on professional referrals rather than broad digital marketing. With 11-50 employees and a deliberately selective client base, the firm positions itself as a boutique capital introduction specialist serving established fund managers and corporates.

Name

the new amsterdam group

Legal name

The New Amsterdam Group LLC

Website

https://thenewamsterdamgroup.us

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Amsterdam Group LLC is a Los Angeles-based boutique capital introduction firm providing fund placement and institutional capital-raising advisory services to General Partners and corporations across private equity, venture capital, public markets, and real assets.

Ownership category

akta.pro rank

Product category

Capital Introduction & Fund Placement Advisory

NAICS

Other Financial Vehicles (52599)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Services-Management Consulting Services (8742)

akta.pro primary industry

Venture Capital Fundraising Placement (FSAEALAC)

akta.pro secondary industries

Institutional Capital Introduction (LP/Family Office/Endowment Matching) (FSAEALAI), Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

Keywords

• Fund placement services
• Capital introduction advisory
• Institutional fundraising
• Alternative asset advisory
• GP-led secondary transactions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Capital Introduction and Advisory Services: The firm provides capital introduction services for fund managers and corporates seeking institutional capital. Services include fund placement, capital formation advisory, and transaction support for GP-led secondary transactions, warehouse funding, and re-investment solutions. Revenue appears to be earned through advisory fees and success fees tied to capital raised.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The New Amsterdam Group LLC is a capital introduction firm that helps General Partners of alternative asset funds and corporations raise institutional capital. The firm provides advisory, capital formation, and transaction services across private equity, venture capital, public markets, and real assets. Principals engage directly with pre-qualified clients on a selective, mandate-based basis, leveraging a global network of sub-agents to connect investment managers with qualified institutional investors.

Product overview

The New Amsterdam Group LLC is a capital introduction firm offering a unified suite of advisory and capital formation services for funds and corporations. The firm operates across three primary verticals: Private Equity (helping raise over $2 billion for PE/VC vehicles), Public Markets (securing institutional capital for public vehicles), and Real Assets (raising over $500 million for mixed-use, hospitality, and industrial funds). These core capabilities are delivered through three interconnected service lines: Advisory (preparation and positioning), Capital Formation (execution of tailored raising strategies), and Transactions (GP-led secondaries, warehouse funding, and re-investment solutions). The firm differentiates through senior principal involvement, pre-selection of clients based on track record, and global reach through North American offices and worldwide sub-agent networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Services
• Capital Formation Services
• Transactions Services
• Private Equity Capital Introduction
• Public Markets Capital Introduction
• Real Assets Capital Introduction

Quantifiable outcome

• Over $2 billion raised for private equity and venture capital vehicles
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Park Hill (PJT Partners): Park Hill is a leading alternatives placement agent operating within PJT Partners, providing capital raising advisory and secondary transaction services to PE, VC, real assets, and hedge fund managers — the closest large-scale direct competitor to The New Amsterdam Group's core business.
• Evercore Private Funds Group: Evercore's Private Funds Group is a global leader in private equity, real estate, infrastructure, and energy fund placement, providing capital raising advisory and secondary transaction services to alternative asset managers — directly comparable to New Amsterdam's fund placement model.
• Eaton Partners: Eaton Partners (acquired by ICG) is a dedicated private funds placement agent that raises capital for private equity, real assets, and hedge fund managers globally — a directly comparable boutique competitor in institutional capital introduction.
• Houlihan Lokey Fund Placement Group: Houlihan Lokey's Fund Placement Group provides private equity, real assets, and credit fund placement and capital raising services to alternative investment managers — a directly comparable advisory practice with similar mandate-driven engagement model.
• Campbell Lutyens: Campbell Lutyens is a specialist advisor focused on private equity and infrastructure fundraising, secondaries, and co-investments — directly comparable to New Amsterdam's mandate-driven, alternatives-focused capital introduction and secondary transaction offerings.
• Atlantic-Pacific Capital: Atlantic-Pacific Capital is an independent global placement agent raising capital for alternative investment managers across private equity, real assets, and hedge funds — directly comparable boutique competitor with similar international sub-agent distribution model.
• MVision: MVision is an independent global private equity placement agent and advisory firm that raises capital for buyout, growth, real assets, and secondaries funds — directly comparable boutique peer with similar international sub-agent distribution model.

Broad incumbents

• Lazard Fundraising Advisory: Lazard's Financial Advisory business includes a private capital advisory and fund placement practice serving alternative asset managers globally — a broad incumbent competitor with deeper institutional relationships and significantly larger scale.
• Greenhill & Co. Greenhill & Co. is a global independent investment bank with a dedicated private capital advisory and fund placement practice — a broad incumbent competitor in capital raising advisory with a more diversified overall service offering.
• UBS Capital Introduction (Investment Bank): UBS's Capital Introduction group within its Prime Brokerage business matches hedge fund and alternative managers with institutional allocators — a comparable institutional capital introduction capability, albeit embedded in a much larger global franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-new-amsterdam-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the new amsterdam group