ram do brasil

Name

ram do brasil

Website

https://ram.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Ram do Brasil is a privately held Brazilian automotive company founded in 2009 and headquartered in São Paulo. The company sells and services Ram pickup trucks for personal, commercial, and utility customers, operating through its website ram.com.br and brand social channels.

Ownership category

akta.pro rank

Product category

Pickup Truck Retail

NAICS

Heavy Duty Truck Manufacturing (336120)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Pickup Truck Manufacturing (Commercial/Work Configurations) (IMACABAD)

akta.pro secondary industries

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG), Utility/Service Body Trucks (Service Bodies/Tool Trucks) Leasing & Rental (TLABAEAE)

Keywords

• Pickup truck sales
• Automotive retail
• Vehicle servicing
• Commercial trucks
• Utility vehicles

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel

Core offering

Ram do Brasil sells Ram-branded pickup trucks in Brazil for personal, commercial, and utility use, and provides associated vehicle servicing. The company operates as the Brazilian retail and after-sales presence for the Ram brand, marketing its vehicles under the tagline "Poder Inigualável" (Unequaled Power).

Differentiator

Problem solved

Functional benefit

Products and services

• Ram Pickup Trucks Ram-branded pickup trucks sold in Brazil for personal, commercial, and utility use. Vehicles are marketed under the tagline "Poder Inigualável" (Unequaled Power) and serve both consumer buyers and business/fleet operators.
• Vehicle Servicing and After-Sales Support Servicing and after-sales support for Ram pickup trucks purchased in Brazil, including maintenance and repair for personal, commercial, and utility vehicle owners.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Toyota do Brasil: Sells the Hilux pickup and other commercial vehicles in Brazil through an established dealer/service network. Direct competitor to Ram do Brasil in the Brazilian pickup segment, with a comparable mix of personal and commercial use cases.
• Ford Motor Company Brasil: Markets the Ranger pickup in Brazil with a long-standing local dealer network. Competes head-to-head with Ram pickups across personal, commercial, and fleet buyers.
• Chevrolet Brasil: Sells the S10 pickup in Brazil, one of the category-defining nameplates. Direct competitor to Ram do Brasil in mid- and heavy-duty pickup segments for both consumer and commercial customers.
• Volkswagen do Brasil: Markets the Amarok pickup in Brazil with a developed service footprint. Competes with Ram do Brasil in commercial, utility, and personal pickup use cases.
• Nissan do Brasil: Sells the Frontier pickup in Brazil, a direct competitor in mid-size pickups. Comparable customer base of personal, commercial, and fleet buyers to Ram do Brasil.
• Mitsubishi Motors Brasil: Markets the L200/Triton pickup in Brazil, competing directly with Ram pickups in commercial and utility use cases, with a similar parts-and-service revenue model.

Broad incumbents

• Jeep do Brasil: Sister Stellantis brand in Brazil with shared dealer and back-office infrastructure. Comparable in OEM alignment and dealer economics even though the product mix is SUV-focused rather than pickup-focused.
• Fiat Brasil: Another Stellantis brand in Brazil operating a broad automotive lineup. Comparable in parent-company support, dealer operations, and aftermarket economics, though not a direct pickup competitor.

Emerging players

• GWM Brasil: Chinese OEM entering Brazil with the Poer pickup and electrified models. Emerging competitor in the same pickup category as Ram do Brasil, with potential pricing and feature disruption.
• BYD Brasil: Chinese EV OEM launching pickups (Shark) and electrified commercial vehicles in Brazil. Emerging player in the same broader pickup/mobility category, with a differentiated electrified value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/ramdobrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ram do brasil