parts r parts

What parts r parts does

Parts'R'Parts is a privately held, family-owned industrial and construction vehicle parts distributor headquartered at 6145 Sellers Avenue in Oakley, California, founded in 1999 and operated by Doug Carter. The company sells replacement parts for forklifts, scissor lifts, boom lifts, bulldozers, aerial lifts, elevated work platforms, man lifts, basket cranes, hydra ladders, sweepers, scrubbers, and light construction equipment including skid steers, compact track loaders, and mini excavators. It maintains access to over 7 million parts across 42 manufacturers, with particular specialization in hard-to-find legacy Baker and York forklift parts, and has processed 712,032 lifetime shipments to 329+ cited satisfied clients.

The business runs on a low-overhead, phone- and email-led direct sales model centered on free part lookups and quotes, with same-day direct shipments throughout the United States and Canada. Pricing is quote-based and positioned materially below traditional authorized dealership costs because the company carries no proprietary technology platform, no e-commerce storefront, and minimal disclosed headcount beyond the founding family. The product catalog spans original and aftermarket parts across brands including Allis Chalmers, Clark, Crown, Hyster, Toyota, Yale, JLG, Bobcat, Caterpillar, John Deere, Kubota, Volvo, and Yanmar, with 600,000+ part numbers dedicated to the light construction equipment vertical.

Revenue mechanics are purely transactional one-time purchases with no recurring subscription or service contract component. The go-to-market motion is sales-led inside sales, with demand generated primarily through the company website, customer testimonials, word-of-mouth referrals, and social media profiles on Twitter, Facebook, and Yelp. The company is bootstrapped with no external funding, no institutional investors, and no parent or subsidiary relationships, with control and operations concentrated in the Carter family.

Name

parts r parts

Legal name

Parts'R'Parts

Website

https://partsrparts.co

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Parts'R'Parts is a family-owned Oakley, California-based distributor of replacement parts for forklifts, aerial lifts, and light construction equipment, offering access to over 7 million parts across 42 manufacturers via phone and email sales with same-day US and Canada shipping.

Ownership category

akta.pro rank

Product category

Industrial Equipment Parts Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Forklift parts distribution
• Industrial equipment parts
• Construction vehicle parts
• Aftermarket parts sourcing
• Baker York legacy parts

Headquarters

HQ city

Oakley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Parts Sales: Parts'R'Parts generates revenue through the sale of industrial and construction vehicle parts. This is a transactional, one-time purchase model where customers pay for specific parts as needed. No recurring subscription or service contract revenue is described. The company emphasizes low overhead to offer prices below traditional dealership costs while maintaining part quality.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Parts'R'Parts distributes replacement parts for forklifts, scissor lifts, boom lifts, bulldozers, aerial lifts, and other industrial and construction equipment. The company provides access to over 7 million parts across 42+ manufacturers, with specialized expertise in hard-to-find legacy Baker/York forklift components and over 600,000 part numbers for light construction equipment including skid steers, compact track loaders, and mini excavators. Orders are taken via phone and email with same-day direct shipping to customers throughout the United States and Canada.

Product overview

Parts'R'Parts is a family-owned industrial parts distributor operating as a single unified offering. The core product is a comprehensive parts lookup and fulfillment service for industrial and construction vehicles, with specialized expertise in legacy Baker/York forklift parts and an expanding light construction equipment division. The company connects customers with over 7 million parts across 42 manufacturers, offering both original and aftermarket options with same-day shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Vehicle Parts Distributor of replacement parts for forklifts, scissor lifts, boom lifts, bulldozers, aerial lifts, elevated work platforms, man lifts, basket cranes, hydra ladders, sweepers, and scrubbers. Offers access to over 7 million parts including original and aftermarket options across 42+ manufacturers such as Allis Chalmers, Baker, Clark, Caterpillar, Crown, Hyster, JLG, Komatsu, Linde, Mitsubishi, Nissan, Toyota, and Yale. Ships same-day directly to customers throughout the United States and Canada.
• Baker/York Forklift Parts Specialized sourcing of hard-to-find legacy Baker and York forklift parts at competitive prices, typically shipped within 24 hours. Targeted at owners of aging Baker/York equipment seeking affordable alternatives to traditional dealership channels.
• Light Construction Equipment Parts Over 600,000 part numbers for skid steers, compact track loaders, and mini excavators from brands including Bobcat, Case, Caterpillar, JCB, John Deere, Kubota, Takeuchi, Volvo, and Yanmar. Categories include filters, electrical, engine and cooling, hydraulics, cabin parts, windshields and glass, frame and body, tires, wheels and tracks, undercarriage, safety, and paint and shop supplies.

Quantifiable outcome

• Over 712,000 shipments processed
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves3 records

Direct peers

• TVH Parts Co. TVH is the world's largest independent parts distributor for material handling, industrial, and agricultural equipment, offering 48M+ part references globally. Directly comparable to Parts'R'Parts as a multi-brand parts distributor serving forklift and industrial equipment operators, though at dramatically larger scale and broader geographic footprint.

Broad incumbents

• Toyota Material Handling: Toyota Material Handling is the largest forklift OEM in North America with a substantial aftermarket parts operation serving Toyota and Raymond-branded equipment. Overlaps with Parts'R'Parts in supplying parts for Toyota forklifts, but operates as part of a much broader OEM-aligned portfolio.
• Hyster-Yale Group: Hyster-Yale is a global lift truck OEM spanning Hyster, Yale, Nuvera, and Bolzoni brands with established parts distribution operations. Comparable to Parts'R'Parts in serving parts demand for these brands, but operates as a publicly-traded manufacturer-led organization with much broader scale.
• Crown Equipment Corporation: Crown is a privately held major forklift OEM with extensive dealer parts networks across North America. Overlaps with Parts'R'Parts in supplying parts for Crown-branded equipment but distributes primarily through authorized dealer channels rather than direct-to-customer fulfillment.
• KION Group: KION Group is the European parent of Linde Material Handling, STILL, and Dematic with global parts operations. Comparable to Parts'R'Parts in the Linde parts supply category, but operates as a multi-billion-Euro industrial conglomerate with end-to-end supply chain capabilities.
• Jungheinrich: Jungheinrich is a major German material handling OEM with a global parts and service network across forklifts, order pickers, and warehouse equipment. Comparable in serving parts demand for Jungheinrich-branded equipment, but operates as a publicly listed full-portfolio manufacturer rather than an independent parts distributor.
• Clark Material Handling: Clark is the historical pioneer of forklift trucks (1917) and continues to operate an OEM and parts business serving its installed base globally. Directly relevant as Parts'R'Parts lists Clark among its 42 manufacturers and serves operators of legacy Clark forklifts.
• Bobcat Company: Bobcat is a leading OEM of compact equipment (skid steers, compact track loaders, mini excavators) with substantial parts operations through dealers. Comparable to Parts'R'Parts in the newly launched light construction equipment parts line, but operates as part of Doosan's industrial portfolio.
• Caterpillar Inc. Caterpillar is the world's largest construction equipment OEM with a massive parts distribution network. Comparable to Parts'R'Parts in the construction equipment parts category (Caterpillar is among Parts'R'Parts' listed manufacturers), though Caterpillar operates Cat Parts as part of a $50B+ industrial enterprise.
• Komatsu Ltd. Komatsu is a global construction and mining equipment OEM with extensive parts operations. Comparable in serving parts demand for Komatsu-branded forklifts and construction equipment (Komatsu is among Parts'R'Parts' listed manufacturers), but at vastly larger scale and as a publicly listed multi-segment industrial major.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/parts_r_parts
• Facebookfacebook.com/partsrparts
• LinkedInlinkedin.com/company/parts-r-parts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about parts r parts