groupe insinia

Name

groupe insinia

Legal name

Astoria Finance SAS

Website

https://groupe-insinia.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Private Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Trusts, Estates, and Agency Accounts (52592), Management of Companies and Enterprises (55111)

SIC

Insurance Agents, Brokers & Service (6411), Real Estate (6500)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC), Family Office Advisory (Single/Multi-Family) (FSAEAAAI), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Private wealth management
• Investment advisory services
• Family office services
• Tax optimization consulting
• Estate planning advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retrocessions on assets under management (non-independent CIF): For non-independent financial investment advice (CIF) and intermediary acts, advisors are compensated through a fraction of fees initially charged by the product promoter and/or intermediate intermediaries. The advisor may retain commissions, evaluates a restricted range of financial instruments issued by entities with which the advisor maintains close relationships potentially taking the form of capitalistic, economic, or contractual ties.
2. Fees (honoraires): Astoria Finance is compensated by fees (honoraires) in addition to commissions for financial investment advice provided, as stated in the legal mentions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Groupe Insinia (INSINIA) is the private wealth management brand of Groupe Astoria, providing personalized patrimony advisory services to high-net-worth individuals and business owners. Its core offering spans financial and real estate investment consulting, tax optimization, family office coordination, retirement preparation, family protection, and estate transmission planning, delivered through a network of 55 branch offices and 11+ subsidiary advisory brands across France.

Product overview

Groupe Insinia is a private wealth management brand operating under the Astoria Group. It is not a technology product but rather a financial advisory services platform offering comprehensive wealth management solutions. The offering consists of personalized advisory services including: (1) INSINIA - the core brand for private wealth management under Groupe Astoria; (2) Conseil en Stratégie Patrimoniale - strategic wealth planning; (3) Conseil en Investissements Financiers et Immobiliers - financial and real estate investment advisory; (4) Suivi Patrimonial - ongoing wealth monitoring; (5) Family Office - integrated multi-generational family wealth services; (6) Family Entreprise - business owner wealth services; and supplementary services for real estate projects, tax optimization, family protection, retirement preparation, and estate transmission. The group coordinates expertise across multiple partner firms (Action Patrimoine Conseil, BC Finances, Capium, Family Patrimoine, Fipagest, Solvé Patrimoine, Watson Patrimoine) within the broader Astoria Group structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil en Stratégie Patrimoniale Patrimonial strategy advisory service providing personalized advice on tax optimization, investment management, estate transmission, and family protection for high-net-worth individuals and business owners.
• Conseil en Investissements Financiers et Immobiliers Financial and real estate investment advisory services focused on portfolio diversification, risk management, and sustainable returns aligned with client investment horizons.
• Suivi Patrimonial Ongoing personalized monitoring of financial and real estate assets with proactive independent management to optimize assets, minimize tax risks, and ensure wealth preservation.
• Family Office Integrated and customized family office service covering estate planning, investment management, taxation, and coordination of all financial aspects for multi-generational family prosperity.
• Family Entreprise Dedicated advisory for business owners that treats the enterprise as an essential component of personal wealth, providing support at every stage of business development and integrating business value into overall wealth strategy.
• Valorisation du Patrimoine Wealth constitution and valorization services in uncertain economic environments, offering personalized management with integrated financial, tax, and legal tools.
• Projets Immobiliers Real estate acquisition and financing services including primary residence, secondary residence, rental investment, and tax optimization opportunities (LMNP, Malraux, Déficit Foncier, Monuments Historiques, Denormandie).
• Optimisation Fiscale Tax optimization services with personalized legal and fiscal solutions including financial and real estate investments beneficial for tax reduction, integrated into a comprehensive wealth strategy.
• Prévoyance et Protection Familiale Family protection and insurance services providing coverage for income maintenance in case of illness, accident, death, or disability, preserving family quality of life.
• Préparation à la Retraite Retirement preparation services including personalized savings solutions and economically and fiscally efficient retirement strategies.
• Transmission Patrimoniale Estate transmission planning services including matrimonial regime adjustment, donations, and life insurance optimization in collaboration with notaries and tax experts.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• AlpheysminorOthersLogo partner displayed on the Groupe Astoria/INSINIA partners page. Alpheys is a financial services platform providing investment and savings solutions.
• Sapienta GestioncoreOthersSapienta Gestion is the asset management company (société de gestion) of Groupe Astoria. Listed on the group structure as a core entity alongside Astoria Finance, Astoria Courtage, and INSINIA.
• SwissLifeminorOthersSwissLife logo appears as a partner on the INSINIA/Groupe Astoria partners page. SwissLife is a life insurance and savings provider.
• UAF LifeminorOthersUAF Life logo appears as a partner on the INSINIA/Groupe Astoria partners page. UAF Life is a life insurance company.
• NortiaminorOthersNortia logo appears as a partner on the INSINIA/Groupe Astoria partners page. Nortia is a wealth management distribution platform.
• Oddo BHFminorOthersOddo BHF logo appears as a partner on the INSINIA/Groupe Astoria partners page. Oddo BHF is an independent financial services group.
• Generali FranceminorOthersGenerali logo appears as a partner on the INSINIA/Groupe Astoria partners page. Generali is a major insurance group.
• MMA (MMA IARD Assurances Mutuelles)minorOthersMMA provides professional liability insurance (RC Pro) and financial guarantees for Astoria Finance and all subsidiary brands. Coverage amounts: 3,200,000€ per claim for CIF and insurance activities; 115,000€ financial guarantee for insurance and banking intermediation; 110,000€ financial guarantee for real estate.
• Notaries and Accountants (Notaires et Experts-Comptables)coreStrategic or Co-development PartnerINSINIA explicitly states collaboration with notaries and accountants as a core pillar of its approach. These professional partners contribute to the interprofessional collaboration model, providing legal and accounting expertise to complement wealth management advisory.
• CNCGP (Chambre Nationale des Conseils en Gestion de Patrimoine)coreOthersAstoria Finance and all subsidiary brands are members of the CNCGP, the professional chamber for wealth management advisors, accredited by AMF and ACPR. The group adheres to the CNCGP Code of Good Conduct.
• CMAP (Centre de Médiation et d'Arbitrage de Paris)minorOthersCMAP serves as the mediator for insurance, IOBSP, and real estate activities. Referenced in the complaint handling procedure in compliance with ACPR recommendations.
• AMF Mediator (Mme Marielle Cohen-Branche)minorOthersAMF mediator for CIF (financial investment advice) activities. Referenced in the complaint handling procedure in compliance with AMF (updated July 4, 2023) recommendations.

Scale indicators5 records

Recent moves6 records

Direct peers

• Primonial: One of France's largest independent wealth management and asset management groups serving HNW clients with patrimonial advisory, real estate investment solutions, and life insurance. Direct competitor to INSINIA in the multi-brand French wealth advisory space.
• Cyrus Capital: French independent wealth management firm providing global private wealth advisory, family office services, and asset management to HNW families and entrepreneurs. Direct peer — same product categories, same French HNW segment, similar multi-advisor partner model.
• Indosuez Wealth Management: Private banking arm of Crédit Agricole group providing wealth management, family office services, and investment advisory across France and internationally. Closely comparable offering to INSINIA with the addition of bank-affiliated services.
• ODDO BHF: Independent Franco-German financial services group with private wealth management, asset management, and corporate finance. Both a partner of INSINIA and a direct competitor offering wealth advisory to HNW French and European clients.
• Numen (Family Office Advisors): French independent multi-family office serving HNW families with integrated wealth, tax, and estate planning advisory. Direct peer in the family-office and 360° patrimony advisory category.

Broad incumbents

• Lazard Frères Banque: French-international private bank and asset manager with significant wealth management franchise in Paris. Larger, broader-portfolio incumbent competing for the same ultra-HNW and family-office segment.
• Rothschild & Co Wealth Management: Global private bank and wealth manager with strong French HNW presence through Rothschild Martin Maurel. Competes at the high-net-worth and family-office end of the same market INSINIA addresses.
• BNP Paribas Wealth Management: Large bank-affiliated private bank serving HNW and family-office clients across France with full banking, lending, and investment product capabilities. Major incumbent competitor with significantly greater scale.
• Société Générale Private Banking: Bank-affiliated private bank serving HNW French and global clients with integrated banking, lending, and wealth advisory. Major incumbent competitor with broader product shelf than independent advisors.

Emerging players

• Harvest SAS: French fintech providing software, patrimonial engineering tools, and digital solutions for wealth management advisors (CGP/CIF). Adjacent enabler/competitor as the industry digitizes; competes with INSINIA's manual advisory workflow via tech-enabled productivity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-insinia

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about groupe insinia