What madaar does

Madaar (legal entity Innovation for Technology and Development SPC, domiciled in the Netherlands and headquartered in Muscat, Oman) is a private B2B professional services firm that designs and delivers customized entrepreneurship and innovation programs. The company's core offering spans three segments: government innovation programs (national accelerators, capacity building, investment readiness bootcamps), corporate innovation programs (corporate accelerators, startup scouting, internal hackathons), and startup support (mentorship, funding readiness, go-to-market enablement). Named flagship engagements include the three-year Numo Program with Oman's MTCIT supporting 89 startups, the 2.5-year DeepTech Programme (Dec 2024 - Jul 2025) with MTCIT, the Sas48 ReliefTech and GreenTech hackathons, the PDO corporate hackathon, the Emdad food safety hackathon with the Ministry of Agriculture & Fisheries, the Dhofar governance hackathon with the State Audit Institution, and the Design & Packaging Workshop Series with the Youth Centre/SME Authority.

The company operates with a lean team of 5-10 named staff, supplemented by a network of over 30 global industry mentors, and delivers programs through direct engagement with ministries and corporates rather than via any marketplace or self-serve channel. The Digital Toolkit (toolkit.madaar.io) is offered as an online resource layer for startups but is not described as a proprietary technology platform with AI/ML or API capabilities. Revenue is generated through custom, contact-based professional services engagements, with multi-year government contracts (e.g., Numo, DeepTech) and event-based corporate mandates forming the primary commercial backbone; pricing is not publicly disclosed.

Madaar's market position rests on deep relationships with Omani ministries — particularly MTCIT — and demonstrated execution of national-scale programs, supported by leadership pedigree (Google for Startups, Morgan Stanley, Oman Technology Fund, Brinc MENA). Track record metrics include 110+ startups supported, 2,500+ attendees, 1,300+ mentorship hours, and 3,000+ program registrations, with no disclosed funding rounds, M&A activity, or revenue figures in the available data.

Name

madaar

Legal name

Innovation for Technology and Development SPC

Website

https://madaar.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Madaar is a Muscat-based professional services firm that designs and delivers customized entrepreneurship and innovation programs for Omani government ministries, corporates (including PDO), and startups, supported by a network of 30+ global mentors.

Ownership category

akta.pro rank

Product category

Entrepreneurship & Innovation Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Accelerators & Startup Programs (FSANAHAD)

akta.pro secondary industries

Youth Business Incubators & Accelerators (EDAMAHAC), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Entrepreneurship, Business & Innovation Camps (EDAMALAL)

Keywords

• Entrepreneurship program design
• Innovation ecosystem consulting
• Corporate accelerator services
• Startup mentorship programs
• Government innovation initiatives

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Innovation Programs: Madaar designs and executes large-scale national innovation programs for government ministries and public sector entities, including accelerators, hackathons, and capacity-building initiatives. These are multi-year contractual engagements with measurable outcomes aligned to policy objectives.
2. Corporate Innovation Partnerships: Engagements with corporations to run corporate accelerators, startup scouting, and innovation sprints/hackathons. These programs help corporates engage with startups, solve internal challenges, and drive digital transformation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Madaar designs and delivers customized entrepreneurship and innovation programs for governments, corporates, and startups. The company runs national-scale accelerators, hackathons, capacity-building bootcamps, and corporate innovation initiatives, supported by a global network of 30+ mentors. It also operates an online Digital Toolkit (toolkit.madaar.io) providing go-to-market resources for startup founders.

Product overview

Madaar is an entrepreneurship ecosystem company offering a portfolio of customized programs and services for governments, corporates, and startups. The core offering consists of three main pillars: (1) Programs for Governments including national startup accelerators, capacity building, and investment readiness bootcamps; (2) Programs for Corporates including corporate accelerators, startup scouting, and hackathons; and (3) Programs for Startups providing mentorship and growth support. Supporting these are the Digital Toolkit platform for online resources, and the Mentors and Experts Network. Named programs include the Numo Program (MTCIT Oman startup support), DeepTech Programme (advanced technology innovation), and various hackathons (Sas48, PDO, Emdad, Dhofar). The company operates end-to-end program design, execution, and evaluation for innovation enablement.

Differentiator

Problem solved

Functional benefit

Products and services

• Government Innovation Programs

Quantifiable outcome

• 110+ startups supported
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• COMEX 2025 / OSHminorGTM or Marketing Partner · 11 September 2025Madaar participated at COMEX 2025 with an OSH booth, connecting with startups, investors, and partners at the exhibition.
• State Audit InstitutioncoreStrategic or Co-development Partner · 1 September 2025State Audit Institution partnered with Madaar and Dhofar Municipality for the Dhofar Hackathon (1-3 September 2025). The 'Govern it Smartly' 48-hour hackathon brought programmers, designers, entrepreneurs, and students together to create smart digital solutions for investment governance.
• Dhofar MunicipalityminorStrategic or Co-development Partner · 1 September 2025Collaborated with State Audit Institution and Madaar for the Dhofar Hackathon focused on smart governance solutions for investment efficiency and community participation.
• Youth Centre / SME Authority, OmancoreStrategic or Co-development Partner · 1 July 2025Youth Centre and SME Authority partnered with Madaar for the Design & Packaging Workshop Series (Jul-Sep 2025). The 11-week program equips Omani youth with skills in modern product design, branding, and packaging for market demands.
• Startup Grind MuscatminorGTM or Marketing Partner · 25 May 2025Madaar partnered with Startup Grind Muscat for an engaging fireside chat event, contributing to the startup ecosystem community building in Oman.
• PDO (Petroleum Development Oman)coreStrategic or Co-development Partner · 28 October 2024PDO engaged Madaar to organize their first-ever corporate hackathon (28-30 October 2024). PDO employees formed teams to develop digital solutions tackling company challenges, highlighting digital transformation initiatives. Madaar facilitated the entire event with professionalism and attention to detail.
• Ministry of Agriculture & Fisheries, OmancoreStrategic or Co-development Partner · 29 April 2024Madaar organized the Emdad Hackathon (29-30 April 2024), a 24-hour food safety and quality innovation event. The program encouraged innovation and collaboration to develop solutions improving food safety standards in Oman.
• MTCIT (Ministry of Transport and Information Technology, Oman)flagshipStrategic or Co-development Partner · 1 October 2023MTCIT is Madaar's primary government partner for multiple flagship programs. The Numo Program (October 2023, three-year engagement) provides mentorship and workshops to 89 startups. The DeepTech Programme (Dec 2024 to Jul 2025, 2.5 years) supports researchers and entrepreneurs in developing advanced technologies. Sas48 hackathons (ReliefTech Nov 2023, GreenTech May 2024) engaged 500+ participants total. This ongoing collaboration demonstrates deep government trust and lasting impact.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brinc: Global venture accelerator and corporate innovation operator with active programs across MENA, Asia, and Europe. Directly comparable to Madaar as both design and run accelerator and corporate innovation programs; notably, Madaar's CEO Murooj Al Saadi previously worked at Brinc MENA, highlighting the operational overlap.
• Flat6Labs: MENA-focused early-stage venture capital firm and accelerator operator running seed programs across the region. Directly comparable to Madaar as a regional accelerator operator, though Flat6Labs combines program delivery with check-writing, which Madaar does not.
• Startupbootcamp: Global accelerator network with a MENA-focused program based in Dubai. Directly comparable to Madaar as both design and run themed accelerator cohorts, mentor networks, and demo days for government and corporate partners across multiple verticals.

Broad incumbents

• Plug and Play: Global innovation platform running corporate accelerator and startup engagement programs across multiple verticals and geographies. Comparable to Madaar as a broader incumbent offering similar corporate innovation services, but with much larger scale, capital base, and global footprint.
• Techstars: Global accelerator network operating accelerator programs and mentorship-driven cohorts across industries. Comparable to Madaar as a broader incumbent in the accelerator/program design space, though Techstars combines program delivery with equity investment.
• 500 Global: Global venture firm and accelerator operator with active programs in MENA and emerging markets. Comparable to Madaar as a broader incumbent offering accelerator program design and startup ecosystem services, but with international scale and venture fund integration.
• Station F: World's largest startup campus operating accelerator and corporate innovation programs in partnership with governments and large enterprises. Comparable to Madaar as a broader incumbent in the innovation-program hosting space, though operating at vastly larger scale and primarily in Europe.

Emerging players

• Rihal: Oman-based technology and data services company participating in the local startup ecosystem (and listed as a mentor-organization partner in Madaar's network). Comparable to Madaar as an emerging Omani player with overlapping ecosystem-building and corporate digital transformation activity.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=sPxC1GLXwr4
• LinkedInlinkedin.com/company/madaar-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about madaar